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Nudge

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Nudge

Phill Agnew

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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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'Adventures in Local Marketing' is the only podcast that tells the stories from the front line of local marketing. BrightLocal's Director of Product and Marketing, Kristian Bannister chats to industry experts and marketers who are living local marketing day in, day out—the people pushing it further and in new directions. Get inspired by their journeys, uncover new ways of thinking, and deepen your strategic knowledge. No fluff. No unjustified hype. No gimmicks or 'flash in the pan' tactics. ...
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Lead, build, and invest better. Deconstructing the Billion Dollar Moves of global funders & founders weekly; raw & unfiltered. You won't get this anywhere else. From the growing pains of a unicorn journey to IPO to scaling a venture capital firm; all of these efforts require vision and a steady hand from the leaders at the helm. But what does that really take? Join venture capitalist & strategist, Sarah Chen-Spellings as she asks the hard questions — so you too, can make #BillionDollarMoves ...
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What’s the secret to becoming more likable and influential as a leader? How do we actually build and scale by appealing to our consumers in a sustainable way? Why are we more likely to eat an imperfect cookie? This week’s episode will have you taking copious notes from Phill Agnew, a behavioral science expert and my podcast brother in the network, …
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This week I am so pumped to be speaking with Momei Qu, Managing Director of PSP Growth, where she leads PSP’s venture capital and growth equity initiative, working closely with the esteemed Penny Pritzker, former United States Sec of Commerce and American billionaire businesswoman with family investments in the Hyatt Hotels and Marmon Group. From M…
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Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get …
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This week's Billion Dollar Bite features the big question: Who am I beyond the company I built? This has become a theme that has emerged in so many of my conversations with both founders and funders at the helm of their businesses — an inspired this week’s Billion Dollar Bite about finding identity and decoupling your identity from your business. T…
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I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marke…
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Our next guest is tackling the food waste problem by applying what he and his team have learned from nature. They created a plant-based protective coating that can make fruits and vegetables last longer. When the average household wastes over 30% of their food and throws $1,500 of the food they buy into the trash, you can see how it’s crucial to wo…
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In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to …
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Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up…
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Unless you’re living under a rock, you know that ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. And with it, a whole conversation surrounding AI, it’s opportunities and yes perils. Well, to go deeper in this, I’m excited to speak with someone who has been working in this space of AI, VR and XR, immersive and extended re…
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London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and …
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This week I’m chatting with a Billion Dollar Mover who absolutely captivated me when I first met her, but for a change, from the world of politics. Phumzile Van Damme is a former Member of Parliament of South Africa, winning multiple awards for her work counter-electoral disinformation, digital rights and platform accountability focusing on Africa.…
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Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: htt…
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Welcome to Billion Dollar Bite! Between the SVB collapse (and now First Republic Bank on the edge, with stock now down 95% for the year to date!), ChatGPT taking over and the "SAAS-cre", where valuations of Software-As-A-Service companies have taken a dive, for some, as high as 60%; it’s been a lot. A question that I get asked in this environment i…
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Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity? It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental heal…
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Founder turned Funder, from Head of Digital Ventures of the BBC to Managing Director of Techstars, to now Managing Partner of Everywhere Ventures with 250 portfolio companies and counting, Jenny Fielding is the ultimate community builder and investor. Together with Scott Hartley, Jenny is today pursuing a global strategy, as U.S. venture capitalist…
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Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re abov…
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For the Billion Dollar Mover that you are, this is not new news: Silicon Valley Bank; what was said to be the epicenter of Silicon Valley tech and small businesses collapsed on March 10th after a run on the deposits doomed the banks plans to raise fresh capital. At first, there was major concern that this crash will take the VC and startup ecosyste…
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Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bests…
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We’re bringing our next billionaire on Billion Dollar Moves; this time from Nepal, my friend Nirvana Chaudhary who is at the helm of Nepal’s first and only company listed on the Forbes list of Billionaires since 2015, valued in excess of $2.5 Billion. What started in 1935 has today become a conglomerate of 136 companies and 76 brands spread across …
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Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want. Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv…
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What does it take to sell and execute on what feels like an impossible vision? This, is the task of a stem-cell scientist turned founder who is tapping into the multi-billion opportunity to create lab-grown crustacean meat. Under Dr. Sandhya Sriram's leadership, Shiok Meats today is the world’s first cultivated shellfish meat company, and Southeast…
