In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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The Designer's Guide to Marketing & Pricing


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The Designer's Guide to Marketing & Pricing
Ilise Benun
Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
Tom Poland | Multiple international best-selling author | Marketing The Invisible | Lead Generation Expert
The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.
Hear that voice in your head? The one that nitpicks all your new ideas? That's your monkey. And we're gonna shut it down! SHUT YOUR MONKEY: The Podcast is going to give you a weekly dose of moral support and practical advice. With intelligence, wit, and compassion, best-selling author Danny Gregory and his weekly guests will delve deep into your head and pull that monkey out. We'll explore creative blocks, missed deadlines, tantrums, procrastination, perfectionism, and all the old monkey tri ...
The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
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Marketing The Invisible


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How to Get Better Clients with the Proposal Oreo Strategy – In Just 7 Minutes with Ilise Benun
6:58
6:58
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6:58
Discover how you can gain back control of your business and avoid underselling yourself Find out what are the marketing strategies that fit your business and guarantee high sales without the stres…
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The Marketing Mentor Podcast


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448: Birthday Sale & How to alleviate neck pain with Andrea Brody
24:22
24:22
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24:22
If your neck hurts from too much sitting at the computer, this episode is for you. I talked with Andrea Brody, a former graphic designer who is now a Pilates instructor who helps creatives relieve the pain she knows all too well. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tip…
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Marketing The Invisible


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How to Get Clients by Sending This Email Every Day – In Just 7 Minutes with Luke Charlton
6:18
6:18
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6:18
Find out why your marketing team is the most crucial investment you’ll ever be making in your business Learn how to make your marketing message succinct, attractive, and a money maker Discover wha…
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Marketing The Invisible


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How to Grow Your Brand by Telling Your Story – In Just 7 Minutes with Celinne Da Costa
7:09
7:09
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7:09
Learn why reconnecting back with your “why” and reflecting on your purpose will help you grow your brand better Understand why doing and performing too much can become a roadblock to you and your …
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Marketing The Invisible


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How to Attract and Enroll the Clients You Love to Serve – In Just 7 Minutes with David Fagan
6:59
6:59
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6:59
Learn how you can craft the perfect pitch that will make people want you and what you have to offer Find out why having a proof of concept is crucial before investing in different advertisements D…
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The Marketing Mentor Podcast


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447: How one copywriter used LinkedIn to reach his financial goal
27:27
27:27
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27:27
If you’re not sure how to use LinkedIn to get the clients you want, this episode is for you. Vivek Shankar, a copywriter focused on fintech (financial technology) shares the not-so-secret strategy he used to reach his ambitious financial goal, while traveling the world to boot! And if you like what you hear, we’d love it if you write a review, subs…
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Marketing The Invisible


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How to Find Your Sweet Spot Inside Your Business – In Just 7 Minutes with Amy Posner
5:48
5:48
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5:48
Find out how you get paid well for the work you love and enjoy, giving you plenty of time and have fun as well Learn how to enjoy what you do without working hard as much Hear about making your pr…
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The Marketing Mentor Podcast


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446: How to use empathy as a marketing tool with Melanie the Marketer
39:11
39:11
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39:11
If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone’s shoes in any industry, especially her clients’ customers, which can also eliminate the need for a niche. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podca…
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Marketing The Invisible


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Closing the Sale – In Just 7 Minutes with Nikki Rausch
6:10
6:10
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6:10
Learn how to have that confidence in a sales conversation and move the process forward, and closing it Find out how to get rid of internal dialogue to help you establish a foundational rapport, so…
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The Marketing Mentor Podcast


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HOW BONUS EPISODE #2 Creatives thinking like Breadwinners
31:25
31:25
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31:25
In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on Monday May 23. They’ll share mor…
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Marketing The Invisible


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How to Leverage Technology to Grow Your Business – In Just 7 Minutes with Alina Trigubenko
5:21
5:21
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Find out how you can optimize the delivery aspect of your online professional service Uncover a very secure way and modern experience of interacting with your clients Hear about this platform wher…
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The Marketing Mentor Podcast


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445: Where are they now? With Ilena Finocchi
27:03
27:03
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27:03
In this new episode in the “Where are they now?” series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that’s allowed her to avoid the “starving artist” syndrome. And if you like what yo…
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Marketing The Invisible


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How to Get Rid of Your Head Trash About Money – In Just 7 Minutes with Noah St. John
6:13
6:13
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6:13
Find out how to crush that voice in your head that is stopping you from becoming the great person you want to become and realizing those goals for yourself Discover one crucial action step you mus…
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The Marketing Mentor Podcast


