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Agency Journey

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Agency Journey

Andrew Dymski and Gray MacKenzie

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The Agency Journey Podcast is your guide to starting and running your own profitable digital marketing agency. Hosts Andrew Dymski and Gray MacKenzie interview different agency owners and influencers worldwide. They share their stories, the challenges they faced along the way, and which strategies worked best for them.
 
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On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it. Topics discussed in the episode: The story behind Zen Media's and ZenPilot's name Zen Media's journey What is dark social? How dark soc…
 
Host Jim Irvin is joined by the authors of two of 2022's most intriguing music books, Ian Winwood (Bodies) and Nick Duerden (Exit Stage Left). The albums up for discussion are: Randy - Randy The Band (2005), The Sundays - Reading, Writing & Arithmetic (1990) and The Jayhawks - Sound Of Lies (1997) We also take a deep dive into Ian and Nick's books …
 
After every project, we collect feedback, brainstorm ideas, and discuss how we can improve our services. Back at the beginning of 2021, we transformed our client journey and added in a discovery project called "The Blueprint". Why did we do this? The Blueprint is the discovery project that allows us to fully understand the agency's pains, frustrati…
 
According to the Bureau of Labor Statistics, demand for labor is at an all-time high. Earlier this year, there were on average 40 more jobs available than unemployed workers. And to make matters worse, most agency owners don't even begin the hiring process until they are well beyond capacity. They wait until their employees start to feel overwhelme…
 
They take ownership of: The system's design Habits and behaviors of the team inside the system Being a ClickUp expert to answer the team's questions Regardless of the platform you run on. You need to have an internal champion - Monday champion, Asana champion, Teamwork champion, etc. So, are you... A, an agency operator that has claimed the throne …
 
Jim Irvin is joined by two more bringers of undervalued joy: country-punk pioneer with a thousand years of LA heritage, and creator of one of the show's favourite albums, Maria McKee, and long-time staffer of Prog magazine, Jo Kendall. The albums up for discussion are: Billy Mackenzie - Transmission Impossible (2004), Fairport Convention - Fairport…
 
ClickUp 3.0 is bringing: 500% increase in speed Supercharged reliability Universal search and 99.99% uptime As ClickUp's largest implementation partner we were super excited to bring Zeb Evans, CEO at ClickUp, to discuss ClickUp's journey to get here and his goal for ClickUp 3.0. Topics discussed in the episode: The phases of ClickUp's evolution - …
 
At ZenPilot, we help agencies transform the system in which they operate on a day-to-day basis - the place they find their tasks, collaborate with their team, communicate with clients, and take their notes. Transforming a project management platform may be one of the biggest areas of change an agency goes through. It impacts the daily workflow of e…
 
The Email Marketers help eCommerce brands flourish through Email and SMS marketing. Topics discussed in the episode: Melanie's journey from traditional consulting to starting her own agency. The power of combining email and SMS to grow eCommerce brands. How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts. Klaviyo vs.…
 
Jim Irvin is joined in this episode by Kevin Brennan, the labour MP for Cardiff West, guitarist in parliamentary rock band MP4 and a solo artist in his own right, and Tom Gray, member of Gomez and founder of the #BrokenRecord campaign for fairer payments to musicians by streaming services. The albums up for discussion are: Joan Armatrading - Joan A…
 
When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build. Topics discussed in the episode: How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020. Lauren's experience of us…
 
Topics discussed in the episode: 00:25 - 02:40 The Story Behind Yvi's Branding 02:47 - 05:20 How Yvi is productizing her consulting business. 05:30 - 06:40 Helping people build their business in ClickUp 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup 08:00 - 11:50 Yvi and YouTube 12:00 - 13:20 The 10x10 Formula Strat…
 
Host Jim Irvin invites two more guests to discuss albums that never make those lists of the all-time greats. Here he's joined by Roxy Music's textural guitar wizard, Phil Manzanera and comic actor and much-admired lone-wolf musician, Matt Berry. The albums under discussion are: John Martyn - One World (1978); Bram Stoker - Heavy Rock Spectacular (1…
 
Topics discussed in the episode: From bootstrapped to profitable exit VC funding vs targeted mentorship Creating a JTBD (jobs-to-be-done) framework Launching DFY services on top of software products Finding opportunities in churn surveys SOPs and KPIs: the cornerstones of team expansion The components of successful link building Infographics as a b…
 
Jim Irvin and guests select and discuss some under-appreciated albums. In this episode: DJ and co-author of Last Night A DJ Saved My Life, Bill Brewster and consultant paediatric psychiatrist and survivor of the Battle of Lewisham, Partha Banerjea. The albums in this episode are: Doris - Did You Give The World Some Love Today, Baby? (1970), Manual …
 
Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You’re Losing Business to Competitors The Role of Performance-Based Guarantees Using Fo…
 
Topics discussed in the episode: Addressing Obstacles Throughout The Agency Journey Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22 Finding The Right Clients to Evade Price Errosion The Importance of Client Case Studies Should You Get Your Foot in The Door or Make Your Core Offer Sexier? The Cost of Investing Your Time on…
 
Topics discussed in the episode: Approaches to Agency Consulting: ZenPIlot vs TheDPM The 6 Characteristics to Look For in a Senior Project Manager Why You Should Hire Paranoid Project Managers Common Misconceptions About Great Project Managers Should Project Managers Follow The Leader or Be a Leader? What Makes a Senior Project Manager Worth Their …
 
