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MindSet

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MindSet

HCD Research

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MindSet is a light and upbeat series about consumer neuroscience, human behavior, and new technologies and methodologies that lead to innovation strategies with a mass of untapped potential. Co-Hosted by Michelle Niedziela, Ph.D., VP of Research & Innovation, and Kathryn Ambroze, Director of Behavioral Insights & User Experience at HCD, this dynamic duo brings a breath of fresh air to their discussions, whether it’s between themselves or with industry leaders or internal experts. We are loca ...
 
Bringing Design into organisations is hardly ever straight forward. It comes with its own unique set of problems. We discuss with thought leaders around the world, what has worked for them in enabling a design revolution to occur. Within our podcast, we specifically ask how might Design improve social and civic outcomes. We shine a light on Design in local council and Governments.
 
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🛑 As the cannabis industry continues to evolve, the conversations surrounding consumer safety and regulations remain critical. On this week’s episode of MindSet, Kathryn and Michelle sat down with both Martha Bajec and Dr. David Nathan to discuss their recent work with both HCD Research and the ASTM D37 Committee regarding cannabinoid safety signs.…
 
🎃 Happy Halloween to all our MindSet listeners! 🦇 🧙‍♀️🧉 What's a scary part about research? Statistics! The University of Pennsylvania's Alex Shpenev talks Kathryn and Michelle through common fears or misconceptions behind statistics and why you shouldn't be so sure when playing with numbers. Even though this episode doesn't include any spells, it …
 
My name is Gerry Scullion and I am a designer, educator and host of This is HCD, based in the wonderful city of Dublin, Ireland. Our goal here is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. If you’re new aroun…
 
👃 This week’s episode of HCD’s MindSet includes author, TEDx speaker, neuroscientist, and world leading expert on the psychological science of smell- Rachel Herz, PhD. 🕯️This fascinating conversation dives into the value of smell in terms of wellbeing, what an “unscented” product really means, and a few myth-busting moments around olfaction too. #s…
 
Alice Nderitu, the Special Adviser of the Secretary-General on the Prevention of Genocide at the United Nations, explains how civil society organizations can join the collaborative flight against hate speech and contribute to the prevention of atrocity crimes. For more information visit https://www.un.org/en/genocideprevention/…
 
😊 Happy Friday everyone! 🚩🚩 To keep the momentum going from #NeuroU2022, we have a BONUS episode for HCD’s MindSet! Kathryn and Michelle hopped on the mics for a journal club session to chat about a recent article that was published by IFT. Everything old is new again and the infamous “neuromarketing hype” is back in the mix with the same, old tric…
 
Kathryn and Michelle are back with another episode of HCD’s MindSet with Rex Chng, a recent graduate of the Penn Masters of Behavioral and Decision Science program. In this episode, Rex shares why he joined the program at University of Pennsylvania and the recent work he did with HCD about on-demand delivery services. Inspired by the UberEats Super…
 
Adrienne Brooks, Senior Advisor for the Technology for Development team at Mercy Corps, specializes in addressing the weaponization of social media as it relates to peacebuilding. She introduces Mercy Corps’ global framework for understanding risks and resilience of social media and conflict and how it is applied in local context.…
 
This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot o…
 
Dr. Lisa Schirch, Professor of Peace Studies at the University of Notre Dame’s Kroc Institute for International Peace Studies and Research Fellow at the Toda Peace Institute, introduces us to peace tech, its history, trends, current examples, and their impact - including Ushahidi, Build Up, Polis, and the “Angry Uncle” Chatbot. More about Lisa’s wo…
 
Save 30% on Visualisation for Change-Makers course Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. Before we jump in, I have a favour to ask. Ive been creat…
 
What nudges have you noticed in your daily life? Michelle and Kathryn hopped on the mics this week to discuss an article which has recently sparked a lot of debate about the value of “nudges”. The article, and its subsequent reactions, have left our favorite hosts with a lot to say about not just nudging, but the serious issues with publishing in s…
 
