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We're bringing you behind the scenes of our handmade businesses, so you can see what it takes to turn that side hustle into a full time income. Get ready to dive in, because we're sharing our very best tips and strategies to launch, grow, and scale your creative business.
 
At Product Biz Made Easy, we help the product-based business owner scale their business. Each week we share sales strategies, marketing advice or inspiring interviews. If you're a wholesaler, an online retailer, a maker, a manufacturer, a boutique owner or a subscription box, or an Amazon store owner, and you want to learn all about products and how to scale through multiple sales channels and great marketing, this podcast is for you. We chat about marketing, wholesale, eCommerce, Amazon, Et ...
 
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In this double header, Renee discusses “dying” post-industrial rust belt cities with Tess Gunty, author of The Rabbit Hutch. Tess and Renee share a hometown, so they chat about the misconceptions of these towns and how Tess depicted a similar setting in her debut novel. Then Ashley chats with Jamie Brenner, who just released Gilt (read Ashley’s fir…
 
Feminism is truly for everybody. In this episode Ashley interviews Harold Green III about his books, BLACK OAK and BLACK ROSES. The conversation includes honoring powerful Black people, being an artist advocate, attending Grambling State University, and being a Black man of faith. Bookstore mentioned: Semicolon Bookstore for BLACK OAK Semicolon Boo…
 
Ashley interviewed Salma El-Wardany about her debut novel, THESE IMPOSSIBLE THINGS. Ashley asked Salma about writing characters who experience disappointment and ambition, societal conversations about religion, sex, and culture, why she chose post-college as the novel’s time period, and how she is building a fantastic presence as an advocate on Ins…
 
We have a two parter episode today! In the first segment Alana speaks with Jordan, the CEO & Founder of Analogue Records, about representation in the music industry, Berklee College of Music, and the importance of community within the industry. In conversation, Alana and outline discuss sexism within TikTok comments and what the future of the music…
 
When you’re starting out, every cent you make counts. Any money that you make is either put back into your business or used to keep your personal life afloat. The thought of using any extra money that you have to better yourself seems frivolous, at best. But investing in business courses or signing up to be part of a professional group, or really a…
 
We’re looking at women in fandoms through a couple of different lenses today. First, Mariquita and Renee discuss a book that took them both completely by surprise. This Is Not a Book About Benedict Cumberbatch: The Joy of Loving Something–Anything–Like your Life Depends on It by Tabitha Carvan is sort of about Benedict Cumberbatch, but it’s mostly …
 
A Conversation about Feminism and Reality TV It’s no secret that there is a lack of diversity of bodies in reality tv… especially in the Bachelor. In 20 years The Bachelor has not changed their casting practices and we’re over it. On today’s episode, Rah chats with Jenna and Rach from the newly launched group Roses for Everybody. They’re here to ch…
 
Sometimes a recently released book is so good that multiple people need to get in on the discussion. In this episode Lillie, Mariquita, and Rah discuss the book, Sirens & Muses by Antonia Angress that was released July 12, 2022 and takes place during the deep recession and Occupy Wallstreet movement in 2011 at a private art school. In the second se…
 
Graphic memoirs get a lot of love – as well they should! Still, there are other non-fiction graphic novels that deserve love too. Sally shares some of her faves and why she loves this format so much. Stick around for an interview with Annie Krabbenschmidt and hear about their recently released memoir, Fred: An Unbecoming Woman. Rah and Annie also d…
 
So, you’ve started your business by posting your crafts online and building an audience, and now you’re ready to start expanding. That’s the subject of this week’s podcast: identifying your ideal customer so that you know exactly who you’re attracting and how best to expand your reach. It’s not just a numbers game where any customer is a good custo…
 
It’s a double dose of Natalia’s on the podcast - like Doublemint Gum. They talk about Natalia’s recently released book BREATHE AND COUNT BACK FROM TEN, the added burden of having to be an author of color writing for a “broad audience”, and how her own disability informed this story and gave her the room to have a reckoning with her body. Natalia ma…
 
