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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
 
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HerBusiness

HerBusiness (Host: Suzi Dafnis)

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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
 
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Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help …
 
Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn’t happen overnight. It took seeing some incremental growth in her eCommerce store and then …
 
So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have t…
 
To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decis…
 
We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy. And we had such great feedback that I wanted to share it with you. Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Busi…
 
Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she…
 
It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network,…
 
Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global suc…
 
In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas. We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper. Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take …
 
So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your h…
 
In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner. Because now you finally feel clear and confident about what products and services to offer and who you serve. E…
 
Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business. And then you can’t take any breaks because you have to ke…
 
I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem. Running a business doesn’t feel ideal AT ALL most of the time. On any given day, you might need to deal with... Getting the right team and support around you Juggling finances Creating Systems Making Decisions about Technology Then there’s. …
 
We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but…
 
If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in retur…
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've use…
 
As business owners, we have an ongoing need to upskill and grow our knowledge. How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money…
 
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without los…
 
Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy …
 
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact…
 
Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will loo…
 
When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a m…
 
It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. …
 
What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your …
 
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more……
 
Do you ever feel like your business COULD grow if only you would stop doing ALL the things? In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Juli…
 
Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy thi…
 
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write…
 
If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have t…
 
Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty q…
 
Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES t…
 
Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and ment…
 
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later …
 
Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY w…
 
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a …
 
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle’s realisation as to why …
 
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a “Clear Week” – what it is, when and how you would add a clear we…
 
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next …
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the …
 
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. An…
 
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, you…
 
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about o…
 
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Miche…
 
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on t…
 
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options arou…
 
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… wel…
 
Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - j…
 
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for ma…
 
A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! …
 
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