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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a ...
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Want to Discover How To Scale Your Business with Facebook, Google, Youtube, and Instagram Ads? Then you're in the right place! We specialize in scaling companies through Direct Response Marketing, using Facebook, Instagram, Google, and YouTube Ads. Subscribe and get all the juicest Paid Traffic tips sent straight to you every single week!
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Perpetual Traffic
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How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers
30:09
30:09
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30:09
Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents st…
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Perpetual Traffic
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How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet
41:18
41:18
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41:18
Kasim and Laruen dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and th…
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Perpetual Traffic
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The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2
1:02:02
1:02:02
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1:02:02
Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of crafting tailored messages for each level of traffic. From the initial intrigue of cold traffic to the final conversion, the marketing funnel is demy…
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Perpetual Traffic
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The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
44:36
44:36
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44:36
Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspectiv…
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Perpetual Traffic
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Digital Gold Rush - Mining for Audience Engagement Nuggets!
29:19
29:19
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29:19
Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind effective call-to-action buttons. As we navigate the intricate landscap…
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Perpetual Traffic
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When You Need a 3rd Party Attribution Tool With Austin Harrison
43:35
43:35
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43:35
Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressi…
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Perpetual Traffic
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2024 Digital Marketing Predictions with Ryan Deiss
40:59
40:59
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40:59
Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, t…
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Perpetual Traffic
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Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss
45:48
45:48
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45:48
Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importa…
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Perpetual Traffic
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The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now
42:05
42:05
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42:05
Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussi…
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Perpetual Traffic
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Why Google Performance Max Now Kinda Sucks & When You Should Use It
55:03
55:03
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55:03
Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the…
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Perpetual Traffic
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“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max
47:37
47:37
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47:37
We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss i…
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Perpetual Traffic
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Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'
58:31
58:31
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58:31
Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circl…
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Perpetual Traffic
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Nuggets on Funnel Building Tools and Techniques
28:02
28:02
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28:02
Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress page builders, Ralph and Kasim delve into the world of landing pages, AB testing, and customer acquisition. Learn about the law of inverse profitabil…
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Perpetual Traffic
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A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product
55:49
55:49
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55:49
Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increased traffic and awareness, while their Google ads sealed the deal and closed sales. By understanding the different audiences, product needs, and stages …
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Perpetual Traffic
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3 Steps to How Erik Huberman Built a $500M Marketing Agency
1:04:56
1:04:56
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1:04:56
We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds,…
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Perpetual Traffic
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How to Sniff Out Your Marketing Agency’s B.S
41:27
41:27
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41:27
Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young marketers, and sidestep the pitfalls that could trip up your marketing practices. We're also lifting the lid on some of the industry's 'dirty tricks',…
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Perpetual Traffic
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The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald
1:00:48
1:00:48
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1:00:48
Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visi…
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Perpetual Traffic
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The Next Era of Growth: How to Achieve Full Funnel Excellence
1:10:46
1:10:46
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1:10:46
Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the transformative power of AI, showcasing how businesses are…
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Perpetual Traffic
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The 5 Step System to Lowering Your Cost Per Lead 40% Using AI
46:31
46:31
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46:31
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement …
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Perpetual Traffic
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Media Buyers: Why Your Job Is NOT Doing Your Job
49:55
49:55
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49:55
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to focus more on analysis, measurement, and understanding attribution to…
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Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve i…
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Perpetual Traffic
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How Nathan Hirsch used partnerships to build a $12 million per year business
49:06
49:06
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49:06
In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of aff…
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Perpetual Traffic
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The Most Important Marketing KPI You Are NOT Measuring
23:36
23:36
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23:36
In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.a…
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Perpetual Traffic
1
How to Sell Your Business With Investment Banker Greg Smith
55:29
55:29
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55:29
In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidenc…
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Perpetual Traffic
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Shoestring Budget? Google Ads Nuggets to the Rescue
32:16
32:16
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32:16
In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average Order Value (AOV) for campaign success. They address the challenges of operating on limited budgets and provide actionable strategies for optimization.…
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