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Travel industry veteran Shane Whaley talks with tour/activities business owners and managers. He uncovers their personal stories on how they got started, dealt with challenges and achieved success. Tourpreneurs open up and share their tips, insights, morning routines, resources, inspiration and success stories with you. We even talk about nightmare situations and how they were overcome. If you operate a tour business or plan on starting one, this podcast is for you.
 
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show series
 
Today on Tourpreneur we hear from three listeners who attended the TIS Seville. What did they learn? And what are they going to do differently in their businesses as a result of attending? TIS is a new one for me so here is the official blurb. 'Tourism Innovation Summit is aimed to help tourism and travel industry to face all those short and long-t…
 
Evan, Billy, and Amada discuss digital marketing tips for tour operators, SEO best practices, Google Ads, and customer communications. They explore how by integrating AI chatbots, SMS chat, and live chat systems tour operators can enhance the customer communication experience. They share their advice for collaborating with marketing agencies and hi…
 
Social media expert, Social Tonic's Shawn Teasley is joined by tourism marketing expert Chris Torres along with tour operators Alan, and Amber to discuss the fine details of Facebook marketing for tour operators. They discuss the top three things tour operators should know before working with marketing agencies and demystify the secrets behind maki…
 
In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Danielle Desir discuss how to build a podcast to expand your brand. They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income. They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content a…
 
In part 5 of our blogging for tour operators guide, tourism marketing expert Dorene Wharton joins us to share her secrets to writing successful SEO-friendly blog posts. She explains why Google keeps changing its algorithms. She discusses how tour operators can successfully navigate Google’s E-A-T guidelines and shares her best practices for keyword…
 
Trish Higgins bought Cap’n Fish’s cruises in idyllic Boothbay Harbor, Maine: known for its puffins, whale-watching, and picturesque lighthouses. So what could go wrong? For starters, she signed the docs for her new tour business just days before the COVID-19 epidemic shut down most of the country, adding a totally new and unforeseen obstacle to tou…
 
In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Nancy discuss how She Shapes History Tours can leverage social media as marketing tools to attract attention. They explore how Sita and Ripley can use their values and advocacy for social media to create content that will engage their demographic audience. They discuss differen…
 
Tour Operator Tom Barclay Matchett reveals how he went about growing a bespoke private tour business and provides his insight into the creative side of engaging business and guests through storytelling. He walks us through the genesis of The London Storyteller tour business and how he designs his different bespoke tours, with themes ranging from 00…
 
Arival 360 2021 postponed to January 2022 - The Tourpreneur Take. Shane shares the sad news that Arival has been postponed to January 2022. He walks you through what this means for those of us who are registered. Shane also shares more about upcoming episodes and why you should join the Tourpreneur community if you are looking to create, launch and…
 
How to start a tour company - our guests Sita and Ripley are back on the Tourpreneur Podcast to share their experience leading their first tour and the feedback, insights, and lessons they learned from it. They describe how the test tour did not go as smoothly as they had envisioned it and discuss one important aspect they need to include in their …
 
Host Shane Whaley is joined by Fat Tire Tours and bike tour business owner Emilie to discuss Fat Tire Tours’ initiative to create a community and booking platform for bike tour operators worldwide. Our guests reveal what inspired the company to start the project and share what they learned about the bike tour industry during COVID-19. They highligh…
 
The Tour Operator Start-Up is back. We take you behind the scenes of a tour business start up - each month we check in with She Shapes History hosted by Nikki Padilla Rivera. Each month you can join your host, tourism expert Nikki Padilla Rivera as we explore how Sita and Ripley went from the world of academia to building their own tourism company …
 
John Coupland joins me today to share how he leveraged his previous experiences as an entrepreneur when starting his tour company and the challenges he faced as a new tour operator. We discuss how he designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour. John shares why it’s critical for tour operators to have the abi…
 
In part 3 of our blogging for tour operators guide, marketing expert Dorene Wharton returns to discuss the benefits of repurposing your content into fresh, new pieces for different platforms. We discuss what it means to repurpose content and the benefits of breathing new life into your existing content. Dorene shares her tips on breaking up your co…
 
Today Otehlia and I dive into the world of Instagram marketing for tour operators and strategies to help grow your tour business. Otehlia offers insights into how Instagram can work for tour operators and which tools to use to maximize your reach. She shares her personal approach to Instagram and why creating an Instagram community is integral to p…
 
Tourpreneur host and founder Shane Whaley shares why he has decided to join Redeam.com as VP of Sales and why this is good news for Tourpreneur listeners. Passionate sales leader known for implementing global business development, growth, and strategies focused on driving revenue and increasing market share joins rapidly growing travel technology c…
 
