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Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
The Rugby Pod with Andy Goode, Big Jim Hamilton & hosted by Andy Rowe is the most listened to Rugby podcast in the world. We cover all the latest news, rumours insight and stories, but with plenty of humour, opinions and the best guests from the game, including current and former internationals. Follow us on social media and send us in your questions to chat through each week.
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How the Fxck SEO Podcast
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P2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
21:34
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More with Adam Smith! This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret. This is the best methodology I've seen to find areas of traffic you can win, quickly. Adam tells us how to take a data-led approach to this. The savvy ones of you out there will have already noticed—this methodology (for finding unta…
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The Rugby Pod
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Episode 29 - Premiership Top Four Heats Up & London Irish Captain Matt Rogerson Joins the Pod
59:30
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We turn our attention back to domestic rugby this week with Saracens and Quins playing in front of an incredible 55 thousand people at the Tottenham stadium. We look at how the top four is shaping up and speak to London Irish's Matt Rogerson about their strong season so far and what's changed in the squad compared to previous seasons. We also look …
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How the Fxck SEO Podcast
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Niche Site Strategy P1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
32:56
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This week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success. Expert to learn: What is an aged domain? What use cases do they have in SEO? How can you evaluate them properly (9-step process) so you don't buy a red flag domain? How to implement them without Google knowing (the …
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The Rugby Pod
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Episode 28 - Six Nations Wrap Up & Grand Slam Celebrations with Finlay Bealham
1:10:12
1:10:12
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Ireland Secure The Slam in Dublin on Paddy's weekend, so we chat to Finlay Bealham to find out how they marked the historic moment with a three-day celebration. The lads wrap up the final weekend of Six Nations action including a much improved England performance, some fight from Wales in Paris, and a nervous last few minutes in Edinburgh. We pick …
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How the Fxck SEO Podcast
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Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership)
46:52
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In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked with the content production company, Codeless.io, to make u…
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The Rugby Pod
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Episode 27 - England Get Le Crunched, Jim's New Tattoo & Italy's Paolo Garbisi
1:09:37
1:09:37
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After a French shellacking at Twickenham, the lads give their take on what went wrong for England and Borthwick in their record Six Nations defeat against France, and what comes next ahead of a Paddy's Day Grand Slam showdown in Dublin between Ireland and England. We look back at Ireland's physical and at times chaotic win over Scotland, Wales' fir…
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The Rugby Pod
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Episode 26 - Le Crunch with Freddie Steward, Triple Crown Decider in Edinburgh, and Wooden Spoon Showdown in Rome
1:12:14
1:12:14
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We're joined by England's form player Freddie Steward to preview England v France this weekend and give us some insight on the England camp. The lads also preview Scotland and Ireland's Triple Crown decider in Edinburgh, and a wooden spoon shoot-out in Rome. Lots more including a couple of massive charity events for Hambo and Ed Slater, and we look…
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The Rugby Pod
1
Bonus Interview - Sam Vesty enters The Andy Goode Suite
41:03
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Sam Vesty played over 150 times for Leicester during one of the club's most successful periods, including winning a Premiership title in 2007. He also played for Bath before moving into coaching, where he's had successful stints at Worcester, England, and most recently Northampton Saints. We hear about his career on and off the pitch, his attacking…
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How the Fxck SEO Podcast
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Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)
39:21
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Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months. The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian. In this week's SEO case study, we learn how Aura …
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The Rugby Pod
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Episode 25 - England Take Cardiff, Henry Slade and Jack Nowell join the Pod and Scotland's Slam Slips Away
1:07:59
1:07:59
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We're joined by England and Exeter duo Henry Slade and Jack Nowell this week to look back at England's win in Cardiff, the changing landscape at Exeter, life in England Camp under Borthers, their upcoming testimonial, and Jack's BaaBaas debut versus a World XV. The lads also chat about Gats first few games in charge and where Goodey thinks he needs…
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How the Fxck SEO Podcast
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How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)
44:06
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Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your str…
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The Rugby Pod
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Episode 24 - Welsh Legend Jonathan 'Jiffy' Davies on the Current Crisis, and Six Nations Round Three Preview
1:16:56
1:16:56
