Best Christopher Lochhead Podcasts (2023)

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The Small Business Big Marketing Podcast with Timbo Reid

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Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651 58:39

7d ago58:39

58:39

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Mar…

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Lenny's Podcast: Product | Growth | Career

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How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more) 1:48:34

4d ago1:48:34

1:48:34

Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders — Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-ba…

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Christopher Lochhead Follow Your Different™

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330 The World’s Leading Alien Hunter: Harvard’s Top Astronomer Dr. Avi Loeb, Author of Interstellar 1:28:31

9d ago1:28:31

1:28:31

On this episode of Christopher Lochhead: Follow Your Different, Dr. Avi Loeb makes a return to discuss why traditional science and academic circles still consider researching aliens as taboo. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversations with him (FYD 202 & FYD 230). Dr. Avi Loeb is the most cr…

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Lenny's Podcast: Product | Growth | Career

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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft) 1:12:51

3h ago1:12:51

1:12:51

Brought to you by Ezra—The leading full-body cancer screening company | Vanta—Automate compliance. Simplify security | LinkedIn Ads—Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He i…

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Lochhead on Marketing

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185 Where Is Consumer Spending Heading? | Pirates Perspective 18:22

2d ago18:22

18:22

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They al…

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Nearbound Podcast

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129: Unlocking Sales Success with a Nearbound Mindset - Matt Cameron 48:59

2d ago48:59

48:59

Matt Cameron, CEO of SaaSy Sales, joins Isaac and Jared to dive into the Nearbound Sales Mindset. Matt says that one key missing element in sales is customer centricity. To succeed, sellers need to understand their customers at a deeper level and shift their go-to-market plays to reach them through trusted channels. But it's not just about changing…

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Lenny's Podcast: Product | Growth | Career

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Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian) 1:16:15

7d ago1:16:15

1:16:15

Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has held leadership roles at Twitter (Head of Product for Creation and Conversation), Calendly (CPO), and Atlassian (Head of Product for communication tools). He is well-known for…

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Nearbound Podcast

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128 - Be a Beacon of Customer-Centricity with Jeff Reekers 50:18

9d ago50:18

50:18

In today's episode, we have a special guest joining us: Jeff Reekers. He's the former CMO of Aircall, Co-Founder of Champion, and an advocate for customer centricity. Jeff is obsessed with the customer experience. He sees the customer experience as the main driver for business growth. Jeff shares his unique approach to dealing with the angriest cus…

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The Small Business Big Marketing Podcast with Timbo Reid

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Go for stupid and achieve the unbelievable with Steve Sims | 650 1:12:22

10d ago1:12:22

1:12:22

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategi…

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Lenny's Podcast: Product | Growth | Career

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When enough is enough | Andy Johns (ex-FB, Twitter, Quora) 1:26:32

11d ago1:26:32

1:26:32

Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Coda—Meet the evolution of docs | Miro—A collaborative visual platform where your best work comes to life — Andy Johns is a former tech exec and VC who had a successful run at several startups—including Facebook, Twitter, Wealthfront, and Quora—but left it al…

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Lenny's Podcast: Product | Growth | Career

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An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire) 1:31:26

14d ago1:31:26

1:31:26

Brought to you by Vanta—Automate compliance. Simplify security | Mixpanel—Event analytics that everyone can trust, use, and afford | AssemblyAI—Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization. She a…

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Lochhead on Marketing

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184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group 1:09:33

15d ago1:09:33

1:09:33

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal. Welcome t…

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Nearbound Podcast

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127 - The Nearbound Moment is Here: Don’t Overcomplicate Execution 2:10:18

16d ago2:10:18

2:10:18

What is up PartnerUp! Today we’re bringing you interviews live from the Catalyst Media Booth. Jared and Isaac sit down with Michelle Eatherton (Vice President Global Partner Strategy at Hubspot), Michael Cole (SVP of Marketing at Everflow), Alexis Petrichos (Director of Strategic Partnerships and Ecosystem Marketing at Chili Piper), Bryan Williams …

