Audrey Kerchner Podcasts

Show Summary In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok domi…

Episode Summary Learn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it …

Show Summary Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience eng…

Show Summary In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms. I delve into the specifics of w…

Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a …

Episode Summary: The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update, I am talking with you about: Chat GPT and where that i…

Links Mentioned In This Episode Products We Recommend Canva Elementor Pro Episodes Mentioned in the Podcast Episode 2 - What is Branding? Episode 3 - Top 5 website design mistakes Episode 15 - Networking How To Maximize This Effective Marketing Tactic Episode 37- Strong Brand Identity Part 1: The Customer Episode 38- Strong Brand Identity Part 2: H…

Links Mentioned In This Episode Better Customer Relationships: A Marketing Analytics Process Products We Recommend Rank Math for easy WordPress site SEO Episodes Mentioned in the Podcast Episode 8 - Network Marketing Interview | Colorado Foothills Properties Episode 15 - Networking How To Maximize This Effective Marketing Tactic Episode 41 - Using …

Products We Recommend Mailchimp Constant Contact Episodes Mentioned in the Podcast Episode 46 - Drive Audience Engagement With Welcome Emails Episode 34-Product Review and Deep Dive: Mailchimp Email and CRM System Episode 19- Email Sales Funnels For Lead Generation Episode 14 - Email vs. Social Media Marketing Episode 3 - Top 5 website design mista…

Products We Recommend RankMath for Wordpress SEO Flywheel - WordPress website hosting NameSilo for Domain Registration Episodes Mentioned in the Podcast Episode 90 - Get a Website that Matches Your Values Episode 57 - Flywheel Review: Where You Host Your Website Matters Episode 3 - Top 5 website design mistakes This Episode Sponsored By: This episo…

Products We Recommend Google Reviews Plugin by Richplugins Info about LinkedIn Creator Mode Episodes Mentioned in the Podcast Episode 58 -Google My Business Review Episode 87 - Monthly Marketing Update December 2022 Episode 82- Near Me Seo: Top Local Seo Tips Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog This Episode Sp…

Episodes Mentioned in the Podcast Episode 7 - Value-Based Marketing To Increase Sales Episode 37- Strong Brand Identity Part 1: The Customer Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity Episode 51 - Marketing Based On Personality & V…

Links Mentioned In This Episode How To Create a GIF in Canva Video Marketing Master Minds Article - Examples of Video Marketing for small business Marketing Masterminds Video - How to use Social Pilot to schedule YouTube video Products We Recommend Get Canva Get Social Pilot Episodes Mentioned in the Podcast Episode 45- Facebook Disabled Me Episode…

Links Mentioned In This Episode and Products We Recommend Google data studio for reporting. Better Customer Relationships: A Marketing Analytics Process Supermetrics for data aggregation. Episodes Mentioned in the Podcast Episode 48 - Data to Drive Marketing Decisions Episode 70 - Tracking Sales Leads For Service Businesses Episode 72- Tracking Sal…

Products We Recommend Mailchimp Episodes Mentioned in the Podcast Episode 28 - A/B Testing To Convert More Leads Into Customers This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative …

Links Mentioned In This Episode Episode 34-Product Review and Deep Dive: Mailchimp Email and CRM System Episode 41 - Using Artificial Intelligence to Streamline Your Marketing Episode 19- Email Sales Funnels For Lead Generation Article - Small Business Marketing Tips This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency…

About Today’s Topic or Guest Dr. Erica Abraham of Axon Health, a mobile chiropractic practice in Colorado Springs. Dr. Erica shares with us their second year in business update. Links Mentioned In This Episode Axon Health Website Podcast Episodes, Articles, And Books Mentioned In This Episode Episode 23 - Marketing For Startup Businesses This Episo…

Links Mentioned In This Episode Tube Buddy Episodes Mentioned in the Podcast Episode 79-Cross Industry Innovation – A Model For Small Business Innovation Episode 83 - Recession Proof Your Business – Create A Plan To Thrive Article - Small Business Marketing Tips This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for …

Products We Recommend BNI Episodes Mentioned in the Podcast Episode 44- ROI Of Time From A Marketer's Perspective Episode 30- Getting More Revenue From Existing Customers Pt 1 Episode 31- Getting More Revenue From Existing Customers Pt 2 Episode 79-Cross Industry Innovation – A Model For Small Business Innovation Article - Small Business Marketing …

About Today’s Topic or Guest Rank Math Social Pilot Episodes Mentioned in the Podcast Episode 22- A Simple Seo Strategy For Your Website Episode 40 - Tool Evaluation: Rank Math For Easy SEO Episode 58 -Google My Business Review This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share…

