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System to THRIVE
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System to THRIVE

Alyson Lex and Jennie Wright

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The big question is this: As entrepreneurs, coaches, and business owners - how do we consistently sell our products, programs and services withOUT making our customers feel like we're only in it for the almighty dollar? How do we serve the way we know we're meant to serve and still run a profitable business? How do we put good into the world while we put dollars into our pockets? How do we change the lives of our community while also bettering the life we lead? It's not a zero-sum game. It's ...
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In 1938 Carroll Cole was born and from the beginning he had a rough upbringing. Wild confessions and failed investigations make up this terrible story. Thanks for listening. Music Info: Music Info : creepy-mood-141972 by SoulProdMusic Music Link : https://www.youtube.com/watch?v=PsT5YDUbny8 Sources: https://en.wikipedia.org/wiki/Carroll_Cole https:…
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In April of 2001 an explosion shook the neighborhood around the Fisher house. At first the cops were unsure of the cause but after the investigation started all signs pointed to one person. Music Info : creepy-mood-141972 by SoulProdMusic Music Link : https://www.youtube.com/watch?v=PsT5YDUbny8 Sources : https://www.azcentral.com/story/news/local/s…
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In June of 2002 an intruder broke in to Kathy Denson's house. She made a 911 call and left out quite a few details. This is the case of Kathy Denson and Cody Boyd. Thanks for listening. Music : Music info : creepy-mood-141972 - by SoulProdMusic. Music Link : https://www.youtube.com/watch?v=PsT5YDUbny8 sources: https://kileystruecrime.squarespace.co…
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Around 2012 Johanna Dennehy started to go off the rails in her life. After an arrest she finds an accomplice and really gets into a life of crime. Thanks for listening. Music Info: creepy-mood-141972 - by SoulProdMusic. https://www.youtube.com/watch?v=PsT5YDUbny8 Cited Sources: https://allthatsinteresting.com/joanna-dennehy https://www.crimeandinve…
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On January 11th, 2000 Michael Wallace was found dead in his house by his daughter Ashley, five years later on August 22, 2005 David Castor was found dead in his bedroom, the two shared one common link. This is the story of Stacy Castor. Thanks for listening Sources: https://en.wikipedia.org/wiki/Stacey_Castor https://www.oprahdaily.com/entertainmen…
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In 1988 Peggy and Parealyn Carr were married, they moved into Parealyn or Pye's house with both of them bringing children from previous relationships. Soon Peggy's health quickly went down along with two of the sons. Strange backgrounds and letters make this an ominous case. Thanks for listening! https://en.wikipedia.org/wiki/Peggy_Carr https://en.…
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Instead of one story we are giving you three since they all are similar. We start with the basics of what happened to the Titanic, go into the Titan submersible, and end with the Sewol ferry tragedy. While this isn't a specific murder there are a lot of deaths and many ominous situations. I did my best with pronouncing all the names and places. Tha…
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In 2009 Mitrice Richardson had an odd occurrence at an upscale restaurant in Malibu before ominously vanishing and the cops seemed to have a lot of secrets about it. Thanks for listening. Sources: https://abc7.com/mitrice-richardson-abc7-special-malibu-missing-unsolved-la/11349737 https://www.dailynews.com/2010/07/29/la-investigators-in-las-vegas-f…
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This episode is about the disappearance of Maura Murray from 2004. There are no solid answers just a lot of theories on what happened, it's a strange one. https://en.wikipedia.org/wiki/Disappearance_of_Maura_Murray https://www.fbi.gov/wanted/vicap/missing-persons/maura-murray---haverhill-new-hampshire https://washingtoncitypaper.com/article/180812/…
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This episode is about Rod Ferrell and his wanna be vampire cult, it is definitely a strange one and oddly not centered around the cult. https://en.wikipedia.org/wiki/Rod_Ferrell https://horrorobsessive.com/2021/10/19/the-vampire-murders-tale-of-twisted-teen-rod-ferrell/ https://www.ranker.com/list/rod-ferrell-facts/nathan-gibson…
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There’s a perfect storm of business owners who don’t know how to run a business, negative mindset around money, coaches teaching how to pay as little as possible, and a lack of transparency about pay… And all this is adding up to business owners struggling to build teams withOUT the financial resources they need to do it well. And when you’re not p…
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This episode is about the Villisca axe murders from 1912. Eight people end up dead and while there were a few leads it remains unsolved. It gets a little gruesome but I do not go into too much detail. CITED SOURCES: https://en.wikipedia.org/wiki/Villisca_axe_murders https://www.desmoinesregister.com/story/news/2022/06/09/1912-villisca-ax-murders-wh…
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We hear it all the time - get visible, get out there, put yourself out there. But what does that really mean? How do you leverage it? How do you make it happen even if it sounds awful and terrible? It doesn’t matter what personality you have - whether you’re neurotypical or neurodivergent, introvert or extrovert, excited or dreading the prospect… v…
