A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Get access to library episodes Hosted on Acast. See acast.com/p ...
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1
Library Release - Telling Stories w/ Jason Wise, SOMM TV
56:26
56:26
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56:26
From an outsider's perspective, Jason Wise, director of the SOMM movies and founder of SOMM TV, has been able to find stories in the world of wine that interest a broad audience. To control more of the content pipeline and how the shows are distributed, Jason founded SOMM TV. Using "Somm" as more of a curator, SOMM TV has wine at its core and cover…
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Mapping Flavor Profiles for Wine w/ Katerina Axelsson, Tastry
58:52
58:52
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58:52
Frustrated by a lack of understanding of consumer taste preferences and a lack of data-driven decision-making about winemaking, Katerina Axelsson, CEO and Co-Founder of Tastry, built an AI and chemical analysis system to solve this. With custom-built algorithms that take chemical analysis and develop flavor profiles and a database of consumer taste…
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One Unique History, One Terroir, One Wine w/ Enrique Tirado, Don Melchor
29:06
29:06
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29:06
As the first iconic wine of Chile, Don Melchor has paved a path for many others to follow. Enrique Tirado, CEO and Technical Director, explains the vision behind Don Melchor, how it became an instant icon of Chile, and how it stays on top of its game. Detailed Show Notes: Enrique’s background - studied agronomy and enology, joined Don Melchor in 19…
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Making New Friends Every Day w/ Fabyola Soares, Pernod Ricard
36:30
36:30
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36:30
As the #2 global wines & spirits company, Pernod Ricard seriously emphasizes promoting its brands globally. One method of doing this is its global network of Brand Ambassadors (“BA”). Fabyola Soares, Global Senior Wine Education Manager at Martell Mumm Perrier-Jouët, describes her team of 30 Brand Ambassadors, their mission, their role, and what tr…
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Promoting Diversity & Personality w/ María del Yerro and Enrique Valero, Grandes Pagos de España
43:31
43:31
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43:31
With the aim of safeguarding the wines of personality from special vineyards (or “pagos”) from across Spain, the Grandes Pagos de España is a private group of wineries on the forefront of Spanish wine. President María del Yerro, of Alonso del Yerro, and VP Enrique Valero, CEO of Abadía Retuerta, discuss the history, objectives, how to join, and the…
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1
Classifying and Clarifying German Wine w/ Theresa Olkus & Steffen Christmann, VDP
58:27
58:27
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58:27
Having existed through the glory and the doldrums of German wine, the VDP, the association of top wine growers in Germany, has set out to re-establish German wine as one of the finest in the world. With 20 years under its belt, the Grosses Gewachs (“GG”) system has elevated the status of dry German wines in a short time. Theresa Olkus, Managing Dir…
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Restaurants, Wine, and Hospitalians w/ Richard Hanauer, Lettuce Entertain You
55:50
55:50
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55:50
As the wine director and partner of the Lettuce Entertain You restaurant group, Richard Hanauer oversees ~100 restaurants' wine programs. Seeing beverage sales grow from single digits to ~20% of sales, Richard discusses the role beverage plays in restaurants, sommeliers, the elements of good wine programs, and his newest wine country themed concept…
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1
Going Against the Grain w/ Malek Amrani, The Vice
40:55
40:55
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40:55
In a valley of ever-increasing prices, Malek Amrani of The Vice, is trying to bring value and discovery to Napa. Producing 18 varietals from 16 sub-regions, The Vice showcases the full spectrum of Napa Valley at $29 a bottle. Malek is “going against the grain” in many ways - focusing on value, discovery, and underserved markets to build The Vice br…
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1
The Smart Farm w/ Kia Behnia, Neotempo Wines
49:45
49:45
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49:45
Coming from a long career in technology, Kia Behnia, Founder of Neotempo Wines, was galvanized by the 2017 Napa fires to create a more sustainable path. This started in the vineyard, where he’s utilizing technology and leveraging real-time data to improve quality and decrease cost. Kia maps opportunities he sees in weeding, irrigation, mildew preve…
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1
The Business of Bordeaux w/ William Kelley, The Wine Advocate
24:07
24:07
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24:07
