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A podcast about the good, the bad and the ugly of launching and growing a business. Each week, Alex Gertsburg gets into it with CEOs and founders about the experiences that transformed them as leaders and the business “do-overs” they wish they could have and why. Listen and learn about the many issues unique to the CEO experience—all the disasters and the delights—from the founders who lived it. Alex Gertsburg is the co-managing partner of Gertsburg Licata, a Cleveland-based business law and ...
Join Mike Ferrante from Century 21 HomeStar and the 21 Mike Team, based in Cleveland, Ohio. All things real estate: from agent training, real estate investing, buyer and seller tips and more.
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Alex Gertsburg Gives Advice on How Businesses Can Avoid Litigation! Community Spotlight
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For this Community Spotlight Mike's guest Alex Gertsburg, Esq. discusses how to avoid litigation as a business owner. His program Cover My Six will help you be proactive instead of reactive, saving you money, time and stress. Alex offers a FREE assessment for your business! https://covermysix.com/cm6-checkup/ To reach Alex or his team: https://gert…
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3 Ways to Generate FREE Leads for Agents! Free Realtor Training!
23:59
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Mike and Tony discuss the three main ways to generate FREE leads: Social Media Phones In Person They give an overview and this episode and we will have 3 episodes going over each method in detail with scripts! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://www.faceb…
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Community Spotlight: Cleveland/NE Ohio's Best Flooring Contractor!
30:57
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On this episode Clayton Carr from Floor Coverings International in Mentor joins Mike. FCI has a mobile showroom with thousands of samples in their van. You can see the products in your lighting/space! No need to keep going back and forth to the showroom. No high pressure sales! You can reach Clay at: 330/957-8010 Clayton.Carr@FCIFloors.com https://…
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Realtors, Flip the Script! Renters COULD Be Buyers - Are You Missing Out on Sale?
23:08
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Mike and Tony discuss how to PRE APPROVE RENTERS! Ask your client more questions- Why are you renting? How long will you be renting? How long will you be in the area? Work efficiently to save time when working with renters. Help a renter buy a home and you will have a client for LIFE! For more on this subject, listen to our PODCAST! Join Mike Ferra…
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Secret to Success - Follow Up! Free Realtor Training
20:19
20:19
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On this episode Mike discusses the importance of following up. You can increase your lead conversion by leaps and bounds by following up multiple times, once is not enough! Only 8% of leads transact in the first month. 2-3 Months - 27% 4-6 Months - 33% 7-12 Months - 22% Over One Year - 10% For more great information and tips from Mike, listen to ou…
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How to MAXIMIZE Your Open Houses! Free Realtor Training
25:23
25:23
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Mike and Tony discuss three easy steps to make the most of your Open Houses! Promoting - More Signs! Sign In Sheet - Don't just leave it on the counter/table. Scripts - ALWAYS ask "Do you have a home to sell?" For more details and great tips, listing to our PODCAST! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real es…
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How to Handle Commission Objections - FREE Realtor Training!
21:40
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On this episode Mike and Tony discuss what to say when a client asks about commissions or asks you to lower your commission. Bring a net sheet, many times a seller may be asking so they can estimate how much they will walk away with. Make sure to know your value and be able to show it to your client. Join Mike Ferrante and Tony Geraci for FREE trai…
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How to Get More Reviews for Your Business! Free Realtor Training
28:23
28:23
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28:23
Mike and Tony discuss how to ask for reviews from your clients. The #1 place to get reviews is Google. Make sure to provide a link; don't expect someone to have to track down where to review you. For Realtors - don't ask right at closing! Your client will be extremely busy and will have added stress at this time. Consider asking after contingencies…
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Video Marketing - What Equipment Do I Need? FREE Realtor Training!
21:46
21:46
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21:46
Afraid making video content is too expensive? Don't worry! Mike and Tony discuss how to get started with video for under $100! Listen to our PODCAST for great tips and products to start making video content for your business! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook h…
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David Koch - Assisted Living Locators - Community Spotlight!
