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A podcast that goes Behind The Veil to talk about all things wedding related. We cover everything from the trends in color to Mental Health and Planning during the age of Covid. Hosted by Event Planner Keith Willard - Owner of Keith Willard Events. Keith has over two decades of event planning including Director of Catering and Events for The Ritz-Carlton, The One Hotel, and Hyatt Regency. Some of Keith's more notable events include Mark Cuban's 40th Birthday Party, as well as comedian Michel ...
 
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show series
 
During Covid - it felt like technology wa a lifesaver when everything else was going to the trash pile! Technology helped us communicate with clients in ways that never seemed possible. This week's guest is Nora Shiels - the creator and owner of Rock Paper Coin - a must have for event pros when scheduling payments, contracts, and communication with…
 
Video has started to become a must have at more and more weddings, but unlike photography, not a lot of couples know what to ask or what goes into a great wedding video. This week's guests were born with video cameras in their hands. Starting with an Iphones and working with their way up to multi camera system, this team has learned the hard way of…
 
Let's face it - as small business owners and sales managers, the world seems determined to take us down! Either everyone is canceling or swamping you with new events. It seems like a now win situation. So how do you set goals in this environment? How do you set goals that also ensure you keep from burning yourself out? This weeks guest - Rachel She…
 
OFD Consultiing owner, Meghan Ely, combines in the trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Meghan represents clients globally and has earned them to coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, The Knot, Martha Stewart Weddings, The Travel Channel, …
 
You have your marriage license, but now what? This week, we welcome back Alan Berg, husband, father, son, friend, speaker, author, salesman, marketer, musician, handyman, consultant, and all-around nice guy. There is a marriage, a ceremony, and a celebration, but are they the same? Here we examine what it means to focus on you and your significant …
 
This Tuesday on Behind The Veil, we will have a conversational approach to scaling an event publication before and during pandemic times. We welcome Julie Novack CEO and Co-Founder of PartySlate to learn more about how she got started, how the wedding and event editorial landscape has changed over the years, and through the current state of COVID, …
 
This week we decided to keep in house so to speak. Host Keith Willard gets real about the struggles he has been going through this last year to keep up with a demanding schedule and his not so great job of being host of a recent episode. Marci talks about the challenges of weight loss during the pandemic. Brooke Logan Stoner talks about taking on n…
 
This week we continue our conversation regarding the basics of wedding photography and then dive head first into how businesses can use professional photos to promote their business...including the basics of Sear Engine Optimization. What is it? How do you use it? and does Google really know everything? Our special guest: Jeff Kolodny, is an award …
 
It is hard to figure out where you should be spending your time. This weeks guest goes deep into who, what, where, and why! Skip to minute 40 to hear some of the most interesting info and to get a good laugh! Julian Smith, receives 2 million+ monthly viewers to her Pinterest Board, and her website is #1 in the world for all of her keywords!! Julian…
 
No one really wants to talk about the dirty side of throwing an event, but if you don't, it could quickly take a wrong turn! Many times, it's the first question that planners get from the mother of the bride - "What do the restrooms look like?" ...And for most, thinking about sanitation is not on the top of our list - but it should be! How we handl…
 
How do you stay sane and on top of your work during the busy season? Ever felt like you worked like a dog all day but not actually accomplish anything? Even worse, having so much to do that you don't even know where to begin... We are going to talk about all of this and more. Tips that you will be able to use immediately to help reduce stress and b…
 
This week we continue our series focusing on wedding basics. This week we talk about wedding decorations - including centerpieces, ceremony décor, bouquets, and more! Our guest this week Jacqueline Morgan Van Montague – Jacqueline Morgan Van Montague has worked in the luxury floral event business for over 30 years, from London to New York City to S…
 
We continue our series of wedding basics 101 - Wedding Makeup. This week we get into wedding beauty tips & tricks, discuss current trends, what to avoid, and so much more! This weeks guest: Marcia Williams - is the Founder and CEO of Embellish Beauty (www.EmbellishBeauty.com), which sells vegan, gluten-free, cruelty-free, long-lasting, and hydratin…
 
This week we continue our series about wedding basics. One of which is transportation. In this age of Lift and Uber - when is it appropriate to provide transportation? Then who do you invite? And it's got to be expensive? Or is it? In Oct of 2015, Darah and Joaquin bought Black Pearl Limousine, a company founded in 2004 by a burnt-out owner with ra…
 
Putting on a fundraiser is a great way to give back, especially now. But do you truly know all that goes into producing a fundraiser? How do you go about getting sponsors? and then there are the volunteers - and that is just the beginning. Which begs the question - Will your fundraiser do more harm than good? During this episode of Behind The Veil,…
 
Planning a wedding is not easy task - but what are the things that you can do to make it easier for you and the planner? Planning a wedding is never easy! And that is true for both the client, and the planner. When not able to get across your vision, it can create stress and take up precious planning. And what happens when you get a few months into…
 
