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Welcome to the Course Creator’s MBA podcast, I’m your host, Dr. Destini Copp and I help business owners increase their revenue with digital products and automated sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. To learn more about digital products or evergreen sales funnels, visi ...
 
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In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides …
 
In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss: Why a book shoul…
 
Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black F…
 
You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established s…
 
In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audi…
 
In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to y…
 
In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engag…
 
In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in …
 
Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may…
 
Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right…
 
In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk abo…
 
So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel. Here’s what I want you to do next. Test it. Set up an email account, one that you can use for …
 
One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do …
 
On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think. And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that con…
 
Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns wi…
 
Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this epis…
 
All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program). If your sales page is poorl…
 
Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how yo…
 
Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list. When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to a…
 
Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free? In addition, you may be as…
 
An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel runni…
 
Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance o…
 
Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing…
 
Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights: What is affiliate marketing The benefits of affiliate marketing to …
 
Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights: What is a live launch? What does an ev…
 
Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers? If you need to create a lead magnet for your online …
 
Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience. And that’s an audio course. But before you create an audio course, you need to understand what type of course works well an as audio course and the tools t…
 
Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer. In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your …
 
Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers. Have questions about evergreen sales funnels or how to drive organic traffic into you…
 
In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products. Here’s a sneak peek of these evergreen sales funnels: Course marketplace funnel Book funnel Mini-course funnel On-demand webinar funnel The funnel you should start with if you’re just starting out Links m…
 
Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episod…
 
Super Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges. She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve. In this episode, you’ll hear about how she specializes in helping n…
 
Today my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, sh…
 
Dallas Travers – From Talent Agency Owner to Business Mentor and Online Course Creator Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is …
 
In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping …
 
In this episode of The Course Creator's MBA Podcast, you’ll hear about Jem Millett's journey into entrepreneurship. Jem has been a leader across start-ups and corporate environments for decades. She knows what it's like to work her way up from the bottom of the ladder, and she is passionate about helping women take control of their careers. She fou…
 
In this episode of The Course Creator's MBA Podcast, you’ll hear about Alexis Haselberger's journey into online entrepreneurship and online course creation. Alexis Haselberger is a time management and productivity coach who helps people do more and stress less through coaching, workshops and online courses. Her pragmatic, yet fun, approach helps pe…
 
Dr. Alyssa Adams: Clinical Psychologist, Intuitive Business Coach + Host of The Uncommon Couch Podcast Today my special guest is Dr. Alyssa Adams. Alyssa is a psychologist turned intuitive business coach. She helps trailblazing entrepreneurs like coaches, therapists, and wellness practitioners, build a practice as unique as they are. Together, we c…
 
Venese Lau: Entrepreneur, Online Course Creator + Owner of Your Entrepreneur Resources Today my special guest is Venese Lau. Venese runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19 running all kinds of offline and online businesses. She is the host and face of Your Entrepreneurial Resources where s…
 
Jess O’Connell: Network Marketer, Online Course Creator, Entrepreneur, and Creator of the Aligned Launch Formula Today my special guest is Jess O’Connell. Jess started her business after her husband lost his job in 2018 and they went on government assistance. Her first launch generated $1500 in revenue, the proof she needed to give it her full atte…
 
Tracie Shroyer: Launch Tech Specialist, Online Course Creator, Entrepreneur and Coach Today my special guest is Tracie Shroyer. Tracie is a launch tech specialist for course, and membership creators, and she helps online entrepreneurs get past their tech blocks and launch their online courses, memberships, or other business projects. She helps peop…
 
Edoardo Binda Zane: Entrepreneur, Online Course Creator, Leadership Coach and Trainer My special guest today is Edoardo Binda Zane. Edoardo, is a leadership coach and trainer who provides teams and leaders with communication and leadership skills to thrive in increasingly dynamic markets, to be resilient to changes and to increase their capability …
 
In today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual eve…
 
Krystle Church: World Traveler, Entrepreneur, Email Copywriter, Online Course Creator and Business Coach Today my special guest is Krystle Church. Krystle is a full-time world traveler, email copywriter and business coach who helps female entrepreneurs build and scale the business of their dreams, so they can expand their reach, income and impact. …
 
Rachel Lindteigan: Specialist in SEO and Content Marketing Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate…
 
Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspirin…
 
Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for se…
 
Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has travele…
 
Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake? Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss: Why having a deadline is critical in an evergreen sales funnel …
 
Alicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course Creator Today my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. …
 
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