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The Small Business Big Marketing Podcast with Timbo Reid

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B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649 53:03

20d ago53:03

53:03

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year…

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Christopher Lochhead Follow Your Different™

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329 The Power of Words with Dr. Valerie Fridland, #1 Bestselling Author of “Like, Literally, Dude” 1:08:03

18d ago1:08:03

1:08:03

Nothing is more powerful than words. Yet we seldom realize that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images, which we did not invent, but which were given to us by our society. Today, we go deep into the power of words and much more with our guest, Dr. Valerie Fridland. Dr. Valerie …

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Lenny's Podcast: Product | Growth | Career

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Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product) 1:11:57

18d ago1:11:57

1:11:57

Brought to you by Productroadmap.ai—AI to connect your roadmaps to revenue | Eppo—Run reliable, impactful experiments | OneSchema—Import CSV data 10x faster — Tim Holley is VP of Product at Etsy where he leads the Etsy buyer experience. With a tenure spanning more than a decade, Tim has seen the company through many transitions (both in culture, in…

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Nearbound Podcast

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126 - Having the Right Conversations with the RIGHT People featuring Katie Landaal 53:59

23d ago53:59

53:59

What is up PartnerUp! Katie Landaal, AVP, Global Partnerships and EcoSystem at ZoomInfo, discusses career trajectories, knowing your stats, keeping things simple, AI, and more. Katie, Jared, and Isaac dive into the importance of being willing to be an agent for change. Katie shares relevant stories from her time at ZoomInfo and at previous organiza…

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The Small Business Big Marketing Podcast with Timbo Reid

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How a $40 million stone business owner has built a rock-solid empire | 648 48:33

24d ago48:33

48:33

Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful pea…

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Christopher Lochhead Follow Your Different™

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328 Crime, Justice, & America with Morgan Wright & Steve Murphy, Hosts of The Game of Crimes Podcast 1:30:22

25d ago1:30:22

1:30:22

On this episode of Christopher Lochhead: Follow Your Different, we have a riveting dialogue with two of America’s favorite crime fighters. The hosts of the Game of Crimes Podcast are here: Morgan Wright and Steve Murphy. Steve Murphy was one of the real DEA Narcos who took down Pablo Escobar. The Netflix series Narcos is based on his work. Morgan W…

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Lenny's Podcast: Product | Growth | Career

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An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth) 1:11:51

25d ago1:11:51

1:11:51

Brought to you by Miro—A collaborative visual platform where your best work comes to life | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and understand speech — Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel …

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Lenny's Podcast: Product | Growth | Career

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The ultimate guide to JTBD | Bob Moesta (co-creator of the framework) 1:09:54

28d ago1:09:54

1:09:54

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments — Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. H…

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Nearbound Podcast

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125 - How Partnerships Build Unshakable Brands with Sangram Vajre 48:54

1M ago48:54

48:54

What is up PartnerUp! Sangram Vajre, Co-Founder and CEO at GTM Partners, joins the show to discuss ecosystem, Nearbound, and category creation. He shares insights he learned while building Terminus, which was an early company in the ABM space. Sangram, Jared, and Isaac discuss how partner people can interface with CEO’s. They dive into how to show …

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The Small Business Big Marketing Podcast with Timbo Reid

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AI for small business: A beginner’s guide with Dr Catriona Wallace | 647 1:12:48

1M ago1:12:48

1:12:48

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and defin…

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Lenny's Podcast: Product | Growth | Career

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Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube) 1:03:42

1M ago1:03:42

1:03:42

Brought to you by Merge—A single API to add hundreds of integrations into your app | Coda—Meet the evolution of docs | Vanta—Automate compliance. Simplify security. — Camille Hearst is Head of Fan Monetization at Spotify, where she finds new ways for fans to connect and for artists to monetize. Previously she was Head of Product for Creators at Pat…

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Lochhead on Marketing

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183 What Barbie Can Teach Tech CEOs About Marketing 8:05

