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Agency Journey
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Agency Journey

Andrew Dymski and Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Gray MacKenzie as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial as ...
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Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …
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Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…
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In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview te…
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Misti Ferris holds the “Integrator” seat at digital marketing agency Roger West Creative & Code, which means she ensures that everyone is dancing to the same beat called EOS (even the creatives). In addition to the Integrator role, Misti serves as Vice President of Operations, where her “3 M” mantra: marketer, minimalist and mom (of 4 daughters) is…
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William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue. In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate eff…
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In this power-packed episode, we are joined by JJ Rusell, Partner and Director at Best Damn Agency Mastermind. Together with Gray, they delve into the importance of having a clear vision for mastermind groups, the value of strong connections within the community, and overcoming self-limiting beliefs. They also discuss strategies for building a succ…
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In this episode, Karl Sakas, Author, Speaker, Agency Consultant and Founder of Sakas & Company, joins Gray MacKenzie to discuss strategies & key metrics that agency owners should start tracking, and how it contributes to achieve sustainable growth and increased profits. Karl Sakas helps people at agencies make smarter decisions for smoother growth.…
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In this episode, Andrew Stern, Partner, and COO at Pilothouse, a full-service digital marketing agency that helps DTC brands scale through performance marketing. Andrew shares insights into Pilothouse's unique partnership model with clients, how they've scaled to over 170 employees in just a few years, and the key sales and marketing strategies tha…
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Mike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustaina…
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Individuals with soulful character approach leadership with tremendous fervor. They possess a deep understanding of their organization's structure and prioritize bottom-up motivation over top-down. They recognize the importance of all team members. These leaders also value open communication with all employees, recognizing that each person plays a …
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In this episode, Charles "Charlie" Gaudet II, CEO of Predictable Profits. He is also the author of “The Predictable Profits Playbook" and host of The Beyond 7-Figures Podcast, joins Gray MacKenzie to explore the strategies and best practices for building successful and profitable agency partnerships. In this episode, you'll learn: Why it is importa…
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In this episode, Anne Shenton, CEO of Ascend Strategy & Design, a HubSpot Diamond and Advanced CMS Implementation certified solutions partner, joins Gray MacKenzie to dig deeper into the impact of implementing EOS. Whether it's self-implementation or with a professional implementer, you will learn how an agency quantifies the impact of implementing…
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Kevin Barber is the Head of Growth at Lean Labs, focused on helping innovative companies make their marketing profitable so they can scale. Father of 3, lives in Tampa, FL, and loves bikes, boats, and building brands. Chris DuBois is the CEO at Lean Labs, helping build growth teams and websites for brands that deserve to win. Father of 2, and husba…
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John Heritage is the President at Evenbound, A Diamond-level HubSpot Solutions Partner, in 2012. Evenbound specializes in growth marketing and technical consulting. John discusses the benefits of professional EOS implementation and the importance of aligning your organization's goals and processes. Topics discussed in the episode: Evenbound's journ…
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In this episode of Agency Journey, Paul joins Gray to discuss what EOS is and how it significantly contributed to Fuelius' growth. Paul Earnden is the Managing Director at Fuelius, an agency that works with scaling companies to provide end-to-end customer journey solutions. Fuelius offers a full suite of services, including CRM enablement, inbound …
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On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it. Topics discussed in the episode: The story behind Zen Media's and ZenPilot's name Zen Media's journey What is dark social? How dark soc…
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After every project, we collect feedback, brainstorm ideas, and discuss how we can improve our services. Back at the beginning of 2021, we transformed our client journey and added in a discovery project called "The Blueprint". Why did we do this? The Blueprint is the discovery project that allows us to fully understand the agency's pains, frustrati…
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According to the Bureau of Labor Statistics, demand for labor is at an all-time high. Earlier this year, there were on average 40 more jobs available than unemployed workers. And to make matters worse, most agency owners don't even begin the hiring process until they are well beyond capacity. They wait until their employees start to feel overwhelme…
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They take ownership of: The system's design Habits and behaviors of the team inside the system Being a ClickUp expert to answer the team's questions Regardless of the platform you run on. You need to have an internal champion - Monday champion, Asana champion, Teamwork champion, etc. So, are you... A, an agency operator that has claimed the throne …
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ClickUp 3.0 is bringing: 500% increase in speed Supercharged reliability Universal search and 99.99% uptime As ClickUp's largest implementation partner we were super excited to bring Zeb Evans, CEO at ClickUp, to discuss ClickUp's journey to get here and his goal for ClickUp 3.0. Topics discussed in the episode: The phases of ClickUp's evolution - …
