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Tim Conley and Jack Zerby slam old school direct response marketing into the startup world. Tim has been creating direct response campaigns for 16 years and Jack has just recently discovered the power of these marketing principles that are largely ignored most of the startup world. Join Tim and Jack each week as they share strategies and tactics that take startups out of the hope-and-pray efforts and into the measurable impact of direct response marketing. You'll learn everything from online ...
 
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Jonathan Siegel is a buddy of mine who lives in Tokyo. I can’t decide whether I’m more floored by the fact that he runs five businesses at once or has eight kids. He recently wrote a book The San Francisco Fallacy, mostly to share his experience with running software businesses for the last two decades with folks who might be getting a wee bit too …
 
I sold Bingo Card Creator, the business I’m probably best known for, through FEI last year. Thomas Smale, the principal of that brokerage, is now a buddy of mine, and he agreed to chat with me a bit about what goes into buying and selling online businesses. I think it is of particular interest to those of you with SaaS businesses already, but it mi…
 
Several years ago I wrote a blog post on salary negotiation for engineers. This probably created more value than anything else I’ve ever written — I have a folder in Gmail with thank-you messages from people, and my running total is something north of $2.3 million in added salary per year, mostly in $15k to $25k chunks. A buddy of mine, Josh Doody,…
 
Keith and I are joined by special guest Jay Winder, CEO of MakeLeaps, in this 11th episode of the podcast. We talk a bit about doing business in Japan, raising money vs. bootstrapping as a SaaS company, how AngelList is going to eat the world, and the usual eclectic mix of topics. [Patrick notes: The transcript below has my commentary inserted like…
 
Keith and I are back with the 10th episode of the podcast. This time we’re talking about our wives and kids, how much they mean to us (lots!), and how we try to fit being good husbands/fathers around our mutual desire to keep growing the businesses. [Patrick notes: The transcript below has my commentary inserted like this, as usual.] What you’ll le…
 
Samuel Hulick, one of the guys I trust most with regards to SaaS user onboarding, joined us for this episode of the podcast. I met Sam first when he was writing a book on the topic. The best evidence I can give you for the proposition “Sam knows more than the vast majority of people about user onboarding experiences” is the fact that he’s written u…
 
I recently met Steli Efti, founder of Close.io, in Palo Alto, and did a podcast episode with him. Transcript and links below as per the usual. Sidenote: I listen to a lot of podcasts and have been using Marco Arment’s Overcast app recently to do so. It was the best $5 I ever spent. Give it a whirl. [Patrick notes: The transcript below has my commen…
 
Keith and I recorded a new episode of the podcast last year, but we didn’t get around to releasing it. [Patrick notes: The transcript below has my commentary inserted like this, as usual.] What you’ll learn in this podcast: How to pick a small, self-contained product, which is good to cut your teeth on as a dev-turned-entrepreneur. How Keith extrac…
 
In todays episode Tim and Jack discuss placing all your eggs in one basket, and how to recognize when you are losing focus. A successful startup will require as many resources as you can divulge. Time, money, or a mixture of the two. Many new businesses find themselves chasing after short-term traction, and losing focus on long-term sustainability …
 
A Postmortem Of A Startup Postmortem In todays episode we examine the final “nail in the coffin” of bad business marketing, margins, mistakes, and quality control, as we dive deep into online and offline business strategies. Are you making enough money to hire contractors or employees? Which should you choose and why? We break down the necessity of…
 
Knowing How To Increase Your Revenue Starts With Knowing Where To Look… Many startups know to track Cost Per Click (CPC), but not what to do with that knowledge. CPC really isn't that important until a startup needs to optimize their costs. What is really important is how much a new customer costs to acquire (CAC) from that ad spend and whether the…
 
Who creates your landing pages? Your designer? Your SEO? Whoever is available? Landing pages need to function like an old school sales letter... They should tell the story of your unique value proposition, share benefits that solves the visitors' problems and have a compelling reason to take an action that is important to you and is good for them. …
 
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