show episodes
 
Join mental health consultant, author, speaker, and therapist Alex Holmes for The Time To Talk Sessions as he unpacks your questions and talks through how men and boys can acquire the socio-emotional tools to achieve better mental and emotional health at home, work, school, and beyond. Remember: Bad times aren’t permanent, they will come and go, they do pass, and we are not alone. Read the book: Time To Talk: How Men Think About Love, Belonging and Connection. Ask your questions to the podca ...
 
From the Woodshed is a casual conversation with Chase Morrill and Ryan Eldridge from Kennebec Cabin Company, home of the Maine Cabin Masters. They'll explore all kinds of topics, from the joys of Maine life to useful construction tips, while giving fans a behind-the-scenes flavor of one of TV's hottest reality shows.
 
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.
 
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show series
 
Federico Guerrero grew up 4 blocks from the beach in Argentina. Laura Smith Grew up next to me, in Falls Church Virginia. The two of them fell in love with sailing independently and then met at sea aboard a ship - and soon after nurtured a plan to build their own boat and sail it to Antarctica. Today they run a charter business called Quixote Exped…
 
On this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google analytics (GA4), keeping acquisition & retention in loc…
 
On this episode of DTC Pod, Benjamin joins Blaine and Ramon to talk about the future of commerce, how brands can build better customer experiences, why removing friction is key, the challenges of selling online versus in retail, thinking in terms of LTV, brands thriving on TryNow, raising capital, founder perspectives, the technical challenges of b…
 
On this episode of DTC Pod, Kian joins Blaine & Ramon to discuss the playbook for working with manufacturers to bring products to life. They cover identifying manufacturing partners, how to vet a factories quality, how to establish buying credibility, getting product samples, building your spec sheet, negotiating price and volume, building relation…
 
Andy Cross grew up daysailing and cruising with his family in Michigan. He made his first offshore passage at 19 and he’s been working in the sailing industry pretty much ever since. In 2012, Andy and his wife Jill bough a Grand Soleil 39, named her Yahtzee, and threw off the lines to live aboard full time - raising two boys aboard the boat. They’v…
 
On this episode of DTC Pod, Julie joins Blaine to talk about building one of the fastest growing fitness brands. They talk about starting P.volve in the early days, her background in the entertainment industry and how that experience translated to content development for p.volve, why content is the north star of their brand, building a new market a…
 
On this episode of DTC Pod, Oren joins Ramon to discuss what it takes to build a product and take it to market. They cover topics including product development, pros and cons of dropshipping, getting started as an entrepreneur, building around niche audiences, testing market demand for products, pre-sale, validating through Tik Tok and IG organic, …
 
On this episode of DTC Pod, Sanya joins Blaine to talk about what it means to be an effective brand marketer. They discuss frameworks for building ironclad brand, how brand marketing evolves with scale, how to tell an effective brand story, brand purpose, figuring out what you stand for, layering performance on top of brand, building a cohesive fun…
 
On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about…
 
Cal Currier had never been ocean sailing, but at sixteen-years-old the Palo Alto high school student set himself a goal to sail solo across the Atlantic Ocean. A few short months later, with support from his father and New England sailmaker Sandy Van Zandt, he had learned to sail, found the right boat, and set off on his crossing. His 28 day 3,400 …
 
Antonio Ferreira is a mental health advocate and campaigner. He speaks to me about his diagnosis of schizophrenia, and what that has meant for him as a young Black man today. I am still on holiday, so looking forward to sharing more about that in the next few weeks. My Book: Time To Talk: How Men Think About Love, Belonging and Connection The Time …
 
On this episode of the pod, Clayton joins Blaine to discuss everything from starting a newsletter, building a community, getting into menswear, how big retailers approach buying merchandise, the intersection of retail and e-commerce, creator led brands, winning growth strategies in apparel, positioning in fashion, successful collabs & drops, brande…
 
On this episode of DTC Pod, Allegra and Shirin join Blaine & Ramon to talk about building one of the first creator led brands, before the recent wave of influencer led brands started to take over. They talk about getting started as a creator, building a community, starting in apparel from the ground up, working together as co-founders, identifying …
 
This week, I am speaking to Gregory David Roberts. He is a former heroin addict, escaped convict, and now a musician living in Jamaica. His bestselling book, Shantaram, is now a TV series on Apple TV+ and we chat about all things from his experience in a straight jacket to living in India for ten years on the run. I am still on holiday in Jamaica, …
 
