Best Scalable Media Network Podcasts (2023)

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Perpetual Traffic

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Lifetime Value Nuggets: Deciphering Customer Metrics 26:28

1h ago26:28

26:28

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emergi…

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Trends Podcast

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#0069: Micro Private Equity: Alternative Assets, Tax Efficiency, Trust By Proxy 13:43

10h ago13:43

13:43

In this episode, we look at the world of micro private equity as it revolutionizes business acquisitions. See why buying existing businesses is gaining momentum over starting from scratch and how this trend leverages the value of time in generating wealth. Dive into predictions forecasting increased financing options, the impact of analytics tools …

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Perpetual Traffic

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The Laziest Way to Get Qualified Leads on Meta 38:09

1d ago38:09

38:09

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizi…

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The DigitalMarketer Podcast

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How To Scale Your Digital Agency with Adam McChesney 26:27

1d ago26:27

26:27

How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook pa…

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Perpetual Traffic

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How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo 50:11

5d ago50:11

50:11

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. A…

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The DigitalMarketer Podcast

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How To Use Email to Grow Your Customer Base with Big Jason Henderson 36:37

7d ago36:37

36:37

What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!? Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working? Big Jason Henderson is an email marketing expert, here toda…

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iDigress with Troy Sandidge

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95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing 19:10

9d ago19:10

19:10

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is …

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Trends Podcast

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#0068: Consulting: Product Ladders, Scalability, Referrals 16:12

8d ago16:12

16:12

Discover the evolving landscape of consulting in this podcast episode. Dive into the significance of consultants guiding clients versus contractors fulfilling specific tasks. Explore the emerging opportunities in specialized consulting, fractional roles and productized services, along with strategies to build a value ladder and leverage top-of-funn…

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Perpetual Traffic

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How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran 54:00

8d ago54:00

54:00

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve l…

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The DigitalMarketer Podcast

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How To Grow Your Instagram Account with Michelle Gifford 33:15

8d ago33:15

33:15

What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows? Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers. Becoming a smart content creator on a platform such as Instagram (that's been…

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Trends Podcast

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#0067: Audience-First Products: Moats, Founding Influencers, Optionality 10:29

10d ago10:29

10:29

In this episode, we dive into the strategy of an audience-first approach for product development, exploring its importance in validating products, constructing effective distribution networks and maintaining accountability. Highlighting real-world examples like James Clear, Rob Walling and Jane Portman, we unravel the power of building trust with y…

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Trends Podcast

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#0066: Ecosystems: Smiling Curve, Market Risk, Embedding Effects 11:56

11d ago11:56

11:56

In this episode, we dive into the dynamics of platform ecosystems, uncovering the pivotal role they play in modern businesses. From predictions on platform behaviors to insightful opportunities for growth across industries and platforms, this episode provides a comprehensive exploration of the evolving landscape. Join us as we look at the nuances o…

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Trends Podcast

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#0065: Million-Dollar, One-Person Businesses: Leverage, Monetizing Trust, Unique Value 8:54

12d ago8:54

8:54

Join us in this episode as we look at the blueprint for million-dollar, one-person businesses, unveiling strategies and predictions to thrive in today's entrepreneurial landscape. Dive into the power of abstraction through tools and platforms and the shifting value of labor. Learn how to leverage partnerships, build trust with audiences and create …

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Perpetual Traffic

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The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704 55:55

12d ago55:55

55:55

Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this epi…

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Trends Podcast

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#0064: Agencies: Recurring Revenue, Productized Services, Product Ladders 12:26

13d ago12:26

12:26

In this podcast episode, we explore the world of agencies. From solving short-term needs to evolving into Software as a Service (SaaS), agencies play a crucial part in providing specialized skills and filling important roles for companies. We discuss the trends, challenges and opportunities faced by agencies, including their interdependence, global…

