Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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An interview show from your friends at Smashing Magazine. Drew McLellan and Vitaly Friedman talk to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality. How do you future-proof your business? How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? Each episode contains valuable insights, recommendations, and tangible ex ...
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Build a Better Agency Podcast


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EP 415: Getting the most out of an M&A as a buyer or seller with Drew and Danyel McLellan
1:13:12
1:13:12
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There’s more M&A activity amongst agencies than ever before. As agency owners get older and running the business becomes more stressful, many owners are running out of gas and looking for a reset. This means there has never been a more perfect time if you’re looking to buy an agency. And if you’re looking to sell, it might go faster than you antici…
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Sell With Authority

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How to Build an Effective Sales Process, with Jason Swenk
46:40
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My Predictive team and I are looking forward to helping you close out Q4 strong so you can roar into 2024 and crush the year. In the fast-paced reality of marketing agencies, your success depends on more than just creativity and strategy. It’s about building an effective sales process. That’s where my very special guest expert on this episode of Se…
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Sell With Authority

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Superconsumer Growth Strategies, with Eddie Yoon
47:10
47:10
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On this episode of Sell With Authority I’m joined by a guest who’s a true expert in superconsumer growth strategies, Eddie Yoon. Eddie is the Founder of Eddie Would Grow, a think tank and advisory firm that specializes in business growth strategy. Eddie and his team have a remarkable track record of generating billion-dollar outcomes for their clie…
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Build a Better Agency Podcast


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EP 414: 9 traits that will make your agency known for its best-of-class service with Susan Quinn
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Does your agency have what it takes to provide best-in-class service to your clients? According to Susan Quinn’s research, there are 9 traits that an agency should have in order to get there. It’s not always about being the fastest or having the best prices. In fact, it’s almost never about price when you’re providing top-notch service. What it ult…
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How to Distribute Press Releases, with Mickie Kennedy
48:46
48:46
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On this episode of Sell With Authority, I am excited to welcome Mickie Kennedy. He is the visionary Founder of eReleases, a trailblazing company that has been empowering business owners like you and me for the past 24 years. Mickie’s mission is simple but powerful — to help you increase your visibility, authority, and credibility within your chosen…
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Build a Better Agency Podcast


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EP 413: The “why” mindset strategy for better agency communication with Linda Perry
53:52
53:52
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Do you know the “why” behind the work you do? If not, it might be time to find out. Understanding the motivation behind why we show up and feel connected to our work is key to personal happiness and effective interpersonal communication. As it turns out, there are nine “whys” that we could categorize ourselves into that affect agency communication …
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How to Use AI Tools in Your Sales Process, with David Kreiger
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47:49
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47:49
On this episode of Sell With Authority, I am excited to welcome back special guest David Kreiger, the Founder of SalesRoads — a remarkable sales outsourcing and appointment setting firm. He has led SalesRoads through significant growth and the company was twice listed on the Inc 5000. David was my guest for Episode 65 of the podcast, where we dug i…
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Build a Better Agency Podcast


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EP 412: Speed is the fast pass to client happiness with Jay Baer
53:40
53:40
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When you think about how you do business, do you find that you’re purposefully taking longer to respond to inquiries because you don’t want a client to believe you’re not busy enough? Or do you hesitate to answer right away because you don’t want that to be their new expectation of your agency? Unfortunately, this is where many agencies get it back…
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Sell With Authority

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Part 3 - How to Put a Sales Process in Place That Delivers Wins, with Stephen Woessner
41:42
41:42
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For over 25 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. Stephen founded…
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Build a Better Agency Podcast


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EP 411: Knowing when it’s time to bring a COO onto the leadership team with Carolyn Lodge
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As your agency grows, your leadership team must grow alongside it. You’ll notice as your team gets bigger, the day-to-day operations become more complicated, and you might want to start taking a step back from certain tasks altogether. That’s where a COO comes in to save the day. A successful, growing agency must have someone to handle day-to-day o…
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Sell With Authority

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Part 2 - Make Yourself an Easy Yes, with Stephen Woessner
39:10
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For over 25 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. Stephen founded…
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EP 410: The how-to guide for getting started in thought leadership and public speaking with Katy Boos
47:04
47:04
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47:04
One of the most powerful new business tools to establish credibility as an agency is right at our fingertips. Finding speaking opportunities at conferences, trade shows, and even as a podcast guest is a great first step to entering the world of thought leadership. While it may seem daunting initially, especially if you’re new to this, thought leade…
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Sell With Authority