26:28
26:28
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In Mike's Community Spotlight he interviews David Koch of Assisted Living Locators. David helps families find a new home for their aging family members for FREE! This much needed service is available nationwide. David Koch Assisted Living Locators 330-348-0957 dkoch@assistedlivinglocators.com www.assistedlivinglocators.com/cleveland-east Join Mike …
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3 Videos You Should Do To Generate MORE Business! Free Realtor Training
22:40
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Mike and Tony discuss their top three types of videos to INCREASE your business! Informational - consistency is the key! Community - Show your knowledge of your neighborhood! Listing - Do videos of your listings! No listings? Ask your broker about doing a video of one their listings. For details and more ideas, listen to our PODCAST! Join Mike Ferr…
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FSBOs - 3 Great Agent Scripts for Prospecting - Free Realtor Training!
27:53
27:53
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27:53
On this episode Mike and Tony have some great scripts and tips for getting listing from For Sale By Owners. Come up with and practice an opening line with energy to start off your conversations with FSBOs. Be sure to ask: Can you tell me more about your home? and Are you cooperating with agents? Join Mike Ferrante and Tony Geraci for FREE training …
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Create a Business Plan for 2023 - Part 4 of 4 - Time Blocking - Free Realtor Training!
24:42
24:42
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Tony talks about how important time blocking is - stay on task, get more listing and buyer appointments! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://www.facebook.com/21MikeTeam. Register for our live Zoom here: https://bit.ly/3r9Lw2c DON'T MISS AN EPISODE: SUBSCR…
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Create a Business Plan for 2023 - Part 3 of 4 - Free Realtor Training!
27:37
27:37
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While Mike is out of town Tony is going over one of his favorite subjects: Sources of Business! Tony has so many suggestions for people outside of your Sphere! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://www.facebook.com/21MikeTeam. Register for our live Zoom her…
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Create a Business Plan for 2023 in 4 Steps! Step 2 - Free Realtor Training!
23:36
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Mike and Tony present Step 2 in our 4 part series - How to Create a Business Plan for 2023!!! How many conversations do you need to have to reach you monetary goals for 2023? Mike helps break everything down for you. Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://ww…
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Create Your Business Plan for 2023 in 4 Steps! Step 1 - Free Realtor Training
23:01
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Mike and Tony outline how to create your business plan for 2023! Step 1 - 1. What is your WHY? What are your motivations? Do you have particular goals? 2. SWOT Analysis - Strengths, Weaknesses, Opportunities and Threats. Look within yourself for opportunities and where you should focus in the coming year. 3. Budget - How much money do you need? Bre…
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Real Estate Market Slowdown - A GREAT Time to Work with Investors!
29:13
29:13
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Mike and Tony discuss the FIVE QUESTIONS you should be asking investors before working with them. Investors are a great way to have a steady stream of deals in this slowing market. Be sure to know what you are talking about and ensure you and the investor are the right fit! Join Mike Ferrante and Tony Geraci for FREE training and info on all things…
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3 Scripts & Marketing Ideas for During the Holidays! Free Realtor Training
24:19
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This is the perfect time of year to REACH OUT to your client base! Set yourself up for a strong 2023! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://www.facebook.com/21MikeTeam. Register for our live Zoom here: https://bit.ly/3r9Lw2c DON'T MISS AN EPISODE: SUBSCRIBE…
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How to Run and Present a CMA - Free Realtor Training!
25:39
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On this episode Mike and Tony discuss CMAs and how to present them to your clients. You should be able to give your client advice on how much to offer for a home. When working with Sellers - be sure to explain WHY their home is valued at a certain price. Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you…
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Best Advice Ever Series - Warren Sumner, Broker and Appraiser from Raleight/Durhan! Free Realtor Training
21:45
21:45
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Mike interviews Warren Sumner on our continuing series "Best Advice Ever". Warren speaks about his business and his perspective about being an appraiser and an agent. Reach Warren at: WarrenSumner@mac.com 919/649-1294 Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebook https://w…
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Realtors - If Number of Sales Drop by 20%, What Will YOU Do? Free Agent Training!