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This story is about Mike Malloy aka Mike The Durable AKA Iron Mike. It is another older story from the 1930s. Thanks for listening! CITED SOURCES: https://www.irishpost.com/life-style/incredible-story-durable-mike-malloy-donegal-man-living-new-york-simply-refused-die-169395 https://gizmodo.com/the-legend-of-mike-the-durable-malloy-historys-most-st-…
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There is a way to leverage OPA that you might not be thinking about - brand partnerships with people OTHER than fellow entrepreneurs. In this episode, Therese Tarlinton will talk about how to find and secure those partnerships… And she’ll help you understand what you have to offer that you might not even be thinking about.…
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This episode is about Ed Gein AKA the butcher of Plainfield AKA the Plainfield Ghoul. He was a murderer, possible cannibal, and liked to make household items out of his grave digging adventures. This is an interesting one. https://en.wikipedia.org/wiki/Ed_Gein http://edwardtheodoreedgein.weebly.com/victims-suspects.html https://www.history.com/this…
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If you have a podcast - or you’re thinking about it - and you’re NOT making money… then it’s time to change that. There are at least EIGHT ways to generate revenue from your podcast (and yes, they’re all listed in this episode) but the biggie? Sponsorships. Podcast Growth and Livestream Specialist Billy Thorpe is with us to talk about exactly what …
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This is a wild episode, Carl Tanzler, Count Carl or maybe even Georg Karl Tanzler was quite a person and even if his fake resume was to be believed he was even crazier than that. This is an older episode but definitely worth a listen. https://en.wikipedia.org/wiki/Carl_Tanzler https://horrorobsessive.com/2022/02/04/a-doctors-unhealthy-obsession-the…
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Is your brand story all about YOU? If it is… you’re doing it wrong. Your customer needs to be not only included, but FOCAL in your brand story if you want to connect with them on a real human-t0-human level. And that takes a bit of intention and work. And luckily… there’s a method for that. Sean will walk you through the exact process you can take …
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Think you only need one decent headshot and you’re good to go? Not if you’re building your business online, you’re not! In this episode, we’ll talk about the importance of your photo shoot - including where you can use your new brand imagery, how to figure out WHAT that brand should look like, and the all important thing: how do I prepare for this …
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Have you ever wanted to write a book? Either on you own or with some other entrepreneurs for what they call a “collab chapter book?” Well we have. And to get all the deets on what it takes to become an author and why it’s such a good authority tool in your business we had to have Vince Warnock here with us. In this episode we’re covering the what, …
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Have you ever tried to sell from your Instagram stories? Did it work for you? Well in today’s episode, Katie Bambrick gives us the step by step on how she is getting 90% of her sales from this ONE method (and how you can too). If you’re trying to up your IG game, this episode is going to help. For full show notes and resources, visit https://system…
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This is the crazy story of Dr. Amy Bishop and her reign of terror that started in m1986 and ended tragically in 2010 with the loss of four people and three people injured. I watched an episode of fatal encounters about this case. https://slate.com/human-interest/2010/02/what-s-up-with-amy-bishop-s-husband.html https://www.necn.com/news/local/_necn_…
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Should you have a mastermind for your audience? Potentially. But remember… This is not group coaching. This is not a course with a group attached. This is not a done-for-you service. This is BIGGER and BETTER. It requires less time and effort from you BUT gets huge results for your people. So how do you create and sell your own high-ticket mastermi…
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Sales calls. Discovery calls. Clarity conversations. It doesn’t matter what you call them - they’re tough! You’re either nervous as all heck because your script feels icky or you have no idea if the person on the other end is even a good fit for you. And let’s not even TALK about how nervous you get when it’s time to transition to the sale. Listen …
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If you think LinkedIn is just for professionals looking for their next career move, you’ve got it all wrong. LinkedIn is fast becoming a hotspot for marketing and in today’s episode with Angela Mulrooney we’re breaking down the two ways you can leverage this platform to the hilt (without being spammy in the DM’s). If you’re looking to up your Linke…
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You know you should be a guest on other people’s podcasts… but you don’t really know how to make it happen OR how to make it work. In this episode, we’re going to give you our step by step plan that has led to a whole LOT of money generated for our individual businesses (and yes, you’ll get to listen to Alyson tell “the story” AGAIN)... And we’ll a…
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How the heck are monetized newsletters any different than what we’ve all been doing for ages? And why should it matter! Well in today’s episode you’ll find out that monetized newsletters are vastly different than the run of the mill newsletters you might be sending to your audience and how to leverage them to get more clicks and boost sales. Monica…
