show episodes
 
B
Business Excellence

1
Business Excellence

Rael Bricker and Lindsay Adams

Unsubscribe
Unsubscribe
Weekly
 
We never expect perfection so EXCELLENCE is about being the best we can be. These podcasts explore multiple areas of business and life to bring the best of the best in our search for excellence. Hosted by Lindsay Adams OAM CSP and Rael Bricker CSP bringing 60+ years of entrepreneurial success and professional speaking together.
 
Loading …
show series
 
"You may have something, either a unique video, picture, or book that you are making a lot of money off, then you want to protect it. That makes up the third portion of the trifecta. Depending on what you have created, and it adds value to your business, you are gonna want to protect it using a copyright..{patent, trademark}. " Devin Miller’s Top F…
 
“And that's our first priority in in Jim's group, our first priority is the welfare of our franchisees because the point of it is you want to look after customers, you've got to have great people, and you got to keep them. So, everything is designed back. Even customer service is designed to say how can I keep my people busy with great customer ser…
 
“So, we put 2000 units of belt buddies into Amazon Marketplace, and sold them out in eight days, zero marketing, zero research, zero everything and went straight out to 2000 units. And we said, Well, I think we got something going here. So, we didn't marry the product. But we tried something similar. And we ethically stole the marketing of their in…
 
“So, need to have an accountability partner. I have somebody I speak to almost daily, just to say, Hey, this is what's happening, you know, I share the ups and the downs. Otherwise, all you do is carry everything on your shoulder. And eventually, the pressure gets too much.” TIME STAMP SUMMARY 00:50 Figuring it out 05:41 How our values shape our ch…
 
"Do you know your conversion rate? If you don't let's start there as to find out what it is this guy we dug into it, he had a 20% conversion rate. So, for every five people his team spoke with, he would get you know one of those become a client. And I asked him when he was doing the sales and selling how many how much would he convert? And he said …
 
“What I'm saying is, how much does the work environment, fulfil you? Versus it fulfils the system, right? Relevance meaning you could be very successful and make billions of dollars. And you be unfulfilled and unhappy, which we see day by day with all the stars that have everything. So, what are our systems? And then I say what are the systems? The…
 
“The temptation in Western cultures to quickly move from relationship building, to securing and then close the deal. However, from an Asian perspective, the emphasis is on establishing a quality and a long-term relationship first, and I call this the 20-year rule. So, here's what I mean, if I don't get the impression from you that we will continue …
 
“This is absolutely the wrong question. The first thing you should be doing is deciding what your purpose is on LinkedIn, because your purpose educates everything else that you do on the platform.” Lavinia’s Top Five Tips to Rock LinkedIn 1. Maximise the big 3 (name, headline, photo) for SEO 2. Use current keywords in your about section 3. LinkedIn…
 
“It just takes away that guesswork and the panic. When those exciting opportunities come to you, you just know, it's like, great. I've got this thing ready to go. I can tweak it slightly for this client if I need to. But I've got this stuff, and I know it works. It's got everything they'll need to make a decision.” Renee’s Top Five Tips for Pitchin…
 
“Ask for that time, practice vulnerability, and accept that you need a bit more help.” Rashmi Watel Top Five Tips on Public Speaking for non-native English speakers 1. My accent is my super power. 2. Knowing more than language is a super cool thing. 3. Have you experienced that you tend to start to use some of the words from your native language. 4…
 
“You have to realise that you succeed in direct proportion to the amount that you help others succeed. So, it's not all about you and your success and how much money you're making. At the end of the day. It's going to be about how much you can help the guy who's sitting across the desk deciding whether he should give you a job.” John’s Top Five Tip…
 
“ I think I would say to everyone who's listening to this, really do think about why you are unique, why you are different. Because if you are, you will get my attention. And I say my attention, I mean, the attention of whoever it is that you're interested in, in getting. So, you know, if it's an event organiser, or if it's your CEO, or you know, w…
 
“ So many people are afraid of taking risks. And they are so afraid of betting on themselves just in case they fail. But I've come to realise that people aren't afraid of failure, people are afraid of failing in front of other people. And I think once you take that out of the equation, and you're like, you know what, even if I do fail, I would rath…
 
“Tip number one we always say is you want to do a lot of listening, whether it's with the client you're making the video content for, or the target customer of your product or service, you want to really understand what their problem, and figure out which product can solve it.” Top Five Tips for Creating a Successful Comedic Social Media Ad 1. Come…
 
"Instead of all that worrying and worrying self-talk it actually filling your brain and your mind and your body with feelings of all the things you're grateful for. Feelings of love and kindness and all the amazing things in the world. And things that you're grateful for about yourself as well you know, your health, your job, or the things that you…
 
Summary of Caleb DeLon “Unless you're one of the rare individuals who actually thrives in that environment, it's going to be best for you to write your book in community. And especially when we're talking about content creation, to bring in someone to ask you questions. In this, this takes speaking your content to the next level. It's one thing to …
 
