Best Sugar Cookie Decorating Podcasts (2023)

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Baking it Down with Sugar Cookie Marketing 🍪

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114. Baking it Down - We Would Like to Formally Apologize 1:04:30

1h ago1:04:30

1:04:30

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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113. Baking it Down - S-E-Oh My 1:23:35

5d ago1:23:35

1:23:35

🕵️ S-E-Oh My We've talked "SEO" on previous podcasts, but it's always great to revisit the cold audience maker by touching on four points we think will help you reach more search engine traffic. (Search engines = placed where you can look up words and find results. Google is currently the biggest search engine in the world.) This is SEO in a Google…

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Baking it Down with Sugar Cookie Marketing 🍪

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112. Baking it Down - Dry July 1:13:23

3h ago1:13:23

1:13:23

Okay fam - here's what separates the marketers from the panic-ers. (is that a word??). We're entering a period Corrie Mira and I like to refer to as 🏜 "Dry July" ☀️ - but it encompasses the entire summer months from June - August. It's in these months (as reflected by this Google search report for "sugar cookies" - image below) that your orders wil…

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Baking it Down with Sugar Cookie Marketing 🍪

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111. Baking it Down - Refund Recap 1:31:34

14d ago1:31:34

1:31:34

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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110. Baking it Down - The Cookie Car Lot 1:07:25

6d ago1:07:25

1:07:25

🚗 Pricing the Cookie Car Lot 🚙 Wanna buy a... car? Today's podcast topic (which is a day late due to CookieCon - no, it's not Wednesday, sorry about that) is about the "cookie car lot" - comparing how automotive brands use pricing tiers to sell more cars... and we'll use it to sell more cookies. 🏎 Showing off the Flagship Every major auto manufactu…

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Baking it Down with Sugar Cookie Marketing 🍪

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109. Baking it Down - Watch Your Receipts 1:14:19

28d ago1:14:19

1:14:19

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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108. Baking it Down - Economies of Scale 1:22:46

21d ago1:22:46

1:22:46

⚖ Economies of Scale Buzzword incoming: scalability. The ability of your business to increase output to lower costs of production and increase profits. Sounds enviable, right? But how do you go about it as an often one-man (or woman)-band? Here are 5 tips we've thought of that may help you scale to higher margins and less work: 🥶 1. Freezing Cookie…

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Baking it Down with Sugar Cookie Marketing 🍪

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107. Baking it Down - Battle of the Business Partners 51:47

2M ago51:47

51:47

[This description is auto-generated by AI] The importance of marketing with the customer in mind. 0:00 Welcome to the podcast. The average chick-fil-a revenue is 8 million for the standalone. How to work with business partners. 2:33 Three questions to ask when working with partners. The first question, split up tasks. The four horsemen of a dead re…

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Baking it Down with Sugar Cookie Marketing 🍪

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106. Baking it Down - A Refreshing Rebrand 1:31:21

1M ago1:31:21

1:31:21

👋A Refreshing Rebrand When you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business - but it wasn't an inte…

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Baking it Down with Sugar Cookie Marketing 🍪

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105. Baking it Down - Farmer's Markets Marketing 1:10:20

2M ago1:10:20

1:10:20

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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104. Baking it Down - Squeezing the Most from the Meet the Baker Collab 1:12:24

2M ago1:12:24

1:12:24

Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est. And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab. ▶️ Collab: Meet the Baker ▶️ Date: March 24 @ 11:00 AM EST ▶️ Engage with posts until 12:00 PM EST ▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard ▶️ Use Ha…

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Baking it Down with Sugar Cookie Marketing 🍪

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103. Baking it Down - Good Enough is Good Enough 1:22:52

2M ago1:22:52

1:22:52

👍Good Enough is Good Enough I made peace with myself a long time ago that I would have to learn everything I wanted to be "pretty okay" at, I wasn't naturally gifted at anything. And I also learned that the likelihood of me being an expert at anything was a pipe dream. And that being good enough is often good enough. And just being good enough? It'…

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Baking it Down with Sugar Cookie Marketing 🍪

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102. Baking it Down - Whisk-y Business 58:47

2M ago58:47

58:47

😳 Whisk-y Business 🍪 Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize. 💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is one you…

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Baking it Down with Sugar Cookie Marketing 🍪

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101. Baking it Down - Cookie Classes - 101 1:39:45

3M ago1:39:45

1:39:45

🏫 Cookie Class 101 🍪 School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class (note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?") 1️⃣ Marketing a Cookie Class Apps …