When it comes to champagne, versus prosecco, versus sparkling wine - many of us have no idea what the difference really is. Tune in to find out the difference, and how to sound like a rock star when describing it to your clients. For Brides, learn what really makes it different and how to pick the perfect option for your wedding. This week we welco…
 
When planning a wedding, it's the number one thing that couples feel like they can cut from their budget. Of course, we can plan this wedding ourselves! Between the checklist that are provided by The Knot & Wedding Wire, and everything that we can find on the internet - why do we really need a wedding planner. Having a Day Of person should be enoug…
 
The Truth behind A-List Celebrity Weddings & Events - There were some connection issues for the first 10 minutes but all is good after that! Marley Majcher is the CEO of The Party Goddess!, A nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Majcher is known for creating the most…
 
This week, we continue our series about wedding basics. One thing that all weddings have in common is décor. Some of the first questions you'll be asked is "What are your colors?" and "What are your favorite flowers?" But the rules have changed, and more and more couples are choosing to have recyclable options that DON"T include fresh cut flowers. …
 
You finally had your perfect day! Over a year and half of planning, worry, and pandemic, you finally got your moment. But - was it captured correctly? Are you worried about how the photos are going to look and did you really hire the right person? Avoid all of these questions and find out what you should be asking before you hire that pro, and what…
 
After a year of nothing, and praying for new clients - all of a sudden your wishes have come true! But be careful what you wish for. Now it's starting to get too much and the needs of the clients are different than before. How do you avoid burnout, use resources to grow your business, for the clients that you want, at your pace! helping service-bas…
 
Finding the perfect wedding cake should be... well - a piece of cake. But there are so many option now available! Plus everyone seems to have an opinion that the truth can get messy. If you are newly engaged, then you know what I am talking about. We are going to get to the bottom of all of the myths and reveal the ingredients that go into finding …
 
This week, the show goes on the road! We get to meet some amazing surprise guests that will talk about everything from a wedding conference that is centered around the use of marijuana ... Yes - you read that right! ... To Michael Dwor, the CEO of a VerTerra - a company that produces plate ware that is 100% earth friendly. This all started with the…
 
This week we had some technical difficulties with our guests - soooo - we've replaced the episode with a conversation between Keith Willard and Co-Host Brooke Logan Stoner. This is a real inside look into what the conversations are like between the Co-Hosts before the camera turns on! Host: Keith Willard Co-Host: Brooke Logan Stoner Support the sho…
 
Everyone believes that if they can just get their 15 minutes - that life is going to be good...but it's not that easy - especially now! Here is what you have to do to become successful, and sustain that success, in the event world. Our special guest - Shari Lynn Krammer has done it all...and you might just recognize her name as one of the original …
 
This week we welcome our friends at Good Shuffle - A Powerful Event Rental Management Software. This is definitely a show to tune in for!! Not only will we be talking about Good Shuffle and what they bring to the event industry - but we are also going to be delving into the realities of event and wedding planning - The Good, The Bad, and The Not So…
 
Who hasn't said at some point, "Maybe I should go work for myself"? Being self-employed definitely has it perks, but it's also scary as sh*t! Advances in technology, changes in trends, or even a pandemic, can destroy a business - and usually without any warning. This week we welcome Jeffrey Shaw, the author of a new book aptly titled "The Self-Empl…
 
It seems like everyone is doing it, but should you be as well? Just because someone else jumps off a bridge, you know the saying. But - is it something you should be thinking about doing? How do you get started? And what about finding followers! Is this something that could help build your brand and build more business, or is it just more hot air? …
 
When is it the right time to hire an employee versus contract workers? Does a Business Plan have to be written? These questions and many more are answered on today's podcast, with special guest Michelle Loretta With a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at compa…
 
This week it's all about Harmony and Balance. How do you ensure that all of your clients quirky ideas come to life while protecting your brand? How do you also find balance between work and home when your self employed? We all try to be as accessible to our clients as possible, day or night - but at some point something has to give. Our guest this …
 
Reminder that this show is recorded LIVE. Todays opening will go on the blooper real when Co-Host Brooke Logan Stoner didn't realize we were live before telling us how her day was REALLY going! LOL This week we welcome Eddie Babbage - CEO and Founder of Timeline Genius. We discussed everything from what is Timeline Genius to our fascination with th…
 
A wedding typically has the big five - Venue, Catering, Florals, Photography, and Entertainment. With these covered, you have a party read to go. But then what about the extras? This could be everything from favors to nitrogen ice cream. This week we welcome Amy Fisher - Franchise owner of Frost 321. Frost provides frozen delights that have been dr…
 