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We're joined by Jiffy this week to get his thoughts on the current crisis engulfing Welsh rugby. He gives us a dose of common sense and outlines what the Union and players need to do to move forward from this saga. He also gives some strong opinions on what Wales needs to do on the pitch to get back to winning ways. We preview the next round of Six…
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The Rugby Pod
1
Bonus Interview - Andrew Brace enters The Andy Goode Suite
54:07
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Bracey enters the Andy Goode suite this week to chat about his remarkable journey from international player, to becoming one of the top international referees in World Rugby. He chats with Goodey about the highs and lows of his career both on and off the pitch. We hear about the challenges he faced after a controversial call in an England v France …
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How the Fxck SEO Podcast
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Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]
43:21
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eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technica…
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The Rugby Pod
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Episode 23 - The Greatest Six Nations Game and Andy Farrell's Emotional Ireland with Bernard Jackman
1:16:24
1:16:24
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After a few weeks burning the candle at both ends the lads are feeling a little worse for wear... Nevertheless they break down all the action from round two of the Six Nations including an instant classic between Ireland and France, a first for Scotland winning back to back games in the opening rounds and the dour outlook for both England and Wales…
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How the Fxck SEO Podcast
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0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)
1:16:44
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Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO. In this episode, we learn: How Cazoo built a customer-centric organic strategy for the long-term Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks The interplay between PR, national TV ad campaigns, high-profile acquisitions…
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The Rugby Pod
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Episode 22 - A Different Scotland, Unplayable Ireland & Calcutta Cup Winner Sione Tuipulotu
1:06:32
1:06:32
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The lads are in great from after an unbelievable weekend of action in the Six Nations as well as live shows in Dublin and London. Jim and Goodey were both at Twickenham to watch Duhan's worldie of a try, so give their thoughts on the game, atmosphere and where it leaves England and Scotland for the rest of the tournament. We also get to hear from S…
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The Rugby Pod
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Bonus Interview - Wales Attack Coach Alex King enters the Andy Goode Suite
39:07
39:07
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Ahead of the Six Nations kicking off this weekend, Goodey sat down with the new Wales attack coach and former England, Wasps and Clermont out half, Alex King, to reminisce about his career and look forward to his new role under Warren Gatland. The lads chat about facing off against each other in the premiership, Alex's move into coaching in France …
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The Rugby Pod
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Episode 21 - Super Six Nations Preview with Scotland's Gregor Townsend
1:16:58
1:16:58
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It's almost here and we cannot wait! The first round of the Six Nations is upon us and we preview the Calcutta Cup with Scotland head coach Gregor Townsend. Gregor gives us some great insight into how the Scottish camp is preparing, whether he misses Eddie, his relationship with Finn and what rule changes he's like to see brought into the game. We …
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How the Fxck SEO Podcast
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My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)
1:10:13
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This week I’ve got a very special guest Gordana Stretenovic from Workello. Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month. At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors. To get an opera…
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The Rugby Pod
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Episode 20 - 'Big Mack' Hansen, Tackle Height Controversy and Champions Cup Action
1:11:08
1:11:08
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Another dramatic week in rugby with the RFU bringing in a new game-changing law for the grassroots game in England. The lads give their take and what it means for the future of the game. We're also joined by Ireland and Connacht's Mack Hansen ahead of the Six Nations to find out about his tattoos, loose nights out in Portugal and whether he wants t…
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How the Fxck SEO Podcast
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How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth)
56:15
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Jake Stainer joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we …
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The Rugby Pod
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Episode 19 - Borthwick's First England Squad, Quins' Cadan Murley & Eddie Returns
1:23:05
1:23:05
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We have a hell of a show lined up for you this week, we’ll be looking at Steve Borthwicks’ first England squad, Eddie Jones' shock return to international rugby, a hectic weekend of Champions Cup, and we’ll be having a chat to one of the most anticipated new England caps… Harlequins winger Cadan Murley. Settle back, enjoy, and make sure you’re subs…
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How the Fxck SEO Podcast
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Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study]
36:57
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Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. And the best thing? Revenue results. It's driving *actual* revenue results. Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower. On the podcast this week…
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The Rugby Pod
