Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.
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The Bottom Line by Evolved Finance


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TBL Episode 205: Parker Stevenson - Partner and Chief Business Officer of Evolved
52:08
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“I love the skills I've learned. I love to be able to talk about something that's complicated for a lot of other people and make it simpler for them.” This week, Whitney chats with Parker Stevenson about his financial journey. Parker is the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneur…
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TBL Episode 204: Corey Whitaker - Founder of Evolved Finance
43:50
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“When you make more money, it doesn't mean that your problems with money are going to go away. You have to actively work on yourself to be able to change your outlook on money.” This week, Parker chats with Corey Whitaker about his financial journey. Corey founded Evolved Finance in 2010 with his wife, Anna. What started as a small boutique bookkee…
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TBL Episode 203: Rebecca Ives - Founder of The Pursuit of Fabulous
56:33
56:33
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“I think a lot of people are hard on themselves because they think they have to be perfect at everything and it's like no, just be really good at your thing and care a lot about your client's results... that is what’s important.” This week, Parker chats with Rebecca Ives about her financial journey. Rebecca is a psychic marketing coach and self-pro…
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TBL Episode 202: Tara Walsh - Founder of The Lashpreneur
41:26
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41:26
“What I'm learning is letting go of control, letting my team make mistakes, letting them learn and get better. That way we have longer stability in the business and it's not so dependent on me.” This week, Parker chats with Tara Walsh about her financial journey. Tara has been a Licensed Esthetician and Master Lash Artist since 2013. But before eve…
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The Bottom Line by Evolved Finance


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TBL Episode 201: Anna Runyan - Founder of Classy Career Girl International
38:46
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“My job is focusing on the vision, where we're going, and what our financial goals are. It's a lot easier to do that when you have good books.” This week, Parker chats with Anna Runyan about her financial journey. Anna is the creator of CLASS: The Love Your Work and Life System and CEO of Classy Career Girl International. She’s a former corporate c…
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TBL Episode 200: Alyson Stanfield - Founder of Art Biz Success
46:06
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“Numbers make more sense to me before you put a dollar sign in front of them… that’s why I really appreciate having a bookkeeping team on my side that understands online businesses.” This week, Parker chats with Alyson Stanfield about her financial journey. Alyson has been consulting with artists since her days as a museum curator and educator. She…
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TBL Episode 199: Emily Eliza Moyer - Founder of Emily Eliza Moyer Inc.
44:03
44:03
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44:03
“Money in itself does not buy happiness but money is a resource and a tool that can absolutely change people's lives.” This week, Parker chats with Emily Eliza Moyer about her financial journey. Emily is an Intuitive Business & Executive Coach focused on helping coaches & early stage start-up founders launch, build & scale businesses they absolutel…
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The Bottom Line by Evolved Finance


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TBL Episode 198: Shari Balouchi - Founder of Shari Balouchi LLC
42:11
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42:11
“I've been able to fall more in love with my business because I keep making it work for me and I keep finding ways to enjoy what I'm doing.” This week, Parker chats with Shari Balouchi about her financial journey. Shari is a Success Strategist & Wellbeing Coach. She helps badass entrepreneurs, creatives, thought leaders, artists, activists & moveme…
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TBL Episode 197: Alison Leipzig and Michelle Garside - Co-Founders of Soul Camp
55:16
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“We were creating sales without knowing exactly what the profit versus revenue really looked like. We were kind of going in blind and it took a lot of missteps to get on the right track.” This week, Parker chats with Alison Leipzig and Michelle Garside about their financial journeys. Alison and Michelle are the co-founders of Soul Camp. Having star…
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The Bottom Line by Evolved Finance


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TBL Episode 196: Whitney McNeill - Founder of Messenger of Spirit, LLC
34:27
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“I look at money as a tool to help me live my purpose. I also look at it as knowing where I want to go and how it can help me get there.” This week, Parker chats with Whitney McNeill about her financial journey. Whitney is a Certified Medium, Certified Reiki Master-Teacher, Spiritual Mentor, Speaker, and Writer. She is the owner of her multi 6 figu…
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TBL Episode 195: JoAnn Crohn - Founder of No Guilt Mom
41:39
41:39
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“I try to look to see how far I've come from where I was in the past and what I'm doing now versus trying to compare myself to others.” This week, Parker chats with JoAnn Crohn. JoAnn Crohn, M. Ed is a parenting educator who helps moms feel confident in everything from raising empowered, self-sufficient kids to dropping the anxiety and guilt out of…
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TBL Episode 194: Rachel Perry - Founder of Rachel Perry Consulting, LLC
38:47
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“The whole journey of being an entrepreneur is emotional. But it's so rewarding and I'm holding onto that because I know I'm going to get to that seven figures again one day.” This week Parker chats with Rachel Perry about her financial journey. Rachel is a network marketing business coach, host of The Direct Seller’s Podcast, and speaker. Rachel’s…
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TBL Episode 193: Becky & Jeremy Launder - Founders of Modern Direct Seller and DirectFlo
42:29
42:29
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Becky and Jeremy Launder are the Founders of Modern Direct Seller and DirectFlo. They each bring a unique set of skills that have enabled their businesses to grow and thrive. Becky is a former multi-million dollar direct sales team leader, builder, and trainer with a Masters in Leadership and Management. She has trained thousands of direct sales le…
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The Bottom Line by Evolved Finance