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In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science …
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A ping on your phone takes you out of a conversation with a friend. At the office, a colleague interrupts your work on a project. At home, screens intrude on time with your partner. Your goals don’t get done and it feels like someone (or something) is constantly pulling you away from what you really want to do. Why does it seem we’re no longer in c…
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Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’l…
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In today's Billion Dollar Moves, we bust some myths about Southeast Asia's VC activity and the narratives driving the expansion seen in the region. The key question: will the momentum survive this downcycle? I chat with Dmitry Levit, Founding Partner of Cento Ventures, a venture capital firm specialized in under-invested emerging digital markets, p…
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In today's Billion Dollar Moves, we bust some myths about Southeast Asia's VC activity and the narratives driving the expansion seen in the region. The key question: will the momentum survive this downcycle? I chat with Dmitry Levit, Founding Partner of Cento Ventures, a venture capital firm specialized in under-invested emerging digital markets, p…
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In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how. Try HubSpot …
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Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the p…
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While scaling globally seems often to be part of the 'Billion Dollar Plan', it is hardly as simple as it is thought to be. Nicole Sahin who founded and scaled G-P, a global PEO leader from an idea to over $4Bn in value chats with me in Davos on her thoughts on the future of work, the challenges of globalization and some of her own hard lessons in s…
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I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Scarcity experiment: https://bit.ly/3TZx2Qk Endowment experiment:…
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Private Equity has a tremendous role to play in the real economy: with about $10Trillion assets under management, robust returns relative to public market measures, a reach that touches the lives of many (some say 1/3, 2/3 of global GDP by 2030) and with maximizing impact across the risk/return continuum becoming a fast-growing trend within the inv…
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In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election. Try HubSpot for free: https…
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Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.c…
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Quiet quitting, a recession looming, a polycrisis declared at Davos 2023 — how can leaders navigate this uncertainty? Silvia Wiesner, former Managing Director at Unilever who was with me in Davos joins me to weigh in on the 53rd Annual Meeting of the World Economic Forum. -- Billion Dollar Moves is THE show for the audacious next generation leader;…
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The 'non-political' company leader. In 2020/2021, we saw feathers ruffled when leaders like those from Google, Coinbase declared certain "political activism" was a distraction. Employees walked out since of course, in many ways, we're in a generation that have been told to bring "our full selves to work", including our belief systems. But how do we…
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MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in v…
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Social media platforms and creator-focused startups haven’t looked too hot coming into 2023, with companies like Meta, Snapchat waging of layoffs along with the rest of the tech industry. BUT the creator and influencer economy are more than just buzzwords losing interest among venture capitalists. Despite challenges on a platform level, blogger tur…
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According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to…
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Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have. Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And mor…
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Data shows that building with diversity in mind just makes business sense. Yet, we’ve not moved the dial nearly enough: bringing it to our investment world, as of Sep 2021 according to Knight Research only 1.4% of US AUM are managed by diverse firms, and at a startup level, we all know the abysmal numbers: women get less than 3% of funding, and Bla…
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Phil Knight, the founder of Nike famously said “Nike is a marketing company, and our product is our most important marketing tool.” But what does it take to build a world-class brand, and rise above the noise? I dive deep with Eric Toda, former Global Digital Brand Marketing Director at Nike, now Global Head of Social Marketing at Meta and Founder …
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Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jo…
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We've heard a lot about scaling tactics for businesses, but have we paused to think about what it takes to scale ourselves as leaders at the helm? In this episode, Kim Yao, shares with us about how each chapter of her companies demanded different versions of her as a leader, and the future of 'virtual' or 'ghost' kitchens, i.e. delivery-only restau…
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I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did …
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In this episode, Paul Ark shares how "when you take that big leap of faith, what's waiting for you on the other side is not necessarily a bad thing". From investment banker with global banks Deutsche Bank and Citigroup in Asia and New York, to facilitating Apple and Microsoft's Retail’s market entry into Asian markets, rolling out a US$100 million …
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I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book recommendations:…
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Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the …
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What if at the edge of your deepest fear lays your greatest potential? Exiled from the only place she knew to be home, Iranian singer, Gola (Golazin) shares her story on how her first hand experiences of life under the oppressive Iranian Regime shaped her as a fearless, international women’s rights advocate. Fighting everyday to have her voice hear…
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