Figuring yourself out in the world isn’t always the best time. In this episode, Rah sits down with Erika L. Sánchez to discuss her memoir, Crying in the Bathroom that was released July 12, 2022. They discuss why our stories are so important, finding representation, and generational trauma. Book CW: suicidal thoughts, abortion Check out Erika’s Book…
 
What is the purpose of comedy? Ashley interviewed Laura Chinn about her memoir, ACNE. Ashley asked Laura about writing about acne as the anchor of experiences for her memoir, comedy’s purpose, how she cared for herself while writing about her childhood, writing about being biracial, and reflecting about death and its aftermath. Preorder Acne: A Mem…
 
Mariquita talks with Emma Straub about her newest book, This Time Tomorrow, an incredible love story about grief, connection, family, and, oh yeah, time travel. Check out the books mentioned all by Emma Straub: This Time Tomorrow All Adults Here The Vacationers Modern Lovers Laura Lamont’s Life in Pictures Other People We Married Follow Emma Straub…
 
When a big brand notices you for the first time, it’s hard not to think that you’ve finally made it in the makers business! Sometimes these collaborations can come organically with them contacting you, or maybe you’ve reached out to them and now you’re communicating… either way the clout from your collaboration is worth whatever you need to do to g…
 
Last week we talked about whether or not Feminism shows up in reality television. We didn’t really land on an answer… All we know is that there are people being exploited and there’s a lack of diversity in casting *specific* shows. This week Rah sits down with Evie Psarras and Krysten Stein to discuss the research that they have done while writing …
 
It's a two part episode! We’re about halfway through the year and we want to know: how’s your reading life going? Are you on track to hit your reading goals, or is it time to switch things up? Sally goes through some of her reading goals and shares what she’s focusing on for the rest of the year to make it the best reading year yet. Then Mariquita …
 
We sure do love to watch people live their lives! Reality television touches many aspects of our lives whether it is positive or negative. In this episode Ashley, Rah, and Tayler examine reality television with a feminist lens, discuss why they love it, and how they participate as the audience. Book Mentioned: How to Win the Bachelor by LIzzie Pace…
 
Our July theme is LIBERATION, so Alana, Rah, and Tayler shared a little bit about what liberation means to them. Then Renee talks you through the decision to select this theme and shares a bit more about what to expect this month. You can join our virtual community here or sign up for our book club subscription here. Support and follow our hosts!Fo…
 
We became business owners to have the freedom to determine our own success. Since we are now our own bosses and sometimes even our only employee, we tend to see all of our time as potential work hours. You hear about “the hustle” from influencers and how as an entrepreneur, all your time must be devoted to achieving success. Look y’all, we’re here …
 
Ashley interviewed Ashley M. Coleman about her debut novel, GOOD MORNING, LOVE. In the interview, Ashley asked about world building in the music industry, writing a meaningful boss who is a Black woman, developing characters with dreams and insecurities, writing Black men who are vulnerable and evolving, and her platform for BIPOC writers, Permissi…
 
You may not know this, but Renee and Ashley are huge sports fans. They chat about women’s sports, why they love them, pay discrepancy, and the particularly disturbing story of WNBA star Brittney Griner’s arrest in Russia, where she has been detained for over 100 days. Resources Mentioned: LFG - documentary about the US Women’s National Soccer Team’…
 
Rah sits down with Appalachian Occultist, East S.M. to talk about her novel, Mercy’s Quest, scheduled to be released on the Summer Solstice! During the discussion they talk about the Summer Solstice, occult fiction, travel, and tarot. If you have ever been interested in witches, the occult, or tarot- this might just be the episode for you. Get your…
 
Mariquita talks with Isabel Cañas about her debut novel, The Hacienda, a terrifying and thrilling Postcolonial Gothic set in 1820s Mexico. They also touch on what makes a strong female protagonist, the legacy of colonialism on generations of indigenous people, the enduring role religion and the caste system have in oppression, and just how all thos…
 
