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This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is. We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently. If you want to “Follow The Bear” then head over to ou ...
A weekly show giving you the latest news and updates in the social media and online marketing world. Hosted by Green Umbrella Marketing Ltd
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The Lonely Marketer
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Ep 107 I Just do it. Rowena Wilding from The Boden Group.
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We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift c…
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The Lonely Marketer
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Ep 106 | What's in it for me? Luca Rosi from Talentwrite.
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Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do". Luca is extrem…
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Ep 105| It's not you, it's me. Christina Shiels from CSG Talent.
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Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new sector. We recorded this episode with her six months int…
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Ep 104 | (Not) Emily in Paris. Robert Woodford from The Marketing Junction.
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Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a hu…
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The Lonely Marketer
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Ep 103 | Hey! Where's the remote? Laura Brown from Engtal/Biotal.
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How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up …
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Ep 102 | Blisters and bleeding. Richard Turrell from Handle.
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When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge wi…
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The Lonely Marketer
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Ep 101 | No offence to Cheltenham. Josie Malone from TXM Group.
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Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar hig…
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The Lonely Marketer
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Ep 100 | Everything is awesome. Glenn Southam from TwoEnds.
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We got there. Episode 100!We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of the usual questions around recruitment marketing but als…
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The Lonely Marketer
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Ep 99 | Setting up your recruitment marketing for 2022.
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In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022. As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by Chelsie Harry from Levin Group, Kris Holland from Charl…
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Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.
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After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR. In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is ce…
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Ep 97 | Time to change the narrative. Amanda Ansell from Carrington West.
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When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of setting up processes for success, understanding what she is good (and not good) at and working in true collaboration with the teams aroun…
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The Lonely Marketer
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Ep 96 | The Rise of the Recruitment Marketer.
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*Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing. We start by discussing the past 18 months and how this has elevated the role of marketing within recruitment and what the characteristics are are the businesses who are doi…
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The Lonely Marketer
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Ep 95 | Fresh watermelon, anyone? Matt Harland from Talent.
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You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes... Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills. Initially, being hugely …
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Ep 94 | Time to hustle. Jayde Pope from Greystone.
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Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing. With a background in sales (both estate agency and recruitment), we dive i…
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The Lonely Marketer
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Ep 93 | Just say no. Daniel Patterson from Cpl (UK).
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Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and progress at an incredible rate. This is one of a few things we discuss with Daniel Patterson from Cpl. Having started as a marketing …
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Ep 92 | The impact of mentorship on marketing. Rebecca Lauder-Fletcher from SGI.
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Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place. Diving into the marketing, we chat about Rebe…
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The Lonely Marketer
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Ep 91 | That's the way, aha, aha I like it. Kate Harding from MA (Montreal Associates).
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Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one. In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when i…
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The Lonely Marketer
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Ep 90 | Can recruitment marketing be more e-commerce? Brian Whigham from Venn Digital/Vennture.
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What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences? In what is a wide-ranging episode that discusses recruitment websites, internal hiring, technology, content, leadership and lots more Brian spea…
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The Lonely Marketer
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Ep 89 | You've done well my young apprentice. Sean Furey & Max Barber from First Point Group.
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There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the journey.From managing expectations to being emotionally int…
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The Lonely Marketer
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Ep 88 | What do marketers actually do in recruitment? Mitch Sullivan from copywritingforrecruiters.com
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Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting. As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your thinking as well as being a great resource if you're …
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Ep 87 | Three brands and two little babies. Helena Sullivan from Trinnovo Group.
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Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach. Helena had two children in …
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The Lonely Marketer
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Ep 86 | Reach for the stars. Jack Martin from Gattaca.
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"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it. Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he …
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The Lonely Marketer
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Ep 85 | Cookin' up a storm. Chelcie Harry from The Levin Group.
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What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under her belt, Chelcie joined The Levin Group (which includ…
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The Lonely Marketer
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Ep 84 | Like warm apple pie. Kathy Walker from McGregor Boyall
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Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming? Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern, and chats through how 'breaking out of the bubble' of …
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The Lonely Marketer
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Ep 83 | What makes a good washing machine? Rob Prince from Talent Nexus.
47:06
47:06
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Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI. When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed),…
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The Lonely Marketer
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Ep 82 | Oh look, another nerd. Paul Caudell from The Consultancy Group.
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40:21
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Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him 'blag' his way into his first job before spending 12 years in a business before it was bought to where he is now at The Consultancy Group. Paul started purely focused on 'internet marketing' which reall…
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The Lonely Marketer
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Ep 81 | Out of 10, I'd give you....? Chris Almond from Sourcr.
30:22
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The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches. But why is it important? We discuss why working in an industry that by i…
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The Lonely Marketer
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Ep 80 | Own it. Richard Williams from Austin Fraser.
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Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of balancing time and resources whilst delivering results. Ri…
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The Lonely Marketer
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Ep 79 | Pretty Fly(wheel). James Whitelock from ThinkInCircles.
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We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we wen…
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Ep 78 | Are we human or are we dancer? Katrina Collier from The Searchologist.
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Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world. If you're …
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The Lonely Marketer
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Ep 77 | Enter the Dragon. Jo Lee from Marmalade Marketing.
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Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Merid…
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Ep 76 | Respect my authoritah! Mia Weston from Consult.
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Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and highlighting issues around inclusivity and diversity. We …
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Ep 75 | (Not) The IT Crowd. Ryan Thompson from Focus Cloud Group.
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As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have. Ryan Thompson from the Focus Cloud Group joins us to tell us about his career journey and how he managed to get IT off of his desk and really focus (excuse the pun) and building a marketing career. We delve into the…
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The Lonely Marketer
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Ep 74 | Whole lot of fun, prizes to be won? Jessica Wicks of Jessica Ross.
