show episodes
 
Companies today are facing a global war for talent. At the same time, the talent with the skills companies are fighting over wants more flexibility around the way they work and the way they live. Talent now has a choice and this is pushing companies to change. We will bring together thought leaders, staffing experts, and top freelancers to talk about the changing nature of work and how companies can navigate these changes to attract talent that will alter the course of their business to ensu ...
 
Welcome to The Chishiki podcast, with your hosts, Kumara Raghavendra and Vikas Sridhar. In this podcast, each week, we explore a topic that has been on our minds in relative depth. These could be anything that we found interesting, learnt from or simply felt would be a good conversation for us. Kumara has worked in Product Management at Amazon, Careem (Uber), Booking.com, Flipkart, Practo and Reliance Jio Vikas has worked in Product Management at Mindgeek, Toptal and Ola Cabs
 
Lisa Cummings helps you lead teams & build your work culture with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work. Current episodes are educational snippets from Q&A with our corporate teams. They're usually questions we get in our StrengthsFinder corporate training sessions. Over 25 Million people have taken the CliftonStrengths assessment. It sounds silly, yet it happens al ...
 
Loading …
show series
 
In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. ************************ Here’s what we’re covering: What are comparison pages, and why are they important for SaaS companies? When should you create comparison pages? Why do SaaS buyers search for competitor te…
 
Suzy is a leading global consumer insights platform that integrates quantitative and qualitative research with high-quality audience insights into a single connected research cloud. In this episode of The Talent Economy podcast, Anthony Onesto, Suzy’s Chief People Officer, speaks with Toptal’s Chief People Officer, Michelle Labbe. Some Questions As…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing. ************************ Here’s what we’re covering: Content strategy at Marpipe. Marpipe’s case studies. Marpipe’s creative testing guide. Creating content for a search audience. …
 
In this episode of The SaaS SEO Show, we’ve interviewed Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more. ************************ Here’s what we’re covering: Operating at a traditional industry. PolicyMe’s way of demonstrating E-A-T with their content. Getting peer reviews at scale. Bronwyn’s approach to con…
 
In this episode of The SaaS SEO Show, we’ve interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more. ************************ Here’s what we’re covering: Platform-specific vs. platform-agnostic content. Content ideation at Guesty. Content promotion at Guesty. Building and gr…
 
Chegg is a connected platform enabling students to learn more in less time—and at reduced costs. The company offers discounted textbooks, online tutoring, and other student services, while providing diverse employee upskilling and development opportunities. Debra Thompson is Chegg’s Chief People Officer, infusing the brand’s culture of innovation, …
 
In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution. ************************ Here’s what we’re covering: What’s wrong with content marketing attribution nowadays? The benefits of having a granular view of content marketing performance. Should you …
 
In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more. ************************ Here’s what we’re covering: Levi’s work at G2: Acquiring more than 5K referring domains in less than two years. Levi’s learnings about content strategy from working at G2.…
 
Users depend on Yelp for great customer reviews but how do its remote team members depend on one another? CPO Carmen Orr talks about the company’s recent transition to remote work, how the company invests in employee well-being, and what a thriving culture looks like. Carmen Orr joined Yelp earlier this year with 20 years of HR experience. Her main…
 
In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: The pros and cons of website acquisitions for SaaS companies. The difference between internationalization and localization…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more. ************************ Here’s what we’re covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule’s content strategy. U…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months. ************************ Here’s what we’re covering: Content marketing for a new category. Insights from acquiring more than 5K referring domains in less than two years while at G2. C…
 
In this episode of The SaaS SEO Show, we’ve interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more. ************************ Here’s what we’re covering: Adopting with changes on SEO. Key learnings about content and SEO. Do SEO professionals have a future? Launching new SEO initiatives. Choosing the right vendo…
 
The Recording Academy® goes beyond the GRAMMYs®, investing in its artists, community, and employees. Shonda Grant, Chief People & Culture Officer, recounts how the Recording Academy adapted to the pandemic, partnered with nonprofit organizations and artists, and invested in employee development and leadership training. Grant oversees the Recording …
 
In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed demand gen and more. ************************ Here’s what we’re covering: Benefits of working at an agency. Demand generation vs Lead generation. Maintaining a high quality when it comes to content. Supermetrics’ use cases. How im…
 
