Best Aaron Weiche Podcasts (2023)

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The EMJ SEO Podcast

1
Company Communication Struggles With Dan Springer 39:08

7d ago39:08

39:08

Company messaging hurdles One of the largest struggles I see as an SEO is how companies can misalign their messaging. Here is what I mean by that: Companies tend to pound their chests with their messaging as if they are the best thing since sliced bread. They do not communicate to users how their products and services can help the user’s pain point…

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The EMJ SEO Podcast

1
Staying Resilient Within The Workplace With Dee Williams 1:01:46

17d ago1:01:46

1:01:46

If you have ever struggled to find your voice at work and give your opinion on strategies that would improve the company’s bottom line, you’re not alone. Overcoming fears in a professional office setting amongst your peers, your manager, leadership teams, and the C-suite is a thing. Today’s guest is Dee Williams. We are going first to hear her stor…

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The EMJ SEO Podcast

1
GA4 Deep Dive As Universal Analytics Is Soon Ending With Steve Erlich 46:30

27d ago46:30

46:30

Does your website use GA4? Is your website ready for GA4? Google Universal Analytics stops collecting data on July 1st, 2023. And based on BulitWith.com, 25,939,381 websites still have Google Universal Analytics on them. Is your website one of those? Check out the live stats here – https://trends.builtwith.com/analytics/Google-Universal-Analytics B…

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The EMJ SEO Podcast

1
Moving Forward With Innovation By Embracing Change 28:24

1M ago28:24

28:24

Not just for SEOs This episode is for the SEOs working at companies where they are not empowered, have little to no budget, and where their voices are not heard or considered. I asked today’s guest Scott Carley to be on the show to speak on how businesses can change from being stagnant to being innovative and, in the process, be agents of change. H…

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The EMJ SEO Podcast

1
E-E-A-T In 2023 And Chat GPT With Lily Ray 29:42

1M ago29:42

29:42

If you are interested in what makes SEO tick or how to rank a web page or website in Google. You know that this is a moving target, as Google is constantly changing and evolving. To speak directly about these issues, I invited Lily Ray to come on the show and discuss what is new about Google’s E-E-A-T framework. If you are unfamiliar with E-E-A-T? …

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The EMJ SEO Podcast

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How To Show Up On YouTube With Jeremy Vest 23:04

2M ago23:04

23:04

As an SEO or business owner, if your focus has been on organic SEO or local SEO, or maybe you’ve spent some ad dollars on Google or Facebook, there’s a huge opportunity for you in a search engine called YouTube. You may be saying, what is the big deal? Well, users come to YouTube to research and learn about topics. And it’s not like paid ads on Goo…

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The EMJ SEO Podcast

1
Skills That Every SEO Needs, That Are Not Found In A Tool 27:06

2M ago27:06

27:06

It is my great pleasure to bring on the show one of my all-time favorite managers: Michael Impelluso. While working with Mike, I increased my capacity for empathy for my co-workers. I came to think of my colleagues as customers. Some of the skills I learned to improve upon were soft skills, hard skills, effective communication between team members …

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The EMJ SEO Podcast

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Does Your Business Strategy Include A Succession Plan? 27:47

2M ago27:47

27:47

Today we are going a little bit off the beaten path on the SEO learning path. This episode is dedicated to people who are looking to learn SEO for a family business. When families run their businesses and the business is split between an older and younger generation, there can be stressors between the two groups on how to run and market their busin…

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The EMJ SEO Podcast

1
Kari DePhillips Discusses PR Strategies For SEO 30:13

2M ago30:13

30:13

If you’re struggling on how to build links to your website and its pages, know that you’re not alone. Many of the link building strategies that are online can get your website penalized in Google. And these penalties, well, they’re really difficult to recover from. Today’s episode is all about link building strategies that Google loves. So, you may…

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The EMJ SEO Podcast

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Aaron Weiche: Converting Web Visitors Through SMS Text 42:16

3M ago42:16

42:16

If you drive traffic to a product or service page on your website, you ultimately want a call to action for users to reach out to you. For many websites, this means opening a line of communication with your sales team. Does your website use old fashion forms, or does it use click-to-call or a listed email? What happens to these website leads when y…

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The EMJ SEO Podcast

1
Joy Hawkins: What's New In Local SEO In 2023 28:55

3M ago28:55

28:55

Today we are joined by Joy Hawkins a leader in Local SEO. In this interview, Joy talks about the recent changes in Local Search from test data, as well as an update from the State of Local Search in 2023. Episode 10 Highlights We get some insight as to how AI might affect content creation in 2023 and different ways that business owners can make uni…

