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Feed Your Brand

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Feed Your Brand

Tracy Hazzard & Tom Hazzard

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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of vide ...
 
In The Binge Factor podcast for aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a bingeable podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to ...
 
Podcasting Made Simple is a top-rated podcast that releases weekly masterclass episodes focused on helping podcast guests and podcast hosts improve their craft so they can make a bigger impact on the world. Listen as Alex Sanfilippo, along with other successful podcasters and podcast guesting experts, share practical and actionable ideas for succeeding in the world of podcasting. Prepare to elevate your podcasting game! Podcasting Made Simple is the official podcast of PodPros.com (PodMatch, ...
 
Thinking about starting a podcast but struggling to get it going? Many podcasters just wing it and start their own shows without proper guidance or planning, and it's common for them to fade away after facing a tiny bit of resistance. Don't let your podcast suffer the same fate! Join Tom and Tracy Hazzard as they go Behind The Next Little Thing. This show is a creation peak right into their newly launched podcast, The Next Little Thing. Here, Tom and Tracy peel back the curtain to reveal the ...
 
This podcast inspires for a healthier and happier gourmet foodie-fit healthy nutrition and balanced lifestyle that bursts every day with a little magic spice. Chef Marie and Lee Cummings, Foodie-Fit at Heart talk about culinary trends, food from all around the world, Gastronomy is a Lifestyle. The main subjects are: NUTRITION: clean-eating tips – with Chef Marie no. 1 Rule: NO MORE PLAIN FOOD EVER even if you have any food restrictions. Discover the clean-label mission on www.mchef.com! 🙌MCH ...
 
Profit with Podcasting is the audio companion for executives seeking to generate revenue through their industry podcast. Featuring subject matter experts from across the B2B space, this show aligns the possibilities of podcasting with guests' expertise. Sharing insights on account-based marketing and interviewing ideal customers to content marketing, thought leadership, lead generation, and more—Profit with Podcasting will help you grow through the power of audio. Hosted by Noah Tetzner. Con ...
 
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show series
 
With podcasters churning out an endless string of content within and beyond their shows, they must know how to preserve and inherently build their value. Proper knowledge of copyright ownership is a must to safeguard your podcast, and the best person to help out in this regard is The Podcast Lawyer, Gordon P. Firemark, Esq. Sitting down with Tracy …
 
Your podcast has the potential to not only inspire and educate, but also to generate high-quality leads. By understanding your audience and implementing effective lead-generating strategies, you can turn your listeners into loyal customers and drive your business forward. In this episode, Alesia Galati of the Listeners to Leads podcast talks about …
 
Press releases are an underutilized marketing tactic in the podcast industry. They can help launch your podcast into the media spotlight without spending a dime! In this episode, Tori Shirah shares how to write a press release, but more importantly, WHO to send a press release to, and how to get your podcast featured on media channels! MORE: https:…
 
Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that…
 
Successful podcasting is not just about the message; it's about the messenger. By understanding how your audience thinks and what they need, you can create content that not only informs, but truly resonates and connects. The key to podcast success lies in understanding the psychology of your listeners. In this episode, ST Rappaport of LifePix Unive…
 
In this episode, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive oppor…
 
To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In this episode, Tom Hazzard and Tracy Hazzard break down the things yo…
 
Community building can be one of the most powerful marketing tools in any business. Not just that – having a strong community also lets a company collaborate with more people and potentially get more clients. In this episode, Natalie Benamou of HerCsuite™ Radio joins Tracy Hazzard in the show. Natalie talks about the origin story of HerCsuite™ Radi…
 
Are you looking to take your podcast to the next level? One key factor can make all the difference: creating compelling, engaging content. With a focus on this aspect of your show, you can attract new listeners and keep them coming back for more. And the best part? It's completely free to implement! In this episode, Jason Cercone shares tips and st…
 
With so many podcasts available today, it's essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show's visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to optimizing…
 
In this episode, we sit down with Nicky Billou, co-host of The Thought Leader Revolution podcast and an expert in building profitable relationships through podcasting. Nicky shares his insights on how to use your podcast network to serve your audience, connect with influencers, and grow your business. He goes deep into how he built his own successf…
 
