show episodes
 
Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.
 
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show series
 
What are challenges? And how are the most successful authors & entrepreneurs using them to sell more books & grow their business? Today I'm joined by Pedro Adao (aka "The Challenge Guy") to talk about: -What makes a good challenge? -How to use challenges to maximize your book launch and sell more books -how to craft the perfect challenge, get peopl…
 
How do you sell 25,000 copies of a book that isn't even on Amazon? ...and charge $37+ for it??!! Sean Vosler shares how he's done it on this episode. He also teaches the fundamentals of copywriting that you can use to sell more books and how he sells books using Facebook ads. I had a blast on this one! Sean is a smart marketer and someone to learn …
 
Brad Lomenick is the former president of one of the largest leadership conferences of all time, Catalyst. In this episode, we talk about how to sell books WITHOUT a big platform...and how marketing a book is actually more successful if you personalize things instead of using "Broad Marketing". We also talked about: - selling more books using podcas…
 
If you're a speaker or aspiring speaker wanting to learn how to sell more books from your talks...don't miss this episode! Today I talk with my new friend Carlos Whittaker about: how to write a book that will actually sell, how he gets 25% of audience attendees to purchase his book, and how to improve your speaking to be more impactful while also s…
 
Ever thought about turning your book into a Children's Book? That's exactly what I talk about with today's guest! Ellaine is one of our uber talented coaches at SPS. In the interview we talk about: -why turn your nonfiction book into a children's book -what are the biggest differences in the process? -why your book should be 32 pages (and how to sh…
 
Ever thought about turning your book into a movie? Today I'm joined by SPS fan favorite, Hal Elrod (author of The Miracle Morning) to talk about how he turned his book into The Miracle Morning Movie. We talk about how to turn your book into a movie / documentary: how to structure it, how he got Robert Kiyosaki and other names (me ;) to commit to be…
 
In this case study episode, I talk with Dr. Sonia Wright about how she used publicity & speaking to launch her online business. We talk about why she put her book on hold to focus on growing her business FIRST, how she got her first 10 clients in 2.5 weeks, and how to promote something in a taboo industry (ie. sex coaching). Dr Sonia's story is SO …
 
Today, I'm joined by Chad Allen, creator of Book Proposal Academy. He is a full-time writer, editor, speaker, and writing coach. Chad has been at the receiving end of book proposals and has created proposals for his own books. We dive into a good book proposal's elements and why Chad is passionate about the Book Proposal Academy. "A book proposal i…
 
Today, I’m joined by Wahida Clark, a New York Times Best Seller who has authored over a dozen books. She has created a successful fiction series and a raving fan base who read her books. While living in Georgia, Wahida worked for an advertising firm. She was sent to the federal prison in Kentucky. While there, she taught computer classes in the eve…
 
Today, I’m joined by Gillian Perkins, an online market strategist for entrepreneurs and author of the book Sorted. Gillian is the CEO of four successful companies in four different verticals. Her YouTube channel, Gillian Perkins, has close to 500,000 subscribers and focuses on digital marketing. When forced to become a minimalist, Gillian says, “I …
 
Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television. The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you b…
 
Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should sta…
 
Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about usin…
 
Today, joining me is Jenna Moreci, who is known as a YouTube star with a subscriber base of over 200,000 watchers. She is the author of two books. Jenna has authored The Savior Series with Save Your Sister edition debuting in September. While she writes full-time, she is also a full-time caregiver. Jenna isn't able to fully devote her day to writin…
 
Today, joining me is Leif Babin. Leif is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as President, COO, leadership instructor, speaker, and strategic advisor. In this episode, we will chat with Leif about how he launc…
 
Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year. "What we are talking about today is what you need to do when someone types something into the search box, they show your book over so…
 
Today, joining me is Qat Wanders, an author, editor, and speaker, and a successful self-publishing school student. She has published numerous books in both the fiction and non-fiction categories. We are going to dive into her story and how she used books to build her seven-figure business. She found the traditional publishing route very time-consum…
 
Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 …
 
Joining me today James Altucher, author of Future Self, and host of the James Altucher Show podcast. A prolific and unique writer that blends analytical and creative talent into his book creation. A former hedge fund manager and computer science major, James has the ability to write humorous content with an analytical angle. He has published two-th…
 
Joining me today is Gary Williams, the author of the book Choose Your Best Life, and is an outstanding coach at Self-Publishing School. Gary has enthusiastically assisted hundreds of students with over 4,000 hours in coaching calls to publish their book. Learn how the Myers-Briggs personality assessment can be used as a tool when you write your boo…
 
Joining me today is Marcy Pusey, who was one of our first students at SPS, she is the author of multiple books in multiple genres, including a memoir, self-help books, and many children’s books. A long-time SPS coach, she has helped hundreds of students write their own publication with over 3,000 coaching calls! Marcy is also the creator of the SPS…
 
Joining me today is Ramy Vance, who was one of our first students at Self Publishing School, who is now the lead SPS Coach and developer of Fundamentals of Fiction Story program. He’s written 29 books to date and coached over 400 SPS authors with over 7,000 coaching calls along with running a traditional publishing company. Gain insight and knowled…
 
Joining me today is Lewis Howes, are a keynote speaker, business coach, and NY Times best-selling author of the hit book, The School of Greatness. His newest book, The Mask of Masculinity He produces The School of Greatness podcast, which has over 250 million downloads to date and interviews amazing guests on his show. Today I’m talking to Lewis ab…
 
Joining me today is Dane Maxwell, a long-time friend, and mentor. Founder of The Foundation, an online education company that assists you in starting a business. He is an author and spoke at Advantage Live this past year, and guests of the conference loved his message. His new book, Start From Zero, was born from his passion of helping others start…
 
Joining me today is Jennifer Allwood, she is an author, blogger, and podcaster who lives in Kansas City with her husband and four children. She is a speaker and influencer in the Christian space. Her book, Fear is Not The Boss of You is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. She is a s…
 
Joining me today is Dean Graziosi, a New York Times Bestseller, entrepreneur, real estate expert, and speaker. His most recent book, Millionaire Success Habits and his podcast of the same title has inspired and given action to millions of people worldwide. He and Tony Robbins teamed up and launched the Knowledge Business Blueprint. In this intervie…
 
Joining me today is JJ Virgin, who has been inducted into the Fitness Hall of Fame, television and media personality, and a four-time New York Times Best Selling Author. She has launched over 10 businesses and is a 2-time Inc 5000 Founder. She is recognized as an authority on transformational leadership, as a Top Ten Finalist for the John C. Maxwel…
 
Joining me today is Bob Burg, he is a speaker and author of multiple books including The Go Giver and The Go Giver Series and Endless Referrals. He shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales lea…
 
Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company. The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community …
 
Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies. Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that eac…
 
Joining me today is Michael Hyatt. He is the former chairman and CEO of a publishing company, now he is the founder and CEO of Michael Hyatt Company. An Inc. 5,000 company for several years, he has written and published dozens of books. Today, we are going to chat about how he is self-publishing books, how he has sold hundreds and thousands of plan…
 
Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him. Joey describes the message of his book as “If we want to be in business…
 
Joining me today is Pat Flynn, host of Smart Passive Income Podcast. He is also the author of three books: Let It Go, Will It Fly, and his most recent book SuperFans. Today we are going to talk about SuperFans, his book launch, and how he has built his incredible ecosystem. He also shares updates about the email list building since he has last been…
 
One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations. Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many othe…
 
Russell Brunson is the founder of ClickFunnels and the author of three books: Dot Com Secrets, Expert Secrets, and his most recent book, Traffic Secrets. He was also a guest on episode three, where he talked about how to outline a book. To date, Russell has sold hundreds of thousands of copies of his books. Today we are going into how Russell is co…
 
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