We’re all going to run into situations when running our business where we don’t make the best decisions. The reality is, we’re going to mess up and make mistakes y’all, it’s a fact of life that we all need to come to grips with. It’s how long it takes us to get our heads back on straight and deal with those mistakes that we’re discussing and hopefu…
 
Ashley interviewed Kristan Higgins about her novel OUT OF THE CLEAR BLUE SKY. In the conversation, Kristan shares writing about midwifery, embracing fury, the absurdity of social media, Cape Cod, and the power of coconut cake. Book content warning: Rape, miscarriage, abuse, mention of suicide, diet, death Book Store mentioned: RJ Julia Support and …
 
Tayler sits down with Tajja Isen to talk about her new essay collection, as well as her thoughts on objectivity, culture, and social justice. Tajja Isen is the editor-in-chief of Catapult magazine and the author of the essay collection Some of My Best Friends: Essays on Lip Service. Books mentioned: Support and follow our guest and host! Follow Taj…
 
Ashley interviewed LaToya Watkins, author of her debut novel PERISH to be released August 2022. The conversation includes LaToya deciding character names, the importance of saying their names, writing and researching Texas where she is from, and bringing her debut from mind to the page. This was LaToya’s first interview for PERISH. Book content war…
 
In this episode, Rah sits down with Juno Dawson to discuss her book, HER MAJESTY’S ROYAL COVEN. They discuss female friendships, the parallels between the issues of today and witch hunts of the past, identity, and who is Juno’s favorite Spice Girl. Get the book here: Her Majesty’s Royal Coven by Juno Dawson Links mentioned: Check out Juno’s Podcast…
 
So much of our marketing is centered on posting on social media that sometimes tried and true methods of marketing are cast aside. If there’s one thing we can convince you, one thing for you to get the most out of, it’s building and maintaining and well-crafted email list. There are just so many advantages to having an effective email list for enga…
 
Renee sits down with one of her favorite YA authors Samira Ahmed to discuss revolutionary girls, YA thrillers, the wisdom of teenagers, and the nature of truth. Be sure to check out Samira’s latest book HOLLOW FIRES, out now from Little, Brown and Company for Young Readers. Books mentioned: Hollow Fires by Samira Ahmed Internment by Samira Ahmed Ma…
 
First Renee shares everything about our June Trans Voices box, including stories about our featured trans businesses and trans artists. Then Ashley interviews Stephanie Wrobel for her second novel, THIS MIGHT HURT, about sisters Natalie and Kit who are tied into a cult fashioned as a luxurious retreat that pulls at their secrets. Stephanie shares w…
 
Mariquita talks with Emily Henry about her latest book, Book Lovers, a title just perfect for rom-com cynics and true believers alike. They also discuss the tightrope women are expected to walk in society and why the “cold, bitchy woman” stereotype deserves another look. Books mentioned: Book Lovers by Emily Henry Beach Read by Emily Henry People W…
 
Once you get to a certain point in your business, you’re going to have to start thinking about using paid ads to reach a wider audience. Investing money into advertising is a big step, and you want to be able to get the most bang for your buck, but where do you even start to have a strategy that is going to win for you? If these questions and worri…
 
Ashley interviews Kathleen Glasgow and Liz Lawson, authors of the young adult novel, THE AGATHAS. They discuss class, including the media as a perspective, screen names, and of course… how Agatha Christie is generational. The conversation is fruitful, full of laughs, and a mystery solved in the middle of the podcast! Book content warnings: Domestic…
 
Rah sits down with Danica Roem, the nation’s first out-and-seated transgender state legislator, to discuss her memoir, Burn the Page: A true story of torching doubts, blazing trails, and igniting change. They touch on why it’s important to get involved in politics and what it means to flip the script and write your own story. Check out Danica’s Mem…
 
Ashley speaks with Colleen Hubbard about her debut novel, Housebreaking. The story follows Del, a 24-year-old who inherits a home after her mother died and dismantles it to move across the pond during one winter. In the conversation, Ashley and Colleen’s discussion includes age and milestones, welcoming humor amidst grief, and writing fulfilling ga…
 
