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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder ...
 
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
 
Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them. We're showcasing the names, faces and stories of the folks who have been the impetus behind many major brands’ digital transformations, and taking a look at digital transformations in the context of the major areas in which digital has changed how and where we do business.
 
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We Don't Even Know

Shonali Bhowmik and Christian Felix

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Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things." While t…
 
Meet Lynn Lynn is the owner of Data2Profit Consulting. He helps small to medium-sized companies make more money with their data by using financial ideas and tools he learned at Procter & Gamble. He has a unique ability to help clients think big picture, while at the same time digging into the details of their results. When you feel you have a lot o…
 
Meet Steve Steve is the founder of The Globally Conscious Leader & Dotcomjungle. His ability to absorb information about brands, strategies, and technologies, then impart their context and opportunities in simple language, has proved invaluable as a trusted advisor to owners & CEOs. His use of Spousal KPI is a humorous, effective way to help execut…
 
It's September! Fall has arrived and WDEK is not looking forward to the pumpkin spice lattes signage that will soon be everywhere! Justin the Intern joins us from Duluth, Minnesota. Christian and Shonali have just returned from visiting their parents in Chicago and Nashville. They discuss the Jedi mind tricks of their respective parents. The brilli…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Michael Solomon, author of Game Changer: How to be 10x in the Talent Economy! It’s no secret - highly skilled employees bring at least 10 times their value to your organization, maybe even more! When you have highly skilled, 10x high performers in your organization your …
 
Meet Nicole Over the past 30 years, Nicole has empowered 1000s of business owners and entrepreneurs to play to their strengths, grow their business, and make a greater impact. As a coach and strategic advisor, she is passionate about helping leaders shift their perspectives and solve complex business and relational issues with the aim of creating a…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author ofGet Different: Marketing That Can't Be Ignored! I’m sure you know this - your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter. Too many business owners are left fru…
 
KJ Eichstaedt KJ is the Co-Founder of Ike Media, the international sports brand started in Wisconsin and is now found in 90 plus countries across the world. He's a designer, dealmaker, consultant, podcast host, video producer, and graduate of the University of Wisconsin-Milwaukee with degrees in International Business and Marketing. Words that desc…
 
Nadia Niakossary, Business Development Manager at RCP Companies in Huntsville, joins the podcast to discuss MidCity District, a mixed-use development by RCP Companies. Nadia describes the evolution of Huntsville and the important role that a city's culture plays in attracting businesses and residents. Additional topics include the Huntsville Amphit…
 
Meet Colleen Colleen is an award-winning peak performance consultant with over 20 years of experience, has launched over 340 businesses, is an international speaker, author of a number one international bestseller, Anatomy of Accomplishment and Step Into The Spotlight To Expand Your Influence. The CEO of three businesses, including Lead Up For Wome…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Christy Wright, author of Take Back Your Time: A Guilt-Free Guide to Life Balance! So many people today are feeling stretched too thin: like they’re overworked, overwhelmed, and overcommitted. And it doesn’t seem like that’s slowing down. At first, you may think that we’…
 
Justin The Intern is the father of a month old baby! Whoa! Christian was mask shamed in Justin's home state. Shonali learns what "bussin" means. It's US Open Tennis Tournament time in NYC and we needed this! Our guests are comedian, performers, writers Merrill Davis and Táhlia Audrí! Merrill currently lives in Los Angeles. She generously shares her…
 
Why is marketing automation so important? Marketing automation is something I have been an advocate of for a long time and people often ask me why it is so important. Marketing automation is the future of marketing and it is already happening because everyone wants to create efficiencies within their marketing efforts. When you think about marketin…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with John Meese, author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)! Let’s face it. If you’re a small business owner, statistics are not on your side: 20% of small businesses fail within their first year 50% of all businesses …
 
In this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pai…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence! Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succe…
 
Meet Roger Roger is a motivational speaker who helps you create teams and companies people don't want to leave. You hire him for his expertise in emotional intelligence and appreciation. He doesn't give up on people, he believes they will find a way to move forward and improve. Roger lives in Madison, Wisconsin, and currently serves as the presiden…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles! I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are…
 
This week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship …
 
Meet Katie Katie is the founder of Paper Lime Creative, a branding, and design agency in Edmonton. Her love of design and art took shape and a young age and since then she has been soaking in as much knowledge about art, business, and design as she can. She takes the time to listen to people's unique stories and goals to deliver stand-out work. It'…
 
Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. To learn more about Roger, visi…
 
Meet Claire Claire is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70,000 followers on social media, she has learned the importance of …
 
One of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the res…
 
Meet Paul Paul is popularizing the concept C-com, the science of conversion, conversation, and automation. He founded Amplify C-Com, which helps grow businesses past seven figures through 80% human-like and 20% human experience. Amplify combines human psychology and automation to create more profits in their customers’ pockets. How do you apply the…
 
Congratulations to Justin the Intern and his fiancée Laura on the birth of their baby boy Zachary! While Justin is having a baby, Jason Lam takes over introduction honors. Within a month, tides have turned and Covid-19 (Delta variant) is back. The "normalcy" we discussed last month is no more. Shonali attended her first super spreader event and Chr…
 
Brian Harniman, travel trends expert and former EVP at Kayak.com, joins us today to discuss digital transformation as the answer to the current labor shortages in the travel industry, how Airbnb is redefining flexible planning and predicts future travel trends we should all keep an eye on. Winning Digital Customers | The Podcast focuses on stories …
 
Meet Ashley Ashley is an ex-corporate marketing executive for a $4 billion company turned to online marketing consultant who has helped hundreds of six, seven, and eight-figure online entrepreneurs create customer-centric marketing and sales strategies. As a certified NLP practitioner, Ashley believes the power of marketing is to teach your ideal c…
 
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and…
 
This week business advisor, commentator, author, and LinkedIn's Top Voice in Technology, Shelly Palmer, joins Howard to talk about why politicians are going after big tech companies, debunk what people often get wrong about blockchain, and discuss the latest technology everyone should have on their radar: Web 3.0. Shelly's headshot and bio can be f…
 
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do…
 
This week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple! When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, s…
 
Meet Tom Tom Andrews operates Andrews Media Ventures an independent PR communications consultancy based in Hartford, Wisconsin. Tom's background includes 35 years of major market broadcast news and public relations experience. Tom and his team have aligned professionals to help corporate and nonprofit clients raise their business and organizational…
 
Happy Pride Everyone! We celebrate our friends and our fashion icon former guest Jack Dwyer! June was the first month in a year and a half that we were social in a seemingly "normal" way. Shonali's exhausted already. Our first guest is Cisco Bradley! He's an Author, Professor of Cultural & Social History, Free Jazz & and Experimental Music Aficiona…
 
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Lis…
 
Join Howard as he talks with former Audible Executive, Global Marketing Strategist at Sesame Workshop and co-founder of QelviQ, Helena Verellen, about her journey through major media organizations like the WWE, Audible and Sesame Workshop. You'll hear about her part in ground-breaking work in streaming content at WWE (in partnership with MLB), Audi…
 
Meet Lindsey She is a principal and owner of McMillion Consulting. Lindsey believes in the power of influence and is a connector to the core as a national and international speaker, writer, and prospecting trainer. Her expertise is founded on equipping successful professionals and teams to profitably connect with purpose on LinkedIn. She has worked…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand! How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best? Or how are some others able to create six- or seven-fig…
 
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