23:53
23:53
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Mike and Tony discuss how to handle this changing Real Estate market; their number one suggestion? WORK ON YOUR SKILLS: ~increase knowledge ~know your market ~build your database Listen for many great tips to TAKE MARKET SHARE!!! Join Mike Ferrante and Tony Geraci for FREE training and info on all things real estate! If you miss it, watch on Facebo…
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Rising Rates Got You Down? Free Realtor Training!
34:33
34:33
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Join Mike, Tony and their Guest Kelly Ann Worthington from Liberty Home Mortgage as they discuss rising mortgage rates. The Fed rate has been increasing to try to slow inflation - what does this mean for mortgage rates and home buying/selling? Sellers may want to consider giving concessions to the buyer for closing costs, pre-paids and discount poi…
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Best Advice Ever - Austin Hill Country Realtors Shannon and Tyler Mangin! Free Realtor Training
32:46
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On this episode Mike interviews Shannon Mangin of the Mangin Team in the Hill Country of Texas. Their team gets ONE THIRD of their leads from Instagram. Shannon creates short videos all about real estate in the Austin area. Her videos are cute and clever, check them out! You can follow Shannon and Tyler on IG @ManginTeam Email: Shannon@TheManginTea…
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Top 3 Things You Should Know About Your Credit Score!!! Free Realtor Training
26:54
26:54
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It is important to monitor your credit report, particularly when you are looking to purchase a home! Your score includes different criteria: late payments, ratio of amount owed to available credit, length of credit history, new credit and types of credit. Learn more from our most recent podcast! Join Mike Ferrante and Tony Geraci for FREE training …
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Realtor Safety Tips for Agents - Free Training!
20:36
20:36
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According to a recent report by Agent Genius and Realtor safety expert Andrew Wooten: Most attacks took place on Thursday or Friday afternoons. Roughly 30% of attack victims are men. Most attacks didn’t take place inside major metropolitan areas. About half of attacks involved guns. Several attacks resulted in murder even though robbery was the ori…
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How to Find the RIGHT Contractor! Investor and Realtor Tips!!!
26:09
26:09
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On this episode, Mike interviews Mike Reilly. Mike has been a contractor in the Cleveland area for over 40 years! Top Tips: Turn around time is crucial! Get a detailed scope of work. Plan your project ahead of time; many of the better contractors are booked up months in advance. Join Mike Ferrante and Tony Geraci for FREE training and info on all t…
Mike and Tony discuss how owning real estate is a great way to build wealth! Mike has many personal examples of how he started off investing. You will be amazed at the stats on net worth for home owner's! If you miss it, watch on Facebook https://www.facebook.com/21MikeTeam. Register for our live Zoom here: https://bit.ly/3r9Lw2c DON'T MISS AN EPIS…
Mike has guests from Draper & Kramer Mortgage- Stas and Sean! They will discuss many available products available to home buyers and investors. If you miss it, watch on Facebook https://www.facebook.com/21MikeTeam. Register for our live Zoom here: https://bit.ly/3r9Lw2c DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike…
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What is a Home Sale Contingency and Concurrency? FREE Realtor Training!
25:25
25:25
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On this episode Mike and Tony explain the differences between Contingency and Concurrency in Real Estate. With the current shifting market you will start to see more contingencies come through on your deals. Contingencies are good for the Buyer; Concurrencies are good for the Seller. Join Tony Geraci and Mike Ferrante for FREE training and info on …
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Real Estate Shifting Market Trends: My House is Going to Take How Long to Sell???
24:16
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As we move towards a more balanced market Realtors need to work harder for their sales! On this episode Mike and Tony discuss tips on how to handle clients in this shifting market; set realistic expectations to keep your clients happy. Join Tony Geraci and Mike Ferrante for FREE training and info on all things real estate! If you miss it, watch on …
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Real Estate Agent Training: Generate More SPHERE Business!
