show episodes
 
Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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Join Rachel Pedersen as she goes on a journey to help social media managers, digital marketers, and entrepreneurs to leverage social media to grow their businesses from 0-$100k per year and from $100k to $500k - all while leveraging the secrets of social media.
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This podcast helps creators, brands, and online entrepreneurs confidently grow and scale their modern businesses -- navigating the business side of content creation, influencer marketing, social media, e-commerce, online courses, in-person events, and digital products. Host Brittany Ratelle, an practicing business attorney shares action items, founder stories, and biz/legal tips to help you confidently OWN your business. If you are a creator, maker, artist, designer, speaker, coach, eCommerc ...
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show series
 
Get my viral hooks for IG Reels and TikTok for free! https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.co…
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Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press p…
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*CYBER MONDAY DEAL*: Last chance to grab the Social Media Manager Kickstarter Bundle for an exclusive 35% OFF! Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytic reports, it's all bundled up just for you. Grab your templates HERE…
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BLACK FRIDAY DEAL! This Friday, Nov 24th I'm dropping the Social Media Management Kickstarter Bundle - aka your key to upleveling your business. Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytics, it's all bundled up just for yo…
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In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. Not only has she been able to create, but she…
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In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months. Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are kno…
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Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact to…
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In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and re…
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Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to…
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Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete but…
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​​If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social med…
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If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners…
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Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place! Join the TSA waitlist HERE to secure you…
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Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode! Want the exact tools …
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Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these cr…
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As a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I’m still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now! Want the exact tools & resources that…
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A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons be…
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Today's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I’ve grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I’ve built a pretty well-oiled machine when it…
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FREEBIE! TikTok Viral Hooks: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Soc…
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https://www.rachelsmindsetmanifesto.com/download Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online universit…
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Are you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today’s episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitf…
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Free Threads Tutorial: https://youtu.be/0gCBChu0sro Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online univer…
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Learn more about my 60-Day Experiment: https://rachelpedersen.clickfunnels.com/60-days Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Medi…
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Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands.But how personal should we get? Tune into this episo…
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FREEBIE! Viral Hooks Pack: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Socia…
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As a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won’t be able to attract new ones given your new rates. Am I right? In today’s episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professio…
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Wondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app! I share creative ways that I’ve seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads. …
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FREEBIE! Social Media Strategies: https://rachelpedersen.clickfunnels.com/optin-24707123 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Me…
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In today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how …
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My book, Unfiltered: https://hayhs.com/u_pp_hc_az Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online universi…
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FREEBIE! Social Media Strategies: https://www.socialmediasecretstrategies.com/13-hacks-and-resources Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO …
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FREEBIE! 80 ways to find a client: https://rachelpedersen.clickfunnels.com/rachel-80-ways1 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social …
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One of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can co…
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FREEBIE! Rachel’s Gold Strategies: https://rachelpedersen.clickfunnels.com/optin-24707123 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social M…
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Supercharge Your Email List - FREE Bundle: https://www.listbuildingbundle.com/freeibie Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Medi…
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Are you tired of doing ALL the things in your business, yet the inquiries just aren’t rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can…
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Social Media Marketing FREEBIE: https://www.socialmediasecretstrategies.com/ultimate-social-media-marketing-bundle1610474277510 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpe…
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RESOURCES!!! How should a social media manager charge? Get my free pricing guide: https://rachelpedersen.clickfunnels.com/pricing-guide If you want to record TikToks or IG Reels, here are THREE HUNDRED ideas for videos: https://rachelpedersen.clickfunnels.com/300-content-ideas-tiktok Wanna run FB ADS? I put together a free ROI bundle: https://rache…
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FREEBIE! Free viral hooks: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Socia…
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Today, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnecte…
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Feeling brave - and want to jump on TikTok? Let me hook you up with my free TikTok Starter Pack: https://www.ttstarterpack.com Need some social media strategies? I’ve put together 7 of my best social media strategies for you: https://rachelpedersen.clickfunnels.com/optin-24707123 Ready to start creating videos on YouTube? I’m sharing my strategies …
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Need more support with YouTube? Grab my FREE YouTube bundle now: https://rachelpedersen.clickfunnels.com/yt-bundle Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Fo…
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Today, we are shaking things up a bit and diving into a topic that I’ve honestly been obsessed with this month...and that is how Alex Cooper built a widely successful brand + podcast called Call Her Daddy. Not only is Alex Cooper the most popular female podcaster in the world at only age 28, but she also landed a $60 million Spotify deal. Like holy…
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Freebie! https://www.socialmediasecretstrategies.com/13-hacks-and-resources Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, t…
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Freebie! 80 Ways to Find Clients: https://rachelpedersen.clickfunnels.com/rachel-80-ways Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Me…
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RESOURCES!!! YouTube Growth Case Study: https://rachelpedersen.clickfunnels.com/youtube Strategies for Overcoming Imposter Syndrome: https://rachelpedersen.clickfunnels.com/goodbye-imposter-syndrome Optimizing Your Bios: https://rachelpedersen.clickfunnels.com/optimize-your-bios Content Creation Hacks: https://www.socialmediasecretstrategies.com/13…
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Freebie :] :] Here’s a free bundle to help you get started/restarted on YouTube: https://rachelpedersen.clickfunnels.com/lead-magnet-youtube1597096011808 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, Th…
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Let’s be honest, as social media managers we create a lot of content for our clients and sometimes it can get overwhelming trying to plan + create content for our clients while also staying consistent with our own content creation efforts. This is why I PREACH having a content calendar + strategy in place. In today's episode, I walk you through my …
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I am so excited for you to listen to today’s episode as I had the honor of interviewing Latasha James, someone I’ve looked up to in this industry for YEARS. Latasha is the founder and Creative Director of James + Park, a social-first video marketing firm as well as The Online Business Launch Lab, an education platform for freelancers and creative e…
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Freebie! Grab my Ultimate Social Media Marketing Bundle: https://www.socialmediasecretstrategies.com/ultimate-social-media-marketing-bundle1610474277510 Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The…
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