show episodes
 
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS fou ...
 
We bring the global voice from the SaaS and the digital universe. As we speak with entrepreneurs, VCs, and ecosystem partners, we will unravel unique stories about their choices and the books that shape their worldview. www.republicofsaas.com Subscribe to the show on Apple Podcasts/Amazon Music or on your favorite podcast app. Join our club at https://clubhouse.com/club/republic-of-saas or chat with your DAO community members at https://bit.ly/RoSdiscord If you have any feedback, feel free t ...
 
Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.
 
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show series
 
Marketing is the best tool growth stage companies have, not sales. But how does the founder/CEO play a role in driving marketing performance? The problem with most early-stage B2B SaaS companies is there is a lack of customer understanding leading the product roadmap. For the leadership to positively impact marketing, they need to start by understa…
 
"Revenue is vanity, profit is sanity, but cash is king" is the mantra that Alex Theuma repeats to us when quizzed about some of the learnings he has had as the founder of SaaStock — one of the largest SaaS conferences in the world. Join us as Alex talks to us about why building a community is important for startups. He also walks us through his car…
 
Podcasting is one of our favorite forms of content because it is so versatile. Not only can you publish the long-form audio on all the major podcast platforms, but when you record it with video you can repurpose on YouTube, break it down into smaller LinkedIn video posts, and a whole lot more. Taking full advantage of your podcast is a huge opportu…
 
Dave Gerhardt, Chief Brand Officer at Drift, joined Chris for another Demand Gen Expert Session, this time on the topic of "Marketing and Sales as One Team." Obviously, Marketing and Sales are quite different. But at the end of the day, their end goal should be revenue. By thinking of the two as working together rather than working towards complete…
 
This episode's guest on the SaaS Revolution Show is Maria Wlosinska, CEO & Co-Founder of Unlock. Maria shares the story of how she created her SaaS with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M …
 
Adding "How did you hear about us?" to your demo request form gives huge insights into what channels are working. But, there's a right way and a wrong way. And if you're making these three common mistakes, you could be doing more harm than good. In this episode, Chris goes over the top three mistakes people make and why it's so important to fix the…
 
As the world rattles with the pandemic, we spoke with Manoj Bharathi about the Bio-tech industry in general and the specifics of vaccines. In our candid conversations, we discussed the venture insights around the Bio-tech industry and how sales play an important role in everyone's life. Manoj also shared his decision-making framework for maximizing…
 
In this episode of The Orbit Shift Podcast hosted by Founder Insititute; Ryan Micheletti, Head of Global Operations at Founder Institute talks to Lucas Fox, Head of Relationship Management, Brex, and Pradeep Rathinam, Chief Customer Officer, Freshworks about how founders can build a customer-centric startup. They talk about how to define a customer…
 
This episode's guest on the SaaS Revolution Show is Osvaldo Spadano, Founder & CEO of Akoova. Osvaldo shares his story of being a second-time founder with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10…
 
When Sydney Sloan walked into Salesloft three years ago they were optimizing for MQLs. Marketing had no efficiency. Salespeople were overwhelmed with low intent leads. Conversions were low. When Sydney took over as CMO, she wasn't interested in the vanity metrics that were being measured up until that point. She wanted to eliminate waste and increa…
 
Marketers love to hate on "vanity" metrics, and rightfully so. But the problem is, they are misdiagnosing vanity metrics and using the real vanity metrics to make strategic decisions. I'm talking about MQLs, eBook downloads, website visits, blog views, etc. These may have been important KPIs back in 2011 when marketing's only goal was to find fit a…
 
You don't need more budget. In fact, less budget would probably help you do a lot more with your marketing dollars. The sad truth is that marketing teams across industries almost universally wasting money. Poor strategy and even worse execution can't be helped by more budget. And most marketing teams are converting at less than .1%. In this episode…
 
This episode's guest on the SaaS Revolution Show is Shelley Perry, General Partner at Scalelogix Ventures. Ahead of the Blueprint for CEOs event on December 7, Shelley shares some of the top mistakes that CEOs make when they're scaling from $10MM to $100MM with Alexander Theuma, CEO of SaaStock.Shelley will be speaking at our upcoming event, Bluepr…
 
If you're in sales you're certainly thinking, "Demos?! Really??" And our answer is a resounding, Yes! But there's a small catch. It's time for marketers to rethink what a demo consists of. In the past (and as we record this podcast), a demo is when you go on a website, fill out a form and request to talk to a salesperson to see it in action. But as…
 