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The SaaS Venture

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43: User Feedback 52:15

3M ago52:15

52:15

Darren and Aaron discuss the benefits of user feedback. Do you know how your SaaS customers and users really feel? Ways to capture it, when to capture it, getting reviews, and all it provides when you have it. The guys also catch up on their latest feature releases, progress, sales, and more.By Aaron Weiche & Darren Shaw

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The EMJ SEO Podcast

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Mike Blumenthal Talks About His Journey With Local SEO 26:17

3M ago26:17

26:17

Mike’s Bio Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family-owned & operated retail business for over 30 years. That business was very successful until it wasn’t and was crushed by the new reality of retail. Like all small business owner…

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The EMJ SEO Podcast

1
Amanda Milligan Discusses Earned Syndication 38:32

3M ago38:32

38:32

Today we are joined by Amanda Milligan, the head of marketing for Stacker.com. Amanda is an experienced growth and content marketing specialist focusing on audience research, strategic content development, personalized outreach, and white-hat link building through acquiring media coverage. Amanda has agreed to share with us strategies around earned…

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The EMJ SEO Podcast

1
Ben Fisher: The Evolution of Local SEO and Steady Demand 29:09

3M ago29:09

29:09

Today we are joined by Ben Fisher, a Google Business Profile Diamond Product Expert. Ben co-founded Steady Demand, a local marketing agency, in 2013. The Steady Demand team works with local businesses to set up, optimize, and continuously improve their web presence locally. When Ben is not working with clients or contributing to Local SEO communiti…

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The EMJ SEO Podcast

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Garret French Discusses Link Building & Link Gap Analysis 48:35

4M ago48:35

48:35

I had the absolute please of interviewing a legend in link building and SEO, Garrett French of Citation Labs. Garrett co-wrote the Ultimate Guide to Link Building with Eric Ward, the godfather of link building (known as link Moses). Garret has developed software tools for the link-building community, enabling us to find link-building prospects. I u…

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The EMJ SEO Podcast

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Rand Fishkin Talks About Leaving Moz And Starting SparkToro 47:09

4M ago47:09

47:09

It is not every day that you get to introduce one of your heroes who influenced your life and your career. I can truly say that this guest’s whiteboard Friday webinars, help shed light on topics within my industry and settled arguments within agency between multiple SEO analysts. I hope you are sitting down because today we are joined by the co-fou…

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The SaaS Venture

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42: Off & Running 43:19

4M ago43:19

43:19

2023 is off to a fast start. Aaron and Darren catch up on what's happened to start the new year. New features, growth, marketing, demo challenges, and more.By Aaron Weiche & Darren Shaw

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The EMJ SEO Podcast

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Gary Spagnoli – Zen Anchor Interview - The EMJ SEO Podcast 58:47

4M ago58:47

58:47

Gary Spagnoli is the founder and CEO of Zen Anchor Digital. Gary has been providing strategy, account management, automated ad scripts, and analytics support for companies for over 10 years. Zen Anchor is a Google Partnered Meta/Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead-generation-focused companies.…

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The EMJ SEO Podcast

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Eli Schwartz - Product-Led SEO Interview - The EMJ SEO Podcast 49:14

4M ago49:14

49:14

I am happy to welcome Eli Schwartz a Product-Led SEO expert to the EMJ Podcast. In this episode, we get insights from Eli Schwartz on business positioning and strategies that can help your website copy be relevant to online users. Today’s Guest Eli Schwartz I am extremely happy to welcome Eli Schwartz a Product-Led SEO expert to the EMJ Podcast. Yo…

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The EMJ SEO Podcast

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Jeff Coyle Of Market Muse Interview – The EMJ SEO Podcast 58:02

5M ago58:02

58:02

I am happy to welcome Jeff Coyle from MarketMuse to the EMJ Podcast. In this episode, we get insights from Jeff Coyle from MarketMuse on business positioning, and strategies that can help your website copy be relevant to online users. Jeff goes into quality content across your websites, and why each page on a website should have a purpose. Today’s …

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The EMJ SEO Podcast

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Matt Hepburn: My Journey With SEO - The EMJ SEO Podcast 18:46