You have a unique speaking energy. It's time to stop copying other speakers and develop your own style of presenting. Natasha Bazilevych discovered four types of different energies people speak with. In this episode, she shares how to define, develop and demonstrate your unique speaking energy so you can speak with power! MORE: https://podpros.com/…
 
Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how to design your show stru…
 
Are you tired of feeling burnt out, struggling with podfade, and embarrassing yourself by forgetting to include the audio player on your podcast blog posts? Having a system in place is crucial for staying organized, motivated, and on top of all the various tasks involved in podcasting. In this episode, Angela Kelly Smith explains how implementing s…
 
We are the company we keep. This could not be more true when it comes to podcast guests. However, admittedly, not many of us have the right podcasting relationship building strategies that would allow us to attract more guests, let alone build that mutually beneficial relationship. Good thing Jason Cercone of Evolution of Brand joins Tracy Hazzard …
 
Transitioning our show through a podcast model can be a daunting task, but it's essential to keep your show fresh and engaging. In this episode, we have Maricella Herrera Avila from Ellevate Podcast to discuss how to transition your show through an effective podcast model. Maricella shares her own experiences with transitioning the Ellevate Podcast…
 
Are you a podcaster who's looking to find the perfect guest for your show? Do you want to make sure that each guest you choose is a good fit for your podcast and the type of content you produce? Then PodMatch might be for you! In this episode, Tracy Hazzard explains what PodMatch is, how it works, and whether it's worth using. PodMatch connects spe…
 
Podcast guesting can be a frustrating experience when you're not generating consistent sales for your online business or building meaningful relationships. The good news is the right strategy can make podcast guest appearances highly profitable, personally rewarding, and fun! Dustin Riechmann details a proven 5-step framework and real-world case st…
 
With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake or AI-generated. Your o…
 
In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how …
 
Podcasting is one of the most powerful tools for building your brand. But if you've ever been a podcast host, you know that it doesn't always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is that when you run a podcast business, you're responsible for…
 
Are you a podcaster struggling with finding the right motivation and inspiration to do what you need to do? Or are you more than ready to take your podcasting career to the next level? If yes, then this episode is for you! Today, we have Tiphany Kane, M. Ed., also known as “The Heck Yes! Coach,” to teach the secrets of mastering the podcaster minds…
 
Listen in as Alex Sanfilippo and Tracy Hazzard, Founder of Podetize, as they discuss how Tracy turned her podcast into a major success and how she was able to generate millions of dollars through podcast guesting appearances. Tracy shares her insights on the evolving landscape of podcasting and the strategies that are essential for hosts and guests…
 
Most busy caregivers don’t have the time to read a book, so they go listen to a podcast. This is why podcasting is so essential, especially in the healthcare industry. Where do you go if you want to know more about a diagnosis? You look for a podcast. This is what Marianne Sciucco with AlzAuthors is doing for the Alzheimer’s and Dementia group. Joi…
 
Starting a podcast with your best friends sounds just as fun as it does. Because friendships and relationships are things that everyone can relate to. This is exactly what Leisa Reid & Tamara Kindred thought of when they started their own podcast, "How I Met My BFF." Join Tracy Hazzard as she talks to Leisa and Tamara about what gave them the idea …
 
Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what's actually making them come back? And are you just going to quit if you don't get the numbers you want…
 
Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing yo…
 
Discoverability is essential for any podcast to become successful, but many hosts struggle to get it right. There are three basic things that every podcast host needs to be doing if they want their show to grow organically. These three points also matter for podcast guests because guests should only be on podcasts that are discoverable by listeners…
 
One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing it forever. Tom also explains how to use the a…
 
In this keynote episode, Pat Flynn shares how he’s been able to build the Smart Passive Income empire and beyond through one simple focus: Turn your podcast listeners into superfans. Join as Pat explains how to take listeners through the 4 phases of the Pyramid of Fandom. Take listeners (Whether they’re listening to your podcast or if you’re a podc…
 
Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without actually selling from you…
 