Continuing our two-part episode, William Kelley, Deputy Editor of The Wine Advocate, expounds on the evolution of the business elements of Bordeaux. From La Place de Bordeaux to wine critics' score compression, Williams shares his view on how these institutions are changing and evolving their place in Bordeaux and how that impacts big and small cha…
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The Rise & Fall of Bordeaux w/ William Kelley, The Wine Advocate
27:17
27:17
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27:17
Deputy Editor of The Wine Advocate, William Kelley, who recently took over reviewing Bordeaux, as well as Burgundy and Champagne, amongst others, and former guest on E62 (Evolution of the Wine Critic) and E68 (Burgundy), takes a deep dive into the current state of Bordeaux in this two-part episode. First, William tackles the history of Bordeaux and…
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1
Library Release - Getting Inside Bordeaux w/ Jane Anson, janeanson.com
57:21
57:21
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57:21
Accidentally filling the big shoes of Michael Broadbent and Steven Spurrier, Jane Anson, wine critic, author of Inside Bordeaux, founder of janeanson.com, and former Bordeaux correspondent for Decanter for nearly 20 years, is one of the world's foremost experts on the wines, history, and region of Bordeaux. Having lived in Bordeaux since 2003, Jane…
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1
State of the Wine Collector w/ John Jackson, Dallas
36:37
36:37
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36:37
Checking in on how collectors are weathering current economic conditions, John Jackson (IG: attorneysomm; YouTube: attorneysomm) provides insight into the Dallas, Texas wine market. From their wine clubs to how collectors learn about new wines and buy them, John delivers deep insight into the Dallas market as of May 2023. John also details some of …
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Expanding your Impressions and Senses w/ Hoby Wedler, Tasting in the Dark
38:23
38:23
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38:23
Trained in chemistry and born blind, Hoby Wedler, an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," which helps wineries connect with buyers and his thoughts on accessibility in the wine industry. Detailed Show Notes: Hoby's back…
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Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates
50:22
50:22
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50:22
Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales. With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the…
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Library Release - Selection and Differentiation in Grocery Wine w/ Curtis Mann MW, Albertson’s
34:44
34:44
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34:44
Grocery stores are one of the biggest sales channels for wine. Curtis Mann, Group Vice President of Alcohol of the Albertson’s Companies, gives us the inside scoop on buying trends, how to sell into Albertson’s, and the rise of the use of digital. Learn about the dynamics of the grocery wine market and what makes Albertson’s “locally great, nationa…
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Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear
39:21
39:21
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39:21
Being a celebrity helps and hinders the launch and selling elements of a wine venture. Kyle MacLachlan, an actor with a broad base of work from Twin Peaks to Sex & the City to The Flintstones, details his journey of starting Pursued by Bear (“PBB”) in Walla Walla, Washington and how he thinks about imbuing his personal brand with the wine brand. Fr…
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Library Release - The Benefits of a WSET Wine Education w/ Peter Marks, MW of the Napa Valley Wine Academy
35:45
35:45
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35:45
Educating students about wine is more about the “psychic paycheck” than the monetary one for Peter Marks, MW, partner and Vice President of the Napa Valley Wine Academy (“NVWA”), the leading provider of Wine & Spirit Education Trust (“WSET”) courses globally. Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full …
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Library Release - The Hardest Wine Exam in the World w/ Mark de Vere, MW
43:21
43:21
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43:21
The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW Mark DeVere tells us how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam. T…
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There’s a lot of data hidden in a price…and a lot to consider by wineries when they set the price. During the Nov 2022 wine2wine conference in Verona, Italy, host Peter Yeung presented the five factors that price communicates for fine wine. Building off his research for Luxury Wine Marketing, Peter dives into the various messages embedded in a wine…
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Library Release - Dissecting the Price of Luxury Wines
34:41