On this episode of DTC Pod, Patrick joins Blaine & Ramon to talk about frameworks for building successful businesses. We talk about his background, taking the leap to start, evaluating risk, bootstrapping SaaS, developing an MVP, taking a product to market, how customers think about pricing, willingness to pay, pricing strategies, scaling, navigati…
 
On this episode of DTC Pod, Alexandra joins Blaine and Ramon to talk about company building. They cover the creation of Gilt, building early demand, sourcing supply, creating a marketplace, the evolving commerce landscape, team building, the overlap between commerce and services marketplaces, understanding your ICP and working backward, how she inv…
 
For the next two weeks, I am away. In these episodes, you will get full conversations with me and a guest. This episode is with a friend of mine, Mark McCartney. He wrote this newsletter called 'What Is A Good Life?' We talk about: Silent retreats in India Starting anew Finding out what a good life is My Book: Time To Talk: How Men Think About Love…
 
He made it! Cyril Derreumaux recently became the second person in the world to kayak from California to Hawaii. We spoke before he left (episode 73) and now 91 days and 2,400 miles later we discuss the trials and triumphs of his successful solo crossing. It was not his first attempt, but he took what he learned from the aborted trip a year previous…
 
On this episode of the pod, Matt joins Blaine & Ramon to talk about building a successful CPG brand from his dorm room, finding product market fit, discovering the companies ideal customer, using tech as part of the companies DNA, iterating with product feedback, raising capital, scaling up, and much more. This episode is brought to you by OpenStor…
 
On this episode of DTC Pod, Lee joins Blaine to talk about the crossover between growth marketing and performance editorial. They talk about how ritual grew to a 9 figure brand, the power of affiliate, the importance of search intent, new media models, audience targeting, first party data, team building, and much more. 3:00 Performance x Press 🚀 Wh…
 
This week I ask, 'Why are men lonely?' Articles referenced today: The Rise of Lonely, Single Men - Greg Matos, PsyD All The Lonely People Are Men - Greg Hurst My Book: Time To Talk: How Men Think About Love, Belonging and Connection The Time To Talk Project Gated Community: timetotalk.supercast.com Ask a question. Email: alex@alexholmes.co Learn mo…
 
On this episode of DTC Pod, Ben joins Blaine & Ramon to talk about the importance of experimentation in growth for startups. They talk about demand gen, building a waitlist, content production, GTM strategy, marketing personas, educational marketing, UGC, in-house content programming, and much more. 8:10 Great Products Make A Statement We call it l…
 
On this episode of the pod, Vasa joins Blaine & Ramon to talk about how brand building and product positioning. They also cover topics including creative direction, the role of content in growth initiatives, how to nail a creative brief, how to design content for different parts of the marketing funnel, learnings from working with some of the top b…
 
Today is World Mental Health Day. Is Mental Health a global priority? Dr. Sanah's Guardian Article: https://www.theguardian.com/commentisfree/2022/sep/06/psychologist-devastating-lies-mental-health-problems-politics 'What resources are there for men who have therapy on their to-do list'? Ben West talks about writing his book 'This Book Could Save Y…
 
On this episode of DTC Pod, Nigel joins Blaine to break down the foundational building blocks for brands that want to build profitable businesses. They cover topics like how to build solid unit economics, types of content that perform, optimizing customer journeys, understanding attribution, copywriting, landing pages, as well as benchmarks to hit …
 
On this episode of DTC Pod, Rob joins Blaine to talk about how to operate a consumer brand and think like a seasoned executive. They talk about what channels to focus on to grow, how to tap into existing infrastructure, deciding what to prioritize, how to nail a rebrand, finding quick wins for your brand, ins and outs of the beverage and wellness s…
 
Justin Jenkins is a sailor, musician, and carpenter who has sailed all over the pacific. He and I have been corresponding about sailing for a few years and I recently met up with him at the KKMI where he works and lives aboard his Luders 36. We had a good conversation about the ups and down, the stress and anxiety of preparing for an ocean voyage.…
 
Welcome back to Time To Talk. New episodes will be back on World Mental Health Day, October 10th. Until then, here's what has been happening! Looking forward to meeting you on October 10th. Ask questions here: https://forms.gle/dd6PT8X3ANJoYZRN6 Join the gated community on Steady: https://steadyhq.com/alexholmes Email: alex@alexholmes.co Socials: i…
 