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You’ve heard of the power of testimonials. But what about using client stories to market… even if you don’t have a full testimonial? Case studies are a special kind of story - the kind that gives you credibility, social proof, and an opportunity to show off the results you can get for those you serve. BUT you’ve got to use them the right way if you…
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If you’re an expert in what you do (and yes, you are)... you have enough content in your repertoire to build your signature presentation! Because yes, your signature presentation is simply content delivered from a stage. Bri Williams will share how she sets the content of your signature presentation up, ensures that it drives to a sale, and deliver…
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Are you struggling to figure out how to ACTUALLY use your email marketing to generate revenue? Maybe you find that you’re spending hours and hours on emails that just don’t convert. Or even worse - perhaps you don’t send any at all. It’s time to simplify your emails and start using simple emails that sell! Keith Monaghan will help us understand the…
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It feels like every business owner in the world is concerned with SEO. Making sure their stuff is SEO friendly. Obsessing over keywords. But Lorraine Ball is going to show us a BETTER way - a way to leverage the power of SEO while still entering the conversation your customers are having… using their language… connecting with them on a level that t…
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There are approximately a billion resources on how to build a content marketing strategy. And to be fair… some of them are great! But as you’ll discover when you listen to this episode… we are not a fan of EVERYTHING that’s put out there in regard to content… especially when it comes to the shiny, new strategies that steal your focus and don’t give…
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There is nothing like an audience that is SUPER excited to hear you - that shows up and pays attention and is engaged. There’s nothing like the relationship you can build when you speak to people in-person… Which is why on-stage speaking gigs are so exciting to business owners (you get it, right?)... but landing those opportunities is overwhelming,…
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Running a business is NOT for the weak - especially the money part. We bring our personal money beliefs into our businesses - and that affects our business AND our personal lives. But your business NEEDS you to be solid if you want it to succeed. Which means working on your money mindset is essential to your business’s success. So let’s bust some o…
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We hear all the time “look at your numbers!”... but WHAT numbers matter the most? (We’ll tell you in this episode.) But more than that… we’re also going to look at what it REALLY takes to truly scale your business. To create something that gives you the freedom you want. And why you may not be getting the information you need already… (Hint: you’re…
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When you start your business, you may have done so withOUT a significant financial foundation to help you grow and succeed. But if you want to treat your business like a business… to grow and leverage opportunities… you’ve got to make your money work for you in the right way. Hadriana Leo, the Money Navigator, talks today about getting your money t…
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Whether you’re running traffic from ads, focused on organic social media, OR using list build methods like summits… there’s a cost to every campaign you run. And when you’re looking at your bottom line numbers, tracking and understanding that cost is essential. In this quick episode we’ll talk about what those metrics are, how you can track them, a…
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You’ve got an offer you want some eyeballs on - and you know your best sales come when your people are highly engaged with you. Enter: The Challenge. The bootcamp. The live launch event. The whatever-you-want-to-call-it. But how do you figure out what to teach? How do you know the best way to keep people engaged? How do you make it an EASY yes for …
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Hey there. Alyson here. And if you’re anything like me… you’ve got bits and scraps of paper ALL over the place with ideas, notes, things to think about, research, wants, shopping reminders, and actual work-stuff that needs to be done to, you know… make profit. But if you’re like me, you ALSO know that’s not exactly sustainable, is it? And no matter…
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Do you want to grow your business and your income… but you’re already burning the candle at ends you didn’t even know existed? And because of this you feel that you can’t possibly make more or grow to where you want to go… because you simply don’t have the time, energy or bandwidth to do anymore. Enter the discovery of balance in your business and …
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Do you know how to give “great interview”? In this episode, find the sweet spot with your online speaking with our helpful tips, insights from running a successful podcast and between the two of us having appeared on hundreds of speaking opportunities. Also hear us spill a bit of tea about what it's really like to get heard with online speaking. Fo…
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Do you struggle to BOTH create content and run your business? Maybe you feel like content creation and running your business can’t happen at the same time - so you pick or choose which one you’re going to focus on. Which means you’re not tapping into the marketing engine you could…. Or you’re struggling to find time to both generate leads AND serve…
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