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Baking it Down with Sugar Cookie Marketing 🍪

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100. Baking it Down - Leggo my Ego 1:29:00

3M ago1:29:00

1:29:00

🧇 Leggo my Ego You know what's delicious? 🍪 Your cookies. You know what's even more delicious? 🍪 People tellin' you how amazing you are for those cookies. 😍 Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole 'noth…

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Baking it Down with Sugar Cookie Marketing 🍪

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99. Baking it Down - Refund Chaos 1:12:17

3M ago1:12:17

1:12:17

🥤 Refund Chaos Twin2 (Corrie) is weirdly obsessed with TikTok drama - and not just any TikTok drama - no, specifically Tumbler TikTok drama - you know, the cups? Yeah - that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she's been popcorning about since last week. 😳 It's regarding all the good s…

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Baking it Down with Sugar Cookie Marketing 🍪

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98. Baking it Down - 8 Social Media Baker Faux Pas 1:08:25

3M ago1:08:25

1:08:25

😧 8 Social Media Baker Faux Pas It's easy to get bogged down with orders and forget your social media - but not with twin2 lurkin' behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing, I asked her to come up with a list of the top 8 offenses she sees bakers makin' on social media that's likely robbin' fr…

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Baking it Down with Sugar Cookie Marketing 🍪

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97. Baking it Down - The Toe Episode 1:07:27

4M ago1:07:27

1:07:27

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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96. Baking it Down - Reely Good Podcast Episode 1:16:03

4M ago1:16:03

1:16:03

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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95. Baking it Down - Consistency is Key in 2023 - Sponsored by the Bakers Business Basics 1:16:17

5M ago1:16:17

1:16:17

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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94. Baking it Down - Leaving 2022 in 2022 1:10:44

4M ago1:10:44

1:10:44

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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93. Baking it Down - The Cookie College Breakdown 1:17:20

5M ago1:17:20

1:17:20

🎓 The Best Cookie College Courses New year, new you? Or new year, same you-who-said-last-year-would-be-different-but-didn't-take-the-steps-to-do-anything-differently? Okay, okay - I'll start playin' hard ball, but I'm still gonna pitch. What if this year was different? What if you took the steps this week to ensure that 2023 will look nothin' like …

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Baking it Down with Sugar Cookie Marketing 🍪

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92. Baking it Down - Year End Closeout 1:22:09

5M ago1:22:09

1:22:09

👋 Buh-Bye, 2022. Towards the last few weeks of the year (ahem - btw, what the heck happened to 2022 and where did it go!?), I like to come up with a list of closeout tasks to set me up on the right foot come the first of the year. These aren't resolutions, but rather that proverbial closing of the book when you reach that last chapter, gather your …

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Baking it Down with Sugar Cookie Marketing 🍪

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91. Baking it Down - Word of the Year 1:19:03

5M ago1:19:03

1:19:03

📚 Your Word of the Year At the end of each year, Heather likes to (annoyingly) force both family members and extended family (and heck - even strangers) what their "Word of the Year" is. The Word of the Year is pretty simple - one word that you plan to interlace into your life for the next 365 days. 📒 What are the rules about the word of the year? …

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Baking it Down with Sugar Cookie Marketing 🍪

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90. Baking it Down - Santa's Top 20 List of Gifts for Bakers 1:16:37

6M ago1:16:37

1:16:37

🎅 Santa's Top 20 Gifts for Bakers 🎅🤶 Call the twin Mr. and Mrs. Clause cause here's our hot take on the hottest gifts for the hottest oven-lovin' baker in your life (and if you are the baker in your life, forward this email to your Santa - I'll include links to make shoppin' and shippin' a breeze). 1️⃣ $70 - $180 - An Airbrush Machine First up - an…

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Baking it Down with Sugar Cookie Marketing 🍪

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89. Baking it Down - A Numbers Game 1:12:03

6M ago1:12:03

1:12:03

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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88. Baking it Down - Yay or Nay 1:06:20

7M ago1:06:20

1:06:20

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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87. Baking it Down - Like Know Trust Sell 1:13:51

7M ago1:13:51

1:13:51

There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks. 🤔 "Heather - are you gonna make me get in front of a camera?" You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know ju…

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Baking it Down with Sugar Cookie Marketing 🍪

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86. Baking it Down - Compare Aware 57:22

7M ago57:22

57:22

🧠 Comparison Awareness 101 👀 It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue! 😞 "They sold out, but I have wide-open weekends." 😔 "They filled 3 classes, and I haven't even listed one." 😖 "They got the BRP snowman belly bags, and I missed them before they sold out." 😓 "They're d…

