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SBI Podcast

Sales Benchmark Index

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Welcome to SBI TV, a show sponsored by SBI, the growth advisory for innovative companies seeking proven experience for real results in sales and marketing. SBI TV features engaging interviews with top sales and marketing leaders in the industry. You can watch a new episode of SBI TV each week to learn proven strategies and insights growth leaders use to rise through the ranks. Together we break down sales and marketing strategies into easily understood concepts. Subscribe today to keep up wi ...
 
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In this episode, I teach you my 7 step formula for value bomb landing pages and Facebook Ads. This formula has been responsible for millions of dollars in sales and it's something I consider as part of our secret sauce. This could be a game changer for you and your business. Website: https://philgrahamdigital.com…
 
In this episode, I teach you how to prepare for a successful holiday season when it comes to running Facebook and Instagram Ads. What you do now, planting the seeds the right way in September and October can make a huge difference to your success in November, December, and beyond. I teach you what we do and also some common mistakes you should avoi…
 
In this episode, I share my updated recommendations and plan on how to get the most out of small budgets with Facebook and Instagram Ads. I share how I would spend $25 per day on Facebook Ads right now and some common mistakes to avoid, especially if you have a small Ad budget. Website: https://philgrahamdigital.com…
 
In this episode, I share 3 things I learned from Apple that have helped us run Ads for clients that have made millions. I'm tired of seeing people flush money down the toilet when it comes to running Facebook and Instagram Ads, it doesn't have to be that way and these 3 keys can make a huge difference. Website: https://philgrahamdigital.com…
 
In this episode, I share the blueprint from one of our "Unicorn Facebook Ads" that is crushing it for a client in an industry where the average cost per action is $12-$15 per action, this unicorn Ad is generating leads in the $1 range from a high quality audience and blowing away everyone's expectations. Learn how we did it in today's episode. Webs…
 
This episode is part 2 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover keys 4, 5, and 6 in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I …
 
This episode is part 1 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover the first 3 keys in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I …
 
In this episode, I teach you important things every advertiser should know about what they should do to lessen the chances of getting their Facebook Ad account shut down as well as things you should also be doing to protect yourself in case it ever does happen so you can continue to run Ads. Website: https://philgrahamdigital.com…
 
In this episode, I share tips to help fight inflation with your Facebook and Instagram Ads. There are things you should be testing that could potentially reduce your ad costs and other strategies that could increase the effectiveness and ROI from your Ads. These things are crushing it for us so I highly recommend you listen to this episode. Website…
 
In this episode, I teach my value bomb landing page strategy that has worked so well. It's completely different than what most landing pages are doing and the old way of doing landing pages can be one of the reasons why people struggle with ads and fail. Learn my method for creating what I call "Value Bomb Landing Pages" that convert. Website: http…
 
In this episode, I answer the question: do Facebook Ads still work in 2022? The answer is yes, they can absolutely still work when done right and with proper time, testing, and skill. I share some data the proves people are still using Facebook and also share some tips on how you can win with Facebook Ads. Website: https://philgrahamdigital.com…
 
In this episode, I share 5 key things you can do to run Facebook Ads like Nike but without needing a large ad budget. These best practices apply to ALL advertisers whether you are selling a product or a service and leveraging these tips could be a total game changer for your business. Website: https://philgrahamdigital.com…
 
In this episode, I share 3 different types of ad creatives that have worked really well for us and could also do very well for others. Even one of these could be a game changer for you. If you are running ads or plan to in 2022, make sure you listen to this episode! Website: https://philgrahamdigital.com…
 
This is a fun end of the year frequently asked questions episode where I take some common Facebook and Instagram Ad questions including what the best Ad creative is if you don't want to spend a fortune on Ads and you'll learn some other helpful tips as well. Website: https://philgrahamdigital.com
 
In this episode, I share 5 different Facebook and Instagram Ad targeting hacks we've been using that are working really well. So many advertisers make big mistakes when it comes to ad targeting, don't let that be you! These 5 options are definitely something to test my friends. Website: https://philgrahamdigital.com…
 
In this episode, I share 3 common Facebook and Instagram Ad mistakes that can cost you a fortune. Most advertisers are making these mistakes and these are different than what I've talked about in past episodes. Make sure you aren't making these mistakes! Website: https://philgrahamdigital.com
 
In this episode, I share 7 reasons and mistakes most Facebook and Instagram advertisers make that causes them to fail. If you are making even ONE of these mistakes, it can cost you money, and many advertisers are making ALL of these mistakes. Don't let that be you! Website: https://philgrahamdigital.com…
 
In this episode, I share some updated tips and stuff you should be doing to leverage all of the Apple iOS privacy changes as it relates to Facebook and Instagram Ad success. Many advertisers are in the dark and don't know what to do and this episode should shine a light and help. Website: https://philgrahamdigital.com…
 
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