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At ZenPilot, we help agencies transform the system in which they operate on a day-to-day basis - the place they find their tasks, collaborate with their team, communicate with clients, and take their notes. Transforming a project management platform may be one of the biggest areas of change an agency goes through. It impacts the daily workflow of e…
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The Email Marketers help eCommerce brands flourish through Email and SMS marketing. Topics discussed in the episode: Melanie's journey from traditional consulting to starting her own agency. The power of combining email and SMS to grow eCommerce brands. How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts. Klaviyo vs.…
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When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build. Topics discussed in the episode: How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020. Lauren's experience of us…
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Topics discussed in the episode: 00:25 - 02:40 The Story Behind Yvi's Branding 02:47 - 05:20 How Yvi is productizing her consulting business. 05:30 - 06:40 Helping people build their business in ClickUp 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup 08:00 - 11:50 Yvi and YouTube 12:00 - 13:20 The 10x10 Formula Strat…
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Topics discussed in the episode: From bootstrapped to profitable exit VC funding vs targeted mentorship Creating a JTBD (jobs-to-be-done) framework Launching DFY services on top of software products Finding opportunities in churn surveys SOPs and KPIs: the cornerstones of team expansion The components of successful link building Infographics as a b…
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Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You’re Losing Business to Competitors The Role of Performance-Based Guarantees Using Fo…
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Topics discussed in the episode: Addressing Obstacles Throughout The Agency Journey Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22 Finding The Right Clients to Evade Price Errosion The Importance of Client Case Studies Should You Get Your Foot in The Door or Make Your Core Offer Sexier? The Cost of Investing Your Time on…
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Topics discussed in the episode: Approaches to Agency Consulting: ZenPIlot vs TheDPM The 6 Characteristics to Look For in a Senior Project Manager Why You Should Hire Paranoid Project Managers Common Misconceptions About Great Project Managers Should Project Managers Follow The Leader or Be a Leader? What Makes a Senior Project Manager Worth Their …
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Topics discussed in the episode: ProcessDriven’s Business Model Balancing High-Level Strategies and Granular Tweaks When to Focus on One Product vs. Branching Out The PB&J Method to Separating Process From Software Choosing Tools For Clients: Self-Selection vs. Guided Vetting Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle S…
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Topics discussed in the episode: Niching Down: Chase What You Love Figuring Out Which Clients You Enjoy Working With Social Proof, NDAs, and The Logos You Don’t See How Jeremiah Would Tackle Agency Growth If He Had a Do-Over Practicing What You Preach: Agency Marketing 101 Firing Yourself From Sales Equipping Your Sales Team For Success SEO Investm…
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Topics discussed in the episode: To Niche or Not to Niche Choosing The Right Niche For You Bringing Modern Solutions to Archaic Industries Building Effective Campaigns Through Processes Using Industry Experience to Craft Unique Messaging Small Details, Big Differentiators Creating Original Content With Pre-Built Frameworks Automating Client Input t…
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Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company. At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention …
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Topics discussed in the episode: Tips for Creating an Effective Agency Case Study The Benefits of a Great Agency Case Study What is an Ideal Agency Case Study Tips for Conversion Copywriting What Makes A Great Case Study Presenting Sponsor: ZenPilot ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their o…
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Amber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency. With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth. Topics discussed in the episode: The Difference B…
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Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Topics discussed in the episode: Chase's sto…
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Topics discussed in the episode: The Importance of Crafting a Content Strategy Marketing Content Strategy Best Practices shared by Ross Crooks The Evolution of Column Five's Content Strategy Career Opportunities with Column Five Resources mentioned in this episode: Ross Crooks on LinkedIn ColumnFive Column Five Careers Mint.com Noah Kagan on Linked…
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The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video b…
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Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients. Dean is also the Founder of Emailgrowthtr…
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Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies. Katie is also the Co-foun…
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Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands. Mike is also the co-author of The Ultimate Guide t…
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Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR. Previously, Rikki was on the…
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Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a sol…
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Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Bra…
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Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts. Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. Sh…
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