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Baking it Down with Sugar Cookie Marketing 🍪

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85. Baking it Down - Vendy Blendy 101 1:13:19

7M ago1:13:19

1:13:19

Tasty Tin Website: tastytin.com Deal: 20% Off 1️⃣ #1: Garlic Dust Sweet Frosted KC * Website: www.etsy.com/shop/sweetfrostedkc Deal: 25% Off 1️⃣ #1: Skinny Pencil Cutter Cheerful Cutters * Website: www.cheerfulcutters.com Deal: 20% Off (excluding subscriptions) 1️⃣ #1: 5 Ornament Cookie Cutter Set Sweet Cutter Co * Website: sweetcutterco.com Deal: …

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Baking it Down with Sugar Cookie Marketing 🍪

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84. Baking it Down - The Winner Is + Crazy Christmas Cookie Schedules 1:09:28

7M ago1:09:28

1:09:28

🎁 Chrazy Christmas Cookie Schedules First - let's announce the winner of the SCM Second Boo-thday Bash! Thanks to all who entered - you guys are awesome, and I can't believe we get to work with you in growing our businesses by makin' dough making dough! ️🎉 Congrats to Daniell Bartolo! ️🎉 So awesome, awesome, awesome. Thanks to all who participated …

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Baking it Down with Sugar Cookie Marketing 🍪

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83. Baking it Down - Quote "Quote" Unquote 1:10:04

7M ago1:10:04

1:10:04

🙊 Quote "Quote" Unquote This week, Heather reads off her favorite (absolutely random) quotes. Here goes: 💰 If it costs you your inner peace, then it’s very expensive. If you don't cultivate discipline, you will be a slave to your impulses. 🪓 The ax forgets but the tree remembers. Did you say that to be helpful or hurtful? / 👂 What do you want me to…

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Baking it Down with Sugar Cookie Marketing 🍪

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82. Baking it Down - 5 Things We Can Learn from Susan Reed 55:32

8M ago55:32

55:32

It struck me the other day - Susan the Scammer is actually really good at marketing. I mean - look at her! This little "event planner" has marketed so well that an entire industry knows about her antics! 👏 And 👏 the 👏 woman 👏 still 👏 doesn't 👏 quit. If we think about it - we can actually learn a pretty solid marketing lesson from the lady with the …

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Baking it Down with Sugar Cookie Marketing 🍪

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81. Baking it Down - Reels Really Explained for Real 1:07:30

8M ago1:07:30

1:07:30

🎥 Reels Really Explained for Real Instagram Reels must stand for "reel-y confusing," but rest easy, you're not alone. Instagram Reels are new, and are shifting the decade-old photo-centric platform by a lot - which is making things feel a bit all over the place - so we (ahem - Corrie) wanted to cover the "who, what, where, when, and what the heck" …

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Baking it Down with Sugar Cookie Marketing 🍪

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80. Baking it Down - It's All a Numbers Game 57:16

8M ago57:16

57:16

🔢It's all a Numbers Game🔢 Let's paint a picture - you need a new roof. Cool, people buy new roofs like, what - once or twice in their entire lifetimes? You have little experience in good roofing companies, so you start your online research. Let's progress through the workflow. 1️⃣ You google, "roofing companies near me." Solid start to your shingle…

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Baking it Down with Sugar Cookie Marketing 🍪

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79.5 Baking it Down - My Response to the Update 36:30

8M ago36:30

36:30

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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79. Baking it Down - Posting Strategies 1:00:50

8M ago1:00:50

1:00:50

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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78. Baking it Down - Friction and Floooow 1:03:35

9M ago1:03:35

1:03:35

🚫 Friction and Flow ✅ Ever been to a gym? No no - this isn't a Q3 "News Years Resolution" check-in (thank goodness), but it is a look at how gyms use friction and flow to direct customers to actions they do and don't want ya to take. When you go to sign up for a gym membership, it's a red carpet experience. They assign you a team of people to whisk…

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Baking it Down with Sugar Cookie Marketing 🍪

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77. Baking it Down - Bakers and Bikers 1:11:15

9M ago1:11:15

1:11:15

🏍 Bakers and Bikers When it comes to our two-wheeled friends, I started thinking of all of the parallels there between a baking business and motorcycles - weird, I know - but hear me out. Both are HORRIFYING. But wait - there's more! When you find yourself sweating with an engine between your legs and a bucket on your head, you start to question so…