Events are coming back in a huge way but there are shortages everywhere! From being able to get a hold of sales people at hotels to the massive global floral shortage, it seems we may be ready to get back to events, but the world at large may not. Special Guest: Jill Vidal - Raines - Owner of EB Event Rental & Design in Houston Texas. Behind The Ve…
 
This week we welcome Heather Rouffe - Director of Sales and Partner at Atlas Party Rental. We go in depth into how Covid has changed the world of rentals, the process that couples go through, and how you as a the client can make rentals truly work for you. Be aware that there was a few audio feedback issues that we are working to resolve on future …
 
This week we get personal. Our South Florida community lost a major leader after a long battle with lung cancer. Her name was Tara Horner and she was loved. Our Behind The Veil crew talks about the qualities that made her an exceptional leader and how we all do everything that we can to hide what is happening in our personal lives to ensure that ou…
 
Now that we are starting to see the idea of a post COVID-19 world ... What are things that we instituted during Covid that make sense to keep, and what things are going to go bye bye as fast as possible! Masks, Sanitation Stations, Seating Charts, and more... we even delve into the idea of requiring guests to be vaccinated! We all agreed that based…
 
This week it's back to basics. What should you be thinking about when first starting to plan a wedding. From finding the perfect venue to finding the perfect vendor, our panel will give you insights into how to start planning. This includes some mistakes that other couples have made, so that you can avoid them! Host: Keith Willard - Keith Willard E…
 
This weeks show, Wedding Nightmares, has been the most requested theme for Behind The Veil. Let's face it - everyone loves a train wreck especially when it's not our own. Every event pro has a story of something crazy, over the top, or totally unexpected! Human beings in general are messy - now throw in a pressure cooker environment like a wedding,…
 
When you think about weddings and events - you normally don't defer to thinking about room blocks and travel plans. This includes all the details that go into contract negotiations, room block setups, and transportation issues that can literally make or break your wedding! This week's guest is Michael McGee - Managing Partner of DME Meetings & Ince…
 
We have all been there! Covid burnout!! So much so that we just want to say F... This Sh..! Either with moving forward with planning or dealing with the constant changes of dates and details. This week we welcome a Behind The Veil favorite - Rachel Sheerin - who is going to help all of us (couples and vendors) deal with Covid Burnout and help us fi…
 
In the time that it takes to plan a wedding, a lot can happen to us personally. Brides and Planners can go through death, diseases, financial issues, and Covid, just to name a few. When should you have Empathy versus Sympathy? Then what? When is it time to cut the cord? For brides - when do you start looking for someone else? For Wedding Pros, when…
 
In this day in age - we have all become very good and pivoting our thoughts and words to help ensure our clients stay excited. But how do you not sugarcoat things will keeping this joyous? how do you create boundaries, set realistic expectations, all the while you are making sure your clients stay excited? These questions are even harder now when t…
 
It seems that Covid has allowed everyone to share their opinion about your wedding! Everything from "how could you?" to "what are you thinking?" are becoming part of the norm when it comes to responses from friends and family. How do you respond? When is it considered abuse? We welcome back Dr. Tania Paredes to answer these questions and more! Tani…
 
Technology has evolved quickly over the last year allowing planners and couples to do more than ever virtually. But what are options are out there? What are the pros and the cons of moving to a digital format for couples and the vendors? We welcome Nora Sheils, the co-founder of Rock Paper Coin, the first software platform to bring together wedding…
 
Could you be discriminating without even realizing it? Are you doing enough to be inclusive in your marketing? This week we welcome Brittny Drye founder and editor-in-chief of Love Inc., the leading equality-minded wedding blog and print publication. Her inclusive efforts have been celebrated by the New York Times, Forbes, The Advocate, OUT Magazin…
 
In this episode we talk about the all intrusive subject of Covid. Invitations - what is appropriate to ask your guests and how do you get across a message of safety without overwhelming the romantic vibe. Is it appropriate to tell your guests that they must get vaccinated before the wedding? What obligations do you have before and after the wedding…
 
Events are starting to come back and with it comes the opportunity to sell to new couples. But has Covid-19 changed the game? What should Catering Managers and other sales professionals take into consideration when trying to seal the deal. The same can be asked of couples...what should couples think about when looking to contract their wedding vend…
 
A bad DJ or Band can destroy a wedding that took months, or even years, of planning. There is literally no way to recover from having a sub par performance from your entertainment choice. This means you better be damn sure that you have chosen correctly. But where to start? How do you figure out what you need? Does it fit your budget? Who should yo…
 
Today we welcome back Renee Sabo - owner of Urban Soiree out of Boston to talk about the hottest new social media app, Clubhouse. This iPhone user and invitation only app is all the talk, but what is it? Is it worth it? Host: Keith Willard - Keith Willard Events Behind The Veil Crew: Marci Guttenberg - An Affair To Remember ByMarci Brooke Logan Sto…
 
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