))
Today’s cyber attacks target people, not technology. Protecting People is a podcast focused on the human side of cybersecurity. Each episode, you’ll learn how today’s threats really work, who’s being targeted by them, and what you can do to safeguard your people, data and systems.Get real-world insight and learn about the latest trends in social engineering, malware, threat protection, cloud security and more. Protecting People is cybersecurity for the rest of us.
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with ...
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS. Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth. Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed ...
P
Protecting People
1
Five Minute Forecast for the week of 3/20/2023
5:44
5:44
Play later
Play later
Lists
Like
Liked
5:44
Five Minute Forecast for the week of March 20th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. FBI issues pig butchering warning as cryptocurrency scams soar NBA data breach could make fans mad this March Almost a thousand ransomware attacks against critical infrastructure in 2022 And threat resear…
G
Growth Marketing Camp
1
The Power of Authentic Connection: a Community Building Masterclass with HubSpot’s Christina Garnett
1:03:14
1:03:14
Play later
Play later
Lists
Like
Liked
1:03:14
Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot. In a world that’s always buzzing with noise, where AI-powered models …
P
Protecting People
1
Five-Minute Forecast for the week of 3/13/2023
5:24
5:24
Play later
Play later
Lists
Like
Liked
5:24
Five Minute Forecast for the week of March 13th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Microsoft moves to curtail OneNote phishing abuse Top jobs hide big threats in new LinkedIn campaign targeting infosec professionals Emotet is back after a three-month winter break And senior threat intel…
T
The Master Marketer Show
1
Ep. 38 Lauren Lynch - Podcasts as a Branding Investment
47:23
47:23
Play later
Play later
Lists
Like
Liked
47:23
How much weight are you putting behind your branding? Is it the core of your marketing, or are you hoping that your product speaks for itself? Branding is a time-consuming process, and many companies don’t have the budgets or teams to successfully manage branding efforts. However, that doesn’t change the fact that branding is an investment into you…
P
Protecting People
1
Five Minute Forecast for the week of 3/6/2023
5:38
5:38
Play later
Play later
Lists
Like
Liked
5:38
Five Minute Forecast for the week of March 6th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. President Biden announces a new national cybersecurity strategy BidenCash card market gives away over two million stolen card numbers Royal ransomware takes aim at U.S. healthcare organizations And cyberse…
G
Growth Marketing Camp
1
Build a Brand on Trust (& Bit of Funk) with Nemanja Zivkovic
45:16
45:16
Play later
Play later
Lists
Like
Liked
45:16
Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of…
P
Protecting People
1
A Year of Sophisticated Threats: Findings from this year’s State of the Phish report
33:06
33:06
Play later
Play later
Lists
Like
Liked
33:06
Every year, threat actors look for new tactics to outwit victims and bypass defenses. And 2022 was no different. Here to discuss the Proofpoint ninth annual State of the Phish report findings is Sara Pan, Phishing and Security Awareness Expert. In this episode, we discuss the following: Critical findings around the 2022 threat landscape How securit…
P
Protecting People
1
Five Minute Forecast for the week of 2/27/2023
5:01
5:01
Play later
Play later
Lists
Like
Liked
5:01
Five Minute Forecast for the week of February 27th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. The FTC reports the worst year yet for fraud, as losses reach almost $9 billion News Corp says state-aligned attacker had access to its systems for two years A ransomware attack leads to empty shelves …
T
The Master Marketer Show
1
Ep. 37 Jamey Heinze - The Philosophy of Business Relationships
54:04
54:04
Play later
Play later
Lists
Like
Liked
54:04
What’s your philosophy? Is it kindness, excellence, tenacity, or a mixture of multiple ideologies? Whatever your philosophy, how does it apply to your business, and better yet, your position as a leader? Philosophies curate your environment, in that how you choose to lead may greatly help or hinder your efforts in your business operations. In this …
P
Protecting People
1
Five Minute Forecast for the week of 2/20/2023
5:21
5:21
Play later
Play later
Lists
Like
Liked
5:21
Five Minute Forecast for the week of February 20th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. It’s playtime for attackers as GoDaddy reveals multi-year cyber breach Coinbase employees targeted by successful SMS phishing expedition Another Russian hacker found guilty in a U.S. courtroom And seni…
G
Growth Marketing Camp
1