“The key is the fact that each of the four styles has a slightly different buying preference” TIME STAMP SUMMARY 00:42 The history of using disc 04:29 Looking at the different styles 14:02 Adapting to different patterns 16:25 Know when to use a hard close Where to find Lindsay? Website https://24x7assessments.com.au/ LinkedIn https://www.linkedin.c…
 
“It goes back to leadership, but on a more tactical measure than leading with your core values are leading for excellence as opposed to profitability.” Nick's Top Five Tips For Hospitality Professionals 1. Lead and manage through core values to create a common mission 2. Lead and manage for excellence not just profitability 3. The food and beverage…
 
“And so, if that is more effective with one of my team members, then that's the approach I'm going to take if I'm trying to communicate something to them, and I would hope that they reciprocate with me. “ Drew's Top Five Tips for Executive Leaders 1. Overcoming obstacles in business 2. Communication Skills 3. Vision Buy-in 4. Lead Effective Meeting…
 
“I think sometimes it's really tough to even start the process, because quite often we're not aware that they're there. So, the first step is becoming aware of them.” Top Five (plus a bonus) Tips for Overcoming Adversity 1. Stop the Negative thoughts 2. Being Grateful for what is working right now 3. Being aware of your talent 4. Have a plan 5. Hav…
 
“Being a leader is being able to stand up and actually explained to people where your ethical boundaries are. Because once you explain that you're actually putting yourself out there, that you won’t cross that boundary.” Rael’s Top Five Tips For Leadership Success 1. Ethics and Integrity – drawing the line in the sand 2. Vulnerability – showing wea…
 
“ I really think that we as sales professionals, we in sales, we talk too much, and don't listen enough. And I like to tell people that I train and talk with and coach that you should be speaking, speaking about 30 to 35% of the time. And then that allows the prospect to do the majority of the speaking.” Dave’s Top Five Tips For Sales Professionals…
 
“I've been able to take this concept, and every single day in some way, improve who and what I am. And over the past 49 plus years, I've made some good progress. And I can't wait to see why I can eventually become over the next 50 to 60 years” Joe’s Top Five Tips For Human Kaizen 1. Worth IT! 2. Pearls 3. Hard 4. Environment 5. Choice TIME STAMP SU…
 
“Well, the number one tip for me is Get outside and go for a walk or move your body in some fashion. So, when we are able to change our environment, we're actually asking our system to start activating flexibility. And that really allows us to engage in new surroundings, which sparks new thoughts, new ideas, in turn creativity, in our system.” Mari…
 
“Okay, I've got my song now recorded, and I've got it, but nobody else knows about it. And so, the question then is to identify the demographics and geographics of your people that you want to expose your product to, you know, in my case, it was a list.” Dave's Top Five Tips For Building a Successful Music Business 1. Create a quality music product…
 
“I think one of the most important things that boards do is they say no to stuff that doesn't fit and yes to stuff that does.” Julie’s Top Five Tips For Being a Valuable Board Member 1. Align everything to your company’s core purpose 2. Get informed about your executive leadership team 3. See the company through the eyes of your stakeholders 4. Sto…
 
“The key to creating a sustainable strategy is understanding that every organisation’s strategies are different. And so, the strategy part of it has to rely on some key building blocks.” Rael's Top Five Top Tips for a Sustainable Strategy 1. What happened – What is happening – Where to from here 2. Alignment of leadership personal and business 3. S…
 
“I've got someone in each of those groups that I have a connection with, who can introduce me to my target market. And the beauty is then that for each of those people, I can refer coaches consultants back to them.” TIME STAMP SUMMARY 00:41 Be clear on your target market 04:52 Find businesses with similar target markets 08:40 Invite them to play 13…
 
"What it means is that every business in order to create a rich and robust culture has to define their ethics. And with that, the integrity of the business relative to the society and the environment in which they operate." Rael's Top Five Tips for Creating a Rich and Robust Culture 1. Ethics and Integrity 2. Visible Leadership 3. Openness 4. Share…
 
“I encourage people to have a little list of their favourite clever questions printed out on a card and keep it in your pocket. And so, when you go to a networking event, have a list of your favourite questions that you're going to ask.” TIME STAMP SUMMARY 00:24 Focus on the other person 04:41 Ask clever questions 07:58 Keeping that personal touch …
 
“He was still standing in direct line of fire when he was risking his life to save mine. Bullets are whizzing around us, but he stabilised me in 10 minutes in the brick line of fire. And in the analysis afterwards, he says he doesn't know how my heart didn't stop. All the textbooks say it should have stopped. The only reason he believed that it did…
 
“We didn't develop a detailed business plan. We said let's get something up and running. And we'll see how customers respond. So, we built a website, that some inventory. We were bootstrapping. So, we had to make two with what we had. The only marketing, we did was to set up a Facebook page.” TIME STAMP SUMMARY 01:52 Planning the next step 03:37 Wh…
 