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The DigitalMarketer Podcast

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Strategies for 6-Figure ROI Using Live Events with Etan Polinger 28:36

14d ago28:36

28:36

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results. How much are you willing to invest t…

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Trends Podcast

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#0063: Micro-SaaS: Finding Problems, Buy or Build, XaaS 16:31

14d ago16:31

16:31

In this episode, we look at Micro-SaaS (Software as a Service) and why it's a game-changer for individuals and small teams. Exploring how these nimble apps focus on solving specific problems for particular groups, we discuss predictions on their growth, the rise of open-source alternatives and their resilience despite platforms imitating their feat…

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Trends Podcast

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#0061: Online Courses: Storytelling, Value Ladders, Fragmented Micro-Monopolies 19:03

17d ago19:03

19:03

In this episode, we dive into the dynamic world of online courses, exploring their impact on careers and business ventures. From predictions about the future of influential educators and interactive platforms to opportunities for creators, we unravel this evolving landscape. Key lessons, strategies to address common objections and insights into the…

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Perpetual Traffic

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How Reddit Differs From Other Social Media 43:31

17d ago43:31

43:31

Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit…

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The DigitalMarketer Podcast

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Harnessing Systems and Processes: A Blueprint for Agency Success with Ngahuia Galligan 35:46

17d ago35:46

35:46

Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business? Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of est…

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Trends Podcast

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#0060: Productized Services: Building Systems, Moving Upmarket, Whitelabeling 28:59

16d ago28:59

28:59

In this episode, we dive into the world of productized services, exploring how freelancers can switch from selling time to offering outcome-based solutions. We talk about the scalability and predictability of productized services compared to traditional freelancing and agency models. We discuss examples spanning transcription services, design sprin…

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Trends Podcast

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#0059: Managed Marketplaces: Vertical Marketplaces, Starting the Flywheel, Vampire Attacks 19:00

17d ago19:00

19:00

In this episode, we dive into managed marketplaces and why they matter. From enhancing the connection between supply and demand to addressing trust issues through verification and two-way rating systems, we explore the multifaceted roles these platforms play. Our discussion spans predictions about AI's impact, the rise of member-owned marketplaces …

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Perpetual Traffic

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How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads 45:07

19d ago45:07

45:07

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset grou…

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Perpetual Traffic

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8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk 47:38

22d ago47:38

47:38

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indic…

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The DigitalMarketer Podcast

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Automating Marketing Ideas with Generative AI - Exploring Possibilities with George Copeland 39:13

24d ago39:13

39:13

What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert. A lot of time. Five years in fact. George is working on an automated version of a Google Ads management proces…

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iDigress with Troy Sandidge

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94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro 29:53

26d ago29:53

29:53

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks a…

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Trends Podcast

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#0052: Competitor Risk: Fragmented Markets, Scaling Strategies, Competitor Analysis 28:04

24d ago28:04

28:04

Celebrate a milestone with us in the inaugural episode of the Trends Podcast, where we revisit a gem from our backlog dated February 10, 2021. This episode takes a deep dive into fragmented markets, discussing strategies for businesses to go from pioneering an idea to dominating a niche. We'll explore the concept of going from one to many, scaling …

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Perpetual Traffic

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17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet 51:13

26d ago51:13

51:13

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of conte…

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iDigress with Troy Sandidge

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93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree! 29:46

29d ago29:46

29:46

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of…

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Perpetual Traffic

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Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic 52:08

30d ago52:08

52:08

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the…

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The DigitalMarketer Podcast

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Unpacking the Latest AI Marketing Software with Dustin Lien 38:08

29d ago38:08

38:08

Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too. So how are the human digital marketers keeping up? In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play ar…

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Perpetual Traffic

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Cutting Edge Digital Marketing Insights from Cancún, Mexico 31:49

1M ago31:49

31:49

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and r…

Podcasts Worth a Listen

Scalable Media Network Podcasts

Podcasts Worth a Listen

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