From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


Welcome to Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast for revenue leaders in yes, sales, marketing and customer success. Because we all share the same goal: revenue growth. Always more. Always faster. We’ll learn how to drive revenue as we examine real-life insights from multiple angles with human flavor since “people buy from people”. Hosted by Mariana Cogan and Art Harding.
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company
26:50
26:50
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26:50
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success. Ali's expertise includes growth marketing, marketing autom…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation
17:19
17:19
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17:19
Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing …
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept
18:07
18:07
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18:07
On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower …
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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How to Breathe Life Into Dormant Pipelines with Jill Rowley, GTM Advisor & LP at Stage 2 Capital
21:07
21:07
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21:07
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Mariana Cogan to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales professionals can address this challenge. Jill has spe…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA
20:21
20:21
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20:21
Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge. Tom is a marketing l…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO
20:06
20:06
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20:06
Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge. James is a Revenue Operations Architect with…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI
20:55
20:55
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20:55
Description: In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory don’t have healthy engagement and how sales reps can turn things around to tackle this challenge. …
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric
13:58
13:58
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13:58
Monique has spent the last twenty-two years in B2B marketing, working for multiple large global industrial manufacturers. She has experience across various segments and markets, including financial services, power industries, metals, mining, CPG, energies, and chemicals. They cover: 👉 [00:47 - 02:50] Monique’s background and expertise 👉 [02:50 - 06…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics
16:22
16:22
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16:22
Mike is a professional technology, business process, relationship building, and sales enthusiast, passionate about solving business challenges by connecting customers to the right solution. Before Rent Dynamics, he held several roles at G5 and Nike. Mike is also the host of Modern Multifamily Podcast, where he interviews experts in the multifamily …
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos
15:53
15:53
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15:53
Peter is a B2B Marketing executive passionate about digital and content marketing and known for building brands and marketing organizations that deliver superior results. In his Chief Marketing Officer role, Peter leads the marketing strategy and operations in partnership with the sales team. They cover: 👉 [05:40 - 07:38] Getting to know your custo…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital
17:39
17:39
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17:39
Over the last few years, we have observed a significant digital transformation and modernization of sales, marketing, and services. One of the specific stats is the increasing number of buyers that prefer to engage with sellers digitally versus in-person. So why do we see that shift towards digital? In this episode of Hidden in Plain Sight: The Ent…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
22:33
22:33
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22:33
A statistic shows that: 86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles. What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the re…
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Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast


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Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix
20:17
20:17
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20:17
In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, joins Art Harding to discuss how salespeople can ensure a great customer experience. Kathy has over twenty years of experience in sales, strategy, and operations. She currently works in three …
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Legends of Sales and Marketing


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58. Sales Legend Ryan Barretto, President of Social Sprout
1:01:08
1:01:08
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1:01:08
Discover insights from the sales leader who spent 10 years at Salesforce, as it grew from $180 million to more than $7 billion. Find out how Ryan Barretto, now President of Sprout Social, opens his eyes to opportunities, leads with a vision, and rolls up his sleeves to grow companies. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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57. Sales Legend Rashmy Chatterjee, CEO ISTARI
43:36
43:36
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43:36
Discover the power of listening and risk-taking from a true trailblazer: Rashmy Chatterjee. Find out how to lead massive organizations, embrace risk, and take strong positions without burning bridges from the first female engineer in the Indian Navy, former CMO of IBM North America, and now CEO of ISTARI. Legends of Sales and Marketing is produced …
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Legends of Sales and Marketing


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56. Sales Legend Mike Gamson, CEO Relativity
54:14
54:14
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54:14
Discover how Mike Gamson, CEO of Relativity, led LinkedIn from tens of millions to multiple billions in revenue as VP of Sales. Learn how his willingness to make surprising moves, own up to his shortcomings, and live his values has paved the way for Mike’s tremendous personal and professional success. Legends of Sales and Marketing is produced by P…
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Legends of Sales and Marketing


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55. Marketing Legend Juliette Rizkallah, CMO Kong
1:06:45
1:06:45
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1:06:45
Learn how Juliette Rizkallah, CMO of Kong, leads teams and companies to great success guided by a business strategy perspective and confidence to upend the status quo. Find out how she made her mark at Oracle, SAP BusinessObjects, and SailPoint, including her playbook for redefining market categories. Legends of Sales and Marketing is produced by P…
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Legends of Sales and Marketing


