show episodes
 
At THE LATEST, we pull together news stories from reputable sources from all across the web – and then we organize it all by topic – making it quick and easy for you to keep up with it all. Our podcast will mirror our website. Every week we’ll discuss politics, tech, sports, entertainment, culture, lifestyle – whatever’s “the latest” each week. THE LATEST PODCAST is a natural extension of TheLatest.com – the best news aggregator ever built (in our humble opinion.)
 
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show series
 
3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuas…
 
Homelessness in Los Angeles is a burning issue, and we are continuing to fuel the topic for a need for change. In this episode, we discuss the Venice Beach area of California with Soledad Ursula and how the situation can be combated by all residents and homeowners. Recorded Wednesday, May 19th, 2021 Check out our website: TheLatest.com Send us feed…
 
UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group,…
 
We are back to the topic of homelessness and what we can do to help. In this week's episode, we talk to Ken Craft, CEO of Hope of The Valley in North Hollywood. Here we discuss what is going on in Los Angeles and how places are working to help homeless services. Listen for more information on how! Recorded Friday, May 14th, 2021 Check out our websi…
 
YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suett…
 
"It is absolutely the biggest man-made disaster in the United States... and it was intentional," - Andy Bales on Skid Row. In this episode, we talk to Reverend Andy Bales, Head of LA's Union Rescue Mission. We discuss the dangerous living arrangements for homelessness on Skid Row, and how the mission attempts to help. Recorded May 7th, 2021 Check o…
 
We sit down to talk to the creators of Till the App, a new mobile app based in San Diego that lets restaurants sell unsold food at the end of the day for major discounts. This invention prevents food waste and helps those who might not be able to afford the original price. Recorded Friday, April 30, 2021 Check out our website: TheLatest.com Send us…
 
It's our 50th Episode, so let's get creative! In this week's episode, we discuss with Josh Linkner the power of innovation and how every person can tap their unlocked creative potential to better the world. Recorded Friday, April 16, 2021 Check out our website: TheLatest.com Send us feedback: podcast@thelatest.com…
 
In this week's episode, we discuss a hot topic in the news lately: immigration on the southern border. Our guest Ruben Navarrette Jr. from the Washington Post shares insight on immigration reform, covering immigration, and what we need to know is happening on the border lately. Recorded Saturday, April 3, 2021 Check out our website: TheLatest.com S…
 
"Everything we were taught about Cannabis is wrong!" - Joyce Gerber. In this episode, we profile Joyce Gerber on all things Cannabis! Tune in to listen about Joyce Gerber's The Canna Mom show, Cannabis news, and more Cannabis content! Recorded Friday, March. 19, 2021 Check out our website: TheLatest.com Send us feedback: podcast@thelatest.com…
 
In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, i…
 
"Democracy... it can be awkward." - Lana Delasanta. In this day and age, talking about politics can be awkward! In this episode, we talk to two small-town friends Lana Delasanta and Ronak Patel who just started their new podcast - DemAWKracy. Lana and Ronak created this podcast to emphasize how the country is not unified, and having these conversat…
 
Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current …
 
Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortu…
 
"Through programs providing meals, emergency grants, support for basic needs, social support, and links to additional services, Village for Vets helps ensure Los Angeles’ homeless and at-risk veterans don’t fall through the cracks." - taken from https://www.villageforvets.org/about In this week's episode, we interview Marcie Polier Swartz and her n…
 
Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural…
 
Sportswriter and expert Millard Woods takes over again this week to discuss weekend two of the NFL Playoffs. He is joined by football enthusiasts Aiden Merrill-Skoloff, Deaven Rector, and Marco Wertheimer. It’s the second round of playoffs, there were a couple of big upsets last weekend, where lower-seeded teams beat higher-seeded ones. This weeken…
 
It's Playoff Season! On this week's episode, Host Jeff Hall passes the mic to The Latest's football expert: Millard Woods. He is joined by football fans Brian Taylor and Aiden Merrill-Skoloff to discuss the pre-season, first-weekend playoff games, and their upcoming predictions in preparation for this year's Superbowl. Amidst the Coronavirus Pandem…
 
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media…
 
Just in time for the holidays and the new year, in this episode, we discuss the food waste dilemma in the United States and how college students Jack Samuel Rehnborg and Stella Bush do their part in informing the public and aspiring to make a change. Recorded on Friday, Dec. 18, 2020 Check out our website: TheLatest.com Send us feedback: podcast@th…
 
Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important…
 
The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air Fed…
 
Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speake…
 
Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking. During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust. LEARNI…
 
Recorded Before Election Results Were Posted. Since Election Day turned into Election Week, we discuss with Keri Thompson and David Iglesias the country's voting strategy, presidential campaigns, and what makes a great leader in a politically divided country. Recorded on Friday, Nov. 6, 2020 Check out our website: TheLatest.com Send us feedback: po…
 
