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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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2X eCommerce Podcast
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The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff
42:48
42:48
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42:48
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring…
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2X eCommerce Podcast
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Turning Overstock into Opportunity: Smart Inventory Management Tactics → Axel Bukowski
56:02
56:02
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56:02
On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown success…
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2X eCommerce Podcast
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Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen
12:49
12:49
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12:49
On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing custo…
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2X eCommerce Podcast
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Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards
12:05
12:05
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12:05
On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the ev…
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2X eCommerce Podcast
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Principle 4: Master Inventory Management this Q4 → Bahadir Efeoglu
8:03
8:03
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8:03
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different …
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2X eCommerce Podcast
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Principle 3: Operational Focus this Q4 → Jared Ward
7:05
7:05
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7:05
On this episode, we're joined by Jared Ward, CEO of Luminous, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliv…
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2X eCommerce Podcast
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Principle 2: Empty inventory, Grow Your Bank Balance → Peter Beckman
7:07
7:07
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7:07
On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory a…
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On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user …
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2X eCommerce Podcast
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Introducing First-Principle Guidance for Q4 Series
3:21
3:21
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3:21
Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint read…
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2X eCommerce Podcast
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How to Create an In-House Product & Creative Agency → Kasper Sierslev
46:29
46:29
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46:29
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep underst…
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2X eCommerce Podcast
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How to be Customer Centric → Michael Ross
46:37
46:37
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46:37
On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasi…
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2X eCommerce Podcast
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How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert
1:05:39
1:05:39
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1:05:39
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went…
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2X eCommerce Podcast
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Why DTC eCommerce Founders Can't Afford to Ignore Wholesale Anymore → Charlotte Broadbent
41:07
41:07
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41:07
On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lea…
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2X eCommerce Podcast
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The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard
53:49
53:49
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53:49
On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor unti…
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2X eCommerce Podcast
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Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
52:42
52:42
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52:42
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced …
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2X eCommerce Podcast
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Unravelling the Operational Strategy of the World's Most Unique Straw Brand → Maxim Gelmann
49:53
49:53
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49:53
On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his a…
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2X eCommerce Podcast
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Could Fast Shipping Direct from China Be the Future Last Mile Shipping → Izzy Rosenzweig
40:31
40:31
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40:31
On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress …
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2X eCommerce Podcast
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Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue → Garrett Akerson
58:55
58:55
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58:55
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable busines…
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2X eCommerce Podcast
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Cutout 005 → Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue
2:53
2:53
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2:53
Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical…
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2X eCommerce Podcast
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Cutout 004 → Cadence on Key Metrics is a Pillar for Profitability
8:17
8:17
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8:17
In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting …
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2X eCommerce Podcast
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'Save Now, Buy Later' → Michael Hershfield
37:51
37:51
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37:51
On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’…
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2X eCommerce Podcast
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Cutout 003 → The Shocking Truth Behind Floyd Mayweather's Million-Dollar Smile
8:07
8:07
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8:07
In this Cutout Episode, explore the captivating world of celebrity endorsements and brand evolution through SNOW Teeth Whitening products. Discover how SNOW secured Floyd Mayweather's endorsement, leveraging his allure to amplify brand value and forge partnerships. Unveil the strategic fusion of celebrity influence across platforms, reminiscent of …
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2X eCommerce Podcast
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Cutout 002 → Outsmarting Copycats in a Ruthless Industry with Rapid Innovation
7:51
7:51
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7:51
In this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, l…
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2X eCommerce Podcast
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Cutout 001 → A Strategic Framework for High-Growth Brands
8:00
8:00
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8:00
In this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensat…
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2X eCommerce Podcast
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How to Roll Out a Sustained Micro-Influencer Strategy → Cody Wittick
41:37
41:37
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41:37
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Market…
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