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HOW BONUS EPISODE #1 Presenting Yourself with Confidence
32:08
32:08
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32:08
In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, M…
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Marketing The Invisible


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How to Build a Marketing Strategy with Content – In Just 7 Minutes with Robert Rose
6:03
6:03
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6:03
Find out how to strategize and measure the content you put out for marketing and messaging Learn how to turn your content into a pragmatic, strategic, and focused business function Discover how yo…
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The Marketing Mentor Podcast


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444: How to use HARO to get PR with Donna Jones
30:06
30:06
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30:06
If you want to use content marketing to position yourself as an expert OR if you’re a copywriter who’s not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for…
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Marketing The Invisible


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How to 2x Your Online Course Revenue – In Just 7 Minutes with John Ainsworth
8:40
8:40
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8:40
Discover the one brilliant way of increasing 20% of your revenue by just having two sentences copy to write Find out marketing tactics and strategies that can have a considerable impact on your re…
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Marketing The Invisible


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How to Leverage the Media – In Just 7 Minutes with Patty Farmer
6:01
6:01
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6:01
Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on…
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The Marketing Mentor Podcast


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443: The new “what’s new” on LinkedIn with Beth Granger
29:28
29:28
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29:28
Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign …
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Marketing The Invisible


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How to Crush Your Demanding Schedule and Explode Your Profits – In Just 7 Minutes with Kris Ward
8:19
8:19
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8:19
Find out how to let your team manage you and not the other way around Learn how to manage your energy and know where to put your work that requires the most attention Hear about the Win Formula to create a Win Team Resources/Links: Get your FREE eBook from Kris: freegiftfromkris.com SummaryAre you working long and hard, not even having days and sum…
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Marketing The Invisible


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Publicity Be Seen – In Just 7 Minutes with Jill Lublin
8:24
8:24
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8:24
Find out how to let people know what you do and that you exist Learn how to have that staying and authority giving power in your business and industry Discover the visibility-building activities that will put your message out there to be heard and seen Resources/Links: Get your FREE gifts from Jill, an action guide, and Publicity Masterclass where …
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Marketing The Invisible


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How to THRIVE by Turning Uncertainty to Competitive Advantage – In Just 7 Minutes with Meridith Elliot Powell
8:47
8:47
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8:47
Learn how to get empowered by change rather than get disillusioned by it Find out how to create strategies that let you lead proactively and help your team prepare for the unexpected Discover the nine-step proven formula of what you need to do to thrive in an uncertain marketplace Resources/Links: Are you standing in the way of your success? Check …
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The Marketing Mentor Podcast


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442: How to grow a creative business with Sarah Durham
33:04
33:04
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33:04
If you’re a "passionate practitioner" with the “good” problem of too much work, this episode is for you. Today’s guest, Sarah Durham, founder of Big Duck, has recently reinvented herself as a coach for “accidental entrepreneurs,” and shares insights into growing a creative business and so much more. If you like what you hear, we’d love it if you wr…
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Marketing The Invisible


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How to Discover Your Very Own Money DNA – In Just 7 Minutes with Daniel Mangena
7:54
7:54
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7:54
Find out how to bring in together your passion, mindset, and vibe while leveraging your money Learn why playing by the rules and that cookie-cutter approach is never going to work for you Understand how money is just a tool and how to leverage it using your money DNA Resources/Links: Wanting to Find Out What’s Your Money DNA to multiply your profit…
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Marketing The Invisible


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How to Become an Influential Voice – In Just 7 Minutes with Tricia Brouk
8:18
8:18
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8:18
Discover how you can leverage your story to speak with more impact and confidence Learn the importance of being clear with your values, mission, and passion to speak out a message worth everyone’s time Understand that you are an influential voice and how you can speak with a better and more dignified communication Resources/Links: Wanting to Find O…
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Marketing The Invisible


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The #1 Key to Breakthrough Online Growth – with Rich Schefren
38:47
38:47
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38:47
Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Want…
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Marketing The Invisible


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How To Stop Underselling Yourself – In Just 7 Minutes with Robin Waite
7:16
7:16
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7:16
Discover how to stop selling by the hour and start selling by what you and your product is truly worth Learn what are the 3 important levers to consider when fixing up your price and guarantee you better business Find out how looking at your competitor’s prices and comparing them to yours is never beneficial to your business Resources/Links: Have Y…
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The Marketing Mentor Podcast


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441: Your email newsletter on LinkedIn? with Michael Katz
35:42
35:42
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35:42
If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional services providers, all about Linkedin’s new newsletter feature and the perennial question (from writers and non writers alike): what the heck should you write a…
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Marketing The Invisible


