))
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
The HOW Design Live Podcast features Programming Partner, Ilise Benun of Marketing-Mentor.com, in lively conversation with successful creative professionals and design entrepreneurs about the business of creativity and creativity in business. Find out more about HOW Design Live (the big event) at www.howdesignlive.com.
Getting Work To Work is a weekly podcast for creative entrepreneurs, storytellers, visionaries, and change-makers who are on a mission of chasing big ideas, telling epic stories, and leaving living legacies. Whether you’re just starting out or have been at this creative and curious life for some time, I hope you’ll not only learn something new in this podcast, but also find yourself challenged and inspired to break through the barriers that hold you back from getting your work to work.
Hear that voice in your head? The one that nitpicks all your new ideas? That's your monkey. And we're gonna shut it down! SHUT YOUR MONKEY: The Podcast is going to give you a weekly dose of moral support and practical advice. With intelligence, wit, and compassion, best-selling author Danny Gregory and his weekly guests will delve deep into your head and pull that monkey out. We'll explore creative blocks, missed deadlines, tantrums, procrastination, perfectionism, and all the old monkey tri ...
G
Getting Work To Work
1
“Creating in Uncertain Times” with Ilise Benun (GWTW495)
34:52
34:52
Play later
Play later
Lists
Like
Liked
34:52
“If what you expect to happen doesn’t occur, what are you going to do instead?” is a question that today’s guest asks every day, so she is ready for anything. Ilise Benun is “a business expert for creative professionals,” an author, speaker, and teacher. In this conversation, she brings her message of reality and what it takes for your marketing to…
G
Getting Work To Work
1
“Live. Learn. Love. Grow.” with Lerae Gidyk (GWTW503)
43:19
43:19
Play later
Play later
Lists
Like
Liked
43:19
I’m always amazed at how impactful people show up in my life at the right moments. I met today’s guest on Getting Work To Work in a class on developing personal foundations. Her style of facilitating each session and creating a space of trust was a breath of fresh air. Lerae Gidyk is a coach and the founder of Soul Designs, a place “where leaders, …
T
The Marketing Mentor Podcast
1
415: Corina Ludwig on Etiquette for Video Calls
23:14
23:14
Play later
Play later
Lists
Like
Liked
23:14
Now that video calls are the default for any meeting, what’s the etiquette for who does and doesn’t put their video on? I chatted about this with my longtime friend and supporter, Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals. If your goal is to increase billable hour…
There’s something to be said about having a productive, creative habit: doing your work, transforming ideas into art, and sharing it with the world. But what happens when there is nothing there? When no matter what you do, the desperation of a deadline reverberates off the walls of your creative emptiness? The fear of the blank page is always in th…
G
Getting Work To Work
1
“The Urban Acre Homestead” with Genevieve Flanagan (GWTW501)
54:20
54:20
Play later
Play later
Lists
Like
Liked
54:20
I always love hearing unique stories of people living a life drastically different from my own. Genevieve Flanagan is the owner and farmer of The Urban Acre Homestead, a one-acre farm located within the Urban Growth Boundary of Portland, Oregon. Our conversation begins with alpine strawberries and the desire for new ways to experience food. We talk…
Welcome to the 500th episode of Getting Work To Work. A heartfelt thank you to everyone who has listened to the show, been a guest, or inspired a monologue. When I set out on this journey almost five years ago, I had no idea that it would impact my creative life and work in such a profound way. As I reflect on what I’ve learned and experienced in e…
G
Getting Work To Work
1
“The Bold Revolution” with Tara Newman (GWTW499)
52:04
52:04
Play later
Play later
Lists
Like
Liked
52:04
What does bold mean to you? For today’s guest on Getting Work To Work, bold means doing something you are unwilling to do. Through her work with Bold Leadership Revolution, the Bold Money Revolution Podcast, and The Bold Profit Academy, Tara Newman is on a mission to help people achieve more while radically doing less. In this engaging conversation…
T
The Marketing Mentor Podcast
1
414: Marketing with Heart & Soul with Andy Didorosi of Basecamp
28:55
28:55
Play later
Play later
Lists
Like
Liked
28:55
If you shy away from marketing yourself because you can’t stand how corporations market to you, this episode is for you. In today’s conversation, Andy Didorosi, Head of Marketing for Basecamp, shares his ideas about how to bring your heart and soul into your own marketing, and so much more. If you like what you hear, we’d love it if you write a rev…