It’s one of the biggest mysteries to entrepreneurs when they’re first starting out: how do I build an effective social media community? We’ve all been there, creating content and sending out posts into the wild hoping beyond hope that someone will see it and give it a like. It can be disheartening when our posts don’t get the likes you were hoping …
 
Ashley sits down with Dolen Perkins-Valdez to talk about her third novel, Take My Hand. This thoughtful conversation includes naming the story, the power of the main character’s name, writing about Black girls, and the Relf sisters' case that inspired the novel’s story about the sterilization of Black girls. Content warning: abortion, forced steril…
 
Mariquita takes a moment to talk about The Wonders, the debut novel by Spanish poet, Elena Medel. The Wonders is a gorgeous exploration of family, security, politics, and independence, and it will leave you in a daze. Then Renee walks us through the May Feminist Book Club book pick and box items. Books mentioned:The Wonders by Elena MedelConsumed b…
 
In this episode Mariquita talks with Juli Berwald about the future of coral reefs, a new inventive way of helping to ease climate change, and why it is important to talk about the lack of diversity in academia. Books mentioned: Spineless by Juli Berwald Life on the Rocks: Building a Future for Coral Reefs by Juli Berwald Follow and support our host…
 
In this episode Ashley interviews Kimberley Baker Guillemet about her memoir, Black Prep: Life Lessons of a Perpetual Outsider. In the interview, Ashley and Kimberley discuss family lineage, writing about childhood, being a Black girl receiving an outstanding education, and Judge Ketanji Brown Jackson’s Supreme Court nomination. Books mentioned: Bl…
 
This week we’re talking about something I’m sure we’ve all felt at one time or another. You’ve started your own business, you have a great idea or craft that you’re ready to share with the world, but then the details on how to share or get your idea out there paralyze you. We want our content to be perfect and compare ourselves against other entrep…
 
A fun way to look at Audiobooks + Readathon FAQ answered. Do you enjoy audio books? Perhaps you just enjoy reading with a community? In this two segment episode you can clearly see that we're not here for audible and how much we love the Readathon. Up first, Mariquita talks about the different available audiobook platforms and highlights a few of h…
 
Mariquita interviews Kate Moore to discuss her most recent book, The Woman They Could Not Silence, and the ways in which pejoratives for mental illness are still used against women today to discredit them. Following the interview, Mariquita offers a review of the book, including a short synopsis. Books mentioned: Radium Girls by Kate Moore The Woma…
 
This week we’re rolling up our sleeves and welcoming Erica from the Lopsided Crafter on to the podcast for a little up close and personal coaching. When you’re first starting out, you might have more ideas for new products than you have space or money. So as a business owner, you have to be able to sell any product that you make. But how do you kno…
 
It's April Fools Day but we're not here to prank you. We've teamed up with the podcast Vocal Fries for Operation Switcheroo. You may notice a few of your indie podcasts doing this! Today's episode is actually one of The Vocal Fries' episodes. We know you're here because you love learning and youre probably a word nerd like me. I genuinely love this…
 
To close out Women’s History Month, Renee invited on Jennifer Keishin Armstrong, author of When Women Invented Television, to discuss the early pioneers of our second favorite medium (after books, of course). Before Lucy, Mary Tyler Moore, and Carol Burnett, we had Irna, Hazel, Betty, and Gertrude breaking barriers and setting the standard for the …
 
Sarah sits down to discuss Kenya Nelson’s debut novel, UNGRATEFUL. Listen in as they chat about Kenya’s process when developing characters, the #metoo movement, and the alternative rock industry. Books and Resources mentioned: Ungrateful by Kenya Nelson The Ungrateful Book Trailer @TheBruig on Instagram @BlackWomeninRock on Instagram Follow and sup…
 
Renee and Mariquita, both superfans of Kali Fajardo-Anstine, chat about her first novel Woman of Light, coming out June 7, 2022 from Penguin Random House. In this spoiler-free conversation, they share some of their favorite quotes from the book, some themes that stuck out to them, and why Fajardo-Anstine’s writing is so beloved. Books mentioned: Wo…
 
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