From Surviving to Thriving: Proofpoint Marketing’s Origin Story with Gaby & Mike Grinberg
1:02:37
1:02:37
Play later
Play later
Lists
Like
Liked
1:02:37
The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take co…
T
The Master Marketer Show
1
Ep. 36 Ashley Estilette - Empowering Your Team Through a Recession
54:32
54:32
Play later
Play later
Lists
Like
Liked
54:32
We’re excited to welcome Ashley Estilette to the Master Marketer Show! As the Chief Marketing Officer at Mitratech since 2021, Ashley has overseen some of the most transformational workplace moments of our lifetime. With the effects of the pandemic still looming over many businesses, and many companies continue to navigate the “in-office v. remote”…
Modern compliance is critical to protecting an organization's people, data and reputation. Compliance can also come with a significant financial burden. Michael McGrath, compliance and digital risk expert here at Proofpoint, joins the show to help us understand the components and drivers of compliance costs and what can be done to control them whil…
P
Protecting People
1
Five Minute Forecast for the week of 2/13/2023
5:13
5:13
Play later
Play later
Lists
Like
Liked
5:13
Five Minute Forecast for the week of February 13th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. U.S. victims are still falling hard for romance scams Reddit suffers data breach after successful phishing attack Sanctions imposed against TrickBot ring leaders And threat researcher Bryan Campbell di…
T
The Master Marketer Show
1
Ep. 35 Eddie Saunders Jr. - Mastering Influencer Partnerships
1:05:51
1:05:51
Play later
Play later
Lists
Like
Liked
1:05:51
Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what’s happening is a well-constructed narrative that, when done effectively, can authentically shift consumer perspective. How are influencer relation…
G
Growth Marketing Camp
1
How Jess Cook Harnesses Her Personal Brand for B2B Marketing Success
47:27
47:27
Play later
Play later
Lists
Like
Liked
47:27
Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. Jess’s career journey includes it all, from…
P
Protecting People
1
Five Minute Forecast for the week of 2/6/2023
5:47
5:47
Play later
Play later
Lists
Like
Liked
5:47
Five Minute Forecast for the week of February 6th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Ubiquiti employee pleads guilty to theft that cost investors billions Google Fi users suffer SIM swap attacks after data breach And users of a popular people-search service find their own data leaked on…
G
Growth Marketing Camp
1
Making the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams
31:41
31:41
Play later
Play later
Lists
Like
Liked
31:41
Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12. Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was …
P
Protecting People
1
Five Minute Forecast for the week of 1/30/2023
5:01
5:01
Play later
Play later
Lists
Like
Liked
5:01
Five Minute Forecast for the week of January 30th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. International law enforcement takes down Hive ransomware U.S. officials issue warning about remote monitoring attacks A breach at JD Sports exposes data for 10 million customers And threat researcher Gr…
T
The Master Marketer Show
1
Ep. 34 Sam Gupta - Content Creation as a Marketing Tool
1:08:08
1:08:08
Play later
Play later
Lists
Like
Liked
1:08:08
How does one become a prolific content creator in the e-space? On top of that, what is the purpose and the impact of an Elevated Resource Planning (ERP) firm? This week, we’re changing pace as we speak to an expert outside of the marketing realm — but one whose efforts are crucial to the success of marketers in the digital space. Sam Gupta, the Pri…
G
Growth Marketing Camp
1
Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric
30:08
30:08
Play later
Play later
Lists
Like
Liked
30:08
In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric. Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies. Our host, Bo…
P
Protecting People
1
Five Minute Forecast for the week of 1/23/2023
6:00
6:00
Play later
Play later
Lists
Like
Liked
6:00
Five Minute Forecast for the week of January 23rd. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Microsoft blocks another route used by Excel attackers Ransomware profits are falling as victims refuse to pay Mailchimp employee falls prey to social engineering And threat research manager Daniel Blac…
T
The Master Marketer Show
1
EP 33 Melissa Moody - Lightning Strikes & Scrappy Teams - Bringing a New Category and Brand Vision to Fruition
1:06:15
1:06:15
Play later
Play later
Lists
Like
Liked
1:06:15
Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody, Co-Founder & CMO of Gated, to outline Melissa’s unique journey of category creation while con…
P
Protecting People
1
Five Minute Forecast for the week of 1/16/2023
5:49
5:49
Play later
Play later
Lists
Like
Liked
5:49