“People should have faith in the system, and they should vote. Vote as quickly as you can!” - Brad Phillips, member of the Lawyers' Committee. We talk to Brad Phillips of The Lawyers' Committee about the voting process in the United States, how it has been impacted by the Pandemic, and what the Lawyers Committee Role is in the election. All this an…
 
Wildfires have been on the news every day since the beginning of the fire season. In this week's episode, we delve into the logistics behind wildfires and the risk that firefighters face when facing them head-on. We talk to Fire Chief Sam Digiovanna about his experiences in the field and about what he thinks about the deadly wildfires on the West C…
 
October is Rett Syndrome awareness month. In this week's episode, we talk to Tim Freeman, Chief Development Officer at Rett Syndrome Research Trust. We learn more about the disease and the impact it has on those who have it and their families. Recorded on Friday, October 2nd, 2020 Check out our website: TheLatest.com Send us feedback: podcast@thela…
 
In this week's episode, we talk to college students from the University of Southern California, Vanderbilt University, and Skidmore College about their experiences with COVID-19, like how school has changed, choice of attending parties, and navigating relationships as a college student. Aiden Merrill-Skoloff, Marisa Kim, and Mehak Rajpal share thei…
 
According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated w…
 
"Nobody hates a bad cop more than a good cop,” LA police Sergeant Brian Churchill said. In this week's episode of THE LATEST, we talk to LA police Sgt. Brian Churchill. Churchill discusses recent ambush shootings, the public opinion of police during this time, and what safety means to the police force. Recorded on Friday, September 18th, 2020 Check…
 
On the anniversary of 9/11, we discuss how to help children cope with trauma with host of the parenting skills podcast Raising To Rise’s Guy Michlin. Michlin shares his search for strategies to raise happy, successful and kind children. He also shares his guide for parenting through COVID-19 Recorded on Friday, September 11, 2020 Check out our webs…
 
Are you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect. Over time, lipstick has…
 
Los Angeles County Schools are currently running the nation’s largest food bank and providing hundreds of thousands of computers with hotspots to students. This started when schools first closed in March. Los Angeles Unified School District is the second largest public school system in the country, but it doesn’t just educate nearly 700,000 student…
 
Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confine…
 
It’s another episode of agreeing to disagree. We welcome back Conservative writer Larry Jarvik from TheLatest.com and progressive political communications professor Keri Thompson of Emerson College to discuss the latest in politics this week: The 2020 Republican National Convention. Recorded on Thursday, August 27th, 2020 Check out our website: The…
 
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca…
 
"I cringe with both of them," Emerson Professor Keri Thomson says regarding Presidential Candidates Joe Biden and Donald Trump, after the Democratic National Convention. On this episode of THE LATEST PODCAST, a Trump supporter and a Biden delegate discuss the convention, Kamala Harris and race relations in America. Conservative Larry Jarvik is a wr…
 
Distinguished Professor Allan Lichtman has correctly predicted the outcome of every presidential election since he created his 13 “keys” to winning the White House in 1981. After announcing his prediction that former Vice President Joe Biden will win the 2020 election in a New York Times Opinion piece, we describe each key and why it predicts the e…
 
In this week’s episode, we talk with Georges Khneysser, a financial advisor who is originally from Beirut, Lebanon. We discuss the recent explosion and its impact on the city, the people affected, and what it will take for Beirut to rebuild. Recorded on Thursday, August 6th, 2020 Check out our website: THELATEST.com Send us feedback: podcast@thelat…
 
In this week’s episode, we talk with Josh Stephens, an Urban Policy expert and author based in Los Angeles, CA. We discuss how COVID-19 has affected urban planning, how redlining has led to modern-day segregation and what makes cities work and not work. This episode relates to how urban planning impacts every city and the relationships that people …
 
Alexandria Ocasio-Cortez (D-N.Y.), a congresswoman from New York, was rudely accosted on the steps of the US Capitol by fellow congressman Rep. Ted Yoho(R-Fla.), according to a report from The Hill. In this week’s episode, we talk with Communications Professor Keri Thompson of Emerson College. Thompson is also an elected official from the town of C…
 
Political Writer Larry Jarvik is a big supporter of President Trump. In this week's episode, we explore what makes conservatives tick, why they love the president -- and Donald Trump’s chances for a second term. Recorded on Friday, July 17th, 2020 Check out our website: THELATEST.com Send us feedback: podcast@thelatest.com…
 
Mary Trump, Donald Trump’s niece, is about to release a book: “Too Much and Never Enough. How My Family Created the World’s Most Dangerous Man.” In this episode, clinical psychologist Jay Wagener explains what motivates Donald Trump -- and those who worship him. Wagener explains the ins and outs of Narcissistic Personality Disorder. Also, now that …
 
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