34:41
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34:41
This Library Release was selected in conjunction with the next episode discussing pricing and was initially released on December 2nd, 2020. Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing. They discuss the luxury wine price segments, the types of lu…
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1
State of the Wine Collector w/ Charlie Fu, Los Angeles
31:44
31:44
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31:44
With a lot of economic uncertainty in early 2023, the fine and luxury wine space has remained relatively robust. Charlie Fu, an LA-based lawyer, wine collector, Wine Berserkers moderator, and caviar purveyor, gives us his thoughts on the state of the wine-collecting market. From Dry January, how they find new wines, navigating price increases, and …
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Waste Prevention through Competitions and Chocolate w/ Katie Jackson, Jackson Family Wines
37:40
37:40
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37:40
Jackson Family Wines is at the forefront of many sustainability efforts as one of the world’s largest wine companies, with >40 wineries. Though they have made significant efforts in renewable energy, climate change, and social impact; they have also done a lot with waste prevention and green purchasing. Katie Jackson, a 2nd generation family member…
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1
Becoming a Sustainability Brand w/ Joseph Brinkley, Bonterra Organic Estates
42:03
42:03
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42:03
Now known as Bonterra Organic Estates, Bonterra has long been associated with organics. But, they have pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics. Joseph Brinkley, Director of Regenerative Farming, describes the history and communicatio…
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The Payback of Energy Efficiency w/ David Duncan, Silver Oak
29:51
29:51
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29:51
As a lifelong hunter, David Duncan, CEO & Proprietor of Silver Oak in Napa Valley, has a keen appreciation for nature. This has driven David and Silver Oak to pursue many sustainability investments, including being the 1st existing winery and new build winery to be LEED Platinum certified and be at the forefront of energy efficiency for the last 20…
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Accessing the Creativity of Diversity w/ Maryam Ahmed, Maryam + Company
49:29
49:29
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49:29
Sustainability is as much about people as it is about the land. That’s how Maryam Ahmed, founder of Maryam + Company and the Diversity in Wine Leadership Forum, connects Diversity, Equity, & Inclusion (“DEI”) to sustainability. Maryam shares how DEI creates access and relevance to new customers and markets for wine and how “doing the work” creates …
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Blocking & Tackling of Biodiversity w/ Drew Bledsoe & Josh McDaniels, Bledsoe Wine Estates
42:19
42:19
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42:19
Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates, comprising three wineries in Washington and Oregon. Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, a…
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Bats, Bottles, and Baking Soda: Battling Climate Change w/ Marie-Catherine Dufour, Bordeaux Wine Council
34:18
34:18
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34:18
With a goal of 46% carbon reduction by 2030 and 6,000 companies to wrangle, Marie-Catherine Dufour, Technical Director of the Bordeaux Wine Council, has a big job to undertake. With an action plan that covers five key climate change strategies, Bordeaux can become carbon neutral by 2050. Some of those strategies include promoting bats to combat gra…
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Sheep, Ducks, Chickens, & More w/ Dan Fishman, Donum Estate
42:38
42:38
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42:38
Known for its world-class art collection and Pinot Noirs, Donum Estate is also serious about sustainability, investing heavily in integrated pest management and biodiversity. Dan Fishman, the winemaker, discusses the benefits and tradeoffs of moving to organic and regenerative farming with an IPM framework. From sheep, ducks, and chickens to mealyb…
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Saving Water in the Desert w/ Joan Esteve, Raimat
39:17
39:17
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39:17
Building an entire ecosystem in the desert requires water at its core. With a 3,000-ha property that includes 2,000ha of vineyards, a winery, and a town to support it, Raimat, part of the Cordorniu Group, has been at the forefront of sustainability, particularly with water efficiency. Joan Esteve, General Manager, explains how >€5M of investment ha…
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1
Designing Allocated Offerings w/ Byron Hoffman & Tyson Caly, Offset
44:21
44:21
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44:21
