Best Peter Rodriguez MBA Chartered Marketer Podcasts (2023)

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

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Short term thinking can hurt businesses in the long term. 31:59

2M ago31:59

31:59

Peter Rodriguez and Mike Farrell discuss how "Shortermism" in a time of uncertainty is harmful to businesses in the long term.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

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The change in eating habits and new business opportunities for marketers. 23:36

2M ago23:36

23:36

Peter Rodriguez and Mike Farrell discuss the change in eating habits and how this opens new business opportunities for marketers.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Marketing training unlocks your team's potential for growth. 10:57

2M ago10:57

10:57

Peter Rodriguez talks about two myths about marketing training and the key component of a brand management training program.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
How can marketers build an employer's brand? 46:02

2M ago46:02

46:02

Peter Rodriguez and Mike Farrell discuss how the branding process can create an employer's brand.Understanding this can help further build an employer's reputation and resonate with internal and external audiences.This has a postive effect in attracting and retaining talent.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

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A conversation with Mo Dezyanian about breaking the CMO-CFO language barrier.

2M ago

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Peter hosts Mo Dezyanian, President of Empathy Inc. They discuss the insights from a study from Empathy Inc. about breaking the language barrier between CMOs and CFOs.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Habits and rituals in marketing 37:24

2M ago37:24

37:24

Peter Rodriguez and Mike Farrell discuss the importance of insight, habits and rituals when marketing consumer products like coffee and confectionery.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
If you want a strong brand after the recession, invest in your brand during the recession 17:25

2M ago17:25

17:25

If you want a strong brand after the recession you have to invest in your brand during the recession.Peter Rodriguez discusses the implications of cutting brand investment in recession times.Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set.Recovering after the r…

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Customers pay for brand benefits, not product attributes. 19:34

2M ago19:34

19:34

Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business.He discusses why product attributes are not enough to differentiate a brand and expand a business.Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins.Creating bran…

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Is the metaverse the next big thing in marketing? or just one more distraction? 37:44

3M ago37:44

37:44

Is the metaverse the next big thing in marketing? or is it just one more distraction?What can it add to the marketer's tool box?Peter Rodriguez and Mike Farrell share their thoughts on the possiibilities of this resource.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Celebrity endorsement in advertising 31:15

5M ago31:15

31:15

In this episode, Peter Rodriguez and Mike Farrell talk about the value of celebrity endorsements and examples of brands that have been recognized with important industry awards for their creativity in building and growing businesses.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Building Your Personal Brand In The Age Of Social Media 49:53

6M ago49:53

49:53

A personal professional brand is an asset in the age of social media.In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber CollegeYour circle of influence is determined by who knows you and what they think of you when your name comes to mind..When people understand your brand benefit, the…

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

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Data Rich But Insight Poor? - Ask "Why?", Not Only "What?" 35:41

7M ago35:41

35:41

Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
My Reaction To Three Marketing News This Week 15:28

9M ago15:28

15:28

Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Elections Marketing 8:17

10M ago8:17

8:17

Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Destination Marketing 18:15

10M ago18:15

18:15

Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.By Peter Rodriguez MBA Chartered Marketer

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Brand Igniter® - BrandTips™ - Ignite Business Growth.

1
Successful execution comes from a good system 21:21

11M ago21:21

21:21

In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discu…

Podcasts Worth a Listen

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Peter Rodriguez MBA Chartered Marketer Podcasts

Podcasts Worth a Listen

SPONSORED

1
Brand Igniter® - BrandTips™ - Ignite Business Growth.

Peter Rodriguez MBA Chartered Marketer

1
Short term thinking can hurt businesses in the long term. 31:59

1
The change in eating habits and new business opportunities for marketers. 23:36

1
Marketing training unlocks your team's potential for growth. 10:57

1
How can marketers build an employer's brand? 46:02

1
A conversation with Mo Dezyanian about breaking the CMO-CFO language barrier.

1
Habits and rituals in marketing 37:24

1
If you want a strong brand after the recession, invest in your brand during the recession 17:25

1
Customers pay for brand benefits, not product attributes. 19:34

1
Is the metaverse the next big thing in marketing? or just one more distraction? 37:44

1
Celebrity endorsement in advertising 31:15

1
Building Your Personal Brand In The Age Of Social Media 49:53

1
Data Rich But Insight Poor? - Ask "Why?", Not Only "What?" 35:41

1
My Reaction To Three Marketing News This Week 15:28

1
Elections Marketing 8:17

1
Destination Marketing 18:15

1
Successful execution comes from a good system 21:21

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Podcasts Worth a Listen

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Peter Rodriguez MBA Chartered Marketer Podcasts

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Podcasts Worth a Listen

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Quick Reference Guide