1M ago8:05

8:05

On this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Barbie…

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Nearbound Podcast

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124 - 1st Time in Partnerships Drinking From the Firehose at Hypergrowth AI Company 48:10

1M ago48:10

48:10

What is up PartnerUp! Matt Sobel, Partnerships Manager at Writer, joins Jared and Isaac to discuss how Writer is using partnerships to enhance their AI implementation for enterprise customers. If you’re wondering how AI will affect the future of B2B, this is the episode for you. Matt shares how his passion for AI led him to Writer, the skill-develo…

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The Small Business Big Marketing Podcast with Timbo Reid

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How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646 54:35

1M ago54:35

54:35

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s ep…

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Christopher Lochhead Follow Your Different™

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327 Queer In The C-Suite with Jim Fielding, Bestselling Author of All Pride No Ego: A Queer Executive’s Journey to Living and Leading Authentically 1:38:32

1M ago1:38:32

1:38:32

Many of us are different; and for many of us being different is a superpower. But what do you do if your different is not always accepted in the business world? How can you use your different as an advantage? We get into that and much more with our guest, Jim Fielding. Jim Fielding has had an extraordinary executive career, working at the highest l…

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Lenny's Podcast: Product | Growth | Career

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The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway) 1:24:37

1M ago1:24:37

1:24:37

Brought to you by OneSchema—Import CSV data 10x faster | Mixpanel—Event analytics that everyone can trust, use, and afford | Brave Search API—An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations at Runway, the VP…

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Lenny's Podcast: Product | Growth | Career

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Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI) 1:31:23

1M ago1:31:23

1:31:23

Brought to you by Vanta—Automate compliance. Simplify security | Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app — Christopher Miller serves as the VP of Product for Growth and AI at HubSpot. Having spent the past seven years at HubSpot, Chris has been at the center …

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Nearbound Podcast

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123 - TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Trust 49:55

1M ago49:55

49:55

What is up PartnerUp! TrustRadius CEO Vinay Bhagat joins the show to share his insights on what buyers actually care about when it comes to ratings and reviews. He emphasizes how much buyers care about reviews from people with similar use cases. He gives tips for how companies can better leverage reviews and emphasizes the importance of a “radius o…

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The Small Business Big Marketing Podcast with Timbo Reid

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How to slowly launch a successful FMCG brand | 645 45:44

2M ago45:44

45:44

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome epis…

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Lenny's Podcast: Product | Growth | Career

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Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product) 1:16:56

2M ago1:16:56

1:16:56

Brought to you by Ezra—The leading full-body cancer screening company | Coda—Meet the evolution of docs | Attio—The powerful, flexible CRM for fast-growing startups — Geoff Charles is VP of Product at Ramp—the fastest-growing SaaS startup of all time, Fast Company’s #1 Most Innovative Company in North America, and a company I believe we should all …

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Lochhead on Marketing

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182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective 17:26

2M ago17:26

17:26

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twitter to X. They also speculate why Elon made such a move, and what he could have done from a category design…

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Nearbound Podcast

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122 - Category Design and Trust with Christopher Lochhead 1:01:00

2M ago1:01:00

1:01:00

What is up PartnerUp! Christopher Lochhead, author, podcaster, advisor, and category design teacher, joins the show to discuss many hot topics, including personal branding, AI, and the future of work. He dives into category design, the importance of language as it relates to innovation, and the difference between gut reactions and true thought. He …

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Christopher Lochhead Follow Your Different™

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326 The Well-Lived Life with 102-year-old Dr. Gladys McGarey, “Mother of Holistic Medicine” & Bestselling Author 1:13:48

2M ago1:13:48

1:13:48

We all want to live life well and long but oftentimes, life gets in the way of having a legendary life. But what if there are secrets to a well lived life? Today, we have a life affirming real dialogue with the legendary Dr. Gladys McGarey. Dr. Gladys McGarey is a general practitioner, co-founder of the American Holistic Medical Association, and sh…

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Christopher Lochhead Podcasts

Podcasts Worth a Listen

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