show episodes
 
Welcome to the Build it Like a Business Podcast, hosted by Keleigh Lauermann. Join me each week and learn how to stand out in a crowded market, work smarter not harder, and build a profitable direct sales business that lasts a lifetime. Marketing strategy, getting leads, money management, growing your team…. This is your one-stop-shop for everything you need to ditch the side hustle mindset and truly build it like a business.
 
Empowering aspiring entrepreneurs to build a purpose driven online business from scratch. Brand identity and self development tips, plus social selling strategies to empower the aspiring entrepreneur to Arise, Shine & Prosper Online. Equipping you with tools & knowledge to integrate and activate your God given power and purpose into your online business so you can shine bright and make a difference. Your host Rebecca Keselburg is a mentor, course creator, and veteran entrepreneur specializin ...
 
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show series
 
How To Increase Engagement Using Story Telling That Builds Influence, Connection And Loyalty. Learn what kind of stories to tell and how to use the story brand framework to use story in marketing to magnetize your ideal client. Free Brand Guide @Inspiringyourshine.comBy Rebecca Keselburg
 
As brands are looking to make changes to be inclusive let us not leave behind the blind community. Meet Jurgen Donaldson (the blind creator) who has an incredible story of overcoming the challenges of quite sudden blindness and is making a huge impact in the accessibility world. Jurgen will steal your heart and make you laugh. Follow him @the_blind…
 
If creating content feels hard and your social media following isn't growing, you will want to learn this secret formula to make creating engaging content EASY, using the Brand Pillar Method for consistent growth and profits. Get your FREE Brand Guide Here to create a standout brand that opens the door to influence, impact and income.…
 
Your customer is the most vital element to your brand so it's important to know how to attract them, exactly who they are, and where to find them online. Plus, how to determine your perfect partner which is a customer who is ready to buy. Click here for the link to the ideal customer guide.By Rebecca Keselburg
 
Instagram can be an incredibly powerful marketing tool, but let’s be real: with so many updates and new features it can be a little bit intimidating. But that all ends today! In this week’s episode of the Build it Like a Business Podcast I’m sitting down with my friend Stetson Patton, a social media strategist with a passion for Instagram and toget…
 
Stories are a powerful way to connect with your audience. They help you build relationships, they make you more memorable, and when you’re really clear on YOUR story it’s easier to talk about your business and communicate how you serve others. But what is the cost of using your own life as an idea bank for stories for your business? Is it possible …
 
Lead magnets are by far one of the best ways to get new leads whether you’re a direct seller, network marketer, or online business owner. Because they trade a freebie for leads, instead of trading time or money for leads, their return on investment is significantly higher. But before you can experience any ROI, you've first got to share your lead m…
 
One of the easiest ways to attract people to your business is to give something away for free that will get them excited and wanting more… but what exactly should you give away? It can’t cost too much, but it needs to be valuable. It can’t be too difficult to create or share, but it needs to be worth their time. Today I’m sharing 10 ideas for a pow…
 
Do you have a lead generation strategy that just isn’t converting the way it should? Do you feel like you’re constantly hustling to find new leads but consistently coming up short? If so, you’re going to want to tune into today’s episode of the Build it Like a Business Podcast! In this episode I’m sharing the 3 most important parts of an effective …
 
It can be easy to blend in with the thousands of consultants representing your direct sales company. But there’s one thing every successful network marketer has in common: they leveraged their personal brand to stand out in a crowded market. Your personal brand is what sets you apart and makes your business about more than just selling a product an…
 
Leads are the lifeblood of your business. Without them, you can’t book and you definitely can’t sell. But if your lead generation strategy leaves you exhausted, burnt out, and broke then you’re going to hit a wall and your flow of leads will eventually stop. So which strategies are worth your time and energy? That’s exactly what I’m covering in tod…
 
Pages, groups, timelines, oh my!! You know social media is important, you know you need to show up if you want your direct sales business to grow, but where? Instagram? Facebook groups? Your personal social? Today I brought in social media growth expert Brtittne Ash to help you learn which platform is going to give you the biggest bang for your buc…
 
The truth is, planning can feel hard or overwhelming if you don't know where to start, have too much to keep track of, or don’t have a structured process. Today I’m giving you a sneak peek inside my weekly planning process so that you can reach your goals faster, feel more in control, and use your time more intentionally, too. Whether you already h…
 