Every week it seems that I’ve got something to say: I’m writing newsletters, podcast monologues, planning for interviews, and producing client work. But there are aspects of my business that I don’t share. It’s not that I have something to hide, but I either let my fears, assumptions, or lack of perfect clarity prevent me from speaking up and shari…
G
Getting Work To Work
1
“Career Stories of Awesomeness” with Kerri Twigg (GWTW497)
44:39
44:39
Play later
Play later
Lists
Like
Liked
44:39
What is your big dream? How are you making it happen? Two great questions from today’s guest to consider as you move through your day. Kerri Twigg, author of The Career Stories Method: 11 Steps to Find Your Ideal Career—and Discover Your Awesome Self in the Process, helps people find ideal work by using their stories and what makes them awesome. In…
My mind surges with words and affirmations found in the game known as “self-help business buzzword bingo”: Confidence, comparison, imposter syndrome, value, frameworks, systems, purpose, values… The list goes on and on, but I realized I need a break from all of it. It’s exhausting and soul-crushing to be in a constant state of analyzing how much I’…
T
The Marketing Mentor Podcast
1
413: How content begets confidence with Helen Conway
26:52
26:52
Play later
Play later
Lists
Like
Liked
26:52
If a lack of confidence is preventing you from getting your business off the ground, this episode is for you. In today’s conversation, Helen Conway, former judge turned wellness coach for lawyers, describes how working on her web site and putting her marketing tools in place gave her the confidence she lacked and propelled her new business forward.…
I don’t know about you, but I’ve felt the fear found in being lost before, both literally and figuratively. Neither are pleasant experiences and fill you with equal amounts of despair and delight, but they are potent opportunities to learn about yourself and what’s important to you. In this episode of Getting Work To Work, I’m going to explore the …
G
Getting Work To Work
1
“The Power of Core Values” with Darius Mirshahzadeh (GWTW493)
55:27
55:27
Play later
Play later
Lists
Like
Liked
55:27
Do you know what your core values are? On top of that, do your employees, even your customers, know them? Today’s guest on Getting Work To Work is Darius Mirshahzadeh, serial entrepreneur, core values expert, and author of The Core Value Equation: A Framework to Drive Results, Create Limitless Scale and Win the War for Talent. In this conversation,…
In a recent conversation with my business coach, I talked about my business and how I have operated for the past 15 years. As I explained my systems and processes, I realized that I had developed a creative defense system to protect myself. And I don’t think I’m alone. I believe all of us have a defense system that keeps us safe as we dial in our l…
G
Getting Work To Work
1
“Do the Next Right Thing” with Dr. Eric Maisel (GWTW491)
47:32
47:32
Play later
Play later
Lists
Like
Liked
47:32
When searching for books to learn more about creativity and living a creative life, one name pops up a lot: Dr. Eric Maisel. He has written more than 50 books, including Unleashing the Artist Within, Why Smart People Hurt, The Van Gogh Blues, The Creativity Workbook for Coaches and Creatives, to name a few. A recurring theme in his work is the subj…
There is a lot said in the creative world about comparing ourselves to others: how we shouldn’t compare our rough sketches to others’ finished paintings, and more specifically, how the act of comparison is the thief of joy. As I sat on my couch this morning, scrolling through social media and comparing myself to what I was seeing, I felt momentary …
T
The Marketing Mentor Podcast
1
412: Popular Niches for 2021 with Pam Foster
25:42
25:42
Play later
Play later
Lists
Like
Liked
25:42
If you’re struggling to find your niche, this episode is for you. It may help you find yours, it may help you simply relax about the whole niche question, and maybe both. (Fingers crossed.) In today’s episode, Pam Foster and I also discuss popular niches for 2021 and, of course, the right way to pronounce the word! If you like what you hear, we’d l…
G
Getting Work To Work
1
“The Story Behind the Numbers” with Janette Gallardo (GWTW489)
41:11
41:11
Play later
Play later
Lists
Like
Liked
41:11
If there’s one area of business that I always seem to be in a perpetual state of learning and expanding in is finance. It’s not just understanding what’s going on, but as today’s guest explains, knowing the story behind the numbers that really helps you reach your goals. Janette Gallardo is the founder of Vitta Solutions and provides business coach…
A recurring theme on Getting Work To Work is feedback, which is a critical component of the creative process. But to be honest with you, I struggle to this day with giving and receiving feedback. “Tell me what you think” is a challenging statement to hear because I want people to like me. Since I’ve equated any feedback as negative, it becomes a re…
