))
Go behind the scenes of personal branding, corporate branding, branding for products and services. What happens when you get branding right, and what happens when you get it wrong. Divided by Brand is an interview focused show for entrepreneurs, business owners and influencers. Listen to first hand accounts of real life brand challenges and journeys. Key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded in ...
D
Divided by Brand
1
How do you add personality to brand messaging?
1:09:04
1:09:04
Play later
Play later
Lists
Like
Liked
1:09:04
Spotlight Guest I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voic…
D
Divided by Brand
1
How important is content for your brand?
1:04:03
1:04:03
Play later
Play later
Lists
Like
Liked
1:04:03
Spotlight Guest Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to ente…
D
Divided by Brand
1
The impact of a well thought-out brand - 5 of 5
1:00:13
1:00:13
Play later
Play later
Lists
Like
Liked
1:00:13
Things we spoke about in this episode: Brand optimisation Uniting a board Brand culture Communication to clients About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or D…
Things we spoke about in this episode: Importance of managing your launch Marketing opportunities generated Telling brand story How important is brand sign off? How to launch your re-brand? About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to …
Things we spoke about in this episode: Whats going in in your clients brain when they engage with your brand? Ugly babies. Feedback that you need to hear not want to hear Cognitive Bias Do your research Do focus groups work? Good & Bad Data About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Sc…
Things we spoke about in this episode: Do you view your brand objectively? The magic of branding Coming out of your comfort zone Brand equity About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done ri…
D
Divided by Brand
1
Don't dream your brand up in the pub - 1 of 5
1:00:28
1:00:28
Play later
Play later
Lists
Like
Liked
1:00:28
Things we spoke about in this episode: What do we see when it comes to the typical growth cycle of a company What is brand optimisation Why brand is your most important asset Brand Strategy, Marketing Strategy and Tactical Marketing About the Brand Scran mini series: I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonu…
Spotlight Guest Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker a…
D
Divided by Brand
1
What's it like rebranding a growing business?
1:09:46
1:09:46
Play later
Play later
Lists
Like
Liked
1:09:46
Spotlight Guest Youssef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice. Get Your Brand Score Report Follow this …
D
Divided by Brand
1
Is your brand copywriting connecting?
1:04:42
1:04:42
Play later
Play later
Lists
Like
Liked
1:04:42
Spotlight Guest A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends t…
D
Divided by Brand
1
Are there benefits to inheriting a brand?
1:05:35
1:05:35
Play later
Play later
Lists
Like
Liked
1:05:35
Spotlight Guest A conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Co…
D
Divided by Brand
1
How to build your brand whilst being employed
1:00:09
1:00:09
Play later
Play later
Lists
Like
Liked
1:00:09
Spotlight Guest A conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition. Get Your Brand Score Report Follow this link to discover the key ingredients t…
Spotlight Guest A conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience wo…
D
Divided by Brand
1
When does brand matter to your business?
1:02:56
1:02:56
Play later
Play later
Lists
Like
Liked
1:02:56
Spotlight guest A conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business. Get your Brand Score Report Follow this link to discover the key ingredients to create a brand that people can't ignore. Key Moments If nobody can see your brand then nobody knows it exists - 0:27 When does brand matter…
D
Divided by Brand
1
Bonus Episode - What can you expect from series two?
6:15
6:15
Play later
Play later
Lists
Like
Liked
6:15
Changes, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds? Don't forget. If you want to listen back to series one check out episode one here. If you'd rather just get the value adding download from …
Uncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a start…
D
Divided by Brand
1
Does Real Estate have a brand problem?