Topics discussed in the episode: ProcessDriven’s Business Model Balancing High-Level Strategies and Granular Tweaks When to Focus on One Product vs. Branching Out The PB&J Method to Separating Process From Software Choosing Tools For Clients: Self-Selection vs. Guided Vetting Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle S…
 
Topics discussed in the episode: Niching Down: Chase What You Love Figuring Out Which Clients You Enjoy Working With Social Proof, NDAs, and The Logos You Don’t See How Jeremiah Would Tackle Agency Growth If He Had a Do-Over Practicing What You Preach: Agency Marketing 101 Firing Yourself From Sales Equipping Your Sales Team For Success SEO Investm…
 
Joining host Jim Irvin to select an underrated album they treasure are American singer-songwriter Michelle Branch and one half of The Black Keys, Patrick Carney. The albums in this episode are Patty Griffin - Flaming Red (1996), The Feelies - Crazy Rhythms (1980) and Fleetwood Mac - Mystery To Me (1973). Also discussed: growing up dreaming of music…
 
Jim Irvin and guests select and discuss under-appreciated albums. In this episode: celebrated jazz pianist and author of The Rough Guide To The Beatles, Chris Ingham, and Ben Wardle, author of A Perfect Silence, a new biography of Talk Talk's Mark Hollis. Albums in this episode are: Alan Hull - Pipedream (1973), Jellyfish - Spilt Milk (1993), Paul …
 
Topics discussed in the episode: To Niche or Not to Niche Choosing The Right Niche For You Bringing Modern Solutions to Archaic Industries Building Effective Campaigns Through Processes Using Industry Experience to Craft Unique Messaging Small Details, Big Differentiators Creating Original Content With Pre-Built Frameworks Automating Client Input t…
 
Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company. At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention …
 
Guests Simon Reynolds and David Stubbs join host Jim Irvin to share some undervalued records they love. The albums in this episode are: Ian Dury & the Blockheads - Do It Yourself (1979), The Comsat Angels - Waiting For A Miracle (1980) and Bryan Ferry - Boys & Girls (1985). Also discussed: is vinyl a good format, how to be an angst-wracked teenage …
 
Topics discussed in the episode: Tips for Creating an Effective Agency Case Study The Benefits of a Great Agency Case Study What is an Ideal Agency Case Study Tips for Conversion Copywriting What Makes A Great Case Study Presenting Sponsor: ZenPilot ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their o…
 
Amber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency. With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth. Topics discussed in the episode: The Difference B…
 
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Topics discussed in the episode: Chase's sto…
 
As our 2021 finale, two of this season's most available guests, Andrew Male and Andy Miller, return to join host Jim Irvin for an epic feast of off-piste Christmas music. We pull crackers, wear Christmas jumpers (Andrew's throws up a little static occasionally, for which we apologise) and select a bulging sackful of lesser-known Christmas tunes for…
 
Topics discussed in the episode: The Importance of Crafting a Content Strategy Marketing Content Strategy Best Practices shared by Ross Crooks The Evolution of Column Five's Content Strategy Career Opportunities with Column Five Resources mentioned in this episode: Ross Crooks on LinkedIn ColumnFive Column Five Careers Mint.com Noah Kagan on Linked…
 
The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video b…
 
Jim Irvin's guests in this episode are world-renowned ABBA expert and chronicler, Carl Magnus Palm, and award-winning memoirist, author of Broken Greek and founder of Perturbed fanzine, Peter Paphides, back for more because the chance to discuss ABBA was in the air. The albums in this episode are: Anything You Choose b/w Without Rhyme Or reason by …
 
Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients. Dean is also the Founder of Emailgrowthtr…
 
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies. Katie is also the Co-foun…
 
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands. Mike is also the co-author of The Ultimate Guide t…
 
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR. Previously, Rikki was on the…
 
Jim Irvin's guests in this episode are esteemed writers about the power of music and the power behind it. Jude Rogers has been an editor and writer at large for many publications. Her recent Radio 4 series, A Life In Music traced the way music interacts with, and supports, us at various times in our lives. Her book expanding on this premise, The So…
 
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a sol…
 
Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Bra…
 
Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts. Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. Sh…
 
Andrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs. Andrew has over a decade of expe…
 
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life…
 
Ten years ago two friends who met at school on Merseyside started a podcast interviewing their songwriting heroes. Sodajerker On Songwriting has grown into one of the best and most popular music podcasts out there. On the occasion of their 10th anniversary, its creators have dropped by to share some of their favourite overlooked music with host Jim…
 
Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born. In 2…
 
Lindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. …
 
Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that ​​designs, develops, and optimizes scalable e-commerce experienc…
 
Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success. In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND confer…
 
Author! Author! A literary special with authors Jonathan Coe and Andy Miller joining host Jim Irvin to discuss some under-appreciated albums they love. The albums in this episode are A Symphony Of Amaranths by Neil Ardley, The Man In The Bowler Hat by Stackridge and Harmony Row by Jack Bruce. Also discussed, The Crusaders, The Wombles, ambivalence …
 
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a d…
 
Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs. After studying marketing at Marshall University, Brandon held marketing roles at several sta…
 
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