In this episode of The SaaS SEO Show, we’ve interviewed Natalie Marcotullio, Head of Growth at Navattic, and discussed how to 2x your dwell time. ************************ Here’s what we’re covering: Why do companies need more interactive content nowadays? How is interactive content different from screencasts or something like Scribe? Examples of in…
 
Functioning as an all-remote company requires a unique set of skills, including flexibility, understanding, and streamlined communication. As Chief People Officer of the innovative DevOps platform GitLab, Wendy Barnes knows how to identify and promote these skills. In this episode of The Talent Economy, Barnes shares insight on remote work, recruit…
 
In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more. ************************ Here’s what we’re covering: What are brand interactions? Maintaining brand consistency as you grow. What are the elements of a successful corporate messaging and po…
 
In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more. ************************ Here’s what we’re covering: How to create a new category? The business impact of creating a new category. Should you rely solely on SEO for your content marketing? Content strateg…
 
The constant change in the financial market may be challenging to keep on top of, which is why MarketWise partners with researchers to better inform self-directed investors. Change also comes from within, as MarketWise’s mergers and acquisitions strategy has grown the company from just under 300 employees in 2017 to more than 800 currently. CHRO Cy…
 
In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more. ************************ Here’s what we’re covering: What is offline marketing automation and why we should care about it? Ideal mix of content types and formats for an effective…
 
At Omni Hotels & Resorts, individual employees are empowered to make decisions that can have a big impact on the guest experience and the company. Joy Rothschild, CHRO of Omni, discusses the “power of one” concept, the importance of workplace culture, and why connecting authentically with talent matters in today’s job environment. Some Questions As…
 
In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more. ************************ Here’s what we’re covering: International SEO Which one should come first? SEO or CRO? The impact of brand on SEO Integrating the product’s capabilities into the landing pages. *****…
 
In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: What is Wise (formerly TransferWise)? Acquiring customers at scale. How does Wise evaluate new SEO initiatives? Localizing Wise's website. ******…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more. ************************ Here’s what we’re covering: What is ClickUp? Who is using the product? What are the determining factors of growing the search traffic to over 1 million mon…
 
Adobe, the software company responsible for PDFs and Photoshop, is regularly listed among the best places to work and is considered a top employer when it comes to diversity, equity, and inclusion. One of the people responsible for fostering this culture is Brian Miller, Adobe’s Chief Talent, Diversity & Inclusion Officer. Miller joined Adobe after…
 
In this episode of The SaaS SEO Show, we’ve interviewed Beatrice Gamba, SEO Strategist at WordLift, and discussed building a knowledge graph. ************************ Here’s what we’re covering: What is WordLift? Who is using the product? What is a knowledge graph? What are the elements of a semantic SEO strategy? What is keyword clustering? Where …
 
In this episode of The SaaS SEO Show, we’ve interviewed Martha van Berkel, CEO at SchemaApp, and discussed structured data for SaaS companies. ************************ Here’s what we’re covering: What is SchemaApp? Who’s using the product? What is structured data, and why is it important? Should SaaS companies have a strategy around structured data…
 
How does the country’s largest supermarket chain manage more than 400,000 employees across the country? Tim Massa, Senior VP and Chief People Officer of Kroger, dives into the company’s comprehensive programs for employee engagement, such as diversity training, environmental volunteer opportunities, and leadership conferences. Tim Massa has more th…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization. ************************ Here’s what we’re covering: Can Google associate you with certain entities? What is brand SERP optimization and why is it important? Managing your knowledge panel without schema markup. H…
 
In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy. ************************ Here’s what we’re covering: What is Chameleon? Who is using the product? Using product analytics data to inform your content strategy Coming up with keyword ideas The impor…
 
Zoom meetings have become the norm for hybrid, remote, and in-office environments, defining a monumental shift in how and where work gets done. Jodi Rabinowitz, Head of Talent and Organizational Development at Zoom Video Communications, talks about how the company maintained its cohesive work culture during the COVID-19 pandemic, and how Zoom has h…
 
In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics. ************************ Here’s what we’re covering: What is Vervoe? Who’s using the product? How does Regan handle dual meanings and interpretation…
 