Focused on the 20% of the wine market doing things differently, Byron Hoffman and Tyson Caly, co-CEOs of Offset, are focused on enabling “Brand Differentiated Commerce.” At the intersection of design and technology for wine, Offset has significant experience operating allocated offerings of wine. These unique event-based sales methods, which limit …
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Creating a Destination in Texas w/ Eva Horton, Flat Creek Winery
43:02
43:02
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43:02
With a California-like atmosphere, Texas wine country enjoys a strong local following. Eva Horton, the owner of Flat Creek Estate, shares how they are creating more than a Texas winery but a destination. With multiple venues, including a full-service restaurant and a disc golf course, Flat Creek is getting visitors to come back and enjoy the estate…
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Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme
1:01:34
1:01:34
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1:01:34
In less than three years, Jen & Zach Pelka, the sister and brother co-founders of Une Femme, have taken what was supposed to be an in-house wine brand for their Champagne Bars The Riddler to the fastest-growing sparkling wine in the US. Leveraging data from The Riddler sales with a mission of promoting women and enabling the shattering of glass cei…
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1
Library Release - Wine Preservation: Tom Lutz, Repour
25:05
25:05
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25:05
In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Savor, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences between Coravin and Repour, and what the future holds. Other topics covered in this episode includ…
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Selling Celebrity w/ Albert Hammond Jr. of Jetway & The Strokes
38:10
38:10
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38:10
Being the lead guitarist of the band, The Strokes, and with a celebrity roster of investors including Joaquin Phoenix, Owen Wilson, and Nick Hoult, one might believe that Albert Hammond Jr.’s new wine seltzer, Jetway, should have an easy path to take off. However, creating a product from ideation to quality in a can, starting a new business and rai…
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Enhancing the Enjoyment of Wine Collecting w/ Elton Potts, Vine Vault
47:52
47:52
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47:52
Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault, has built a business focused on enhancing the enjoyment of wine and wine collecting. From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US. Detaile…
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Library Release - Putting Trust in Data w/ Russ Mann, WineBid
53:51
53:51
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53:51
Library Release - Originally released as episode 26 on Nov 11th, 2020 With a 25-year history, WineBid is the oldest and largest online wine auction site. The original re-commerce platform, Russ tells us about the auction process from the buyer and seller perspective and all the data they collect and display for the wines. This includes innovations …
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Scaling Wine Storage w/ Jeff Anthony and Jeff Smith, Vino Vault
36:33
36:33
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36:33
The wine storage landscape has never been as dynamic as it is today. Primarily due to Vino Vault and its goal of “making wine collecting more enjoyable.” With six facilities today and the goal of getting to 40-50, Jeff Anthony, President & CEO, and Jeff Smith, Chief Wine Officer, describe how scale allows them to offer more products and services to…
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The Relevance of Wine Competitions w/ Doug Frost, MW, MS
44:30
44:30
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44:30
What is the relevance of having 100s of gold medal wines and the competitions that hand them out? According to Doug Frost, MW, MS, it references back to the 19th century, when people were trying to describe what was happening in their wine regions. Doug describes the history, value, drawbacks, and key success factors of wine competitions. He delves…
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Designing Better Wine Sales w/ Katherine Cole & Jon Krauss, Vin Agency
31:56
31:56
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31:56
“Wine is an emotional sale, not a rational one.” according to Katherine Cole, Communications Director of Vin Agency, making storytelling and the immersive nature of web design critical for DTC wine sales, according to Katherine and Jon Krauss, Creative Director of Vin Agency. They explain how website design can improve brand messaging and create mo…
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Investing in Experiences w/ Aly Wente, Wente Vineyards
30:08
30:08
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30:08
