show episodes
 
Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
 
Welcome to Berty's Got Traffic, a podcast where we teach you how to massively increase traffic and sales to any website using digital marketing. Are you tired of having a stagnant website with little to no traffic? Are you ready to turn things around and start seeing real results from your online presence? Then you're in the right place! In each episode, we'll be sharing actionable tips and strategies that you can implement right away to drive more traffic and sales to your website. Whether ...
 
Learn how to earn more leads and sales through your website using Plain English digital marketing. Bestselling author and digital marketing agency owner Tim Cameron-Kitchen takes you through the digital marketing strategies used by successful businesses and entrepreneurs to increase their traffic, grow their leads and sales, and build brand awareness using Search Engine Optimisation, Content Marketing, Pay-per-Click Ads, Influencer Marketing, and Social Media Marketing. Each podcast episode ...
 
Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you al ...
 
Digital Wit is an online-based Digital Marketing learning platform and a data-driven digital marketing service agency. On this Podcast channel, we will share all our experiences and knowledge. We believe that education should be accessible to all who are interested. Nowadays, we can see that information and knowledge are very available through the internet as well as Digital Wit Podcast.We, Digital Wit strongly Believe that if anyone gets help from our Audios on their life, we will feel luck ...
 
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MarketPlay

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MarketPlay

Two Trees PPC

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MarketPlay by Two Trees PPC shares the stories of hard working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better. We throw in a few fun games each week to quiz our guests on some of the latest news and developments in the marketing and branding world. We have guests from a wide variety of industries and backgrounds to share as many interesting stories as possible. You'll notice some common themes to s ...
 
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Lab Coat Agents Podcast

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Lab Coat Agents Podcast

Tristan Ahumada, Jeff Pfitzer & Nick Baldwin

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Taking the founding principles upon which Lab Coat Agents was created; collaboration, sharing, & education of the best systems for maximizing lead generation & lead conversion, sharing tips & techniques to grow your business, and discussing the latest tech to help leverage your time...and re-purposing into the Lab Coat Agents Podcast! We are here to "explore the science of real estate."
 
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
 
For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
 
Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
 
Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for ...
 
Startup Hustle is a podcast for entrepreneurs, by entrepreneurs. With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond. If you want to start, own, or build a business then you're in the right place.
 
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
 
Created to inspire contractors in the Landscaping/Green Industry to achieve optimal success in their businesses. On this Podcast we share Interviews with the nations leading businesses in the Green Industry, ideas, strategies & techniques for most effectively marketing your for landscaping, hardscaping, or outdoor living business hosted by Don Franklin. Ranging from SEO & PPC to Google Maps Optimization, Reputation Management, Facebook Ads, Retargeting, Marketing Automation and Social Media ...
 
Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen ...
 
Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
 
Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
 
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Ten Minute Traffic and Funnels

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Ten Minute Traffic and Funnels

High Converting Sales Funnels | Targeted Traffic | Make Money Online | Kit Elliott

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Howdy! I'm Kit Elliott. I help entrepreneurs build high converting sales funnels & get quality traffic for immediate sales & signups. I've built over 645 websites, 7+ membership sites and manage three different affiliate teams. At my blog, Match.biz, I talk about "Leveraged Affiliate Marketing" & the online business blueprint. As I find new tools & resources, I share with you my results as well as my failures so you can implement my wins as well as avoid my pitfalls. If you are looking to le ...
 
THANK YOU TO OUR 15K LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or t ...
 
Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
 
The world is already full of dull business podcasts. Instead, we have high-energy conversations with the Noize team and clients that have amplified their business into something inspirational. We dive into how they overcame their most significant challenges in their personal and business lives, the specific "rule books" they follow to break through personal and financial limitations in an effort to make their brands household names. Get a real-world insight into how an agency works behind th ...
 
WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
 
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The Busy Marketer Podcast with BJ Smith

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The Busy Marketer Podcast with BJ Smith

BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur

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BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
 
I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
 
Hi, I'm Artem Daniliants. If you don't already know, I’m an established growth hacker by nature who works with all levels of businesses to help them grow and succeed. For the last 10 years, I’ve made connections with various entrepreneurs, marketers, and growth hackers across the globe. As such, I’ve decided to start this podcast to share those connections with listeners like you. Join me every two weeks for engaging interviews and stories from established professionals in their field. Wheth ...
 
Are you ready to plunge into some impressive, worthy and interesting knowledge about Digital Marketing? In our podcasts, you will get information, data and insights about digital marketing. We will also disclose our proven strategies that help us generate traffic and ROI for our clients. Auxano Global Services is a tech-enabled digital marketing solutions provider, and we create custom strategies for each of our clients based on their needs and goals. Our digital marketing services include c ...
 
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
 
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show series
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why conversions are so vital for your Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscri…
 
​​Today on the Lab Coat Agents Podcast, special guest Zach Foust joins the show. He is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired! Episode Highlights: Tristan asks Zach if h…
 
In this episode of Startup Hustle, Andrew Morgans and Shan Shan Fu, Founder of Millennials in Motion, talk about how effective pay-per-click is. Listen in to learn about effective PPC strategies you can use and how to manage them properly in order to get optimum results. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsor…
 
#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued…
 
Welcome everyone to the FiringTheMan Podcast, on today’s episode, Ken and I have drafted a letter to our younger-selves with advice on navigating life through the entrepreneurial roller-coaster. We have reflected deeply and incorporated some of the biggest life lessons we have learned over the past few years of building and scaling our businesses. …
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss how bidding strategies have evolved in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the…
 
In this episode of Startup Hustle, Matt Watson and returning guest Benjamin Ritter, Leadership and Career Coach of Live for Yourself Consulting, talk about creating a career you will love. Discover interesting ways of exploring career options and how to find the best one that you are most passionate about and love doing. Find Startup Hustle Everywh…
 
AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5. Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-fi…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining…
 
👉 What is Marketing? Marketing is the activity, set of institutions, and processes for making, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society. Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. (Source: W…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to…
 
In this episode of Startup Hustle, Join Matt and Matt as they talk about what happened to startup valuations. Learn from some great examples of business devaluations and how you can be strategic in increasing the valuation of your business. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fulls…
 
Tim and Jess discuss brands who are winning in the cost of living crisis, why DeadHappy should have killed a recent ad campaign, what the Yandex leak means for marketers as well as their regular segments. Get the show notes @ https://exposureninja.com/podcast/extra-009/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Down…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system. Send us your questions here - https://paidsearchpodcast.com/contact-us/ S…
 
In this episode of Startup Hustle, Lauren Conaway and Drew Jarvis, CMO and Co-Founder of Sunny Period (Menstrual Mates, Inc.), talk about revolutionizing the period care industry. Learn how to help break the stigma around menstruation, support menstruators to become more comfortable during their periods, and do what great entrepreneurs do best: sol…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube…
 
In this episode of Startup Hustle, Matt DeCoursey and Glenn Fisher, Managing Partner at NavMD, talk about employee benefits. Learn how you can better manage your employee benefits costs and still retain the best employees for your organization. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://f…
 
Today's episode is all about how to build an effective email marketing strategy. I cover everything you need to know: What is email marketing How to create profitable email marketing campaigns Email marketing metrics Tools Become a top-notch email marketer quickly Pitfalls to avoid Enjoy the listen!By Berty G.
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on Y…
 
AI can be a powerful marketing tool if you use it correctly. Find out how to make the most of Chat GPT in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/268/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/…
 
Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram Jeff Pfitzer | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Pete Reese: https://reelvest.com/ https://turningprofit.com/ https://droners.io/ https://apps.apple.com/us/app/datatree-mobile/id639812842 Personal …
 