On this episode of DTC Pod, Jesse joins Blaine to talk about the future of commerce. They discuss mobile commerce, moving from agency to brand owner, increasing conversion, bootstrapping, fundraising, testing out MVPs, getting customer buy in, developing product roadmaps, and much more. 1:17 The Future of Mobile Commerce So the best way to think ab…
 
On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business bu…
 
On this episode of DTC Pod, Courtney joins Blaine & Ramon to talk about leveraging a niche audience to find scale in apparel. They cover topics including finding your market, your first production run, starting limited but focused, seasonal vs. season-less products, subtleties of niche markets, bootstrapping & growth, affiliates & influencer channe…
 
On this episode of DTC Pod, Max joins Blaine to talk about starting the brand as a side project, getting early conviction, bootstrapping to launch, landing a major shark tank deal, product positioning, brand design, form factors & digital amplification, early retail strategies, fundraising, go to market point of entry, market disruption, and much m…
 
On this episode of DTC Pod, Haris joins Blaine & Ramon to talk about how he built Miracle Brand into a profitable 8 figure brand. They discuss best practices in performance marketing, breaking through the 5M revenue ceiling, the dos/don'ts of working with agencies, incentives of ad networks, a crash course in affiliate networks, why affiliate & ret…
 
On this episode of the pod, Lauren joins Blaine and Ramon to talk about her experience running marketing & affiliate at Ritual, how her performance-minded approach to marketing led her to Dreamday, lessons from the best-in-class brands, the affiliate marketing landscape, why affiliate is such an important channel, the tie between affiliate and PR, …
 
Ryann Finn departed New York in January of 2022. Just over three months later he arrived here in San Francisco, having sailed his 36-foot proa sailboat 14,000 nautical miles - down the Atlantic, around Cape Horn, and back up the Pacific to San Francisco. He faced multiple challenges, including broken gear that required stops in Brazil and Patagonia…
 
On this episode of DTC Pod, Jasmine joins Blaine to discuss the landscape of PR for consumer brands. They cover topics like incentive structure for editors, how the landscape of editorial has matured over the last decade, where things are headed, how to nail your pitch, how to build relationships with editors, the role of PR in building consumer tr…
 
On this episode of DTC Pod, Ronak joins Blaine & Ramon to talk about evolving dynamics of the creator economy, how creator brands are typically launched, how Pietra solves for sourcing, fulfillment, and e-commerce, productizing a service for the most time-constrained customers, how their marketplace got started, how they raised their seed and serie…
 
On this episode of DTC Pod, Steven joins Blaine to talk about building one of the most popular jewelry brands from the ground up starting in 2010, before applying those learnings to developing products for Elements of Balance in a CPG adjacent space. They discuss identifying brand mission and purpose, building visual identity, organic product growt…
 
On this episode of DTC Pod, JT joins Blaine in the LA studio to talk about how brands can unlock massive growth by thinking like creators. They cover topics including building your tiktok strategy, the ins & outs of the tiktok and instagram algorithm, types of content that perform best, how to generate winning content, brands that have done tiktok …
 
Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire’s…
 
On this episode of DTC Pod, Oriel joins Blaine to discuss the role of creative direction in launching a new brand. They talk about brand formation and topics including coming up with a name, defining your brand's purpose, the power of copywriting, merchandise as a medium, language as a product, how to find your brand's voice, ways to minimize inven…
 
James Frederick was recently awarded the 2021 Qualifiers Mug from the Ocean Cruising Club for sailing 2,300 miles across the Pacific Ocean, 1,000 of those without a rudder. We met up in Annapolis the night before he received his award to talk about his rudder failure, steering by drogue, and how he went from being an artist, and taxi driver to an o…
 
On this episode of DTC Pod, Sofia & Carolyn join Blaine & Ramon to talk about company building, product marketing, brand marketing, finding product market fit, guidelines for each funding round, syncing marketing & inventory, building a resilient supply chain, building community, & more. 9:46 Product Market Fit 🎯 It was a 90 degree day in Prospect …
 
On this episode of DTC Pod, Brian joins Blaine & Ramon to talk about his career in digital commerce, media, and venture capital which has spanned 4 decades. Brian is a seasoned operator and investor, having led investments in companies including Everlane, Snif, Feastables, Caraway, Afterpay, Archive, Disco, & Tydo to name a few. This episode covers…
 
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