Positioning is the foundation on which your business is built. But most business leaders don't fully understand what good positioning is, let alone how to execute it successfully. In this episode, Chris talks one-on-one with April Dunford, widely regarded as one of the top minds on the subject matter. April goes through her 5 components of position…
 
What if I were to tell you that the way that you measure attribution is driving terrible business decisions and leading to huge amounts of wasted dollars? If you've been listening to this podcast for any period of time, you know that in order to make good strategic marketing decisions in 2021 and beyond, you need to fundamentally shift the way you …
 
This episode's guest on the SaaS Revolution Show is Michael Cardamone, CEO & Managing Partner of Forum Ventures. Michael discusses some of his top learnings for early stage SaaS startups with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a private community of a…
 
As much as you wish it was, marketing is not a math equation. It's not even a science. And thinking it is, is an outdated idea that you need to unlearn ASAP. Marketing is an art. And the fact that comes along with that truth is that everything you do can't be measured with hard quantitative data. The real results come when you look deep into the qu…
 
Revenue operations or RevOps is a key growth engine that a startup needs to put into place to become a scale up. The RevOps engine helps companies streamline their sales processes and their commission and incentives payouts. In this episode, we talk to Siva Rajamani the Founder and CEO of Everstage. Siva tells us about when startups should look to …
 
Marketers are lying to themselves and their sales teams. They complain when sales can't seem to close their MQLs into won opportunities, but let's face it, the leads don't close because they're anything but qualified. It's the reason sales have such disdain for marketing. Instead of trying to flood sales with as many email addresses as you can, you…
 
The best marketing in the world right now is being done behind closed doors. By people that don't work for the brand. And don't benefit from referring it. I'm talking about communities. And the top-tier marketers are cultivating groups of die-hard fans, not by pitching products, but by offering access to subject matter expertise. But building a com…
 
This episode's guest on the SaaS Revolution Show is Guillaume Moubeche, CEO & Co-Founder of lemlist. Guillaume discusses 5 impactful decisions that helped his company bootstrap to $10mil in ARR in 3.5 years with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a pr…
 
Buyers in 2021 and beyond want less involvement from a salesperson when doing product research. When buyers want to do most of the buying before talking to sales, it becomes a marketing-owned journey. And that is precisely why there has never been a better time to be a B2B marketer! In today's episode, Chris talks about what the top 1% of marketers…
 
A lot is talked about fundraising and billion-dollar exits. But those are rare. How should startups get more realistic about building companies and look for meaningful exits? What’s the right way to approach an M&A so it makes sense both for the buyer and the seller? In this episode, we unpack startup exits for founders with Andrew Gazdecki, the fo…
 
As Udemy goes for IPO, we spoke with the Co-founder of Udemy, Gagan Biyani, who is currently building the next big thing in the ed-tech space, Maven. Arielle & I spoke with Gagan about the future of education. In our candid conversations, he shares his worldview around the CBC space and his passion for the medium of Audio. You may find more details…
 
Talking to customers is one of the most under-utilized opportunities that marketers take advantage of. The learnings from talking to a single customer will change the way you do content creation. Do it at scale and you'll change the trajectory of your organization. But how do you get started? The easiest way—leverage the teams within your org that …
 
Unpopular opinion—Marketing's job isn't to give sales a bunch of leads for them to call on. Marketing's job is to sell at scale and pull in high intent buyers to request demos for sales to close. But how do you do that if you're KPIs are all based on generating low-intent leads from gated content downloads? In this episode, Chris talks about the cu…
 
This episode's guest on the SaaS Revolution Show is Mark Roberge, Managing Director at Stage 2 Capital. Mark discusses his updated Sales Acceleration Formula with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a private community of ambitious SaaS founders scalin…
 
TikTok. It's no longer a platform to "keep an eye on". It's here to stay and has been the fastest growing social media platform, globally, over the last several years. But is it the right platform for you as a B2B SaaS company? Maybe, maybe not. In this episode, Chris talks about why Refine Labs is diving into TikTok as a brand and encouraging empl…
 
With experience across multiple geographies including India and the US; and with experience across some of the biggest startups in the world including Uber and Airbnb, Carson Drake knows what it takes to build modern sales teams that grow revenue across different markets. In this episode we talk to Carson about his journey, launching Uber Eats in I…
 
You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I'm talking about personal brands on LinkedIn and most companies are doing the latter. If you're worried about employees building a brand for themselves will cause them to leave, then you're …
 
Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution software. Thanks to our friends at Hatch for producin…
 
This episode's guest on the SaaS Revolution Show is Tariq Rauf, Founder & CEO of Qatalog. Tariq discusses the journey of the first 3 years of a SaaS business with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockBecome a SaaStock Founder Member - join a private community of ambitious SaaS founders scalin…
 
What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the ad budget you're spending. Think about the number of leads you're collecting. Now ask yourself this: Do you check to see if anyone is actually consuming your message? If your answer is "No", then how do you …
 
Today companies not only want to focus on profitability but also create a positive social impact. With consumers identifying strongly with brands that are committed to the greater good, profitability and positive social impact have become intertwined. In this episode, we speak to Rebekah Bastian, CEO, and Co-Founder of OwnTrail and an award-winning…
 
Dark Social is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021 and beyond are winning by crushing their Dark Social …
 
This episode features Philippe Botteri, Partner at Accel, and Harry Stebbings, Founder of 20VC. Harry interviews Philippe about the Accel Euroscape 2021, which was unveiled on Day 1 of SaaStockEMEA. He shares:- 70% of the top 100 SaaS companies in the Euroscape came from the UK, France, Israel and Germany.Listen to the full episode for the findings…
 
In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to leave 2011 marketing tactics behind and stop optimizing your paid LinkedIn ad spend for MQLs. Instead, optimize your ads to increase the reach of your organi…
 
When he was 18 years old, Iddo Gino founded RapidAPI, a platform that allowed users to find, connect and manage APIs. Today the platform is the largest API hub in the world, where almost 3 million developers can discover, test, and connect to thousands of APIs. In this episode, we sit down with Iddo to talk about his journey into the world of progr…
 
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their success. In this episode, you'll learn about the th…
 
Marketing teams that start planning for 2022 now are the ones that are going to win in Q1. Teams that wait until December, or even early January, are the ones that are going to be scrambling and end Q1 in the hole. In this expert series of State of Demand Gen, Chris welcomes Dave Gerhardt to discuss their top three tips for developing a Q1 2022 mar…
 
Ahead of SaaStock EMEA 2021 next week, Philippe Botteri (Partner, Accel) & Varun Purandare (Vice President, Accel) are in conversation with Alex Theuma to discuss the upcoming Accel Euroscape 2021 unveiling which will take place at SaaStock EMEA!This will be the 6th year (and counting) that Accel have revealed the Accel Euroscape at SaaStock. In th…
 
Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On the agenda: - How product-led growth companies should be thinking about enterprise demand - The Blended Funnel: why it’s hard to see it’s time to change your strategy. Chris answered follow-up questions i…
 
Pitch, plays, proof, and plans are the four Ps of product marketing that Kevin Murray, VP of Product Marketing at Freshworks uses to elevate a brand’s marketing. In this episode of The Orbit Shift Podcast Kevin walks us through each of these four Ps and how companies can leverage them. He talks about how companies can perfect their pitch with the r…
 
This episode consists of a recording from Chris’s speaking slot at the Clozd Win Loss Week event. He shares how to build a marketing strategy, covering everything from win/loss analysis, customer research, and marketing fundamentals. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm…
 
Andrew Warner is the founder of Mixergy. He is one of the finest business podcasters who has more than 2000+ interviews to his credit. This month, he is launching his book Stop Asking Questions which is being loved by the upcoming podcasters worldwide. In our candid discussions, he talks about the art of conversations and his worldview around the p…
 
Wes Kao is the co-founder of Maven.com. In this episode, she shares her spiky point of view on the future of education. In our candid discussions, she talks about her worldview on CBCs (Cohort-Based Courses). Arielle and I are learning the secret sauce of CBC in her Maven Course Accelerator #MVN3. https://future.a16z.com/cohort-based-courses/…
 
This episode's guest on the SaaS Revolution Show is Nathan Barry, Founder & CEO of ConvertKit. Nathan discusses bootstrapping to $29M ARR or $80M in LTV with Alexander Theuma, CEO of SaaStock.This episode is sponsored by Capchase: capchase.com/saastockGet your free ticket now to join the session! https://hopin.com/events/saastock-emea-online-2021?r…
 
Chris Walker and Megan Bowen brought the Demand Gen Live community together again last night for an hour-long episode. They covered the history of lead gen & ABM and the leading metric every marketing team should be measuring. They also hosted a live Q&A and answered questions about event strategy, direct mail, marketing without technology, and mar…
 
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