You may have the best actionable business strategy to share with the entire world. However, no one would listen to it if you will deliver it through a monotonous and dull podcast. Annie P. Ruggles found the most effective approach to do this by teaching sales communications using her deep love of the 80s and 90s pop culture. She joins Tracy Hazzard…
 
We all intuitively understand the value of being a podcast guest, but without a strategic plan in place that intentionally transforms cold audiences into raving fans, and raving fans into premium buyers, this haphazard podcast guesting thing you're doing is a TOTAL waste of your time and energy! In this episode, Kelly Mosser will teach you exactly …
 
You must always aim to grow your podcast listenership as time passes by. If you are already hitting your local audience goals, expanding your podcast to international listeners should be your next goal. For this episode, Tracy Hazzard is joined by Khudania Ajay of the KAJ Masterclass Live, who discusses how to build and boost your podcast on a glob…
 
In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when you are still starting out as a podcaster? In this episode, Tom Hazzard and Tra…
 
A scripted podcast may attract niche listeners, but it requires tedious preparation and can become repetitive in the long run. Going for a more spontaneous and unstructured style can keep your content refreshing and engaging. Tracy Hazzard sits down with Kate Wallinga of Ignorance Was Bliss to discuss some practical ways to run a show and garner a …
 
There are people who already love your podcast; they just don't know it exists yet. Growing your podcast audience is hard if you just wait for them to find you. But when you control who learns about your podcast and are able to find the people who really want to share it, you change the narrative. In this episode, Dan R Morris shares his effective …
 
At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst, podfading happens. The good thing is you’re not…
 
The stakes are high when it comes to doing business in English and people around the world are willing to invest in acquiring better English skills. This is the niche that Lindsay McMahon targets with her show, All Ears English, an ESL podcast that caters to global professionals looking to improve their communication skills for work and life. Linds…
 
Guesting on podcasts is an art and one that can boost your business if done well. In this episode, podcast executive producer Sara Lohse shares her best practices for selling yourself on podcasts without sounding like you're selling anything at all. You'll learn to become a better guest who shares valuable information instead of selling yourself. G…
 
Are landing pages really that helpful to our businesses? Did we really increase our audience through it, or did it perhaps only annoy them and make things worse? In this episode, Tom Hazzard and Tracy Hazzard discuss all things about podcast landing page, what it really does for your business, and what its best components are to achieve the best re…
 
Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics higher-income podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this episode, Deirdre Tshien will share the 3 tactics you need to start implementing n…
 
If you are producing outstanding podcast content, you might as well make sure that it possesses long-term residual value. One of the most effective ways to accomplish this is by creating your own podcast website and doing consistent blog creation. Tom Hazzard explains how turning your episodes into keyword-rich verbal SEO blogs can generate tremend…
 
Everyone wants to shortcut their way to success. What better way to do that than untangle all those complications and simplify the process? Be it for your business or for your podcast. In this episode, Tracy Hazzard invites a guest who has been doing just that! Steve Preda is a Leadership Team Coach and the host of the Management Blueprint podcast,…
 
In this episode, Kendra Swalls explains why you need to have great media-approved headshots and other marketing photos of yourself and how they will help set your brand apart. Whether you’re a podcast host or a podcast guest, having high-quality photos of yourself will immediately boost your legitimacy and set you apart from others in your space. A…
 
Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most nich…
 
Do you ever feel like your podcast content suffers because you don't have the time to keep up with your production schedule? We've all been there: up until 2am working on an episode that is supposed to go live in just a few hours. What if it didn't have to be that way? In this episode, Kate Erickson explains how she breaks down the exact system you…
 
Inviting great guests and producing engaging episodes are not the only requirements to build a strong podcast following. You must also be wary of negative SEO that could destroy your online presence. Tom Hazzard and Tracy Hazzard share tips on addressing black hat SEO tactics, malicious posts, and content hijacking that could mess up your podcast’s…
 
Are you an aspiring or current podcaster that wants your show to earn more recognition? A podcaster with a shoestring budget- or no budget but so passionate and have such well-meaning intentions with what you want to do? Today, Mathew Passy talks about how podcasters can elevate their efforts, elevate their messages, and ultimately put more people …
 
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