From weddings to concerts to a golf course, Wente Vineyards has a whole portfolio of experiences to share the Wente brand with consumers. Aly Wente, VP of Marketing & Customer Experiences, shares how Wente thinks about managing the portfolio of experiences and how they embed wine and the Wente brand into everything they do. From becoming more of a …
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Casting Long Shadows over Columbia Valley w/ Gilles Nicault, Longshadows
31:29
31:29
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31:29
After spending two decades promoting the wines of Washington State, Allen Shoup founded Longshadows, a collective of partnerships leveraging internationally renowned winemaking talent to express the best of the Columbia Valley. Director of Winemaking, Gilles Nicault, describes how the partnerships work from both a business and winemaking perspectiv…
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Keeping a Family Business Family Owned w/ Aly Wente, Wente Vineyards
33:52
33:52
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33:52
Family-owned businesses are notoriously hard to keep family-owned over multiple generations. Wente Vineyards in Livermore Valley, California, has managed to keep it going for 5 generations. Partially through having fewer children, but also through structures put in place to keep the family connected and business family-owned, Aly Wente, VP of Marke…
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The Economics of Sustainability w/ Anna Brittain, Napa Green
41:50
41:50
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41:50
As designer and Executive Director of sustainability non-profit Napa Green, Anna Brittain is passionate about taking action on the 7 pillars of sustainability. Spreading the word about how pursuing sustainability can save money is critical. Anna describes how she defines the 7 pillars of sustainability, what makes Napa Green unique, gives concrete …
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Ex-Pats, Tycoons, and Hand Carry - Hong Kong Wine w/ Polly Aylwin-Foster & Ian Ford, Nimbility Asia
45:12
45:12
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45:12
Revolutionized by eliminating taxes on wine in 2008, Hong Kong has become a significant wine investment and trading hub for China and Asia in general. Polly Aylwin-Foster and Ian Ford of Nimbility Asia go deep into all aspects of the Hong Kong ("HK") wine market. From the HK wine consumer, the retail landscape, cross border transactions with China,…
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Tradition and Evolution of the UK Wine Market w/ Katy Keating, Lay & Wheeler
45:38
45:38
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45:38
Drinking wine since Roman times, the UK market for wine is both mature and competitive. Changes happen slowly, and old traditions remain as the market evolves. Katy Keating, Managing Director of Lay & Wheeler, one of the UK’s oldest wine merchants, gives a deep dive into the UK wine market. She explains the history of wine drinking, its impact on w…
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Building roads for Wine in China w/ Ian Ford & Nichole Mao, Nimbility Asia
36:56
36:56
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36:56
Navigating a very fragmented and dynamic Chinese wine market is challenging. Ian Ford, Founding Partner, and Nichole Mao, Partner of Nimbility Asia, help guide wineries to the right pathways for import partners and building demand in China. They also discuss how important domestic Chinese wine production is, the market for US wine in China, and the…
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De-mystifying Wine in China w/ Ian Ford & Nichole Mao, Nimbility Asia
35:59
35:59
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35:59
As one of the biggest alcohol markets in the world, China is slowly waking up to wine. Ian Ford, Founding Partner, and Nichole Mao, Partner of Nimbility Asia, walk through how the Chinese wine market has changed, what has led to success, and the current wine trends in the country. With significant growth potential, the Chinese market is a critical …
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The Wine Monopoly w/ Trond Erling Pettersen, Vinmonopolet
22:27
22:27
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22:27
Celebrating its 100th year in 2022, Vinmonopolet, the retail wine monopoly of Norway, is tasked with reducing overconsumption of alcohol while enabling a growing food and beverage culture in Norway. With over 32,000 selections, covering 95% of the population, and educating customers with podcasts and other programs, Trond Erling Pettersen, category…
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The Norwegian Wine Consumer w/ Trond Erling Pettersen, Vinmonopolet
29:49
29:49
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29:49
While traditionally a beer and spirits market, wine has now risen to equal footing in Norway. As a category manager for Vinmonopolet, the retail wine monopoly of Norway, Trond Erling Pettersen describes the wine culture in Norway, the four categories of wine consumers, and the major trends for wine consumption. Detailed Show Notes: Wine in Norway W…
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