G
Getting Work To Work
1
“Working Together Better” with Iggy Perillo (GWTW487)
52:55
52:55
Play later
Play later
Lists
Like
Liked
52:55
“How can people work together better?” is a question that fuels the curiosity and drive of today’s guest on Getting Work To Work, Iggy Perillo. Iggy is a leadership coach who helps people discover what makes them awesome and creates psychologically-safe spaces for them to engage with difficult challenges. In this conversation, we talk a lot about b…
T
The Marketing Mentor Podcast
1
411: 10 Minutes a Day on LinkedIn with Melanie the Marketer
22:51
22:51
Play later
Play later
Lists
Like
Liked
22:51
You know that LinkedIn is where the clients are. And you know you should be spending more time there. But you just don’t know what to do or where to click first. Well, it’s time to set that overwhelm aside and get on the train to opportunity. All it takes is 10-15 minutes a day. In today’s episode, Melanie “the Marketer” Deardorff and I discussed t…
G
Getting Work To Work
1
Architecture of Your Creativity (GWTW486)
13:59
13:59
Play later
Play later
Lists
Like
Liked
13:59
There’s nothing quite like the feeling of taking a quote that captures your imagination and thinking deeply about what it means. In today’s episode of Getting Work To Work, I’m going to explore a quote from physicist Freeman Dyson that I read in Mihaly Csikszentmihalyi’s book, Creativity: Flow and the Psychology of Discovery and Invention. If you h…
G
Getting Work To Work
1
“The Career Toolkit” with Mark Herschberg (GWTW485)
52:36
52:36
Play later
Play later
Lists
Like
Liked
52:36
If you have 40 hours to invest in the advancement of your career, where should you focus? Do you focus on the skills directly related to your job or on something else entirely? Mark Herschberg, the author of The Career Toolkit, Essential Skills for Success That No One Taught You, is here to explain why focusing on leadership, networking, negotiatio…
G
Getting Work To Work
1
“The Discipline of Music & Beer” with Michael Kora (GWTW484)
37:17
37:17
Play later
Play later
Lists
Like
Liked
37:17
How do you need to reinvent your business to survive? That is a question that today’s guest is daily asking to continue bringing beer to his customers and the local community. Michael Kora is the Founder & Lead Brewer of Montavilla Brew Works in Portland, Oregon. In this conversation, he shares how he’s reinvented his business during a global pande…
G
Getting Work To Work
1
“Thriving in Chaos & Uncertainty” with Dr. Nadya Zhexembayeva (GWTW483)
47:13
47:13
Play later
Play later
Lists
Like
Liked
47:13
How often do you need to reinvent your business to survive and thrive? According to Chief Reinvention Officer Dr. Nadya Zhexembayeva, the answer is three years or less, depending on the industry. In today’s interview on Getting Work To Work, Nadya and I explore the topics of reinvention and thriving in chaos. From her early work in the intersection…
T
The Marketing Mentor Podcast
1
410: How to get out of a slump with Michael e. Stern
22:06
22:06
Play later
Play later
Lists
Like
Liked
22:06
If you love learning, this episode’s for you. I talked with podcast fave, veteran creative professional and photographer, Michael e. Stern, about how to take action and learn something new as a way out of a slump. If you like what you hear, write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.…
G
Getting Work To Work
1
Confident & Courageous Solutions (GWTW482)
18:40
18:40
Play later
Play later
Lists
Like
Liked
18:40
I was thinking about advice that I often read for people who want to start businesses: Don’t quit your day job. Startup the company on the side, save your money, serve your clients, and make an impact. While this is helpful advice for people looking to dip their toes in the world of entrepreneurship and business, the question I have is for establis…
G
Getting Work To Work
1
“Courage & Discipline to Listen” with Dave Momper (GWTW481)
1:06:17
1:06:17
Play later
Play later
Lists
Like
Liked
1:06:17
Is the way you listen helping or hindering you? A powerful question to consider as I talk with Dave Momper, founder of Thrival Concepts, about the courage and discipline to listen with authenticity. With his curiosity of learning what it takes to thrive in our lives, Dave shares how he listens first, on purpose, with purpose in mind. He also talks …
We are just about three weeks into 2021, and my main goal for the first quarter of the year is toast. On the heels of a couple of less-than-positive experiences last year, I wanted to simplify everything in my business. I started with the why and how progressing to the who and the what. Everything was on the table. I got out the metaphorical red pe…
G
Getting Work To Work
1
“Harness Your Hilarity” with Gigi Rosenberg (GWTW479)
36:08
36:08
Play later
Play later
Lists
Like
Liked
36:08