20:49
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Mike and Tony discuss great ways to stay in contact with your Sphere of Influence without using the phone or social media! Hand written notes and Pop Bys are great ways to stay on the mind of your Sphere. Set aside time to write notes to or stop by and visit clients. Join Tony Geraci and Mike Ferrante every Tuesday for FREE training and info on all…
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Video Marketing for Realtors: What Videos Should You Make? - Free Real Estate Training!
22:44
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Video is the most popular media - Get Yourself Out There! Not sure what videos to make? Start with what questions you get asked most often. Be specific and just do a short one minute video answering questions. Join Tony Geraci and Mike Ferrante every Tuesday for FREE training and info on all things real estate! If you miss it, watch on Facebook htt…
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Maximize Your Time by Delegating Admin and Other Tasks to a VA - FREE Realtor Training!
24:41
24:41
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There are only so many hours in a day, right? So how do you maximize your productivity and leverage your time? How about with VIRTUAL ASSISTANTS?! We have had the same VA for over 3 years now. I'll share how she helps us with tasks, saving us time and money. Many of our videos are also produced by a VA. Mike and Tony share ideas on using VAs, inclu…
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3 Ways to Jumpstart Your Real Estate Business! Free Realtor Training
24:02
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On this episode Mike and Tony give their tips on how the jump start your business during this changing real estate market! Sitting and waiting will not work -- Find out the best ways to keep and expand your real estate business. Listen to our latest PODCAST for tips and scripts! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIK…
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Best Advice Ever from top NY real estate broker Greg Straus
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Listen to our first episode of our new series: Best Advice Ever! Thank you to our special guest Greg Straus from 716 Realty Group; he and Mike have great tips for Realtors - If you need help with Real Estate in Western NY State, make sure to contact Greg: Gregory Straus Licensed Real Estate Broker Cell Phone: 716-864-1055| Office Phone: 716-266-669…
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The Best 5 Apps for Realtors and Business People to Save Time and Money!
21:50
21:50
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Mike and Tony discuss their favorite apps to make your business run smoother! Some type of apps to consider: scanner (turns a photo into a .pdf file), storage, electronic signature, What's app, Canva and for Realtor safety - Forewarn. Learn more by listening to our PODCAST! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21…
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Realtor Training - Top 3 Ways to Get MORE Business! Free Real Estate Training
22:38
22:38
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Mike and Tony discuss the BEST ways to get MORE business. Sphere of Influence is still the top source of real estate clients. Make sure to contact your sphere on a regular basis to keep you fresh in their minds! Other great sources are open houses, farming a neighborhood, networking and FSBOs/expired listings. Learn more by listening to our PODCAST…
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Realtors: Protect against Cyber Attacks! Free Real Estate Training
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Mike and Tony welcome special guest Ken Fanger to discuss Cyber Security. Protect your clients and your small business! Cyber criminals target many small businesses, not just large ones. If you do have a breach, don't panic - contact your computer experts immediately to help. DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: …
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What to Expect in a Shifting Real Estate Market - Free Realtor Training!
21:52
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The Cleveland real estate market is shifting. Will home prices drop? What's the new "normal" market time? Will there be multiple offers over list price? No one has a crystal ball, but one thing we CAN predict is that buyers and sellers will NEED our guidance as the market changes. How long will your listing agreements be? How will you handle price …
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July 2022 Cleveland and NE Ohio Real Estate Market HEAT CHECK! Free Realtor Traiing!
24:02
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Is the Cleveland real estate market crashing? Are rising rates, inflation, economic uncertainty, and other factors causing a shift? We'll dig into some hard facts and stats to take the temperature of the market. Mike and Tony discuss the shifting market with actual NUMBERS, not rumors! The real estate market in Northern Ohio changes slowly; invento…
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Top 3 Reasons Why Real Estate Agents (and most businesses) FAIL! Free Realtor Training!