Products We Recommend Calendly Google Workspace 10-8 Dot Card Episodes Mentioned in the Podcast Episode 70 - Tracking Sales Leads For Service Businesses Episode 72- Tracking Sales For Retail Businesses Episode 10 - Use Qr Codes To Increase Sales This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses …

Today’s episode is all about the Shop App and how you can be part of a marketplace for small business owners who use Shopify to sell their products and services. Directions to setup Shop Pay and add yourself to the Shop App 1 - Go to Settings> Payments then manage and turn on shop pay 2 - Then go to Settings > Checkout check the box to show a link …

Products We Recommend The Book Of Beautiful Questions This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increas…

Products We Recommend Rankmath Supermetrics Grammarly Links to Previous Episodes & articles Episode 73- SEO For Ecommerce: Google Merchant Center Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog Episode 49 - Ethical Marketing Practices Website marketing analytics article Google’s Helpful Content Update Google’s How To Writ…

Products We Recommend: Shopify Shopify Smart Tabs app Grammarly Links to Previous Episodes & articles Episode 73- SEO For Ecommerce: Google Merchant Center Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog Episode 72- Tracking Sales For Retail Businesses Google’s Helpful Content Update Google’s How To Write a High-quality P…

Products We Recommend Rank Math Shopify Links to Previous Episodes & articles Episode 22- A Simple Seo Strategy For Your Website Episode 40 - Tool Evaluation: Rank Math For Easy SEO Episode 73- SEO For Ecommerce: Google Merchant Center MMM article: Importance Of Ranking Your Article In A Google Answer Box Google’s Helpful Content Update Rank Math A…

Links Mentioned In This Episode Windy Lawson The 90-Day Slay Slay Your Workday- Free download. Podcast episodes, articles, and books mentioned in this episode Episode 28 - A/B Testing To Convert More Leads Into Customers Episode 41 - Using Artificial Intelligence to Streamline Your Marketing Episode 44- ROI Of Time From A Marketer's Perspective Thi…

About Today’s Topic or Guest: The process for business growth can be an endeavor while you’re trying to bring your company to life. Our guest today, Jessica Millhiser, has been working in an operational and administrative capacity for over 15 years in various industries. She has been the author of and guest writer for multiple business books, inter…

About Today’s Topic or Guest Regardless of the platform you use for eCommerce or retail, you should have a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores and is super simple to set up. Everyone should be using this free tool. Products We Recommend Shopify Links to Previous Episodes & articles MM…

Products We Recommend Tidio Chat Bot Grasshopper - call tracking and answering service Supermetrics - Data aggregation from all your lead campaigns Freshsales CRM - To track your leads Google Tag Manager Google data studio Mailchimp Shopify Zapier Lightspeed POS system - retail, restaurants eCommerce Links to Previous Episodes & articles ​​Website …

About Today’s Topic or Guest With Virtual Assistant Services like Grasshopper, you can keep your business costs low and keep your business running efficiently. If you’re ready to let someone take over this aspect of your business, this episode is for you. Products We Recommend Grasshopper - Virtual Telephone Assitant service Links to Previous Episo…

Products We Recommend Elementor Pro - Form custom website forms Tidio Chat Bot Grasshopper - call tracking and answering service Supermetrics - Data aggregation from all your lead campaigns Freshsales CRM - To track your leads Calendly - Add scheduling links to your campaigns Google Tag Manager Google data studio Mailchimp Constant Contact Zapier M…

About Today’s Topic or Guest: Grammarly for Business, because Grammar, spelling, and punctuation are important when sharing your marketing message. You want a clear easy to understand message. You also want you're messaging to be “on Brand” and reflect your brand's style. Products We Recommend Grammarly - For staying on Brand with your messaging St…

Many of us came from and were raised by employees. So today I'm going to share my journey with you and a few things that helped me along the way to becoming a successful entrepreneur. Links Mentioned In This Episode Marketing Masterminds - Small Business Marketing Tips for 2022 Episode 1 - Marketing Strategy vs. Tactics Episode 15 - Networking How …

About Today’s Topic or Guest Small Business Graphic Design is made easier with the ever-growing tool, Canva. From menus to slideshows, you too can create show-stopping designs. Links Mentioned In This Episode Episode 34-Product Review and Deep Dive: Mailchimp Email and CRM System Episode 56- Social Pilot Review How to make good youtube thumbnails f…

About Today’s Topic or Guest: Mary Brown earned her degree in Psychology from Emory University and advanced her career as a social worker. For over a decade, she served individuals and families who struggle with mental health, addictions, abusive relationships, and trauma. She then moved her focus and practice after having gone through a boundary j…