Where to start, what to sell, who to sell it to… adding a digital product to your business is a great way to diversify your revenue streams but easily become overwhelming before you’ve ever even taken the first step. Not today, though! Today, I’m chatting with Megan Martin of Megan Martin Creative and the Digital Lab to talk about all things digita…
 
There’s this one type of post that I see people share on Facebook ALL THE TIME that literally makes me cringe… To the point where, if the person posting it said to me, “Keleigh, how can I increase engagement on social media?!” my immediate response would be “stop sharing this type of content. Nothing else matters until you stop sharing this post.” …
 
So you’ve brought on a new team member or two. Congrats! While building your team is certainly exciting, it also comes with some important responsibilities. Training and onboarding new team members is vital to the success of their business. What you do in the first 30 days to train a new team member and what your team member accomplishes in the fir…
 
As a direct seller, parties look a little different these days. You’ve moved out from behind the kitchen table and into the far from pixel-perfect world of online parties. It was an abrupt transition that definitely wasn’t the smoothest ride! But one thing that hasn’t changed is how important sales at your parties are. Online, in person, or a hybri…
 
Sometimes running a business can feel a little bit like a guessing game. What’s working? What’s broken? What is most important to fix NOW? What can wait until later? Most direct sellers and network marketers don’t have a formal degree in business… most likely you started your business for a love of people, not a passion for metrics. As a result, th…
 
Work-life balance is like a unicorn to most people. It’s something we’ve heard stories about and would love to experience. But we all have a sneaking suspicion that it’s just not real. ...At least not in the way we currently think of it. But what if reaching your goals in business and at home was less about trying to sustain a delicate balance and …
 
You wouldn’t be selling your product if you didn’t love it, but it doesn’t matter how incredible your product is: the quality of a product does not dictate how easy it is to sell. The truth is, selling is more about the psychology of the buyer than it is the quality of the product. If your product is pure magic, but you are uncomfortable and lack c…
 
So many business owners get burnt out on social media to the point where they no longer look forward to posting or engaging. But what if social media could be fun again? That’s exactly what we explore in today’s episode. My guest is Maghon Taylor from All She Wrote Notes - a calligrapher, author, and mom on a mission to spread happiness through her…
 
Spring is finally here! I always find spring to be the perfect time for a fresh start. I don’t know about you, but I find myself decluttering and deep-cleaning my house to prepare for this new season that feels full of promise and growth. But spring cleaning isn’t just for your house. Why not harness that feeling of renewal and awakening you get wi…
 
You started a business for the freedom, flexibility, and income potential that only comes with being an entrepreneur. But you can only enjoy all of that to its full potential once you step into your role as CEO. Shifting from an employee to a CEO requires you to change the way you think, address problems, and make decisions. This doesn’t come natur…
 
While Pinterest may have started as a place for people to save their favorite chicken dip recipes and DIY projects, it’s really transformed into a powerful marketing tool for direct sellers and online business owners alike. It’s where people go to find everything from information, to education, to products, the same way they might use Google. What …
 
You’re in business to make money. 😱 There, I said it! Yes, you also want to make an impact, yes you want to change lives… but you’ve also got to make an income, otherwise you don’t have a business, you have a 💸 hobby. 😫 But if you’re not making enough sales then it’s hard to make a consistent income. And if you’re not sure WHY you’re not making eno…
 
Social media is necessary for building a business in 2021, and I don’t think it’s going away any time soon. It’s where you find your leads, how you market your product, and where you build community within your audience. But showing up is sometimes easier said than done. Often, we get in our own way and it holds us back from being consistent on soc…
 
So you know you need help… but where to start? As an entrepreneur you’re a jack of all trades - at least at first. You are your own social media manager, your own customer service rep, your own salesperson… But as your business grows, and so does your to-do list, it becomes harder to juggle it all yourself. When this happens, it's time to delegate……
 
Customer service, customer experience… tomAYto, tomAHto, right? Not exactly! Today I’m talking with client experience specialist Lauren Kasle about what it really means to have a world-class customer experience and how customer service is really just one small part of that bigger picture. Get ready to learn how you can work smarter-not-harder by bu…
 
