show episodes
 
Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Over 400,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. S ...
 
40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/
 
From Christopher Goffard, the Los Angeles Times reporter and host behind the hit podcasts “Dirty John” and “Detective Trapp,” comes a new eight-episode true crime podcast, “The Trials of Frank Carson.” “The Trials of Frank Carson” is a story of power, politics and the law in California’s Central Valley. Frank Carson was Stanislaus County’s most controversial defense attorney, a wizard with juries and a courtroom brawler with an unapologetically caustic style. He racked up legal wins for deca ...
 
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show series
 
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me. Either way, in this episode, I share: how to tell if you’ve are blocked on LinkedIn why you might block people how to block people on LinkedI…
 
This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success. Join me. If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/ --…
 
One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this episode: What is an embedded live stream? How do you embed a live stream? Restream, LinkedIn, YouTube, Twitter The strategy behind embedding a live stream. Read even more here: http://christophtrappe.c…
 
Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. But, how do we overcome the impostor syndrome? Kris Kelso, author of "Overcoming the Impostor," joins me on this live recording of The Business Storytelling Show to get us some answers. Join us and grab…
 
The Letter is a new original true crime podcast hosted by award-winning journalist Amy Donaldson. This 8-part narrative series tells the story of the brutal murder of Zachary Snarr, which took place in Salt Lake City, UT, on August 28, 1996. The Letter weaves a story of forgiveness, guilt, and what happens after the headlines die down and the real …
 
Minna Taylor of Energize your Voice joins me to discuss the topic. We dive into: Why can it be uncomfortable to tell your story? How to move forward and be comfortable? What makes a good story anyway? And more... Join us. Connect with Minna here: https://lnkd.in/dMa2GtTD Grab her book here: https://amzn.to/3KNAyIx --- Send in a voice message: https…
 
Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover: The importance of working with SMEs How to approach the conversations What about the approval process And more... Join us. Learn more about Sarah here: https://lnkd.in/g7eRgqQZ --- Send in a voice message: https://anchor.fm/…
 
You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - as much as that's possible? On this live recording of "The Business Storytelling Show," I'm joined by Josh Womack, who wrote "I"m not a copywriter, but..." to discuss the topic. Join us and check out J…
 
Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect. We discuss: How voice assistant usage has increased The etiquette of usage in public What businesses need to consider And more... Check out the latest voice technology report at https://vixenlabs.co/ --- Send in a voice me…
 
Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off? Join us and check out Jay's site at https://lnkd.in/gdsnHZDF --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show. We discuss: Why livestreaming works for brands How to start livestreaming Who should be the host? And more... Join us and learn more about Ross here: https://lnkd.in/gRNkrb97 --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Trent Anderson of Podchaser returns to the show to discuss analytics and insights. We discuss: How important are listens What impact can podcasting have on revenue? Can your podcast be successful without a point of view? And more... Join us. Learn more about Podchaser here: https://www.podchaser.com --- Send in a voice message: https://anchor.fm/ct…
 
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling. What is it? How can brands implement it? What makes for a good story in this format? And more... Join us and connect with Angela here: https://www.angelamyerscreative.com/ --- Send in a voice message: https:/…
 
Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy. How do we know what to say? What words should we use? And more... To learn more about Todd's company visit: https://lnkd.in/gWsFx4t3 --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us and learn more about his company: https://oqqur.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility. Join us to find out how to make sure your digital properties are accessible and why they should be. Learn more about Stacey here: https://lnkd.in/gTSw8D_H --- Send in a voice message: https://anchor.fm/ctr…
 
Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO. We cover: What is split testing in SEO? How do you do it? How common is this strategy? How to get started and more... Join us. Learn more about Search Pilot here: https://lnkd.in/gykicFz --- Send in a voice message:…
 
Angela Proffitt returns to the show to discuss texting as part of your business strategy. We discuss: What is a texting strategy? How to implement it? How is it better or different from other outreach strategies? Join us and learn more about Angela here: https://lnkd.in/gAZvTnfc --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Content marketer Megan Horn joins me to discuss the topic. We discuss: How to pitch to B2B publications How to tell good B2B stories How often should you pitch? Using editorial calendars Paid vs. editorial How about other content types? How to know where to pitch. And more... Check out her article on the topic here: https://lnkd.in/gwZc6Rdw --- Sen…
 
Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer --- Send in a voice message: https://anchor.fm/ctrap…
 
Leonard J. Scheiner works with lawyers to drive leads. In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers. Join us. Learn more about Leonard's company: https://gogeekhaus.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write: https://www.christophtrappe.co…
 
Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss: What video strategies work? How do you integrate them with your overall content strategy How about vlogging? And more... Join us and connect with Emmy here: https://www.emmywu.com/ --- Se…
 
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic. We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good i…
 
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. What do we need to know about them as business storytellers? How do we involve them? And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link) Learn more about Hana on her website: http://www.genzp…
 
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H --- Send in a voice message: https://anchor.fm/ctrappe…
 
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops. We discuss: What are content ops? How do you know that you need content ops? How do you set up a team? What does success look like? And more... Join us. Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: h…
 
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I …
 
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christop…
 
Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe --- Sen…
 
Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works. We discuss: What is LinkedIn Audio? How to get LinkedIn Audio? How do you know that you have it? How to run a LinkedIn Audio room. And more... Connect with Judi here: https://lnkd.in/gwM4ee6V --- Send in a voice message: https:/…
 
Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: What are pod…
 
Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss: How to tell historical stories The advantage of in-person interviews And more... --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Let's discuss how to be better at communicating with our customers through the written word. I discuss: What are written communication skills Why are some so bad at this? How to improve written communication skills And more... Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182…
 
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