Today, we hear the inspirational journey of one woman's determination to keep her water tour business afloat after her partner got sick and was fighting for his life. In 2019, following her partner Brent’s health challenges related to a rare genetic disease, Krystle Theunissen stepped up to run their water tour business and steer the company throug…
 
"Over 35,000 people have been connected to Maine’s craft alcohol producers since our tours began almost 10 years ago" Don Littlefield is a legend in the brewery tour business and he shares his 3 major learnings on growing a brewery tour business with us. Today, we take a deep dive into the work of brewery tours and how the beer tour market has chan…
 
In the second part of our Blogging for Tour Operators series, Dorene shares tips on what should tour operators blog about. Plus we discuss how tour operators can generate new ideas for content. Dorene highlights other types of content tour operators can create and why passion and conversion posts are both critical. She shares advice for blog conten…
 
This is the Story of Blue Fern Travel, the DC Tour company which tells the history of neighborhoods through food. Blue Fern Travel focuses on supporting local businesses, specifically, women-owned and minority-owned businesses. Today, Mary and Stefan share the Blue Fern Travel ethos and how they work with organizations helping those in need in the …
 
In today's episode of the Travel Industry Mavericks, Peter Syme and Christian Watts discuss Chris Newlands' unique business model and the journey that led to the creation of spelfie.com. We discuss how COVID has changed Chris’s business landscape and the challenges of bringing brands, events, and partners together. We discuss how Spelfie works, the…
 
Is Clubhouse for Tour Operators and Tour Guides? Everyone is talking about it, but not many can categorize it. The clubhouse is the new social platform that is a part conference call and part house party. Intrigued by Clubhouse then today you can be a fly on the wall as I record an actual session for you. Today, I’m moderating a Clubhouse session c…
 
On today's episode, Tourpreneur host Shane Whaley talks content for tour operators with Arival's Director of Marketing, Jessica Gregory. Arival recently announced their content for tour operators masterclass which takes place on March 24th and 25th. Jessica and Shane discuss the content masterclass program and discuss why this is not a standard eve…
 
Much has been written about self-guided tours for tour operators. Is it buzz? Is it hype? Are tour operators making serious revenue out of this or is self-guided yet another shiny object to tempt tour operators away from working on tour business fundamentals? I'm intrigued and I'm not ashamed to say this is a part of our industry that I don't reall…
 
Dorene Wharton of TravelLife Media returns to Tourpreneur today to share ideas and tips on blogging for tour operators. In part 1 of our blogging strategy for tour operators, she shares the foundational elements of creating interesting and compelling blog content. We also discuss why it’s crucial to overcome your fears and feelings of impostor synd…
 
Today Peek's CEO Ruzwana Bashir and CTO Oskar Bruening join the Travel Mavericks to discuss their forecasts for the season ahead. We discuss how you can enhance and increase your profitability and what impact the booking system you choose will have on them. Oskar explains why, although there are new small booking systems that might meet your specif…
 
Peter Syme joins me today to discuss the evolving travel industry and how activity and tour businesses can survive and find success. He shares his military experiences and the lessons he’s learned from his military career. We discuss why continued education is vital and personal, and how you can research courses, and who is delivering them to ensur…
 
Oliver CEO of Ventrata, Edwin Swift IV of Historic Tours of America, and tour operator Emilie join me today to discuss and learn more about how the Ventrata booking platform and ticketing systems work. We discuss how Ventrata differs from other Rez Tech companies and why Edwin and Historic Tours of America chose to use Ventrata. Emilie quizzes Vent…
 
Patrick joins me today to share how content plays a crucial role in your tour business. We discuss whether you should build your business foundations before starting a podcast and reveal the strategies that will attract media attention. Patrick shares the pros and cons of Instagram Reels and Amazon Explore and how to attract an audience from Facebo…
 
Many of you have written in asking me why I no longer produce a What I Learned This Week episode on Tourpreneur. In this short episode, I reveal what I learned in 2020 and how I am trying to be laser-focused in 2021 so I can deliver you even better content. Shane is not the only one trying to be more focused, he is in good company with Airbnb's CEO…
 
The brand new Travel Industry Mavericks series kicks off with a discussion about the challenges facing OTAs. Peter Syme and Christian Watts join me today to discuss what is happening in the tourism industry and share their predictions for the future. We also discuss why we decided to create the Travel Industry Mavericks round table series on the To…
 
Marc Moscato joins us today to share the story behind Buffalo Bike Tours. He reveals what it is really like to run a company in a smaller market that has been struggling for many years but is now seeing revitalization and pockets of growth. We discuss his experience of starting a nonprofit organization and the benefits and drawbacks of running nonp…
 