23:39
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Join Mike Ferrante and Tony Geraci as they discuss why so many Realtors do not make it past their second year. You must think like a business owner to succeed! Have a plan and put in the hours. DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike.com EMAIL: MIKE@21MIKE.COM CHECK OUT OUR TRAINING VIDEOS ON YOUTUBE: https:/…
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Top 5 Ideas for Real Estate Agents to Get More Listings (Most are even FREE)! Realtor Training
21:31
21:31
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Mike and Tony discuss the best ideas for getting listings! Open houses, CMA a day, give out business cards DAILY - just a few ideas. Listen to our PODCAST for details and many great ideas! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike.com EMAIL: MIKE@21MIKE.COM CHECK OUT OUR TRAINING VIDEOS ON YOUTUBE: https://www.…
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Get LISTINGS in an Uncertain Real Estate Market! Free Realtor Training!
21:13
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Join Mike Ferrante and Tony Geraci as they discuss the changing market and how to still get LISTINGS! Know your numbers! The number of sales does not vary that much from year to year. Let your clients know: Waiting will not save you money! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike.com EMAIL: MIKE@21MIKE.COM CHE…
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Get More LISTINGS with For Sale by Owners (FSBOs) and Expireds! Free Realtor Training!
24:08
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Want to talk to FSBOs and expired listings? We'll give you the basics in our 20-minute training! And yes, expireds are coming back! Your Goal Should be Setting a Listing Appointment when contacting FSBOs and Expireds - you already know they want to sell!!! Ask FSBOs if they are cooperating with Realtors - "If I bring you a buyer at an acceptable pr…
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Realtors- Get More Listings This Year With Circle Prospecting! FREE Realtor Training
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What's circle prospecting? We'll give you the basics in our 20-minute training today! Join Mike and Tony as they give tips and go over scripts to help you obtain LISTINGS! Calling and knocking on doors is a part of farming, but what if you could target the MOST likely sellers in a neighborhood? It's not as hard as you think! We'll show you how we d…
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Realtors - Get More Listings in 2022! Tips and Scripts
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Our team currently has 127 listings. Want to know our secrets? As one of the top real estate listing teams in the Greater Cleveland real estate market, we carry anywhere from 50-150 listings depending on time of year. And listings generate leads, both buyers and other sellers--they are the key to a stable business. With the market beginning to shif…
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Sure I'd sell my house, but where will I go? - Realtor Training
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Ever heard this? Many people are stuck in this Catch-22, wanting to sell, but not sure where they will go. Do they roll the dice and hope that things work out perfectly with the timing of the sale of their house and the purchase of a new one? Do they move into a short-term rental? With family? Put everything in storage? The challenges can include d…
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Realtors - top 3 tips to pivot in a shifting market as interest rates rise - Real Estate Training!
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Interest Rates are Rising! Try focusing on groups where interest rates don't matter: Super seniors, cash buyers and investors that may want to sell their properties. You must work on your skills and scripts in this shifting market! To learn more, join Mike and Tony for our latest PODCAST! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMEN…
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What will rising mortgage interest rates do to the housing market? Is a crash imminent? - Realtor Training
25:12
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Who's freaking out about rising mortgage rates? Will this lead to a housing market crash? Falling prices, fewer sales.... We'll take a look at past data, what has happened when rates rise more than 1% in less than a year. The data may surprise you! So whether you're an agent trying to figure out how your career will be affected or a buyer or seller…
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Avoid legal and ethical pitfalls in real estate multiple offer situations - Real Estate Training!
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Join Mike and Tony as they complete their series on avoiding legal and ethical pitfalls. What two things do 90% of agents not do that they should always be doing? Listen to find out! DON'T MISS AN EPISODE: SUBSCRIBE NOW! SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike.com EMAIL: MIKE@21MIKE.COM CHECK OUT OUR TRAINING VIDEOS ON YOUTUBE: https://www.youtub…