1:03:17
1:03:17
Play later
Play later
Lists
Like
Liked
1:03:17
Uncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund mana…
D
Divided by Brand
1
Owning a successful influencer brand & the challenges behind TikTok
1:00:02
1:00:02
Play later
Play later
Lists
Like
Liked
1:00:02
Uncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and look…
D
Divided by Brand
1
Growing your personal brand whilst working full time
1:00:48
1:00:48
Play later
Play later
Lists
Like
Liked
1:00:48
Uncover your Brandscape™ Strength Score Spotlight guest My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an ope…
D
Divided by Brand
1
Building a business legacy and a brand to be proud of
1:02:50
1:02:50
Play later
Play later
Lists
Like
Liked
1:02:50
Take your Brandscape™ Strength Test Spotlight guest A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me abo…
D
Divided by Brand
1
Achieve wellbeing and wealth through your brand
1:00:25
1:00:25
Play later
Play later
Lists
Like
Liked
1:00:25
Take your Brandscape™ Strength Test Spotlight guest On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can…
Spotlight guest On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upb…
D
Divided by Brand
1
Wildfire, grief and the birth of a personal brand
54:17
54:17
Play later
Play later
Lists
Like
Liked
54:17
Spotlight Guest On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance…
D
Divided by Brand
1
Developing a brand mentality not a lifestyle
1:05:56
1:05:56
Play later
Play later
Lists
Like
Liked
1:05:56
Spotlight Guest On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider…
D
Divided by Brand
1
How brand alignment helped a USA today, best selling author.
1:07:43
1:07:43
Play later
Play later
Lists
Like
Liked
1:07:43
Spotlight guest On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself t…
D
Divided by Brand
1
Which simple branding items help grow a business?
1:02:02
1:02:02
Play later
Play later
Lists
Like
Liked
1:02:02
Spotlight guest On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk a…
D
Divided by Brand
1
Being genuine was the best branding move I made for myself
1:11:17
1:11:17
Play later
Play later
Lists
Like
Liked
1:11:17
Spotlight guest On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach. N…
D
Divided by Brand
1
Mini Series - How to develop a unique & memorable brand identity 2 of 5.
17:45
17:45
Play later
Play later
Lists
Like
Liked
17:45
Featured on this episode I want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity. If you haven't already listened to episode one of this mini series you can check it out here. Key takeaways; What is brand strategy? How can I develop a solid brand …
D
Divided by Brand
1
An eclectic background is your brand advantage
58:46
58:46
Play later
Play later
Lists
Like
Liked
58:46
Spotlight guest On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the beli…
D
Divided by Brand
1
Escape from New York & defining a beauty brand
1:01:35
1:01:35
Play later
Play later
Lists
Like
Liked
1:01:35
Spotlight guest On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office. Lynn cut her creative teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork when clients with real budgets. Although she hasn’t l…
D
Divided by Brand
1
Branding a business after having 4 kids
1:00:36
1:00:36
Play later
Play later
Lists
Like
Liked
1:00:36
On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. "You say you would die for your kids, but would you change for them?” Suzanne was a bulimic and overcame it as an adult to be a better model…
Spotlight Guest On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives. Since graduating from The Institute for Professional Excellence i…
D
Divided by Brand
1
Mini Series - How to develop a unique & memorable brand identity 1 of 5.
22:22
22:22
Play later
Play later
Lists
Like
Liked
22:22
This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements inv…
D
Divided by Brand
1
From sitting room to stage. Defining a musical brand.
1:07:54
1:07:54
Play later
Play later
Lists
Like
Liked
1:07:54
Spotlight Guest In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon was originally created in 20…
D
Divided by Brand
1
From foster care to founder establishing a brand at age 21
51:30
51:30
Play later
Play later
Lists
Like
Liked
51:30
In the Divided by Brand spotlight on this episode is Gareth Rafferty. He's a guy who is passionate about social media, marketing, tech and public speaking | Founder of New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal brand through creating video content on LinkedIn and has a weekly podcast c…
D
Divided by Brand
1
Can returning to your roots redefine your brand?
46:19
46:19
Play later
Play later
Lists
Like
Liked
46:19
In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on …
D
Divided by Brand
1
Can branding help to reduce climate change?
51:41
51:41
Play later
Play later
Lists
Like
Liked
51:41
In the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his…
D
Divided by Brand
1
Bonus content - Six brand focus points to help add value to your business
27:42
27:42
Play later
Play later
Lists
Like
Liked
27:42
On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand. If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link. I put myself under the Divided by Brand spotlight, giving you an…
D
Divided by Brand
1
Divided by Brand - What to expect and why you should listen.
2:13
2:13
Play later
Play later
Lists
Like
Liked
2:13
About the show Divided by Brand is a monthly podcast aimed entrepreneurs, business owners and influencers. Listen and learn from inspirational individuals and industry experts as I interview them as spotlight guests on the show. Each episode I'll discuss brand and business focused topics with my guest. I ask them to choose their boldest brand for e…