Five Minute Forecast for the week of January 16th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Europol calls time on a chain of pig butchering call centers Norton Password Manager accounts targeted in credential stuffing attack LockBit affiliate takes aim at the U.K.’s Royal Mail delivery service…
G
Growth Marketing Camp
1
Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan
29:43
29:43
Play later
Play later
Lists
Like
Liked
29:43
Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. I…
T
The Master Marketer Show
1
Ep. 32 Carter Severns - Mastering The Controlled Chaos of an Early-Stage Startup
1:09:12
1:09:12
Play later
Play later
Lists
Like
Liked
1:09:12
We’ve all seen the movies and TV shows about startups and the intense commitment workers are expected to have in order for the business to thrive. However, what does it mean to work for a “visionary,” and how much of a voice should you have in the process of building a startup? In this week’s episode, we welcome Carter Severns, Vice President of Ma…
P
Protecting People
1
Five Minute Forecast for the week of 1/9/2023
5:07
5:07
Play later
Play later
Lists
Like
Liked
5:07
Five Minute Forecast for the week of January 9th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. LastPass breach is the gift that keeps on giving—but all its delivering is bad news for users Phished credentials unlock Slack’s GitHub code repositories LockBit ransomware says sorry for attack on SickK…
G
Growth Marketing Camp
1
Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO
1:01:46
1:01:46
Play later
Play later
Lists
Like
Liked
1:01:46
In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curios…
P
Protecting People
1
Five Minute Forecast for the week of 12/19/2022
5:38
5:38
Play later
Play later
Lists
Like
Liked
5:38
Five Minute Forecast for the week of December 19th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Malware botnet taken down by Google last year back from the dead Another botnet targets Minecraft servers And an attacker infiltrates an FBI-run cybersecurity information-sharing program…
P
Protecting People
1
Five Minute Forecast for the week of 12/12/2022
5:01
5:01
Play later
Play later
Lists
Like
Liked
5:01
Five Minute Forecast for the week of December 12th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Patients moved after ransomware attack at a Paris hospital Looking for a last-minute gift? How about a stolen email address for $2? Microsoft says the holidays could deliver a new wave of Russian cyber…
P
Protecting People
1
Looking Ahead: Protecting People and Defending Data in 2023
39:45
39:45
Play later
Play later
Lists
Like
Liked
39:45
2022 continued long-standing cybersecurity risks — aligning with our expectations — alongside new harrowing threats. What does that mean for the new year, and what can we do to best prepare for new tricks in 2023? In this episode, Ryan Kalember, EVP of Cybersecurity Strategy at Proofpoint, joins us to shine a light on best practices for risk preven…
G
Growth Marketing Camp
1
The Outside-In Approach to Copywriting with Konrad Sanders
1:00:26
1:00:26
Play later
Play later
Lists
Like
Liked
1:00:26
This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answe…
P
Protecting People
1
Five Minute Forecast for the week of 12/5/2022
5:01
5:01
Play later
Play later
Lists
Like
Liked
5:01
Five Minute Forecast for the week of December 5th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Car app bugs could let attackers steal vehicles with just an email address LastPass confirms its second data breach in just four months And malware-as-a-service makes starting a life of cyber crime even…
P
Protecting People
1
Five Minute Forecast for the week of 11/28/2022
5:29
5:29
Play later
Play later
Lists
Like
Liked
5:29
Five Minute Forecast for the week of November 28th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Massive data breach at Twitter exposes millions of phone numbers U.S. authorities seize pig butchering sites Pro-Russia “hacktivists” take down the European Parliament website And senior reverse engine…
P
Protecting People
1
New Innovations: The Latest Capabilities in Threat Protection
26:21
26:21
Play later
Play later
Lists
Like
Liked
26:21
Despite existing security solutions, organizations are continuing to see their user’s information compromised—whether it be business email compromise, ransomware attacks, phishing, or supply chain threats. The ways attackers are targeting people has evolved, but there's one constant in the ever-changing threat landscape; people are still the primar…
P
Protecting People
1
Five Minute Forecast for the week of 11/14/2022
4:33
4:33
Play later
Play later
Lists
Like
Liked
4:33
Five Minute Forecast for the week of November 14th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Empty wallets see fingers pointed at FTX insiders Europol arrests a high-profile member of LockBit The FBI closes down multiple reshipping domains And senior threat research engineer Adam McNeil discus…