5M ago18:46

18:46

By Matt Hepburn

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The SaaS Venture

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41: 2022 In Review 54:39

6M ago54:39

54:39

A look back on 2022 and what took place for Leadferno and Whitespark. Features, sales, wins, challenges, hires, mistakes, and more are shared. We also look ahead to what kicks off 2023 for each of us.By Aaron Weiche & Darren Shaw

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The SaaS Venture

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40: The Power of Momentum 47:04

7M ago47:04

47:04

Momentum is often cited as core to a company's growth. Aaron and Darren talk about at the power of momentum, when you have it, when you need to make it happen, how to help it happen, and more. We also discuss malt liquor and 40's in this 40th episode.By Aaron Weiche & Darren Shaw

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The SaaS Venture

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39: Positioning - "Why Choose You?" 37:14

9M ago37:14

37:14

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messaging, and marketing. In a crowded market with many solutions and choices, you need to understand and leverage what makes you unique and win in competit…

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The SaaS Venture

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38: The Burn of Churn 55:50

10M ago55:50

55:50

We last talked churn in June 2019 on Ep. 8: https://www.thesaasventure.com/episodes/08-churn-figuring-it-out-and-fighting-itBy Aaron Weiche & Darren Shaw

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The SaaS Venture

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37: SaaS Marketing in 2022 - Part 2 48:21

11M ago48:21

48:21

Part 2 on what Leadferno and Whitespark are doing for marketing in 2022. Aaron talks about exploring paid search, co-webinars and hiring a service for cold outreach to book demos. Darren has been launching a ton lately and talks about their video marketing, landing pages and referrals.By Aaron Weiche & Darren Shaw

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The SaaS Venture

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36: SaaS Marketing in 2022 - Part 1 35:14

12M ago35:14

35:14

Darren and Aaron talk about the SaaS marketing strategies for Whitespark and Leadferno in 2022. We covered marketing your SaaS features, podcast interviews and events. In covering just some of what we are doing - we declared this part 1, with part 2 to come! No doubt marketing your SaaS is so important in 2022.…

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The SaaS Venture

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35: Mining For Growth Opportunities 47:14

1y ago47:14

47:14

Looking internally at your data, customer behavior and more can surface growth opportunities for your SaaS. Aaron and Darren discuss how to find these growth opportunities, some of Darren's discoveries and Aaron has a personal health update.By Aaron Weiche & Darren Shaw

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The SaaS Venture

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34: All Aboard User Onboarding 47:19

1+ y ago47:19

47:19

User onboarding in SaaS is a critical part of the user experience. Aaron and Darren look at the process of guiding new users to find value with your software product including sign-up, emails, in-app notifications, support and more. It all needs to work together to onboard a user and lead them to success with your SaaS.…

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The SaaS Venture

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33: What To Do In 2022 47:02

1+ y ago47:02

47:02

A look ahead at what 2022 holds for Whitespark and Leadferno. Aaron and Darren lay out their hopes and wished for what they can build, accomplish, market and sell in the next year. 2022 should be a year of big growth for both SaaS companies.By Aaron Weiche & Darren Shaw

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The SaaS Venture

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32: Just 6 Weeks 41:02

1+ y ago41:02

41:02

Full show notes coming soon ...By Aaron Weiche & Darren Shaw

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The SaaS Venture

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31: SaaS Is A Marathon, Not A Sprint 45:18

1+ y ago45:18

45:18

FULL SHOW NOTES [INTRO music] 0:00:11.4 Aaron Weiche: Episode 31, SaaS is a marathon, not a sprint. 0:00:16.2 INTRO: Welcome to the SaaS Venture Podcast. Sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of Leadferno, and Darren Shaw o…

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The SaaS Venture

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30: Prepare to Launch 41:36

2y ago41:36

41:36

Show notes coming soon ...By Aaron Weiche & Darren Shaw

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The SaaS Venture

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29: Prioritize or Die 47:34

2y ago47:34

47:34

FULL SHOW NOTES [INTRO music] 0:00:10.5 Aaron Weiche: Episode 29, Prioritize or Die. 0:00:16.2 Intro: Welcome to the SaaS Venture Podcast, sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of Leadferno and Darren Shaw of Whitespark. Le…

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The SaaS Venture

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28: Vision and Mission 49:39

2y ago49:39

49:39

FULL EPISODE NOTES: 0:00:12.1 Aaron Weiche: Episode 28: Vision and Mission. 0:00:16.0 [INTRO]: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go…

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The SaaS Venture

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27: Plan the work, work the plan 46:50

