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Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business. Gordon Burcham’s your host, he’s a 3x world Martial Arts Champion, award-winning school owner, successful business coach and No.1 bestselling author.
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Martial Arts Business Podcast
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Mental Toughness - Getting back on the right path.
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7:36
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As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something. In this episode, Gordon asks you, what is your reason, and explains why mental toughness in busines…
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Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game. Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's! During this episode, discover how simple marketing is going to…
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Martial Arts Business Podcast
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5 Summer Essentials For Maximum Growth & Impact
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Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact. Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in y…
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Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so. KEY TAKEAWAYS Great martial artists are not necessarily great at sales, accounti…
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Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members. KEY TAKEAWA…
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Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined. KEY TAKEAWAYS Having the belief to achieve the goals you…
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Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression. KEY TAKEAWAYS Changing the way you structure your school, transforming classes into programme…
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Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusi…
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Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business. KEY TAKEAWAYS Putting the right systems and operations in place you will gene…
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Martial Arts Business Podcast
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Interview with founder of Banks’ Martial Arts Academy, Thomas Banks.
28:46
28:46
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Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essenti…
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You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and beco…
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Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast. KEY TAKEAWAYS Every single person on the planet has …
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Martial Arts Business Podcast
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Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne
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32:07
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The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandem…
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Martial Arts Business Podcast
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”I Just Wanted to be a Martial Artist” - Interview with 7th Degree Black Belt Master; Matt Fiddes
1:41:27
1:41:27
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Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the …
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Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality. KEY…
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Martial Arts Business Podcast
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How To Elevate Your Business Virtually - Interview with David Walsh
38:41
38:41
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Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to u…
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Martial Arts Business Podcast
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The Importance Of This One Thing To Help You In Life And Business
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13:23
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Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘…
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Martial Arts Business Podcast
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One is FREE! Facebook Marketing Tips For MA Schools
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16:47
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The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating wit…
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Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside. Today, on the latest e…
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Martial Arts Business Podcast
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Building a Martial Arts School with Freedom
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In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks,…
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How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, serv…
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Martial Arts Business Podcast
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Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian
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23:52
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Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience. Key Takeaways Zara has been in martial arts for over twenty-five years, opening her first academy in…
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‘These elements are the business essentials that you can build your martial arts school on’ Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth. If you are starting out or wanting to grow your business these 5 business essentia…
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Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth. In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change yo…
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Martial Arts Business Podcast
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Facebook Tip - A Trick That Will Help You For Free
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13:44
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Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school! Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious,…
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You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people. KEY TAKEAWAYS It’s important to get back to people and following up on things you do. Keep following up persistently.…
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Martial Arts Business Podcast
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Instagram Expert Training with Chris Taylor
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22:27
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Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand? In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his…
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Martial Arts Business Podcast
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Paying in Full Options, Should You be Doing this in your Martial Arts School?
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14:07
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Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school. In this episode, he shares how the mindset of customers has ch…
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Martial Arts Business Podcast
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Believe in your value! Interview with Matt Elwell, Founder of The Elite Closing Academy
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27:23
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What do you believe in? We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school! In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat…
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Martial Arts Business Podcast
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How Martial Arts School Business Owners can Generate Effective leads from LinkedIn & YouTube
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25:37
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‘It’s about positioning yourself in the right place to attract the clients you want’ Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and c…
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When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success. Today on the Martial Arts Business Podcast, Gordon debunks all the myths yo…
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Martial Arts Business Podcast
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Martial Arts is Life, Life is Martial Arts – Pearls of Wisdom for the Journey
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31:29
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In this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences. Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that …
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Martial Arts Business Podcast
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How to Enrol More Students – This Powerful Strategy Works!