In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO. ************************ Here’s what we’re covering: What is SparkToro? Who is the typical user of the tool? How early-stage SaaS companies should think about marketing How do you define…
 
It’s all fun and games and work at Amazon Games—thanks to their Chief of Staff, Liz Egol. The video game company maintains employee satisfaction by weaving gaming throughout its culture, and it makes an impact, as Egol’s onboarding efforts boast a 78% satisfaction rate. She began her career with Amazon in 2007, then joined Amazon Games in 2020. Ego…
 
In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team. ************************ Here’s what we’re covering: Content and SEO for a suite of products Managing people who work remotely Dealing with bureaucracy in a growing organization ****…
 
Chief People Officer of theSkimm, Lisa Dallenbach, reverses the old-time narrative of the high-pressure newsroom. In this episode, Dallenbach shares how theSkimm supports its employees by addressing obstacles, both personal and professional. By offering programs such as the respected “Sacred Hour” and providing tutoring services for employees’ chil…
 
In this episode of The SaaS SEO Show, we’ve interviewed Brendan Hufford, Founder at Growth Sprints, and discussed content and SEO for SaaS companies. ************************ Here’s what we’re covering: Whether every SaaS company has to invest in SEO Brendan’s opinion about the future of SaaS companies What can companies do to fight back against co…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits. ************************ Here’s what we’re covering: How big brands dominate organic search results How to target customers with bigger email lists how to get links back to pages that a…
 
In this episode of The SaaS SEO Show, we’ve interviewed Corey Haines, Founder at Swipe Files, and discussed how to do marketing like a media company. ************************ Here’s what we’re covering: How to identify the channels that can get you to $1M ARR Building a media company from the ground up How to do marketing like a media company *****…
 
Wholesale retailers, such as BJ’s, proved crucial during the COVID-19 pandemic. Not only did the pandemic attract customers, but it also necessitated the hiring of new employees and the need to retain current ones. Mark Griffin, Chief Human Resources Officer of BJ’s Wholesale Club, discusses the ways in which the company retains and grows its emplo…
 
In this episode of The SaaS SEO Show, we’ve interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies. ************************ Here’s what we’re covering: How to measure content performance Going after keywords with mixed search intent Whether SaaS companies should feature the product in ever…
 
In this episode of The SaaS SEO Show, we’ve interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months. ************************ Here’s what we’re covering: How to establish trust in YMYL categories How Dimitris chooses keywords for Peanut The future of SEO ****…
 
How can large organizations retain their talent and offer upward mobility to their diverse employee pool? Tanya E. Spencer, Chief Diversity Officer for GE Gas Power, describes how GE creates opportunity and fosters inclusivity to meet the changing, and sometimes unpredictable, future of work. Read more: (Toptal link shortener to Staffing show notes…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization. ************************ Here’s what we’re covering: How a new company should approach its content strategy What content optimization is Moral obligations of content optimizati…
 
In this episode of The SaaS SEO Show, we’ve interviewed Koray Tuğberk GÜBÜR, and discussed brand values, information gaps & more. ************************ Here’s what we’re covering: What the information gap is and how to close it How to identify which topics to cover for topical relevance Whether publishing frequency plays a role in seeing great r…
 
The soul of flexible workplace culture is trust, says Catherine Moy, Chief People Officer of BDO, one of the nation’s leading professional services firms. Some Questions Asked: How did your education and experience with accounting prepare you to lead people? (5:37) How has your flexible strategy impacted your ability to attract talent? (20:45) What…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nick Jordan, Founder at Workello.com, and discussed hiring content writers and optimizing content. ************************ Here’s what we’re covering: What UX metrics does Google take into account When to stop creating and start maintaining content Key takeaways from building content writing …
 
In this episode of The SaaS SEO Show, we’ve interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building. ************************ Here’s what we’re covering: How to approach KOB analysis the right way. What are keyword frameworks, and how can businesses use them? How to build backlinks manual…
 
How does an international communications firm ensure employee well-being in times of extreme uncertainty? Patti Clarke, Global Chief Talent Officer of Havas Group, speaks with Michelle Labbe, Toptal’s Chief People Officer, about rising anxiety levels among workers and how companies can help. Some Questions Asked: At almost 200 years old, how does H…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login