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54. Marketing Legend Gary Briggs, Former CMO of Facebook
1:05:02
1:05:02
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1:05:02
Discover how Gary Briggs landed and led the marketing charge at PepsiCo, IBM, eBay, PayPal, Google, Motorola, and Facebook. Learn the chance encounters that changed the trajectory of his life, the unique challenges social media has introduced into society, and where Gary finds an abiding sense of meaning. Legends of Sales and Marketing is produced …
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Legends of Sales and Marketing


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53. Marketing Legend Denise Persson, CMO Snowflake
1:02:08
1:02:08
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1:02:08
Find out how to take a high-flying startup public from the woman who has successfully done it four times. Discover how Denise Persson – former marketing head at Genesys, ON24 and Apigee – and current CMO of Snowflake – builds teams of high performers, scales marketing teams fast, and effectively impacts pipeline. Legends of Sales and Marketing is p…
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Legends of Sales and Marketing


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52. Marketing Legend Latané Conant, CMO 6Sense
54:33
54:33
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54:33
Discover the secrets to thinking bigger and leading teams to execute groundbreaking programs from Latané Conant, Chief Market Officer of 6sense and former CMO at Ariba. Find out how this unconventional marketing and sales leader challenges the status quo, delivers breakthrough results, and is putting ‘market’ back into ‘marketing.’ Legends of Sales…
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Legends of Sales and Marketing


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51. Sales Legend Jon Hunter, former CRO of Micro Focus
49:37
49:37
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49:37
Learn how to build a high-performance sales team from Jon Hunter, former CRO of Micro Focus. Hear what he discovered early in life and at software titans including CA Technologies, OpenText and BMC Software on facing fear head-on, balancing toughness with softness, and tapping into the power of being direct. Legends of Sales and Marketing is produc…
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Legends of Sales and Marketing


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50. Marketing Legend Rachael Powell, CCO Xero
1:03:14
1:03:14
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1:03:14
Learn how an accounting major rocketed into the C-suite without once asking for a promotion. Discover the secret to building and leading customer-focused teams from Rachael Powell, a former IBMer and now Chief Customer Officer at Xero, a $20-billion company experiencing 30% YOY growth. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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49. Marketing Legend Scott Holden, CMO ThoughtSpot
59:57
59:57
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59:57
Discover how an economics and philosophy major parlayed his passion and experience to lead instrumental marketing teams at Salesforce for seven years. Hear how Scott Holden, CMO of ThoughtSpot, balances creativity and data, harnesses the power of storytelling, and cultivates a growth mindset. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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48. Marketing Legend Rick Jackson, CMO Qlik
1:12:06
1:12:06
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1:12:06
Discover how to establish yourself as a marketing great from 5-time CMO Rick Jackson who learned the art from Steve Jobs. Hear what Rick gleaned at tech giants including HP, Rackspace, and VMware on making marketing a growth engine, conveying technology value, and going against the grain. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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47. Sales Legend Hang Black, VP Revenue Enablement, Juniper Networks
57:42
57:42
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57:42
Find out how Hang Black, a first-generation US immigrant, established herself as a highly respected executive at some of Silicon Valley’s highest flying companies, including Cisco and Gigamon. Gain insight into how this author and Juniper Networks’ VP of Global Revenue Enablement effectively harnesses courage, revenue enablement, and diversity. Leg…
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Legends of Sales and Marketing


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46. Sales Legend Barry Mainz, COO Malwarebytes
52:22
52:22
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52:22
Find out what it takes to climb the sales ranks and occupy the COO and CEO seats from the man who led Mercury Interactive from $40 million to $1.2 billion in annual revenue. Discover how Barry Mainz, COO of Malwarebytes, hires for greatness and leads teams to success. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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45. Marketing Legend Heather Zynczak, former CMO of Pluralsight and Domo
1:08:47
1:08:47
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1:08:47
Learn from the CMO who sharpened her skills at Oracle and SAP, and whose marketing team fueled one of the fastest-growing tech startups. Hear Heather Zynczak explain what it takes to effectively navigate large enterprises, execute on a tech founder’s vision, and guide companies through IPOs and M&As. Legends of Sales and Marketing is produced by Pe…
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Legends of Sales and Marketing