I’ve been asking myself for the past two months: How do I add more humor to what I do? On top of that, who naturally draws out my sense of humor? We’ll find the answers to these questions in today’s conversation with Gigi Rosenberg, a public speaking coach and lifelong learner of human behavior. In this engaging and fun conversation, she shares the…
T
The Marketing Mentor Podcast
1
409: What “Passive Income” Really Means with Jill Anderson
21:52
21:52
Play later
Play later
Lists
Like
Liked
21:52
If you’ve ever dreamed about making money while you sleep, my conversation with Jill Anderson of Jill Lynn Design will wake you right up. Jill is a web designer and long time Marketing Mentor client who has just released her first product, The Client Onboarding Toolkit, and in our recent chat, she who opens up about the nitty gritty of her experien…
What sources of inspiration fuel your imagination? For me, I read a lot of books and watch a lot of movies and shows. It always seems that I can pull something from the time spent in the land of words and pictures. But while planning for this episode, built around a wonderful quote from The Death of the Artist by William Deresiewicz, I kept thinkin…
G
Getting Work To Work
1
“The Artist as Visionary Leader” with Jenie Gao (GWTW477)
44:11
44:11
Play later
Play later
Lists
Like
Liked
44:11
What are the massive issues of the day you are tackling with your work? From understanding how systems affect behavior and relationships to the value of creative labor and equity for artists, today’s guest on Getting Work To Work does not shy away from complex and challenging issues. Jenie Gao is a full-time artist and entrepreneur who creates incr…
What are the stories you tell yourself as you bring your creativity to life through your craft? Are you often chasing the meaning of your life and never satisfied? Do you feel stuck as you take step after step towards the unknown? Inspired by two prolific authors—Eric Maisel and Ursula Le Guin—I’m going to explore the stories we tell internally and…
G
Getting Work To Work
1
“Processes & Productivity” with Adi Klevit (GWTW475)
41:15
41:15
Play later
Play later
Lists
Like
Liked
41:15
As 2021 begins, how is your business working? How do you know? Today’s guest on Getting Work To Work believes that well-documented processes and procedures are not only the answer but also provide a significant return on investment in growing your business. Adi Klevit is the co-founder of Business Success Consulting Group, a team of experienced pro…
T
The Marketing Mentor Podcast
1
408: What “money confidence” sounds like with Terri Trespicio
28:03
28:03
Play later
Play later
Lists
Like
Liked
28:03
If you want to kick off 2021 feeling more self-assured about money, you’ll love my new conversation with writer and speaker, Terri Trespicio, whose confidence about money is downright contagious! In our recent chat, she explains why she’s sworn off retainers (and why she thinks they’re dangerous), how she learned to stop giving away her ideas, why …
As 2020 comes to a close, I find myself asking a question that would have been useful to ask at the beginning of the year. But since I don’t have a time machine, I guess there’s no better time than now to ask: What steps are you taking to protect your creative heart? I didn’t think this was a question I needed to ask until I heard Ron Howard speak …
G
Getting Work To Work
1
“Securing Your Financial Future” with Matt Pennetti and Brian Brown (GWTW473)
48:08
48:08
Play later
Play later
Lists
Like
Liked
48:08
What are you doing to secure your financial future? Do you have control of and access to your money today, not just some point in the distant future of your life? Matt Pennetti and Brian Brown are known as the Predictable Wealth Advocates. They are on the show to talk about ways to predictably build wealth in unconventional ways through a concept k…
When you start a new project, write the next edition of your email newsletter, or produce an upcoming season of your podcast, where do you start? Inspired by a maxim in Improv Wisdom: Don’t Prepare, Just Show Up by Patricia Ryan Madson, I’m going to explore the idea that starting anywhere will keep your creativity fresh, help you discover your crea…
G
Getting Work To Work
1
“The Power of Your Mindset” with Konstantinos Kollias (GWTW471)
42:43
42:43
Play later
Play later
Lists
Like
Liked
42:43
What does it mean for you to actively learn? How do you use your time effectively every day? Are you happy with what your brain does? Today’s guest on Getting Work To Work is not only asking these beautiful questions, but he answering them in unique ways. Konstantinos Kollias, who also goes by Kostas, is the founder of The Forest Method and helps c…
A question I’ve been asking myself a lot this week as I reflect on what I’ve experienced in 2020 is this: What do you do when you feel like you have lost all confidence in your creative abilities? There have been tremendous learning opportunities throughout the year. I have had to overcome my pride and stubbornness by asking for help. Instead of in…