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How to Build a Heart-Centered Business Around Your Gifts – In Just 7 Minutes with James Lam
5:50
5:50
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5:50
Discover what your gift is and how you can use it to do good in the world while getting sales Learn how doing a beta test before releasing a product is crucial to your sales and business growth Find out why you need to be dropping those five-day challenges, summits, and webinars and start doing what you do love Resources/Links: Wanting to Find How …
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Marketing The Invisible


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How to Grow Your Business with Retreats, Seminars & Mastermind Groups – In Just 7 Minutes with Michelle Villalobos
7:29
7:29
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7:29
Discover what business model works for you that can help you grow your business and get you sales while protecting your energy Learn how aligning your business to yourself and what makes you happy is crucial Understand how investing in retreats can make you gain more riches without the constant burnout Resources/Links: Wanting to Know How to Turn Y…
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Marketing The Invisible


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How to Make an Extra 6 or 7 Figures Using Conversational Commerce – In Just 7 Minutes with Paul Ace
6:30
6:30
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6:30
Find out how to break through that glass ceiling through the power of conversational commerce Learn more on why managing and tracking can help you get better results and help your business grow Understand how lifetime customer value is crucial to getting you that extra 6 or 7 figures Resources/Links: Wanting to Find Out How to Break Through that Gl…
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Marketing The Invisible


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How to Get Consistent Lead Flow Without Needing to Become a Marketing Expert – In Just 7 Minutes with Matt Clark
7:48
7:48
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7:48
Discover how to ditch that revenue rollercoaster and get your clients hooked up with your signature offer Learn why you don’t need to change your business model and just give the right price Understand what the sales and decision acceleration is and how you can increase your price in just three promising ways Resources/Links: Wanting to Find Out Ho…
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The Marketing Mentor Podcast


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440: Stop writing proposals that go nowhere with Mary Maru
25:30
25:30
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25:30
If you’re sick of writing proposals that go nowhere, for prospects who seem really excited, then crickets, this episode is for you. Web designer, Mary Maru explains how she uses her qualifying process as “a gate and a magnet,” a way to keep out the prospects who aren’t a good fit, while attracting the ones who are. If you like what you hear, we’d l…
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Marketing The Invisible


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How to Attract More Clients by Becoming a Thought Leader and Sharing on Podcasts – In Just 7 Minutes with Ugi Djuric
6:40
6:40
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6:40
Discover how you can become a thought leader and share your niche through podcasting Learn what you should avoid in emails when trying to pitch yourself in a podcast Find out how you can repurpose and distribute your content online without constantly making new ones Resources/Links: Wanting to Find Out How Podcasts Can Be Your Secret Weapon in Buil…
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Marketing The Invisible


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Media is the New Marketing – In Just 7 Minutes with Joe Pulizzi
8:26
8:26
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8:26
Find out how to build an audience while creating the content that you want on your online platform Learn more about the “content tilt” and how it can help you become a content creator to a content entrepreneur Understand what is a content mission statement and why is it important when creating online content Resources/Links: Wanting to Find Out How…
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Marketing The Invisible


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How to Grow Your Business with Copywriting – In Just 7 Minutes with Mike Giannulis
7:56
7:56
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7:56
Find out the secrets on how you can sell yourself better that can guarantee you more better-paying clients Learn how you can ditch those ads and replace them with better and more promising copywriting techniques Understand what are the three S’s you need to know that can sort out your thoughts and help you take your next step Resources/Links: Wanti…
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Marketing The Invisible


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Become an Undeniable Brand – In Just 7 Minutes with Robby D’Angelo
8:05
8:05
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8:05
Discover how to make a greater impact, become undeniable, and overcome the limit Learn the importance of your mental operating system and how to get unstuck from the feeling of being stuck Find out what that missing piece is to help you find purpose in your actions and get you to the next level Resources/Links: Wanting to Learn How You Can Be Unden…
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Marketing The Invisible


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How to Play the Long Game – In Just 7 Minutes with Dorie Clark
8:40
8:40
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8:40
Discover what are the three key components you need to be focusing on to build a better platform for your business Learning why you should stop putting out more money and giving up easily isn’t going to get you the recognition you deserve Find out how another degree, multiple certificates, and lots of training isn’t going to get you clients Resourc…
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Marketing The Invisible


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Leveraging the Power of Podcasts – In Just 7 Minutes with Josh Elledge
7:50
7:50
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7:50
Find out how podcasts are one of the best platforms you can market on while building healthy business relationships Understand why dumping ads, investing in cheap webinars, and doing the DM strategy is just a waste of your money and time Learn the importance of leveraging generosity to people instead of trying to sell or advertise your product to t…