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44. Sales Legend Mark Cranney, Former COO at SkyDio
53:57
53:57
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53:57
Learn the secrets to outsized sales success from the sales legend who started as a cowboy and then led two tech companies to $1-billion-plus acquisitions. Find out what Mark Cranney learned at HP, PTC and Andreessen Horowitz when it comes to successfully hiring, going to market, and driving sales productivity. Legends of Sales and Marketing is prod…
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Legends of Sales and Marketing


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43. Sales Legend Tom Schodorf, Technology Sales Leader
1:04:32
1:04:32
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1:04:32
Discover what it takes to build and lead winning sales teams from Tom Schodorf, who led Splunk to $1 billion in sales. Hear what Tom learned in his many years at IBM and BMC on smart hiring, evolving processes, and scaling fast-growing companies. Legends of Sales and Marketing is produced by People.ai.…
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Discover how Mark Wayland, CRO of Box, has built and led sales teams at market-defining companies, including Gartner, Salesforce, and Tanium. Hear his insights into the characteristics and culture underpinning teams that enjoy a competitive edge – and how sales leaders must evolve with the times. Legends of Sales and Marketing is produced by People…
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Legends of Sales and Marketing


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41. Sales Legend Jen Grant, Chief Executive Officer Appify
1:03:19
1:03:19
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1:03:19
Discover how to lead companies to visionary heights from the marketing leader who now occupies the corner office. Learn what it takes to successfully transition from CMO to CEO, challenge the status quo, and pick winning companies from Jen Grant, CEO of Appify and former CMO of Looker and Elastic. Legends of Sales and Marketing is produced by Peopl…
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Legends of Sales and Marketing


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40. Marketing Legend Margaret Molloy, Chief Marketing Officer Siegel+Gale
59:24
59:24
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59:24
Discover the secret to building high-performance teams from one of the top branding CMO’s in the world. Learn the potential of brand experiences, the importance of curiosity, and the role of community from Margaret Molloy, CMO of Siegel+Gale and former marketing leader at Siebel Systems. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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39. Sales Legend Carlos Delatorre, Chief Revenue Officer TripActions
54:10
54:10
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54:10
Carlos Delatorre, Chief Revenue Officer of TripActions, is known for building and leading sales teams that ultimately dominate their industries at companies including MongoDB and BMC Software. And he calls upon time competing in the horse ring as a teen to unleash the potential of top talent. Listen to the podcast to learn what Carlos looks for whe…
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Legends of Sales and Marketing


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38. Marketing Legend Heidi Melin, Board Director and Advisor SailPoint
55:25
55:25
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55:25
Hear the secrets to success from the visionary marketer who led the charge at four companies acquired by Oracle: PeopleSoft, Hyperion, Taleo and Eloqua. Discover how Heidi Melin built award-winning marketing teams, drove measurable growth for top technology brands, and established a reputation as a thought leader. Legends of Sales and Marketing is …
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Legends of Sales and Marketing


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37. Sales Legend Chris Degnan, CRO Snowflake
59:59
59:59
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59:59
Learn how to climb the ladder from sales rep to CRO from Chris Degnan, who recently led Snowflake to the highest-valued software IPO in history. Find out the secrets to Chris’ impressive success and his formula for overcoming tough challenges. Legends of Sales and Marketing is produced by People.ai.By People.ai
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Legends of Sales and Marketing


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36. Sales Legend Judi Hand, CRO TTEC
1:04:35
1:04:35
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1:04:35
Learn the secrets to success from the CRO of TTEC who once ran a $7 billion business for AT&T and drove growth for US West. Discover how Judi Hand applies a deep understanding of both sales and marketing to help TTEC generate over $500 million a year in new business. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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35. Marketing Legend Chris Pick, CMO Tanium
55:04
55:04
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55:04
Learn the secrets to success Chris Pick has called upon leading the marketing charge at NetIQ, Apptio – where he helped set the stage for Vista Equity’s $2B acquisition – and now Tanium. Hear his approach to creating innovative go-to-market strategies, software categories, and customer communities. Legends of Sales and Marketing is produced by Peop…
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Legends of Sales and Marketing


