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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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2X eCommerce Podcast
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The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard
53:49
53:49
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53:49
On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor unti…
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2X eCommerce Podcast
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Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
52:42
52:42
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52:42
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced …
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2X eCommerce Podcast
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Unravelling the Operational Strategy of the World's Most Unique Straw Brand → Maxim Gelmann
49:53
49:53
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49:53
On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his a…
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2X eCommerce Podcast
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Could Fast Shipping Direct from China Be the Future Last Mile Shipping → Izzy Rosenzweig
40:31
40:31
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40:31
On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress …
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Search Engine Journal Show
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Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
36:08
36:08
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36:08
Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Lor…
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Search Engine Journal Show
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The State Of SEO 2024: Disruptions And Opportunities with Ben Steele - EP320
41:41
41:41
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41:41
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Ste…
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2X eCommerce Podcast
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Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue → Garrett Akerson
58:55
58:55
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58:55
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable busines…
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2X eCommerce Podcast
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Cutout 005 → Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue
2:53
2:53
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Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical…
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2X eCommerce Podcast
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Cutout 004 → Cadence on Key Metrics is a Pillar for Profitability
8:17
8:17
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8:17
In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting …
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2X eCommerce Podcast
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'Save Now, Buy Later' → Michael Hershfield
37:51
37:51
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37:51
On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’…
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2X eCommerce Podcast
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Cutout 003 → The Shocking Truth Behind Floyd Mayweather's Million-Dollar Smile
8:07
8:07
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8:07
In this Cutout Episode, explore the captivating world of celebrity endorsements and brand evolution through SNOW Teeth Whitening products. Discover how SNOW secured Floyd Mayweather's endorsement, leveraging his allure to amplify brand value and forge partnerships. Unveil the strategic fusion of celebrity influence across platforms, reminiscent of …
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2X eCommerce Podcast
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Cutout 002 → Outsmarting Copycats in a Ruthless Industry with Rapid Innovation
7:51
7:51
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In this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, l…
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2X eCommerce Podcast
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Cutout 001 → A Strategic Framework for High-Growth Brands
8:00
8:00
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8:00
In this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensat…
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Search Engine Journal Show
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How To Use Multilingual Localization To Extend Your Reach with Naoko Takano - EP319
40:21
40:21
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40:21
Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in Wor…
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Search Engine Journal Show
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Learn To Master Your Website - Even If You Dont Speak Tech with Fiona Allman - Treen - EP318
35:02
35:02
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35:02
No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on t…
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2X eCommerce Podcast
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How to Roll Out a Sustained Micro-Influencer Strategy → Cody Wittick
41:37
41:37
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41:37
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Market…
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Search Engine Journal Show
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Reflecting On 20 Years Of Wordpress With The CEO of WooCommerce Paul Maiorana - EP317
35:04
35:04
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35:04
As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce inte…
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2X eCommerce Podcast
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Optimizing Customer Journeys → Branden Moskwa
58:31
58:31
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58:31
On today’s episode, Kunle is joined by Branden Moskwa, Founder of Nadimo, a website for eCommerce consultation that provides guidance for entrepreneurs. It is rare for young people to know what path they might take on later in life but not for Branden. For Branden, being an entrepreneur is like a natural thing to learn like reading and arithmetic. …
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Search Engine Journal Show
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How To Navigate Social Media Trends & Emerging AI Technologies with Jamie Gilpin - EP316
38:42
38:42
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38:42
How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technolog…
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Search Engine Journal Show
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How To Create A B2B Content Strategy For YouTube with Ali Schwanke - EP315
40:53
40:53
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40:53
YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube's new features to make your videos more d…
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2X eCommerce Podcast
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"Direct to Creator" Influencer Marketing Framework → Yash Chavan
54:41
54:41
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On today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral, an influencer platform that assists brands in achieving their brand goals and mission. In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and d…
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On today’s episode, Kunle is joined by Tobi Konitzer, Founder & CEO of Ocurate, a predictive analytics platform that provides real-time LTV to D2C brands. Having a PhD in Computational Social Science at Stanford, Tobias or Tobi, worked on studying mass behavior and attitudes. He also worked as a research consultant at Facebook. He got tired of poli…
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Search Engine Journal Show
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Dont Call It A Throwback - 20 Years Of SEO & Search Engine Journal with Loren Baker & Amanda Zantal Weiner - SPECIAL EPISODE
56:15
56:15
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56:15
It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the un…
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2X eCommerce Podcast
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A Retention Marketing Masterclass for eCommerce → Jess Chan
1:13:41
1:13:41
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1:13:41
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a full-service eCommerce email and lifecycle marketing agency, and Backbone, a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan star…
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Search Engine Journal Show
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Generative AI - Using Tools Effectively While Avoiding Common Traps with Eric Enge - EP314
55:06
55:06
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55:06
ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories? President of Pilot Holding, Eric Enge, joine…
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