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Nudge is the digital communications platform that improves workforce productivity for organizations with deskless or frontline employees. Backed by the highest user ratings in its category, Nudge provides employees with the information and tools they need to stay connected at work and reach organizational goals. Leading brands such as Staples, Compass Group, and Margaritaville rely on Nudge to communicate better, gather feedback faster, and harness actionable insights to drive better busines ...
 
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Consumers are increasingly turning to mobile to conduct research, price compare, and purchase products. According to Forrester, over one-third of total U.S. retail sales are influenced by a mobile device during the buying process. As e-commerce continues to grow, will consumers still have an appetite for in-store experiences? Moving forward, how ca…
 
If you visited a Golf Town store just 12 months ago – you would have seen a very different company than the innovative brand which stands before you today. Making the decision to buy back its namesake from its US counterpart, Golfsmith, was just the first step on its transformative journey to re-establish itself as a premier, stand-alone Canadian g…
 
If you look at retail today, you’ll see an industry that’s on the verge of disruption. With headlines from Bloomberg such as “America’s ‘Retail Apocalypse’ Is Really Just Beginning”, it seems the future for brick-and-mortar retailers is grim. Boutiques, department stores, and even entire malls are shutting down, while e-commerce and the digital lan…
 
Around the world, Nando's has over 1,200 restaurants and an employee base of 45,000 people who are proud to be part of the Nando’s family. We sat down with Krista McLay, Manager of Brand Communications Strategy at Nando’s Canada, to talk about marketing strategy, what makes campaigns successful, and the keys to engaging restaurant staff in activati…
 
Freshii, a Canadian-based ‘health casual’ restaurant chain, was founded in 2005 with the simple mission of making it convenient for people to eat healthy food. Today, they’re bringing that mission to life across the globe, with over 300 locations in over 20 countries. We had a chance to speak with Melissa Gallagher, their VP of Marketing, about how…
 
We're very excited to introduce Field Trip, brought to you by Nudge Rewards. Here's a sneak-peek at what our series will cover. Across retail, foodservice, and hospitality, one thing is consistent: there a large number of employees working in the field. These employees are the ones actually on the ground, working with and interacting with customers…
 
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