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We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in headfirst into the app built a following and worked out all of the pros and cons of it. With recruiters gravitating to Clubhouse, we discuss how marketers can use the platform to drive awareness and ultimately…
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The Lonely Marketer
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Ep 73 | Labcoats not needed. William Geldart from BPS World.
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In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one. We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on you…
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The Lonely Marketer
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Ep 72 | Make it rain. Paul Rawson from Metamorph.
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The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to …
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The Lonely Marketer
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Ep 71 | Be more Graham Norton with your inbound marketing. Rich Gibbard from Recbound.
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For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it. Having been on the side of sales and now on the side of marketing, Rich offers th…
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The Social Snippet Show
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What's New in Social Media | 2020 Trends, Social Media Shopping, LinkedIn Algorithms, Charity Donations & more | Live Lunch Catch Up
49:01
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Welcome to Live Lunch! Join us as we talk about what we've been up to, 2020 trends, social media shopping, LinkedIn algorithms, charities, and what's new in social media this week. Here are the snippets: - Trends for 2021 - What do employees want? A 4 day week is top of most people's wish lists, but does it bring stability? - Flexibility and balanc…
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The Social Snippet Show
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What's New in Social Media | Social Media News, Christmas Marketing, and Planning for 2021| Live Lunch Catch Up
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Welcome to Live Lunch! It was just the GU crew today, talking about what's new in social media, Christmas Marketing and planning for 2021. Here are the snippets: - What Christmas adverts have we all seen? - The Sainsbury's ad got a lot of complaints this year as they tried to be more diverse, but all the supermarkets got together to support them. -…
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The Social Snippet Show
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Glenn Southam | Talking Podcasts and Marketing with Glenn Southam | Live Lunch Catch Up
50:22
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50:22
Welcome to Live Lunch! This time the team chatted to the fantastic Glenn Southam! Glenn is the Founder of TwoEnds, as well as Community Builder, Podcast Host and Polar Bear Keeper at The Lonely Marketers! Here are the snippets: - Glenn Introduces himself - We live in a very subjective world and everyone has an opinion on everything right down to th…
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The Social Snippet Show
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What's New in Social Media | eCommerce, Trends for 2021, TikTok, Online Print Shop and more | Live Lunch Catch Up
49:44
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49:44
Welcome to Live Lunch! This week it was just the GU crew, and we talked about the rise in eCommerce and shop local, chilling out on TikTok, new parental controls on TikTok, our new online print shop and what the trends are in marketing for 2021. Here are the snippets: - Shopping buttons are appearing everywhere because of the rise in eCommerce. Eve…
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The Social Snippet Show
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What's New in Social Media | Brand Audits, Facebook Ads, Shop Local and more... | Live Lunch Catch Up
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52:51
Welcome to Live Lunch! This week it was just the GU crew, and we talked about how and why you should audit your brand, Facebook ads issues, lead generation and business development, webinars we've done recently, shopping locally and local marketing, and more. Here are the snippets: - Christina talked about all the different webinars we've done rece…
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The Social Snippet Show
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Louis Devayya | Business growth and training with Lous Devayya from South Northants council | Live Lunch Catch Up
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56:37
Welcome to Live Lunch! This time we were joined by Louis Devayya, who is the Economic Growth Officer for South Northants Council, to talk about how we're coming together to help local businesses, through a series of webinars we're providing to help local business owners overcome digital barriers. Here are the snippets: - Louis introduces himself an…
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The Social Snippet Show
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What's New in Social Media | LinkedIn Stories, Advertising, TikTok, Pinterest and More..| Live Lunch Catch Up
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44:55
Welcome to Live Lunch! This week it was just the GU crew, and we talked about the new LinkedIn Stories, Facebook and Linkedin advertising, TikTok, the rise of Pinterest usage, new branding we've been doing for clients and lots more. Here are the snippets: - Linkedin Stories - launched last week and currently only available on the phone app. Who is …
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The Social Snippet Show
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Jackie Torr | Talking all things recruitment with Jackie Torr from TEAM | Live Lunch Catch Up
47:04
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Welcome to Live lunch! This week, we spoke to Jackie Torr from TEAM (The Employment Agents Movement) about all things recruitment! Here are the snippets: - Introduction from Jackie and information about TEAM - Candidate marketing for a long time - You have to stand out as a candidate, digital or video CV - Recruiters starting up on their own/Recrui…
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The Social Snippet Show
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What's New in Social Media? | Holiday marketing, twitter privacy, lockdowns and helping other businesses | Live Lunch Catch Up
48:31
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48:31
Welcome to Live lunch! This week, we talked about how to plan your holiday marketing strategies, recent twitter privacy changes, planning for another potential lockdown, going on video, and how you can help other small businesses during the pandemic. Here are the snippets: - Green Umbrella new mediator and using online internal training for the fir…
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The Lonely Marketer
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Ep 70 | Lights, Camera, Action. Mary Palmer from HRC Recruitment.
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In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead. There is also a bit of film…
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The Lonely Marketer
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Ep 69 | Hint. Start shadowing your consultants. Nellie Perrin from Hinterview.
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As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing …
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The Lonely Marketer
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Ep 68 | Just when I thought I was out, they pull me back in! Kat Allenby from Allenby Marketing.
49:22
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49:22
Kat tried to escape recruitment marketing but resist the lure like so many of us... In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We th…
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Ep 67 | Hungry hungry hippos. Amanda Davies from Green Umbrella Marketing.
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Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career. Amanda and Glenn also talk upon the concept of 'blankpageitis' with …