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Baking it Down with Sugar Cookie Marketing 🍪

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76.5. Baking it Down - 3x3x3x3 Challenge - Cookie College Edition 30:45

9M ago30:45

30:45

What?! Two podcasts in one week?! Well - sorta. This is an audio-outtake from a Facebook Live I taught in The Cookie College yesterday launching the 3x3x3(x3) Challenge for Instagram! And to celebrate a year of the Cookie College, I'm inviting you podcasters to get it on this challenge - by listening to it! If you like what you hear - jump in! This…

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Baking it Down with Sugar Cookie Marketing 🍪

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76. Baking it Down - Strong Foundations 1:06:56

9M ago1:06:56

1:06:56

🏠 It All Starts at the Foundation Ever built a house? Well - probably most of us would say no, but we've all probably lived in a house - and what's under your feet? A foundation. Now - how good that foundation depends on who laid it. A sandy foundation is going to lead to future cracks and a headache in repairs. A strong foundation could have that …

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Baking it Down with Sugar Cookie Marketing 🍪

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75. Baking it Down - "It's just business!" 1:03:28

9M ago1:03:28

1:03:28

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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74. Baking it Down - Work and Life... Balanced 1:20:30

10M ago1:20:30

1:20:30

1️⃣ Treat yourself like an employee. Remember back to that last job you had in retail - 🤔 when the clock hit quittin' time, you were outta there. You should have the same boundary with your "boss self" - when it's time to close up shop, do it. Tell your boss, "Hey, sorry! You only had me scheduled until 5 o'clock! I'm out. But see ya tomorrow." If …

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Baking it Down with Sugar Cookie Marketing 🍪

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73. Baking it Down - Death Ground 57:50

10M ago57:50

57:50

🌄 Death-Ground Strategy in Business Yeah, so that title is violent - but the concept behind Robert Greene's 33 Strategies of War is actually pretty solid, and it's the focus of our Baking it Down Podcast this week. You see - when there's a mountain behind an army blocking their only way of retreat, and their only option is to "do or die," they'll f…

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Baking it Down with Sugar Cookie Marketing 🍪

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72. Baking it Down - Targeting your Target Audience 56:11

10M ago56:11

56:11

🎯 What are Target Audiences? If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to everybody. 🤔 "Heather, you're off here. Listen - if I appeal to everyone = more peo…

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Baking it Down with Sugar Cookie Marketing 🍪

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71. Baking it Down - Marketing Campaign Life Cycles 50:15

11M ago50:15

50:15

🏃 Run, Forest, Run! You always hear us refer to marketing in terms of "run-times" - but what are we saying when we sub in track days for calendar weeks? Don't worry - no gym routines here. Run times refer to the number of days / weeks / months designated for a marketing campaign. So - let's apply it to BTS (for some reason, I thought people were ma…

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Baking it Down with Sugar Cookie Marketing 🍪

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70. Baking it Down - Collab Basics 101 (for the July 29th Christmas Collab) 51:24

11M ago51:24

51:24

🎄 Squeezin' the Most out of a Collab We're Havin' a Cookie Collab on July 29th. You're invited. But here's how to squeeze the most "marketing" juice from said collab. 🎅 First off - what are collabs? Collabs aren't unique to the cookie world - but they are just as fun across the board. The concept is pretty simple. A group gets together, works to cr…

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Baking it Down with Sugar Cookie Marketing 🍪

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69. Baking it Down - Working with the End in Mind 47:00

11M ago47:00

47:00

🙊 Working with the End in Mind "Help! A client said my cookies were too dry!" ❌ "Block them." ❌ "Tell them to bring you the cookies back." ❌ "Tell them all sales final." ❌ "Tell them to kick rocks." (or cookies that are hard as rocks 😂 It's no doubt that in an open forum like Facebook Cookie Groups, you're going to get a biased response in dealing …

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Baking it Down with Sugar Cookie Marketing 🍪

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68. Baking it Down - What to Do When You're Not Doing 53:03

11M ago53:03

53:03

By Heather and Corrie Miracle

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Baking it Down with Sugar Cookie Marketing 🍪

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67. Baking it Down - Facebook Banny Bans 52:51

11M ago52:51

52:51

"No." - Mark Zuckerberg 🤔 What would happen if you lost access to Facebook for 90 days? Not sure? Well, consider it. ❌ Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing. Backstory - Corrie woke up this morning to find her primary account (Corrie Miracle) suspended for…

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