Ari Sheinkin Amp Rajesh Midha public
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Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B ...
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What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the freedom to explore? A means to delight customers in ways that don’t seem scalable on the surface? Join Ari & R…
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Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing …
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Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging de…
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Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance creativity, optimize operational processes, implement real personalization at scale, and save a ton of money …
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During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What seemed like a simple, uninteresting path, turned out to be an expansive series of pathways and new routes to …
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They spent time together in Napa recently at WPP Stream, a kind of summer camp for marketers. What did they learn? What were the key topics? What insights did they unearth? Join Ari & Rajesh as they reminisce about their bonding during their travels to Napa and highlight key learnings from sessions around “storytelling to storyliving” and the compl…
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The answer? They all believe in the beautiful aspect of the basics, or fundamentals (or Fundies as Met’s fans might recognize). There is something beautiful about the basics as they are the stepping stones for success in marketing and product-led growth. Join Ari & Rajesh as they discuss how to get back to the basics and the importance of the funda…
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How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a small perspective, it simply becomes a reporting tool. The scoreboard may give you the data, but it doesn’t te…
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This week on Thematically Speaking, Ari & Rajesh dive into some very different brands and what each can teach us about growth hacking and B2B marketing The answer? Pay attention to your super fans. Every brand has them. Even Velveeta. Tune in as Ari & Rajesh discuss how activating these super fans could be the changing dynamic in your brand growth.…
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People will believe almost anything. Are birds real? Is the earth really flat? Is it because we as humans are constantly searching for communities and a place to feel that we truly belong? Or is it because it’s only natural to want to be surrounded by like-minded individuals who support us, believe in us, and live life in a way that we understand a…
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What’s more important…personalization, customization or simply putting yourself in your users’ shoes? Believe in the power of choice and the importance of context. Join Ari & Rajesh as they unpack these concepts through the lens of real-life experiences.By Ari Sheinkin & Rajesh Midha
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What is it that makes certain experiences so magical and memorable? From Atari to Disney and everything in between, join Ari & Rajesh as they unpack their favorite experiences and what we can all learn from those special and highly magical moments in our lives.By Ari Sheinkin & Rajesh Midha
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