Brand personality is the heart of your Brand Identity and the secret to attracting your perfect customer online. Listen in to develop a brand personality that is authentically you so you can have explosive growth in your business. Get Your Free Brand Identity Guide HereBy Rebecca Keselburg
 
Do you love shiny objects? I know I do. I love the feeling of doing something new and dreaming up new ideas... I could do it all day everyday. And when I started my business, that's exactly what I did. As a result, I constantly felt like I was failing. Missing deadlines, forgetting about important tasks, avoiding my inbox… it was a recipe for disas…
 
It's probably going to come as no surprise to anyone who has been around me or my business, Anchor Design Co., that I love systems. I think systems are the key to a successful business and more importantly creating sustainable practices in your business. Things that will make your life easier instead of more difficult, things that will last for a l…
 
I don’t know about you, but the idea of staring at a blank page trying to figure out what to talk about seriously freaks me out. I get writer's block nearly every time! But when it comes to social media having a steady stream of content is super important, so what’s a girl to do? The good news is that there are a handful of simple, straightforward …
 
Happiness is an inside job and many seek it but cannot find it because they are looking outside of themselves. The spirit of God brings you peace and joy in trials, BUT HAPPINESS IS UP TO YOU, and your ability to choose an abundant mindset. In this episode taken straight from my Authentically YOU course, you will learn how to: Identify & honor your…
 
If you've been taught the same as most people in direct sales and network marketing, you're likely using your company's branding as your own. You're using similar colors, their logo, and focusing primarily on showcasing their products on social media. The problem with doing this is that you build a connection between the customer and the product bu…
 
Okay, so you've got a new lead. Now what? Following through on new leads used to give me massive anxiety but I learned a simple secret that changed my life: You can automate the entire process. Once I learned how to automate my entire lead follow up process using email my entire business changed. Today, I’m giving you my #1 email welcome sequence s…
 
There's a nasty little lie going around. Have you heard it? There's a nasty little lie, that is making it harder for you to book parties and actually run your business. In today’s episode I'm exposing the lie and talking about how you can overcome it so that you can book more parties while staying true to your authentic voice. In this episode you'l…
 
Every woman needs to know this productivity hack about honoring the female hormone cycle with cyclical living. Learn some fascinating information about being a woman that no one ever told you that will change the way you live your life. Get the cyclical living & cycle syncing cheat sheet here.By Rebecca Keselburg, Morgan Hall (Morganitemagic)
 
Listen in to learn why you are already qualified to build a profitable online business and become a mompreneur. Plus, 7 different categories of online businesses you can create as a SAHM. Create a virtual business lets you work from anywhere, on your terms, without feeling like you have to choose between your family and fulfilling your dreams. You …
 
There are many pieces to starting a virtual online business. Listen in as Rebecca breaks down building your virtual business step by step and shares the 7 vital things you can do to start creating a profitable online business and become a mompreneur. Get your FREE Branding Guide and start building your online business today https://rebeccakeselburg…
 
As a marketing strategist and systems expert, I've worked with thousands of direct sellers, from brand new to million-dollar earners, who felt overwhelmed by all the tools and systems available for their business. They wanted to build a business that could support their dream lifestyle, but were bogged down by out-of-date strategies, old-school sal…
 
5 ways to alliviate stress and feel happier and more fulfilled. When life gets you down there are things you can do to lift yourself back up. Listen in to get ideas on how to let go of expectations, focus on gratitude, be more mindful, and take inventory of how you are living your life. Here is a FREE download to Have Stress Less, More Happiness. 5…
 
You need to be bold to step into your blessed life. Entrepreneurship is rewarding but there are golden rules to follow if you want to have success. Such as, being willing to go first, that belief in yourself is key, and you can do hard things. Join Rebecca and her guest Cory Nobel as we discuss how to be bold.…
 
Discover the 3 elements to a powerful personal brand and explore the 7 pillars of your brand identity to build influence and grow your online business fast. Get your FREE Brand Guide here Get your Ideal Customer Worksheet here Check out why social profits lab is your answer to endless leads hereBy Rebecca Keselburg
 
Social media platforms are abundant with people who are looking for what you offer you just have to learn how to listen. Learn where and how to listen so you can find the people who are looking for what you have to offer. Read the blog for all of the tips shared here and more. https://inspiringyourshine.com/social-listening/…
 
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