APAC - Trauma Informed Design Essentials with Rachael Dietkus happens September 7 (Australian time) In this episode I speak with June Holley, from NetworkWeaver.com - June is at the forefront of thought-leadership when it comes to community building and we speak about all matters of what community and networks mean - how they differ and also how to…
 
60 Episodes down for MindSet - how many more to go? In this episode Kathryn and Michelle talk about NeuroUX - what is it, how it came to be, its challenges, and its future. Neuro - meaning nervous system (includes the brain) and UX - meaning user experience. NeuroUX is a tool that allows researchers to attain real-world data on consumers' cognitive…
 
What do Pepsi, Pfizer, and VW all have in common? Each company recently decided to have a logo make-over via the concept of debranding! In this week’s MindSet episode, Kathryn is joined by Allison Gutkowski to discuss what this trend means for companies and consumers, as well as ways that brands can evolve with their consumer while remaining true t…
 
NEW: Support This is HCD by taking one of our courses https://www.thisishcd.com/courses Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. This is HCD is almos…
 
Do It Yourself is a famous Google search for any household repairs or homemade decorations, but is there such a thing as "DIY Neuro"? In MindSet's latest episode, we are joined by Anna Wexler. She shares her expertise with Kathryn and Michelle as they discuss the hype and horrors of DIY NeuroTech! Meet our guest! Anna Wexler is an Assistant Profess…
 
Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. This is HCD is almost 5-years old. We’ve been creating content regularly for that period of time, and if you…
 
In MindSet Episode #57 Michelle and Kathryn have produced Journal Club #2! The article they focus on is "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings from the National Library of Medicine. Journal Club Article Be sure to give us 5 Star rating, leave a review, or subscribe to y…
 
Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. This is HCD is almost 5-years old and we just passed 200 episodes on Apple Podcasts. We’ve been creating con…
 
Today on the show we have Laura Yarrow, Head of Design and Her Majesty’s Land Registry in the UK. In this episode we chat about design agitation and enabling change within organisations. Laura recently shared a fantastic thread on twitter about many of the common designer statements that we probably all have heard a thousand times “no one is listen…
 
In MindSet Episode #56 Michelle and Kathryn discuss the New Reefer Madness with HCD's Senior Scientific Consultant, Martha Bajec, PhD. The New Reefer Madness is an important term used to help describe the rebranding of cannabis from a "No No" to a "Wellness or Health Additive." Meet our guest! Dr. Martha Bajec has spent the last decade working as a…
 
This episode is brought to you by our incredible friends at Shopify. Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. My name is Gerry Scullion, I’m the Foun…
 
In MindSet Episode #55 Michelle and Kathryn discuss Facial Coding! Facial Coding is when you collect and categorize emotional reactions from facial expressions. If you are interested in knowing more listen to this curious conversation. Facial Coding White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method …
 
Dr. John Reeder, Director of TDR, the Special Programme for Research and Training in Tropical Disease, based at the World Health Organization, gives an overview of digital technologies used globally to help fight malaria, their benefits and potential, as well as challenges or barriers to overcome.By Sonja Ruetzel / John Reeder
 
Hello and welcome to Bringing Design Closer. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. My name is Gerry Scullion, I’m the Founder of the Human Centered Design Network and CEO of This is Doing - h…
 
Kathryn and Michelle are back on the mic with Episode #54 of MindSet! Today they are discussing Sensory Memes! But... what exactly are they, how do they affect us as the consumer, and what is the future of them in advertising? Listen to the full conversation now! Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred metho…
 
Hello and welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. My name is Gerry Sculli…
 
First Monday of April - how is the year going by so fast? In this episode Kathryn and Michelle are joined by a very special guest, Nick Thomas. You can look forward to them discussing about the market research industry, publications and more. Meet our guest! Nick Thomas would describe himself in a Twee, which is 280 characters as I'm happily marrie…
 
Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more. Meet our guest! Glenn is the President & CEO of HCD Research, a communicat…
 
Note: Shopify is a sponsor of This is HCD. This conversation was unscripted and relatively unedited but we wanted to flag this to our listeners. Next month, marks This is HCD’s 5th anniversary. If you’ve found this network useful to you over the last 5-years, and want to help me and the team at This is HCD you can do two things. If you haven’t alre…
 
In this episode, our very own Allison Gutkowski of HCD Research dives into the curious conversation with Michelle and Kathryn about our tool Simplicit! Simplicit is the Self-Assessment Manikin (SAM) + Implicit Testing methodologies combined! Meet our guest! As Director of Global Research for HCD Research, Allison specializes in all thing’s client r…
 
HCD Research's MindSet has hit a new milestone! 50 Episodes of curious conversations have been out there for you to listen to - what a journey it has been for HCD Research and our two wonderful hosts Michelle and Kathryn. Also, a special shout out to all of our guests as you make this content even better and a huge thank you to all of our valued li…
 
Get ready for a MindSet Episode that rivals the best half time performance. In this weeks special release, listen to Michelle and Kathryn talk with Dr. Mudje Yuksel who has the most interesting career history and the E-Sports industry! Meet our guest! Dr. Mujde Yuksel is an Associate Professor of Marketing and the Director of Graduate Programs in M…
 
Hello and welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. It’s the start of 2022 …
 
Michelle and Kathryn talk with Falisha Karpati about inclusivity within the work space! Meet our guest! Falisha Karpati, PhD is an Inclusion Consultant with a background in neuroscience. Falisha’s work focuses on using neuroscience to build inclusive environments in research, academic, and scientific organizations. Her approach to inclusion centers…
 
Michelle and Kathryn talk with Bingling Wang who is finishing up her master's with a capstone research project at HCD Research! Bingling is very interested in how shoppers' perceptions are affected by using the tool of augmented reality! Listen in to hear a little more about her background, her capstone project, and this curious conversation. Meet …
 
Doing Design Festival V3 'Better Together' - February 11 2022. Tickets: https://www.thisisdoing.com/the-doing-design-festival Today on the show we have Renee Abrecht Mallinger - a Lead Design Researcher at one of my favourite design studios Global Good Studio of Chicago. We chat about the intersectionality of Renees’ previous career as a middle sch…
 
What is the first rule of journal club? Is to watch or listen to Journal Club 😉- Join Kathryn and Michelle as they discuss a fascinating article about facial coding! Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. …
 
Michelle and Kathryn discuss the venture of HCD into Traditional Implicit Research with a client who specifically wanted it. As you see when doing implicit research for sensory, you really do need to be an expert in sensory. Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also fo…
 
Doing Design Festival V3 'Better Together' - February 11 2022. Tickets: https://www.thisisdoing.com/the-doing-design-festival Hello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classe…
 
Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious c…
 
This week, Michelle talks with Michael Murphy who was a recent intern at HCD Research. They discuss a little about him and his personal experiences while also diving into the methodologies he learned under Michelle's mentorship. You could call him a master of behavior and decision sciences! Meet our guest! After completing coursework in microeconom…
 
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. In this episode I speak with Mood…
 
Here is our first full episode released on our podcast platforms! Michelle and Kathryn are back again and lucky enough to have Jeanette Andrews a magician, artist, and speaker featured on this weeks curious conversation. These 3 dive into Jeanettes extensive background and their collaborative projects within the behavior research space. Meet our gu…
 
MindSet has reached a new milestone! Now located anywhere you stream your podcasts. (Plus more platforms to come in the near future) We at HCD Research know that each person is unique and loves to consume content in different fashions. That is why the episodes we release here will be the same as the ones we upload to YouTube. Be sure to give us 5 S…
 
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. In this episode I speak with the …
 
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. In this episode we welcome Randal…
 
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems. In this episode we welcome Eva Pe…
 
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