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26:40
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‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’ Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business. People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these eff…
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‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’ To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives. When the sales process is clear, logical and optional for people that ne…
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Martial Arts Business Podcast
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L.E.G.I.T The Martial Arts Growth Formulae
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29:44
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Learning how to become a black belt in business is now easy. Thanks to Gordon! In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so m…
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Martial Arts Business Podcast
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3 Essential Processes to Grow Your Martial Arts School
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29:42
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Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school. He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School. These are 3 obvious elements and simple …
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Martial Arts Business Podcast
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5 Great Questions to Ask in Your Martial Arts Business to Continue to GROW
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‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’ Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves. The power of these questions lies in how they encourage great dialogue and inspire…
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Martial Arts Business Podcast
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How Mick Crossland Grew His School by 185 Members in Less Than 1 Month
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34:02
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Being a world champion has long been a childhood dream for Mick Crossland. So, when he finally started achieving it, he knew then that he needed to give back. He decided supporting children and young people to achieve their dreams through his newly built martial arts school. Mick, our guest in this episode of the Martial Arts Business Podcast, is t…
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Gordon talks to Ivan Rolls, the creator and developer of ‘Bullied To Black-Belt’, a course of instruction designed to help bullied youngsters who may be having trouble dealing with the mental aspect of being bullied. By examining his own legacy, and by reflecting upon his own experiences, Ivan came to the realisation that by instilling the core val…
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Summer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual. But by following Gordon’s advice and adopting a fe…
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Gordon Burcham interviews Matt Chapman, owner of MittMaster online course. Matt Chapman talks about how he challenged and pushed himself to do something more different than a regular Martial Arts lesson or course and take it online. He talks about how it enables accessibility for those keen to learn Martial Arts. It also aids potential and willing …
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Martial Arts Business Podcast
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An Essential Strategy to Create More Leads on Facebook
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21:05
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If you’re still stuck in traditional marketing strategies, then it’s time to sit down and re-evaluate if they’re actually giving the best outcomes. For your Martial Arts School to start skyrocketing, you have to master the art of online marketing. So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps tha…
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There’s no room for idling and going back when you want to grow your martial arts business. So, how do you make sure that you’re always in momentum? In this episode of the Martial Arts Business Podcast, Gordon gives you a rundown of what you could do so you can create and maintain your momentum in growing your business. If you want to be successful…
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Martial Arts Business Podcast
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The Digital Age; Get Back to Basics in Your MA School
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21:19
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There’s so much noise online, so how do we make sure that your voice not only reaches the ears of the people but also stays with them once they get off the Web? In this episode of the Martial Arts Business Podcast, Gordon urges you to shake things up in your marketing scheme. Discover why you should have a mix of traditional and digital marketing t…
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Martial Arts Business Podcast
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10 Facebook Fundamentals That Will Help Market Your M.A. School
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23:59
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‘You need to create a fire and keep it going’ How can we use Facebook successfully? It is like any platform it is continually evolving and being able to use it to market your business effectively is vital The more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries y…
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Martial Arts Business Podcast
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The Importance of Serving, Selling & Closing in Your M.A. School .. With Gordon Burcham and Matt Ellwel!
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34:54
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Businesses should be good at serving, selling, and serving. Yes, all three of them. If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you. Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to …
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If we get stuck and don’t know what the next move is, it might be high time that we do a reset and go back to the basics. Maybe, we’ve been stressing out ourselves lately and has been causing the martial arts school harm rather than development. It’s time to simplify things and stop overcomplicating them. In this episode of the Martial Arts Busines…
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Martial Arts Business Podcast
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Powerful Retention Tips For Your M.A. School
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27:44
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Times are different now, students have a lot of choices to do in their free time or if they just want to explore a new hobby. It has become harder for the martial arts schools to retain their students lately. So, in today’s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how dif…
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Martial Arts Business Podcast
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How to Make More Sales & More Money in Your M.A. School With no Extra Time
21:26
21:26
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When someone comes in the doors of your martial arts school, make sure that you get it done, and you close the deal. In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of selling and closing deals so that you can make more money. Selling is serving. When your martial arts school is sustainable enough, you could of…
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Martial Arts Business Podcast
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#058 Create More Time, More Productivity in Your MA School
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21:57
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‘You can listen to this and do nothing, or you can listen to this and apply it now. You’ll create more freedom and feel better about yourself’ Gordon explains how he has learnt to create more time by being disciplined and focused. If you feel there is never enough time to get things done then listen in and act now to create systems and the consist…
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