show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
 
Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into our creative potential through design, culture, and technology. Change your perspe ...
 
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. It’s the podcast about creating and marketing products people really need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an internationa ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
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show series
 
How Can Neuromarketing Increase Customer Loyalty? It Provides Insight into the Buying Brain with Felix Cao What makes your consumers have loyalty? How does the consumer what to connect with you? How do you drive brand loyalty? We have to try to engage our messaging with the consumer with as many senses as possible. Neuromarketing helps us to answer…
 
Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 y…
 
Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO s…
 
Want to Improve on Your Leadership Qualities? Start With Selfcare with Paul Glover We all know the right words to say, we figured it out, right? You know what the language is, we say authenticity, we say vulnerability, we say transparency. But when it comes time to actually taking those words and turning them into action. We stumble. People don't w…
 
Aaron Mellman is a Renaissance man in all forms of media production, and he’s the Marketing Director at Aiden Technologies. Aiden Technologies is a DevOps and endpoint management service that’s designed to keep Windows secure, even when brought up to scale. Its patent-pending software uses AI to automate the process of patch management and software…
 
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do…
 
Struggling To Create a Message Customers Actually Want To Hear? Storytelling Wins the Day With Dave Bricker Storytelling is the most powerful form of communication we have. We go about storytelling, by figuring out, what does our thought memory idea? What does it mean for somebody else? How are we going to convey that in a form where somebody wants…
 
Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic, business owner well-being and so much more. See omnystudio.com/listener for privacy information.By LiSTNR
 
Drowning in Administrative Duties? Build a Supportive Team to Drive Sustainable Growth with Kris Ward I can probably hear is people drive around the cars right now. Or they're thinking, are you kidding me? I can't afford a team. I mean, that's one of the things we get right off the bat that sounds lucrative and expensive and like a luxury. I'm here…
 
Dr. Meena Kaushik takes us through her story from the revolutionary idea in the late 1970s of applying semiotics to brand and market research to founding Quantum, which today is a global enterprise research organization in seven countries, through how they have digitally adapted insights research in the face of COVID. Meena Kaushik started her jour…
 
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Lis…
 
Do You Know Press Releases Can Work For Your Small Business? Learn How with Mickie Kennedy When you issue a release, occasionally, you know, big newspapers or large publications will pick it up. But what a lot of people find is, their trade publications will pick it up, which is very instrumental for them. And also, there's bloggers, smaller websit…
 
The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion.In this episode of the #transformarketing podca…
 
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the go…
 
Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid. See omnystudio.com/listener for privacy information.By LiSTNR
 
Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non…
 
Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams …
 
If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid. See om…
 
How to Create the Optimal Business Infrastructure for Growth and Success with Kristen McAlister Are you a fast-growing company that needs an executive bridge till you can afford to hire a full-time position? Will you have to fill a gap while someone is on medical or maternity leave? Maybe you have a project that needs special attention and implemen…
 
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the co…
 
Visualize Your Goals and Build an Action Plan to Achieve Your Dreams with Steve Gamlin Start to think of what your goals really are and what they look like. Feel like, sound like, even smell like attach them as emotionally as you can to your senses and really get a gut feel for what you want. In my definition of success may be different from yours,…
 
In this episode of the attention podcast, we talk with Ingrid Nieuwenhuis Ph.D., about what makes an excellent online video ad. We briefly cover how the brain processes work and how we process information and decide what to keep and what to discard. We then translate that to the world of online video ads. Ingrid shares what she has learned as a res…
 
If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid. See omnystudio.com/listener for privacy information.By LiSTNR
 
Get Happy In Life By Taking It One Thought At A Time with Joseph Costello Is your way not working? You're always tired? You're always sick? You're all was broke? You don't believe in you. At that point of time, it was like as if there was just one little glimmer of hope. I was on the track of achievement and I was chasing achievement, but I ended u…
 
Use LinkedIn To Your Advantage, A Step By Step Guide - Commenting On Others Posts If you aren't already using LinkedIn there is no time like the present to start. In the first episode of this series I go over how to fill out you profile completely. In the second episode I cover adding new connections. In this episode I go over liking and commenting…
 
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times an…
 
Phil Surles is a cultural anthropologist and consultant who focuses on branding. He works with companies to change their culture for the better and focuses on integrating anthropology into industry. From art school to anthropology to industry Phil discusses how he combined all of his passions into his consulting work. Phil, Astrid, and Adam discuss…
 
Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once. See omnystudio.com/listener for privacy information.…
 
Your Career Toolkit to Help Navigate A Forever Changed Job Market with Mark Herschberg Roy talks to Mark Herschberg the author of The Career Toolkit, Essential Skills for Success That No One Taught You. Drawing on nearly twenty years of teaching at MIT’s “career success accelerator” program and a career spanning half a dozen industries, Mark distil…
 
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respon…
 
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now done it twice. Thirty-five years ago Michael created Spin Jammer, a uniquely spinnable flying disc that sold by the millions in big-box retail stores …
 
Reducing the Emotional Element Will Lead to Better Financial Decision Making with Bob Wheeler Typically our financial decisions can be emotionally charged. Unfortunately, emotions can lead us to make poor financial decisions. We should try to shift to reduce the emotion surround financial decisions and look at them from a logical perspective. It so…
 
Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named …
 
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assura…
 
In this episode, we talk with Klaas Weima, entrepreneur and host of the CMO Talk podcast. We talk about whether knowledge of attention actually gets applied in a marketeers day to day life. In addition to his well-known podcast, Klaas runs Energize, a creative agency focusing on earned attention. His combined knowledge of attention and his industry…
 
Intellectual Property, What You Should Protect and How To Do It with Yoriko Morita There's an old song that goes like this "you don't know what you've got till it's gone". Originally about the environment by Joni Mitchell before most even knew what the environment was, but the same thing can be said for your intellectual property. It needs protecti…
 
Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny. See omnystudio.com/listener …
 
Business and Tax Advice is an Important Strategy Year Round, Not Just April with Greg Reed April may be the time for filing your taxes, but it shouldn't be the only time you to speak with your tax and business advisor. Its advisable to be in communication with your professional all year round to take full advantage of appropriate strategies for you…
 
If Dr. Hellen Fisher isn’t a household name in your house (yet), her work certainly is. Helen is a biological anthropologist and basically the reason you can date online. She’s an expert on romantic love, gender differences, the evolution of human emotions and attraction. She has also been the Chief Scientific Advisor for Match.com and was instrume…
 
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Eco…
 
Is Your Email Marketing Strategy Spray and Pray? Learn to Craft Emails That Get Opened with Keith Monaghan Everyone has email these days, especially company email. Email has become the preferred method of business communication. No one uses a phone much anymore. This is why email continues to be a great form of prospecting with both new contacts an…
 
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape …
 
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