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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce and online business, with a focus on the Shopify platform. Each episode features interviews with successful entrepreneurs, experts, and thought leaders, sharing their insights, tips, and experiences on building and growing a successful online store. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges. LETS GET PAID.
 
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show series
 
"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite var…
 
The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza. Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business. Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flow…
 
Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients. Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community conn…
 
This episode is also available on YouTube: youtu.be/eyGIORYpio4 Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president. Today, Shopify as a platform is the second largest o…
 
Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you. We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business. GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a co…
 
How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run…
 
This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell. We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly t…
 
If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard. Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of client…
 
Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands. To break it down, we're joined by Google Premier Par…
 
Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further? If you are, that's not uncommon. In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit…
 
If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s. I'm talking about REVO sunglasses. Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born int…
 
Today's guest co-founded the #1 cat travel brand in the world. You read that right. We're joined by Emily Miethner from travelcatshop.com, now the #1 cat travel brand in the world, and a fast-growing, global 7-figure DTC brand serving catstomers in 75+ countries. As the Chief Marketing Officer, Emily manages influencer marketing, SMS and email mark…
 
Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares. Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that include…
 
Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients. You'll hear: Design Mi…
 
Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball. Scott Brown is the co-founder of Marbles: The Brain Store, a retail concept focused on building better brains through play, which eventually grew to 40 stores, a website, a catalog business and a proprietary produ…
 
Today's topic is PR... PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press. Sounds great? So why isn't everyone doing it? Because it's hard and expensive. As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've…
 
Our popular 'Ask Us Anything' series continues We open with news of a ponzi scheme, then answer your burning questions. We discuss: Maximizing your advertising dollars Shopify's share price Building the perfect ecom team and more_!_ Show Links Overhyped & Under-Regulated: Zadeh Kicks, the Sneaker Arbitrage that Cost Customers Millions Sponsors Free…
 
A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons. This is the story of Wunderkeks, an Austin-based baked goods company specializing in cookies, and building safe spaces with those baked goods. We're joined by Hans Schrei, co-founder of Wunderkeks. Show Links Wunderkeks …
 
Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase. CEO Tobi says, “With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.” There…
 
In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers. We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economis…
 
Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, so he eventually exited the business in 2017 to focus on digital marketing. Today, he's a go-to expert on Facebook ads, with a lot of unconventional opinions, and a no BS approach that's refreshing in …
 
Learn the Four Pillars of Value Which deal types are available (its more than just cash) As interest rates rise, why you want to be SBA qualified Why you want to use accrual accounting to clean up your books Elaine is an advisor at Quiet Light where she helps online-based businesses exit. She has a background in e-commerce and a track record of suc…
 
"Addressing prices once every year or two isn't going to work anymore." You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right? With all the changes in the last year - iOS & FB, supply chain disruptions, inflatio…
 
In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI? Our guest should know, after all he's an email marketing veteran with a successful exit under his belt. We're joine…
 
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