About Today’s Topic or Guest Many new business owners don’t think a lot about a marketing plan or strategy when they are first starting out. So let's talk about the top 4 things you need to do BEFORE you open your business officially. Links Mentioned In This Episode Products We Recommend Mailchimp OR Constant Contact For email marketing Elementor F…

About Today’s Topic or Guest: Dr. Nancy Zare, founder, and CEO of Rapport Builderz, is past president of the National Speakers Association of New England. She’s certified in Accelerated Learning through Peak Potentials. Her skills in creating an interactive, upbeat atmosphere bring accolades to meeting planners. Whether in a business situation or p…

Links Mentioned In This Episode Products We Recommend TubeBuddy for YouTube Video SEO TubeBuddy App for your iPhone Links to Previous Episodes & articles Episode 28 - A/B Testing To Convert More Leads Into Customers Episode 52 -How To Create Professional Marketing Videos Episode 62 - YouTube Ads – Tv Commercials For Small Business Marketing Marketi…

About Today’s Topic or Guest: Today we are going to talk about YouTube ads, the modern, highly targeted, cost-effective TV Commercial of the future. Products We Recommend TubeBuddy for Youtube Video SEO Easy Simple Video creation with Canva Adobe Premiere Pro for more advanced video editing Links to Previous Episodes & articles Episode 43 - Which D…

Links Mentioned In This Episode Products We Recommend Emotional Intelligence Book by Brandon Goldman Story Brand By Donald Miller Links to Previous Episodes & articles Episode 7 - Value-Based Marketing To Increase Sales Episode 37- Strong Brand Identity Part 1: The Customer Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For…

About Today’s Topic or Guest Click-through rates (CTRs) are the total number of people that saw your marketing and took action. Today, we are going to talk about ways to improve those percentages. Links Mentioned In This Episode Products We Recommend Mailchimp Constant Contact Supermetrics Links to Previous Episodes & Articles MMM Article - Data An…

About Today’s Topic or Guest: What Is The Process Like To Work With Inkyma? Find out how our introduction and onboarding process is different from most in the marketing industry. Links Mentioned In This Episode Episode 1 - Marketing Strategy vs. Tactics Love our Podcast? Buy us a cup of coffee to help keep creating for you. Check out our new blog M…

About Today’s Topic or Guest: SEO is a really important marketing tactic that every business needs to embrace. Google My Business is just one of the pieces of that tool. Links Mentioned In This Episode Google My Business Marketing Masterminds Article Ranking Articles in A Google Answer Box Marekting Masterminds Article Data Analytics Is Necessary I…

Links Mentioned In This Episode Products We Recommend: Sign Up for FlyWheel - 2 months free Links to Previous Episodes Episode 4 Hosting Options To Drive Business Love our Podcast? Buy us a cup of coffee to help keep creating for you. Check out our new blog at marketingmasterminds.co Free marketing educational content with how-to’s and training com…

Links Mentioned In This Episode Sign Up for Social Pilot Sign Up for Canva Check out our new blog at marketingmasterminds.co Free marketing educational content with how to’s and training coming soon. Love our Podcast? Buy us a cup of coffee to help keep creating for you. Episode 14 Email vs. Social Media Marketing Episode 22 A simple SEO strategy f…

About Today’s Topic or Guest: ChatBots To Increase Lead Conversion On Your Website can be achieved with the right app on your website and a few simple steps. Tidio offers features and templates for all your business needs. Links Mentioned In This Episode Link To ChatBot Link to Calendly Marketing Masterminds blog Love our Podcast? Buy us a cup of c…

About Today’s Topic or Guest: 1 simple way to keep from getting hacked is preventability. In today’s episode, Audrey reviews LastPass and its inexpensive peace of mind for your business. Links Mentioned In This Episode Signup for Lastpass Marketing Masterminds- How To Use A Password Manager Across Multiple Devices Marketing Masterminds-Best Tips Fo…

About Today’s Topic or Guest: On Episode 53, we discuss how stress affects marketing performance with guest Dr. Torrie Kalm, PsyD, owner of the Kalm Effect, who helps individuals overcome obstacles and achieve their goals. Links Mentioned In This Episode The Kalm Effect This Episode Sponsored By: This episode is sponsored by Inkyma, a marketing age…

About Today’s Topic or Guest How To Create Professional Marketing Videos might look intimidating, but it’s one of the best ways to get your business seen. Need tips, tools, and resources to get started? Audrey’s got you covered! Links Mentioned In This Episode Episode 43 - Which Digital Ad Platform Should You Use If You Have a Limited Budget? Tubbu…