2y ago46:50

46:50

FULL SHOW NOTES [INTRO music] 0:00:12.0 Aaron: Episode 27: Plan the work, work the plan. 0:00:16.2 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Here are the experiences, challenges, wins, and losses shared in each episode from Aaron Weiche of Leadferno and Darren Shaw of Whitespa…

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The SaaS Venture

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26: A Big Change 49:09

2+ y ago49:09

49:09

FULL SHOW NOTES [INTRO music] 0:00:12.2 Aaron Weiche: Episode 26, A Big Change. 0:00:16.0 S?: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.…

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The SaaS Venture

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25: OK, 2020 41:42

2+ y ago41:42

41:42

[INTRO music] 0:00:11.4 Aaron Weiche: Episode 25. Okay 2020. 0:00:16.2 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. 0:00:44.1 AW: W…

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The SaaS Venture

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24: Raising Prices 43:59

2+ y ago43:59

43:59

FULL SHOW NOTES [INTRO music] 00:12 Aaron Weiche: Episode 24: Raising prices. 00:16 INTRO: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrapped SaaS company. Here are the experiences, challenges, wins, and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go…

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The SaaS Venture

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23: Course Correcting 41:34

2+ y ago41:34

41:34

FULL SHOW NOTES: [INTRO music] 00:12 Aaron Weiche: Episode 23, Course Correcting. 00:16 INTRO SPEAKER: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let…

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The SaaS Venture

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22: SaaS Pricing - Is The Price Right? 41:50

3y ago41:50

41:50

Links from this episode: Whitespark Local Search Summit Summit Beast Pricing expert Patrick Campbell on Twitter and his company ProfitWell FULL SHOW NOTES: [music] 00:10 Aaron Weiche: Episode 22, SaaS pricing. Is the price right? 00:16 [INTRO]: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS compan…

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The SaaS Venture

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21: Frameworks 40:15

3y ago40:15

40:15

Full episode show notes: [INTRO music] 00:13 Aaron Weiche: Episode 21, Frameworks. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go. [m…

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The SaaS Venture

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20: Big Launches & Big Challenges 45:29

3y ago45:29

45:29

FULL SHOW NOTES: [INTRO music] 00:10 Aaron Weiche: Episode 20, Big Launches and Big Challenges. 00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses, shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespar…

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The SaaS Venture

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19: Navigating The Unknown 48:13

3y ago48:13

48:13

FULL SHOW NOTES [ INTRO music] 00:10 Aaron Weiche: Episode 19. Navigating the Unknown. 00:16 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a Bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's g…

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The SaaS Venture

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18: Selling GatherUp - Part 3, The Transition 58:18

3y ago58:18

58:18

FULL SHOW NOTES 00:00 Aaron Weiche: Hey everyone, this next episode was recorded on March 5th, 2020, so ahead of COVID-19 and everything we are all experiencing right now. I just wanted to pop in ahead of that as we haven't published it until now in mid-April (April 15th, 2020), and didn't want the conversation, our tone, or our excitement for cert…

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The SaaS Venture

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17: Selling GatherUp - Part 2, The Process 57:03

3+ y ago57:03

57:03

Helpful links from the episode: Alpine Software Group Steve Kozachok, Attorney and Partner at Taft Lost and Founder, book from Rand Fishkin FULL SHOW NOTES: [INTRO music] 00:10 Aaron Weiche: Episode 17, Selling GatherUp - part two, the process. 00:16 [INTRO]: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootst…

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The SaaS Venture

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16: Selling GatherUp - Part 1, The Why 44:51

3+ y ago44:51

44:51

Helpful links from the episode: Official Press Release from Alpine Software Group (ASG) Acquisition announcement and interview on Search Engine Land Alpine Software Group FULL SHOW NOTES [ INTRO music] 00:09 Aaron Weiche: Episode 16: Selling GatherUp - Part 1, The Why. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leadi…

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The SaaS Venture

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15: A Recap of 2019 and Looking Forward to 2020 44:50

3+ y ago44:50

44:50

FULL SHOW NOTES [music] 00:08 Aaron Weiche: Episode 15, a big recap of 2019 and looking forward to 2020. 00:16 INTRO: Welcome to the SaaS Venture Podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of W…

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The SaaS Venture

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14: Working On & Working In The Business 37:05

3+ y ago37:05

37:05

Helpful links from the episode: Local Rank Tracker FULL SHOW NOTES [intro music] 00:10 Aaron Weiche: Episode 14, working on and working in the business. 00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges wins and losses, shared in each episode fro…

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