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34. Marketing Legend Lynne Capozzi, CMO Acquia
48:35
48:35
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48:35
Discover how Lynne Capozzi, CMO of Acquia, has successfully led a business division for IBM and marketing at multiple startups. Hear her explain how she builds and leads marketing organizations, establishes market categories, and makes life-changing contributions in the nonprofit world. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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33. Marketing Legend Elisa Steele, Technology Business Leader
1:00:01
1:00:01
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1:00:01
Discover how Elisa Steele helped drive success at revered brands including NetApp, Skype, Yahoo!, Microsoft, and Jive Software, to name a few. Learn her secrets to succeeding in sales, as a marketing leader, and as CEO, and how to move the needle in ways that impact others’ careers and lives. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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32. Marketing Legend Brian Kardon, CMO InVision
1:02:13
1:02:13
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1:02:13
Learn how Brian Kardon, CMO of InVision, skipped the traditional management track to land in the C-suite early in his career. Find out how he helped Forrester Research establish its brand, unlocked incredible growth at both Eloqua and Fuze, and now successfully leads both marketing and sales. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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31. Sales Legend Paul Shriber, former President, London Fog
52:18
52:18
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52:18
Find out how Paul Shriber successfully worked his way up from a salesperson in a sporting goods department to president of the iconic London Fog brand. Discover how his hard work, innovative thinking, and attention to detail enabled him to turn overlooked opportunities into big wins. Legends of Sales and Marketing is produced by People.ai.…
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Discover how Dali Rajic, CRO of Zscaler, led sales teams at BMC Software, Verint and AppDynamics to success before taking the helm of this billion-dollar company. Learn his proven formula for creating scalable revenue engines at both established and category-defining companies Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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29. Marketing Legend Amy Fuller, Accenture
53:13
53:13
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53:13
Learn how to build powerful brands from the marketer who developed Mastercard’s iconic “Priceless” campaign and is now leading one of the most ambitious rebrandings in Accenture’s history. Hear Amy Fuller, CMO of Accenture, speak to creativity, brand purpose, and stakeholder value. Legends of Sales and Marketing is produced by People.ai.…
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Discover what it takes to grow revenue 15x in three years and parlay a successful sales career into a CEO position. Hear about the processes and approach that enabled Craig Harper to lead winning sales teams at BMC Software and ServiceNow and helm the CEO role at Cherwell Software. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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27. Marketing Legend Meagen Eisenberg, TripActions
1:01:43
1:01:43
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Discover how world-class marketer and CMO of TripActions, Meagen Eisenberg, quickly scales startups, establishes winning relationships with sales, and harnesses martech to achieve a competitive advantage. Find out how she masterfully orchestrates people, process, and technology to drive rapid and sustainable growth. Legends of Sales and Marketing i…
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Get a view into one of the most refined sales playbooks in the industry from the current Chief Revenue Officer of Rubrik. Discover the combination of soft and hard skills Brian McCarthy has harnessed to drive success at high-growth organizations including Qlik, AppDynamics, and ThoughtSpot. Legends of Sales and Marketing is produced by People.ai.…
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Legends of Sales and Marketing


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25. Sales Legend Melissa Murray Bailey, Hootsuite
59:33
59:33
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59:33
Learn how to lead and scale established sales organizations from someone who has fine-tuned her approach at companies including Corporate Executive Board and LinkedIn. Hear the experiences and philosophies that make Melissa Murray Bailey, Sr. VP Global Sales at Hootsuite, a force to be reckoned with and a purposeful leader. Legends of Sales and Mar…
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Legends of Sales and Marketing


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24. Marketing Legend Erin Hintz, Barracuda
47:46
47:46
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47:46
Learn how a self-avowed introvert cultivates the confidence and connections that underpin her impressive success at both B2C and B2B companies. Find out how Erin Hintz, CMO of Barracuda, grew Symantec's Norton business from $350 million to $2 billion, and doubled Citrix SaaS revenue in three-and-a-half years. Legends of Sales and Marketing is produ…
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Discover how Christian Smith’s childhood experience selling candy, his love for Shakespeare, and his parents’ philanthropic community service efforts shaped him into the sales leader he is today. Hear his secrets to success as a company co-founder, ensuring an Oracle acquisition proved successful, and serving as CRO of Splunk. Legends of Sales and …
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Legends of Sales and Marketing


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22. Sales Legend Yamini Rangan, Hubspot
1:00:26
1:00:26
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1:00:26
Learn how Yamini Rangan broke through barriers to graduate top of her engineering program, and played pivotal roles at Workday, SAP, and Dropbox. Discover how HubSpot’s first-ever Chief Customer Officer and self-described, first-generation American and woman in STEM scales customer-facing organizations and grows revenue. Legends of Sales and Market…
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