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Episode 18 - All Blacks of the North with Gary Graham, Borthwick Borrows Evans and Owen Farrell in Hot Water
1:15:59
1:15:59
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We're joined by salt of the earth and northern legend Gary Graham this week after Newcastle's record win over Leicester. He gives us some great insight into the Newcastle dressing room and their Argentinan contingent, as well as rumors of a two-tiered premiership. We chat about Borthwick's latest attacking appointment with Nick Evans joining from Q…
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How the Fxck SEO Podcast
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How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study]
32:38
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My guest this week built the most successful Retro Gaming website around today. In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks. It's extraordinary to think that Brandon's background is in video production. He'…
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The Rugby Pod
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Episode 17 - New Year's Resolutions, Marler's Foul Mouth & Sir Chris Hoy
1:22:48
1:22:48
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Our first show of 2023 and we set out our predictions and resolutions for the New Year on and off the pitch, including which bolters might make an impact going into a World Cup year. We're joined by six-time Olympic champion Sir Chris Hoy to chat about his love for rugby and his involvement in this year's Doddie Aid. The lads give their take on the…
Some of the least coveted awards in rugby are back! We decide who had the biggest skidmarks in 2022, who's been horrible, who's been nice and who wins the Top Lad award. We also look back at some of the maddest moments of the year, pick our best referee and young gun as well as our highlight of the year. Enjoy and have a Merry Christmas and a Happy…
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How the Fxck SEO Podcast
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How Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study]
43:52
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This week, I catch up with a world-class content strategist, Jakub Rudnik. Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer. Now, leading content at Scribe, I cat…
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The Rugby Pod
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Episode 16 - Secret Bad Santa, England Break the Bank for Borthwick & Champions Cup Controversy
1:04:26
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We're in the studio for our Christmas party and the lads have gone all out with their thoughtful secret Santa gifts. Jim tells of the hardship of being in Tier 2 media and a run-in with an irate taxi driver ahead of the Lyon v Saracens game. We wrap up all the rest of the Champions Cup action, including the controversy in Ulster, Leinster trashing …
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How the Fxck SEO Podcast
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How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study]
31:49
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It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. 🤯 How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further A…
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The Rugby Pod
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Episode 15 - What's Next for England, Exeter's Olly Woodburn and Turkeys & Dildos
1:20:56
1:20:56
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After one of the most tumultuous weeks in recent memory, we chat about the fallout from Eddie's sacking and where to next for England and the RFU. We're also joined by Exeter's Ollie Woodburn this week after their big win in Castres. We get some insight into what's made Exeter so successful in recent years as well as some changes rugby needs to mak…
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The Rugby Pod
1
Jiffy - Jonathan Davies chats with Jim Hamilton
57:00
57:00
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57:00
We're joined by Welsh royalty this week with former dual code Welsh international, and now pundit, Jonathan Davies joining us to chat about his stellar career, life after rugby and being one of the ost recognized voices in rugby. From playing in the very first Rugby World Cup, to ducking for cover on a pitch in Papua New Guinea with cans of tear ga…
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How the Fxck SEO Podcast
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Growing My Niche Website to 75,000 Monthly Visitors & £7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study]
51:09
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Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years. In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic. The highlights: How to choose your niche How to monetize a website Mistakes to avoi…
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The Rugby Pod
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Episode 14 - Warren G returns, Eddie's Exit & England's Mike Brown
1:20:37
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A massive week in the rugby world with Warren Gatland returning to regulate Wales, and Eddie Jones on the brink of being sacked by the RFU after a very poor November series. We cover both and we're joined by former England fullback Mike Brown this week to get his thoughts on Warren and Eddie, as well as his times with the Baa-Baas and Scott Roberts…
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How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study]
43:50
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Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content. They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points. Now, Monday.com drives over 1.2M visitors to its site every month. We were fortunate enough to have the engineer behind this strategy,…
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The Rugby Pod
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Episode 13 - Doddie Weir Tribute, South Africa's Peter de Villiers & Eddie's not Ok
1:16:15
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The lads pay tribute to the great Doddie Weir who very sadly passed away over the weekend after his MND battle. One of the great characters of the game, he will be sorely missed by everyone in the rugby world. We're joined this week by former Springbok coach Peter de Villiers to review South Africa's win over England and get his take on Rassie, the…
