show episodes
 
The Thomas Jefferson Hour features conversations with Thomas Jefferson, the third President of the United States, as portrayed by the award-winning humanities scholar and author, Clay Jenkinson. The weekly discussion features Mr. Jefferson’s views on events of his time, contemporary issues facing America and answers to questions submitted by his many listeners. To ask President Jefferson a question, visit our website at jeffersonhour.com
 
Our show encourages usable designs for a better customer experience in products and services. Each episode is different, with the only constant being our demand that UX design make our lives better and provide long term value. If you care about design's impact on our modern quality of life, give us a listen. You will hear: * Critiques of products & services we've used thoroughly, * Interviews with people whose work or books we admire, and * Discussions of design methods we use in our own use ...
 
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world's fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.
 
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show series
 
As you’re reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics tools, trying to figure out why people churn away from their app, decide on plugging in a new app user acquisition channel and so on. The list is endl…
 
The creator of The Thomas Jefferson Hour, Clay Jenkinson, is joined this week by his good friend Russ Eagle. Russ shares the true story of Clay’s recent climb of Mount Whitney and also discusses the works of John Steinbeck. Both Clay and Russ comment on what Thomas Jefferson might have thought of Steinbeck’s work. You can order Clay's new book at A…
 
One of the pillars of the app marketing are formats – how information about apps is packed and presented to people on various advertising platforms. It’s one thing when it’s about connecting via ads a mobile app with people who need that app, it’s another when retaining app users is at stake. Mobile app users churn is a continuous challenge app mar…
 
Gordon Olson, CEO of Torii Industries, joins Timothy Keirnan for a discussion about a new design of tank-less water heater. Tank-less water heaters remove the need for a large water tank to be heated 24 hours a day for occasional hot water use. Besides being inefficient use of energy, traditional tank water heaters can fail catastrophically, and pr…
 
We spend this week answering listener questions, including one asking us to discuss Jack Jouett. On June 3, 1781, Jouett made a 40-mile "midnight ride" on horseback to Charlottesville, Virginia and gave advance warning to Thomas Jefferson and Virginia legislators that the British were coming. Jouett’s extraordinary ride that night enabled them to e…
 
Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad networks, paid ads platforms from Facebook, Google, Twitter, Pinterest and such, as well as content marketing, PR, ads in podcasts, on TV, radio and …
 
Clay Jenkinson and David Nicandri discuss Thomas Jefferson’s fascination with the mammoth, and his hope that Lewis and Clark would find living specimens. As it turns out, Nicandri and Jenkinson have an equal fascination. Also discussed is the changing influence written history has on us. You can order Clay's new book at Amazon, Target, Barnes and N…
 
Year in, year out Apple has been improving its mobile operating system that every iPhone runs on – the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is on introducing new features, others on polishing some features, sometimes they don’t get a particular feature right from the first shot and they need to revis…
 
We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one – are you ready to volunteer to help others, providing your business’s services for free? Are you entirely focused on your own survival or you are willing to help people to relieve some of the challenges they’…
 
This week, an in-depth and revealing conversation with Joseph Ellis about his new book, The Cause: The American Revolution and its Discontents, 1773-1783. You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contacting your independent bookstore. The Language of Cottonwoods is out now through Koehler Books. Mentioned on this epi…
 
We speak with President Jefferson about his "Circular to the Heads of Departments," a memo he wrote dated November 6, 1801 which provides insight into Jefferson's governing style. He refers to his cabinet as one of the most harmonious in history, and he closes his letter by writing, "If I had the Universe to choose from, I could not change one of m…
 
One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign that she or he runs for a brand’s product or service takes place on social media. But the reason why marketing on social media really works is people. Influencers. Or Creators. Now question is – how much …
 
The noted author and historian Dr. Lindsay Chervinsky joins Clay Jenkinson this week for a discussion about the Enlightenment. Together they try to answer the question whether or not it is a self correcting mechanism that will lead us into greater human rights and progress, or is it now in jeopardy in the midst of the explosion of human knowledge. …
 
Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story about Facebook, Instagram, YouTube, TikTok that talks about their negative impact on our society, on teenagers’ mental health and even on the democracy itself. You may get an impression that there is no way…
 
When reading Thomas Jefferson’s correspondence, one often sees examples of his belief that the less government, the better. In this week's episode, President Thomas Jefferson discusses the writing of the Constitution and comments on The Journal of the Federal Convention by James Madison. Jefferson wrote, "it may be proved that no society can make a…
 
On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention – SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these …
 
Clay Jenkinson is once again joined by the author and historian Joseph Ellis for a program of answering listener questions, including one on Jefferson’s fascination with the wooly mammoth. The primary discussion centers on voting rights during Jefferson’s time and ours. You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contac…
 
Clay answers listener questions and discusses the photographer Edward Curtis, and David shares a bit of a poem sent to us by Jack Preston, a 94-year-old gardener. You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contacting your independent bookstore. The Language of Cottonwoods is out now through Koehler Books. Mentioned on …
 
Dr. Laura Bix from the Michigan State University School of Packaging returns to the show! Her latest project was researching the packaging of medical supplies used by EMTs in the field as they stabilize patients and transport them to the hospital in the ambulance. Dr. Bix describes how most medical supplies are normally packaged for the highly cont…
 
Jefferson answers listener questions about his classification systems, and Monticello's gardens and water supply. Jefferson offers advice to a young woman who is trying to be a "good student of liberty." He tells her that "liberty is written in your heart." You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contacting your ind…
 
At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns. It’s given. But the question they may have – what about bidding on their brand keywords? Should they do that? They’ve heard…
 
Thomas Paine wrote a bestselling pamphlet, became derided by Americans for his alleged atheism, and was almost killed during the French Revolution. Lindsay Chervinsky joins us to discuss Paine's fascinating life. You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contacting your independent bookstore. The Language of Cottonwoo…
 
This week, we're replaying a conversation from January 2018 about the peaceful transition of power in our American system of government. In this episode, Jefferson says that it's important to acknowledge that government power originates with the people, and not from any individual or party. You can order Clay's new book at Amazon, Target, Barnes an…
 
ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for their apps on the store and Google Play market joined the party shortly after. It’s 2021 and it’s time to take a fresh look at ASO and see how it can…
 
We welcome back the noted author and historian Joseph Ellis this week to join with Clay Jenkinson and respond to the many questions we received from listeners generated by our annual Independence Day show. You can order Clay's new book at Amazon, Target, Barnes and Noble, or by contacting your independent bookstore. The Language of Cottonwoods is o…
 
Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be …
 
Tim Keirnan interviews author David Loehr and designer Greg Swenson about the new memoir That's How Strong My Love Is: From Rock and Roll to James Dean. The memoir is an insider's perspective of rock and roll history, James Dean legacy, fashion, pop culture, and the counterculture of the 1960s, 70s, and 80s from New York to LA. This book is unique …
 
Clay Jenkinson recently lead a conference for the Smithsonian that introduced attendees to the Lewis and Clark expedition. The lecture was brimming with questions, so many that there was not enough time to answer all of them. This week, we try to finish that task and answer those extra questions about Lewis and Clark. You can order Clay's new book …
 
The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth. A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal, 👶, it requires knowledge, planning and dedication.…
 
We welcome back the scholar and author Lindsay Chervinsky to discuss her recent piece about Presidents and their technology. The conversation covers the use of social media now and then, and she and Clay Jenkinson rate which one the early founding fathers might have been good follows on Twitter. You can order Clay's new book at Amazon, Target, Barn…
 
It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on TikTok who turned out to be so cool. And every once in a while you may even buy something that they introduced you to in videos. In other words – you k…
 
Prompted by a listener request, we speak with President Jefferson about gardening and his love of plants. Thomas Jefferson once said, "No occupation is so delightful to me as the culture of the earth, no culture comparable to that of the garden ... But though an old man, I am but a young gardener." You can order Clay's new book at Amazon, Target, B…
 
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