RocketRez's Joe Robinson and Whirlpool Jet Boat Tours' Kim Wark join us today to share the story of RocketRez and describe what the RocketRez experience is like from the tour and attraction’s operator point of view. Joe reveals the benefits of using an all-in-one booking, inventory, and sales solution. He highlights the onboarding experience for cl…
 
“It's going to be hard against the big boys with their war chest of cash, but there is enough room to do something different.” - Chris Torres shares why he decided to build Touriosity - an OTA with a conscience. Chris joins me today to share what Touriosity is all about and how you can register your company and tours. He reveals how tour bookings a…
 
Leanne joins me today to share how she started her own tour business in 2019, navigated the challenges of 2020 and COVID-19, and is entering 2021 fully booked. She discusses the business pivots she has made to focus on the local community and shares how she is making connections through social media. She discusses OTAs, insurance, and safety. Leann…
 
Torin and Alice join me today to share the lessons they have learned since opening their tours after lockdown. We explore the measures and policies you can put in place to run safe tours during the COVID pandemic and discuss how you can manage your team when they display symptoms or have had close contact with someone who received a positive test. …
 
John O'Sullivan of Depot Adventures joins us today to discuss his tour operator COVID survival and working with Amazon Explore. He shares the innovation needed to survive the economic crisis caused by COVID and the opportunities to continue trading by providing video experiences and virtual tours. John reveals what it is like to work with Amazon Ex…
 
Theresa Nemetz of Milwaukee Food Tours joins us today to share her big pivot success story: offering advent gift boxes in response to the coronavirus pandemic. Theresa reveals how she sold 1,000 advent boxes in one weekend and how she turned a $3,000 investment in Facebook advertising into over $145k in revenue in 48-hours. She shares how she found…
 
Congratulations on making it to the final day of the 30 day challenge. End the challenge with a trip down memory lane. Look back at all you’ve accomplished in the last 30 days, months, years. Do this in whichever way you like. Journal. Go for a hike. Watch the waves. Paddleboard yoga. Think of it as a mindful treat-yourself day. Self reflection tip…
 
One of Shane's favorite phrases is #AlwaysBeLearning. We wear so many different hats as a tour operator. along with running the business, you might also dabble in accounting, digital marketing, maintenance, HR, customer service, and guiding. But there’s always room to improve or diversify your skillset. Shane and Ryan discuss the importance of lear…
 
Make a difference in your destination by choosing a cause for your business to get behind. Donate to a non-profit organization or rally up your team for a volunteer project. Pick something that makes sense for your brand and aligns with your values. Already supporting a cause? Make it known on your About page or social media today. Don’t think of i…
 
Arival is not just an in-person conference for the tour operator industry, they also publish research papers, survey results, tour operator spotlights, articles, and interviews with activity and tour operator interviews. Much of this is free of charge so please do check them out if you aren't already.…
 
Facebook Groups are great for connecting with like-minded individuals and expanding your tour operator network. Shane and Kyla discuss the treasure trove of information available to us in tour operator Facebook groups plus also why you should join Facebook groups where your customers may be interacting and posting. Shane shares some of his favorite…
 
Have you ever wanted to be a secret shopper? Today is your chance! Book another tour in your destination or somewhere nearby — preferably not with your direct competitor — and see how they run things from a guest perspective! Why not gather intel and have fun at the same time? Just be sure to take a mental note of everything they do. What info do y…
 
Angela Heald shares her graphic design and Canva tips for tour operators. The key part of the challenge is to time batch the task and set aside two hours for it and no switching to other projects. Ever want to share more on social media? Are you unhappy with your Instagram profile’s aesthetic? Do you wish your Facebook ads didn’t make your tours lo…
 
Everyone’s saying that blogging is one of the best things you can do for better SEO. Well, it’s true. The more content you have on your website, the more queries you can rank for on Google. But it can be challenging to find time in your incredibly busy schedule to sit down and bust out an article, especially if writing isn’t your strong suit. Kyla …
 
In today's bonus episode, we share tips on how to give your tour operator website an extra SEO boost by adding relevant local keywords wherever possible. Day 22 of the 30 Day Tour Operator Challenge by Checkfront. Make sure to visit tourpreneur.com/challenge to grab your free PDF with even more keyword tips for SEO…
 
For today's challenge, we tackle the important subject of improving your website speed and why you need to make sure all of your pages load fast on all devices. Run a test on Google’s PageSpeed Insights by entering each page URL into the Analyze bar, and then see if there are any problems you can quickly rectify today. Do this for both desktop and …
 
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