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The Rugby Pod
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Back from the Brink - Rhys Thomas chats with Jim Hamilton
1:22:46
1:22:46
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In April 2012, former Welsh prop Rhys Thomas retired from rugby following a heart attack during training. In this chat, Rhys tells Jim the crazy story of what led him to that point, including his struggles with alcohol, drugs, addiction and mental health. We hear about the challenges he faced, how close he came to death on several occasions, and ho…
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How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints)
53:46
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This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process. The challenge I handed…
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The Rugby Pod
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Episode 12 - The Marcus Smith Show, New Zealand's Scotty Stevenson, & Woeful Wales
1:24:56
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We're joined this week by one of the best rugby broadcasters in the business, Scotty 'Sumo' Stevenson, to review an epic game at Twickenham between England and the All Blacks. Scotty gives us his take on Scott Robertson potentially coaching England, what's gone wrong in New Zealand behind the scenes, what rugby needs to get right, and just how big …
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How the Fxck SEO Podcast
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How to Get £13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study]
59:00
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Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn. In the episode, Tim shared the details behind an extremely impressive growth story. For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO. That'…
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Episode 11 - England's Jack van Poortvliet, Murrayfield Musings and & Italy's Triumph
1:16:35
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We take a look back at a hell of a weekend of international rugby, with Scotland falling just short against the All Blacks, England redeeming themselves against a disappointing Japan, and Italy providing the highlight of the weekend with a huge upset against Australia. We also round up the other games in Cardiff, Dublin and Paris, and look forward …
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The Rugby Pod
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Rugby Players Association - Christian Day chats with Jim Hamilton
53:25
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Christian Day is Head of Player Affairs for the Rugby Players Association. He joined the RPA after 17 seasons as a professional rugby player, including stints at Sale, Stade Francais and Saints. The RPA is the representative body of professional rugby players in England, and represents more than 800 male and female current rugby players. In this ch…
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How the Fxck SEO Podcast
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How SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study]
32:05
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Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago. You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson. With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeo…
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The Rugby Pod
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Episode 10 - Eddie Jones' Dictatorship and Loose Dan Leavy
1:19:43
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Following England's shock defeat to Argentina on Sunday, the lads dissect Eddie Jones' side with an open cloth to work out where it went wrong for them. We run through all the games from the weekend's Autumn Nations Series action and catch up with former Ireland back row Dan Leavy to get his take on Ireland's victory over the Springboks. The Fanzo …
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How the Fxck SEO Podcast
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4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz)
37:24
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This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast. Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership. From articles on the latest SEO trends through to frameworks, models, and predictions for better content, th…
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The Rugby Pod
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Episode 9 - The Werewolf, Autumn Series Preview & Wallabies' Nic White
1:10:15
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This week we're joined by Wallabies Scrum Half and friend of the show Nic White following his side's narrow victory over Scotland on Saturday. Hear exactly what went down at the end of that game as well as an emotional account of the backlash Nic received following his incident with Faf De Klerk earlier this year. The lads look ahead to the first f…
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From Outside Centre to Love Islander - Jay Younger chats with Jim Hamilton
1:17:44
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Something a bit different this week as Jim sits down with reality star and former rugby player and now fan, Jay Younger. Jay was working as an investment analyst when he was approached and cast to be on Love Island 2022. In this chat, we hear how we went from playing rugby and competing at national level in the 400 meters, to being involved in one …
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How the Fxck SEO Podcast
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How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche (Ryan Darani, SEO Consultant and YMYL expert) [SEO Case Study]
37:12
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This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space. Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting). The content is healthcare focused, which makes it particularly difficult to rank. YMYL …
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Episode 8 - Cameron Redpath & Don't Brush Your Teeth in SA!
1:11:32
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This week we're joined by Bath and Scotland centre Cameron Redpath after his side got their first win of the season against Northampton on Saturday and as he enters Scotland camp. The lads chat through the England and Scotland squads for the Autumn Nations Series and give their predictions for the first weekend's results. We also discuss all the we…