In this episode of Startup Hustle, Andrew Morgans and Jacob R. Anson, Co-founder of AgencyJR, talk about email conversion protocol™. Explore the difference in approach between retention and proactive customer acquisition, and gain a better understanding of what you need to do to optimize your email list and convert more. Find Startup Hustle Everywh…
 
On today’s episode David and Ken give an in depth overview of the new Premium EBC feature just released on Amazon. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🗣️ TALK TO US ON SOCIAL MEDIA 👇 Instagram ► https://www.instagram.com/firingtheman/ Facebook ► https://www.facebook.com/FiringTheMan Website ► https://firingtheman.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 💥LISTEN TO THE…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast …
 
In this episode of Startup Hustle, Matt Watson and Hoss Devin, CEO and Founder of Automotive Innovations, dive into the common challenges entrepreneurs traditionally face when running a dev team. Gain valuable advice from these seasoned founders on what to look out for and how to avoid the traditional pitfalls startup founders make while managing a…
 
We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table. In this episode, I cover: - Why Loyalty Programs / How They Work - How Our C…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the f…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https…
 
In this episode of Startup Hustle, guest host Frank Keck kicks off the 4th and final segment in this “Founder Fridays with Frank” series as we talk about the challenges our Startup Hustle hosts (also CEO & startup founders) face on any given day. Hear company culture tips and gain new perspectives. Startup Hustle's host, Lauren Conaway (our go-to f…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - http…
 
In this episode of Startup Hustle, Lauren Conaway and Shiloh Johnson, Founder and CEO of ComplYant, talk about managing your finances. Learn all about financial management and how proper financial care can help you maximize your cash flow, avoid hefty tax fees, and hopefully help grow your generational wealth. Find Startup Hustle Everywhere: https:…
 
#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests wi…
 
Tim and Jess discuss why your marketing should focus on what you have, not what you haven't, as well as their regular "Brand of the Week" and "Marketing Fail of the Week" segments. Get the show notes @ https://exposureninja.com/podcast/extra-008/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https:/…
 
On-boarding programs is not a one-size fits all approach. Your financial institution should have different onboarding programs for the various types of customers including: New Customers Current Customers Direct Customers Indirect Customers The FI GROW team discusses best onboarding practices to get a larger share of customers' wallets.…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to th…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to t…
 
In this episode of Startup Hustle, Andrew Morgans and Nick Uresin, President and CEO of ArgoMetrix, talk about how to use analytics on Amazon. Enjoy hearing all about Nick's personal journey to entrepreneurship and the strategic ways he suggests to adapt and keep up with the pace in Amazon eCommerce. Find Startup Hustle Everywhere: https://gigb.co/…
 
If you are a leader in the industry, a broker, a broker owner, if you want to grow a team, Jeff says the best advice he can give you today is to learn from someone who has recruited over 1,200 agents in 4 years. Cory Rosier, nicknamed “One Speed” joins the show today to share some of his secrets and strategies, what he does that makes him so succes…
 
On today’s episode we have the pleasure of interviewing Russell Miller. Russell Miller has 14 years of experience in ecommerce and digital marketing, and has helped brands drive over $20m in ecommerce sales. He runs an ecommerce marketing agency, Zavient, and an email agency, Ryzeo. Mr. Miller has worked with brands including Texas Instruments, UFC…
 
All about content marketing. We guide you through the world of content marketing, teaching you how to create massively profitable campaigns that drive conversions and engagement. In this podcast, we will cover a variety of topics, including: Understanding what Content Marketing is and how it works. Techniques for creating highly effective campaigns…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTu…
 
In this episode of Startup Hustle, Matt Watson and Payman Taei, CEO and Founder of Visme, talk about Payman's experience bootstrapping his company to become the #1 tool for online presentations. Learn about the challenges Payman encountered in building Visme and how he empowered its users to take design into their own hands. Find Startup Hustle Eve…
 
Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed? We've all…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives…
 
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