“In layman's terms it simply means being able to be more awake and alert, be more relaxed and rested, and being able to see those bigger pictures, see those finer details to fill those bigger pictures, and allow things to happen, more naturally, more organically. And so, you know, usually the top leaders, they're working hard, but they're not worki…
 
"And that's how I trained hypnotherapist’s from across the globe. I've trained thousand's of people from all over the world. And what we want to do is we want to make sure that we're actually dealing with the cause and not just the symptoms. So, it is a programme, but even when you look at it, 12 sessions, that's nothing compared to people who come…
 
“And the current book, which is called do one thing and do one thing deep is about organizations and how we can just be more effective as an organization when we all understand what our purpose is, what the direction is that we are heading, and the part that we play in that.” “Making sure that they're recognising people who are doing the one thing …
 
“ And there's a lot of work still that needs to be done to break down those barriers and reduce the stigma. So, people feel comfortable about talking about the problem acknowledging the problem and having the confidence to go and do something about that because we know that more than 60% of people with incontinence never actually seek help.” “ But …
 
“Audience journey is basically in any kind of presentation, or conversation or speech. It's the moment by moment, emotional, mental journey that the audience takes, while listening to what you're delivering. So, it's the actual in inner exploration, the path they take from where they are, when they come in, to the conversation, or the presentation …
 
“And I tried a number of things to keep the staff that I was employing, engaged and keep them staying working for me for the business longer. And I found over a period of time, what I was doing wasn't working. There was a gap in my skill set. And I didn't know what that gap was. And I remember having a conversation with the HR team at the time and …
 
“I think the biggest challenge is the mental health of our workers or our employees has become really, really important for a whole range of reasons, we are making progress. But I think the biggest challenge is still that we've got a stigma around mental health problems.” “I think there's always an element of overwork. In the community, there's a d…
 
“We will go in and we will look into the business and see how we can translate that in order for your corporate executives to be able to live and breathe the brand.” “Number one would be what is the product or services that you are selling? Yeah, and number two, which kind of customers are you targeting.” “Appearance, behaviour, communication, the …
 
”So, if you think of a patent, it goes towards an invention. Something that has a functionality, it does something and accomplishes something that would be a patent. A trademark is more on the branding side. When you think of the name of a company, name of a business, a logo, a catchphrase something, it is what the brand is. And then copyrights are…
 
“And so executive presence remains a mystery to so many people.” “Today, leaders need to be able to show empathy, they need to thank their teams, their team members, and they need to just be patient and listen. And so, there's a whole list of different core competencies that we could talk about. But those are at the top of my list. And decisiveness…
 
“Imagine you're in business. And every day you spend one hour learning a new skill, like how to market or how to communicate or how to write copy. And at the end of the year, you have 365 skills like Photoshop or video under your belt what we get to the bottom line to your competitive this.” “So, what's your purpose? How much time do you have? And …
 
“If you get that wrong, it doesn't matter how fancy the graphics, it doesn't matter how good the presentation, it doesn't matter, you know, where you put it, your target market just won't respond to it.” “So, the biggest mistake that I see with people killing their marketing campaigns is that they don't give it enough time.” TIME STAMP SUMMARY 01:1…
 
And we do very little in paid advertising, almost no cold outreach. And people come and find us organically. And in the process of sort of figuring out how we're going to position ourselves in places where potential customers would come and find us versus having to chase after customers sort of led to the creation response.” “Because if you're good…
 
“The area where the brain is most sensitive to and most willing to change is in the area of a risk to survive. So, risk is the area that is rich pickings for changing your behaviour. If you can set up a risk, your brain is interested. Because your brain just wants to survive, right?” “But what we notice is true about that is that for anyone who doe…
 
“Conflict is inevitable. Combat is optional. And in business, particularly when people have a conflict that arises, there's a couple of things that can go wrong, and they go wrong, because nobody ever sits us down and tells us how to manage conflict.” “It's impossible to avoid disputes. What you can do is get to a dispute as soon as it arises and d…
 
“ Take your common returns, procedure, most retailers, you know, if they don't want to take it, they'll find every excuse under the sun not to take it. But that's not for the customer. That's a procedure that they've built in for themselves. So therefore, the customer experience is dilapidated at best, and it doesn't create customer loyalty.” “I me…
 
“And for that you need systems. And this is where our three habits three numbers come in really handy. And if you jump directly into systems and tactics, you might be the wrong systems and the wrong tactics. That's why we say stop, stop, stop! Before we build any system, we map out. And we calibrate with the three strategies.” “You want to get the …
 
“And for the team as well, it means that we've got wider access to talent, because we don't have to nail down into one particular geographical location” “Prior to the pandemic, people were commuting for at least two or three hours a day getting to the office and getting home again. And suddenly their commute is from their bedroom to their office or…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login