G
Growth Marketing Camp
1
Building a Balanced Economic Model That Supports Growth and People with Bryan Karas
34:24
34:24
Play later
Play later
Lists
Like
Liked
34:24
Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops som…
P
Protecting People
1
Five Minute Forecast for the week of 11/7/2022
4:46
4:46
Play later
Play later
Lists
Like
Liked
4:46
Five Minute Forecast for the week of November 7th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. “Hackers for hire” target critics of World Cup host Qatar Twitter turmoil inspires a phishing expedition And Emotet returns with some old tricks And senior threat research engineer Adam McNeil explains …
G
Growth Marketing Camp
1
How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce
55:38
55:38
Play later
Play later
Lists
Like
Liked
55:38
In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B i…
P
Protecting People
1
Five Minute Forecast for the week of 10/31/2022
5:19
5:19
Play later
Play later
Lists
Like
Liked
5:19
Five Minute Forecast for the week of October 31st. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Former-U.K. Prime Minister Liz Truss targeted by Russian attackers Credit card thieves enjoy a two-year spree on See Tickets Hinge targets scammers with profile verification And email threat researcher …
P
Protecting People
1
Five Minute Forecast for the week of 10/24/2022
5:44
5:44
Play later
Play later
Lists
Like
Liked
5:44
Five Minute Forecast for the week of October 24th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. US authorities warn of a new ransomware campaign targeting healthcare Attackers use hundreds of mis-spelled domains to distribute malware And a research update on a new kind of conversational social eng…
G
Growth Marketing Camp
1
How To Establish and Measure Brand Trust with Vena Solutions’ Tamara Kitić Yarovoy
29:48
29:48
Play later
Play later
Lists
Like
Liked
29:48
A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022…
P
Protecting People
1
Five Minute Forecast for the week of 10/17/2022
5:45
5:45
Play later
Play later
Lists
Like
Liked
5:45
Five Minute Forecast for the week of October 17th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. CISA launches open-source tool for Red Teams Developer error leaves Toyota customer data exposed And keyless entry car thieves face being locked up And threat research manager Daniel Blackford reflects …
G
Growth Marketing Camp
1
From Podcasting to Partnerships (And Everything in Between) with Logan Lyles
50:53
50:53
Play later
Play later
Lists
Like
Liked
50:53
On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of aro…
P
Protecting People
1
Five Minute Forecast for the week of 10/10/2022
6:00
6:00
Play later
Play later
Lists
Like
Liked
6:00
Five Minute Forecast for the week of October 10th. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Pro-Russia attackers ground several U.S. airport websites 1.2 million credit cards given away in dark web marketing promotion Crypto thieves strike it big after a breach at Binance And senior threat int…
T
The Master Marketer Show
1
Ep. 31: POV - Build Your Customer Research Muscle by Making the Most of Customer Reviews
51:10
51:10
Play later
Play later
Lists
Like
Liked
51:10
This week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper insights in the realm of customer research. EP. HIGHLIGHTS: APPLY KEY LEARNINGS It’s important to NEVER conflate assumptions about cust…
P
Protecting People
1
Is Cybersecurity a Priority in Your Boardroom? New Insights From 600 Board Members
26:49
26:49
Play later
Play later
Lists
Like
Liked
26:49
How prepared are organizations to deal with a cyberattack? What's the board's relationship with their CISOs? To find out the answers, Lucia Milica, Global Resident CISO at Proofpoint, joins us to discuss the Cybersecurity: 2022 Boards Perspective Report, where 600 board members from around the world were surveyed to share the boards-eye view of the…
G
Growth Marketing Camp
1
How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius
33:57
33:57
Play later
Play later
Lists
Like
Liked
33:57
Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the Growt…
P
Protecting People
1
Five Minute Forecast for the week of 10/3/2022
5:55
5:55
Play later
Play later
Lists
Like
Liked
5:55
Five Minute Forecast for the week of October 3rd. All the cyber security news you need to stay ahead, from Proofpoint’s Protecting People podcast. Exchange Servers at risk from two major zero-day vulnerabilities Ransomware gang publishes data stolen in school system attack Fake CISO profiles flood LinkedIn We’re joined by former Gartner analyst Jon…
T
The Master Marketer Show
1
Ep. 30 Corey Brown - More Than Memes: Content Strategy Attuned to Targeted Business Goals
51:29
51:29
Play later
Play later
Lists
Like
Liked
51:29
Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when …