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How to Speak the Same Language as Your Clients, with Kathryn McGarvey
52:03
52:03
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52:03
We have an exceptional guest expert on this episode of Sell With Authority; I’m thrilled to have this conversation with Kathryn McGarvey. Her insights will reshape the way you approach marketing. I had the pleasure of crossing paths with Kathryn McGarvey through a mutual friend and a previous rock solid awesome two-time guest on our podcast, Karley…
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Build a Better Agency Podcast


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EP 409: Tracking metrics to boost biz dev and client satisfaction with Drew McLellan
32:47
32:47
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Lately, agency owners and leaders have been hitting their heads against a biz dev brick wall. With increased sales cycles, difficulty getting clients to start projects, tightened budgets, and more, it seems like we’re in a cycle of never-ending struggle. Even if the future looks bleak, there are always more things that can be done and new strategie…
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Sell With Authority

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Part 1- Make Yourself an Easy Yes, with Stephen Woessner
58:44
58:44
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58:44
For over 25 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. Stephen founded…
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We're talking about headless content management systems. What are they, and how do they differ from more traditional systems? Drew McLellan talks to Alvin Bryan to find out.By Smashing Magazine
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Build a Better Agency Podcast


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EP 408: The power of in-person networking and client-agency relationships with Hank Blank
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In-person networking and relationship building are not dead. For agencies, it remains one of the most important methods of building your client base. And unfortunately, odds are you’re not doing it enough. Showing up is a huge part of the biz dev battle that a Zoom call or Slack channel just can’t fix. And in a time when many of us have to rely on …
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Becoming a Thought Leader Through Authentic Storytelling, with Tricia Brouk
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48:18
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On this episode of Sell With Authority I am thrilled to welcome Tricia Brouk. Tricia is an award-winning director, producer, and mentor who has helped countless speakers step onto prominent stages worldwide. Tricia’s expertise lies in transforming individuals into industry thought leaders through the art of authentic storytelling. Her book, The Inf…
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Build a Better Agency Podcast


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EP 407: Facilitating change and navigating change fatigue with agency employees with Jenny Magic
58:57
58:57
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The workforce has changed forever, which has brought change fatigue along with it. This means how we navigate problem-solving and facilitate change amongst our teams has to change, too. This week, I’m chatting with Jenny Magic, an expert in all things change and team morale. For almost 20 years, she’s been working with agency leaders and their team…
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Sell With Authority

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How to Sell Your Agency, with Shane Perkins
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48:45
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I am thrilled to bring you our guest expert on this episode of Sell With Authority, Shane Perkins. Shane is the CEO of Unite Digital Holdings, a remarkable holding company dedicated to creating a growth-oriented ecosystem for privately held agencies across the United States. Shane’s primary focus is on expanding the company’s reach through strategi…
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Build a Better Agency Podcast


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EP 406: The peaks and pitfalls of AI innovation with Paul Roetzer
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AI has been at the top of everyone’s minds this year, particularly with the birth of ChatGPT in November 2022. We’re currently in a renaissance where AI innovation and creativity are fusing to push the limits of what we ever thought was previously possible. With these new AI tools comes a lot to look forward to, but also a lot of fear and uncertain…
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Sell With Authority

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How to Overcome Constraints in Selling, with Hannah Roth
55:24
55:24
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55:24
She’s back! My guest on this episode of Sell With Authority is none other than my esteemed colleague and dear friend Hannah Roth. At Predictive ROI, Hannah is not just our mad scientist and strategist; she’s a force of nature when it comes to being relentlessly helpful. Whether she’s addressing our audience in person or virtually, Hannah’s unwaveri…
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Smashing Podcast


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What is The Transitional Web? with Chris Ferdinandi
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We're talking about The Transitional Web. What is it, and how does it describe the technologies we’re using? Drew McLellan talks to Chris Ferdinandi to find out.By Smashing Magazine
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Build a Better Agency Podcast