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TBL Episode 192: Marnie Ginsberg - Founder of Reading Simplified
38:53
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Early in Marnie Ginsberg’s public school teaching career, she discovered that most of her 6th grade students were reading at least 2 years behind. And she had no idea how to rapidly shrink that gap. (A common experience she hears still to this day.) Thus began a career-long passion to discover the most efficient and effective approaches to teach an…
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The Bottom Line by Evolved Finance


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TBL Episode 191: Kris Bradley - Founder of Produce Like a Boss
46:35
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 190: Michelle Brooks - Founder of My Designs in the Chaos
35:20
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35:20
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 189: Erin Athene - Co-Founder of Mint C.R.O.™
51:41
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 188: Tiffany McLain - Founder of The Lean In. MAKE BANK. Academy
37:46
37:46
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37:46
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 187: Rachel Miller - Founder of Moolah Marketing
43:24
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43:24
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 186: Mary Adkins - Author & Founder of The Book Incubator
40:33
40:33
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40:33
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 185: Abigail Hueber - Founder of Above Health Nutrition
53:59
53:59
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53:59
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 184: Rachel Luna - Founder of Rachel Luna & Company LLC
51:15
51:15
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51:15
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 183: Bree Noble - Founder of Profitable Musician LLC
39:12
39:12
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39:12
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 182: Shinah Chang - Founder of Crooked Calligraphy LLC
46:28
46:28
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46:28
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 181: Jena Castro-Casbon - Founder of The Independent Clinician LLC
41:25
41:25
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41:25
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 180: Laura Schoenfeld - Creator of The Nutrition Business Accelerator
48:20
48:20
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48:20
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 179: Justin Sardi - Founder of TubeSift
36:56
36:56
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36:56
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 178: Latasha James - Founder of James + Park
38:10
38:10
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38:10
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 177: Cynthia Samanian - Founder of Hidden Rhythm
46:40
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46:40
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 176: Khalil and Kyara Uqdah - Founders of Charm City Buyers
40:35
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40:35
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 175: Amira Rahim - Founder of Better Than Art School™
35:05
35:05
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35:05
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 174: DaJuan Johnson - Founder of Think Bigger Coaching
37:49
37:49
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37:49
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 173: Dallas Travers - Founder of The Hive
41:36
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41:36
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 172: Alli Ball - Founder of Allison Ball Consulting
42:44
42:44
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42:44
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 171: Elaine Lou Cartas - Founder of the Color Your Dreams Movement™
49:16
49:16
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49:16
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 170: Abagail Pumphrey and Emylee Williams - Founders of Boss Project
45:47
45:47
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 169: Adam Force - Founder of Change Creator
34:32
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 168: Abbey Ashley - Founder of The Virtual Savvy
36:41
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36:41
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 167: Marki Lemons-Ryhal - Founder of ReMarkiTable, LLC
34:32
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 166: Anna Powers - Founder of The Congruent Life, LLC
48:52
48:52
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48:52
The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 165: Lauren Messiah - Founder of Lauren Messiah Inc.
45:48
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 164: Tara McMullin - Founder of What Works and YellowHouse.Media
42:55
42:55
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The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business…
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The Bottom Line by Evolved Finance


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TBL Episode 163: Why you can’t grow your online business without data
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 123. To be a human being is to experience emotions and feelings. To be a business owner is to balance feelings with data. Many a startup has failed because the founder’s “feelings” and “instincts” didn’t match up with the reali…
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The Bottom Line by Evolved Finance


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TBL Episode 162 - REPLAY: The pros and cons of hiring employees or contractors
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 122. If you have any hopes of growing your online business, then you’re going to need other people to help you get there. For most online entrepreneurs, contractors are a great starting point to get the support they need. But a…
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The Bottom Line by Evolved Finance


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TBL Episode 161 - REPLAY: What online entrepreneurs get wrong about pricing
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 121. One of the most important things any business needs to get right, and sooner rather than later, is pricing. While a lot of business coaches tell you to “price what you’re worth!”, it’s not always that straightforward. How …
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The Bottom Line by Evolved Finance


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TBL Episode 160 - REPLAY: Should you ever discount your offer?
24:31
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 110. In last week’s episode, we talked about the importance of pricing for online businesses. This week, I thought it would be appropriate to ask the question, “should you ever discount your offer?” Many online entrepreneurs st…
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The Bottom Line by Evolved Finance


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TBL Episode 159 - REPLAY: When is it time to give yourself a raise?
21:21
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 101. One of the biggest reasons people have for starting their own business is that they want to be their own boss. What many new entrepreneurs quickly realize, however, is that the boss doesn’t always get paid that much in the…
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The Bottom Line by Evolved Finance


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TBL Episode 158 - REPLAY: How much should online businesses spend on their websites?
23:07
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 99. I went to high school in the late ’90s, right when the internet was starting to become popular. Back then, if you told me to create a website, you might as well have asked me to assemble my own airplane from scratch—I would…
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The Bottom Line by Evolved Finance


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TBL Episode 157 - REPLAY: How our clients use data to run successful online businesses
19:08
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 97. During my time working for adidas America, I quickly learned how important data is to running a successful business. Do we need to order more inventory? Look at the data. Do we need to run a promotion? Look at the data. Do …
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TBL Episode 156 - REPLAY: Building a hybrid online business with Breanne Dyck
56:41
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We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 98. If you’ve been in the online business world for long enough, you know how many trends and fads have come and gone in a short period of time. When I left the corporate world to partner up with Corey at Evolved Finance, e-boo…