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EP 405: The four pillars of healthy agency culture with Drew McLellan
52:12
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The idea of agency culture has been on my mind a lot lately, especially now that we’re all settling into new post-covid workplace structures. Without as much face time in an office, many of you are starting to wonder how to continue cultivating a healthy workplace environment for your employees over video calls and Slack channels. For this week’s s…
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How to Productize Your Services, with Raul Hernandez-Ochoa
48:30
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48:30
On this episode of Sell With Authority, we have a very special guest joining us for an encore interview. If you’re meeting him for the first time, Raul Hernandez-Ochoa is the Founder of Do Good Work, a digital growth consulting practice dedicated to helping agencies, business coaches, and strategic consultants achieve profitable growth. Now, some o…
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EP 404: Weaving values, missions, and goals into agency culture with Chad Kearns
54:54
54:54
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Agency culture has encountered a massive shift post-pandemic. With hybrid and remote work more common than ever, weaving our missions, goals, values, and purpose into our teams requires a different approach than before. This week, we’re talking to Chad Kearns, an agency culture expert, to discuss how agency leaders are at the forefront of agency cu…
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On this episode of Sell With Authority, I am excited to welcome special guest expert David Kreiger, the Founder of SalesRoads — a remarkable sales outsourcing and appointment setting firm. Get ready for an enlightening conversation as David and I dive into the realm of utilizing AI as an integral part of your sales process. But hold on, because we’…
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EP 403: Calculating lifetime customer value using data-driven metrics with Valentin Radu
56:34
56:34
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With the elongated sales cycles we have all seen throughout 2023, knowing your lifetime customer value is more important than ever. It’s essential not only for you as an agency but also to calculate that data for your clients. Clients are looking for the most value for their money, and everyone is tightening their belts. Gone are the days of patien…
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How to Tell a Good Story, with Michael Hague
49:42
49:42
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49:42
On this episode of Sell With Authority, I am excited to welcome very special guest Michael Hague. Michael is one of Hollywood’s top script consultants and story experts. He helps writers, speakers, entrepreneurs and filmmakers increase their impact and grow their businesses by telling better stories. In addition to his consulting work, he has condu…
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Build a Better Agency Podcast


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EP 402: The ROI of making your existing clients happier with Susan Baier
49:35
49:35
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It’s that time of year again — we’re evaluating the 2023 Agency Edge Research study, where we polled people who hire agencies about what they expect from agencies and what gets them to open their wallets for us. Despite a challenging year of having to find creative ways to get existing clients to spend more money with us, a lot of good news came ou…
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Sell With Authority

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Agency Management Systems: Part 2, with Juliana Marulanda
39:59
39:59
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I am so excited to welcome back Juliana Marulanda for an encore interview on this episode of Sell With Authority. If you’re meeting Juliana for the first time, she is the Founder of ScaleTime, a renowned agency consultancy with an impressive track record. Juliana and her team have helped over 500 agencies transform into lean, mean, profitable machi…
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Smashing Podcast


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What is Design Management? with Slava Shestopalov
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We ask what is a Design Manager? What does it take and how does it relate to the role of Designer? Vitaly Friedman talks to Slava Shestopalov to find out.By Smashing Magazine
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Build a Better Agency Podcast


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EP 401: Weaving creative innovation into agency best practices with Carla Johnson
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50:50
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Part of being an agency means that you solve problems for a living. Clients come to you with a problem, and it’s up to you and your team to figure out the solution and present it to them in a neat package. Simply put, creative innovation is woven into the DNA of an agency. Under pressure and deadlines, creative innovation can quickly be squashed, r…
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Sell With Authority

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How to Build an Email List, with Hannah Roth
45:52
45:52
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I am thrilled to welcome back to this episode of Sell With Authority the brilliant Hannah Roth. Hannah is our very own mad scientist and strategist here at Predictive ROI. She is no stranger to our community of rock-solid awesome agency owners and strategic consultants, as she consistently shares her expertise through various platforms like open-mi…
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EP 400: The top agency trends to be aware of for 2023 with Drew and Danyel McLellan
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It’s that time of year again — we’re going over the top agency trends we’re noticing so far in 2023 and going into 2024. A lot has changed since the last time we went over the data, which means we have a ton of information that you’ll hopefully find valuable and can use as a compass for where to lead your agency through the rest of the year heading…
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