show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. Join Anthropologist and culture expert Dr. Adam Gamwell for curated conversations with humanity’s top makers and minds on our creative potential through design, culture, business and technology. Change yo ...
 
Dr. Clark is a highly experienced neuromarketing researcher. He holds a Doctorate in Marketing, a Masters in Digital Marketing, and a Bachelors in Brand Art & Design. He is a high-level Speaker, Mentor, Scholar, University Professor, Consultant, Air Force veteran, and Author of Act Like a Business. Think Like a Customer. As a neuromarketing podcaster, Dr. Clark speaks about data, research, analysis, market trends, and consumer insights. His podcast is compelling, inspiring, and focuses on pr ...
 
“The Reinventionists” is a monthly podcast hosted by Joe Jackman, CEO of Jackman Reinvents, the world’s first and foremost reinvention company. On “The Reinventionists”, Joe turns his attention to some of the boldest changemakers and disruptors in business today. Each episode he plays host to a different guest for an engaging, unscripted and evocative conversation about the importance of challenging the status quo and the pursuit of meaningful change. Through his approachable demeanour and i ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
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show series
 
Uma Karmarkar joins Tim to talk about neuromarketing. It’s a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look…
 
Cayce, South Carolina Police Chief Chris Cowan joins Tim to talk about something both of us wished we didn’t have to talk about. He tells the story of the recent and tragic loss of one of his officers who was shot and killed while responding to a call. He tells the story of and pays tribute to Officer Drew Barr. In the process, he tells the story o…
 
Link to preorder How Minds Change: www.davidmcraney.com/howmindschangehome Our guest in this episode is A.J. Jacobs, the the four-time New York Times bestselling author of The Year of Living Biblically, Thanks A Thousand, It’s All Relative, and The Know It All. His new book, The Puzzler, is a fun, weird, refreshingly scientific book all about the h…
 
What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandee…
 
How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describ…
 
Interdependence is the idea that the wellbeing of our world and for our physical and emotional selves depends on those around us, yet when we find ourselves up against a challenge bigger than ourselves, our sense of interdependence becomes stronger. When we move that scale even larger (i.e. a global climate crisis), interdependence becomes paramoun…
 
In this episode, Whitney and Patrick Wood discuss the historic roots of the technocratic movement, its development and relevance to current events as well as the ulterior motives behind the so-called “green” agenda and the Data-centered “religions” of Silicon Valley. Published 05/05/22. Follow Patrick: Technocracy News & Trends Citizens for Free Sp…
 
In this episode, Whitney and Patrick Wood discuss the historic roots of the technocratic movement, its development and relevance to current events as well as the ulterior motives behind the so-called “green” agenda and the Data-centered “religions” of Silicon Valley. Published 05/05/22. Follow Patrick: Technocracy News & Trends Citizens for Free Sp…
 
Case studies, testimonials and recommendations are all about one thing... advocacy marketing. Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth) 1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended 2. Articulate your shareable story in simple, conversati…
 
Author and professor Eric Heinze joins Tim to talk about freedom of speech and expression at the most fundamental level. He recently wrote a book on free speech, but it’s not exactly what you might expect. He explores free speech in a larger more fundamental context than America’s First Amendment. He talks about it in the context of universal human…
 
Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities. At the heart of Sabina…
 
Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next s…
 
Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jan…
 
How to manage procrastination according to Margaret Atwood, how to work around your first-instinct fallacy, the upsides of imposter syndrome, the best way to avoid falling prey to the Dunning-Kruger effect, how to avoid thinking like a preacher, prosecutor, or politician so you can think like a scientist instead – and that’s just the beginning of t…
 
Dolls can tell us a lot about how kids see the world – especially when it comes to race.One American researcher spent months watching pre-schoolers play with dolls and what she observed shocked her.Plus, did you know the very first study of children and their thoughts about dolls actually changed the course of American history?First broadcast 4 Apr…
 
What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and…
 
As the founder of Tokyo Smoke, Lorne is not only the Godfather of Cannabis in Canada — according to Forbes — but the Godfather of design thinking. His belief that great brands are built from strong DNA not only defined the cannabis retail experience but has fueled his ability to build a strong culture, community and movement with everything he touc…
 
“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up proce…
 
Retired Navy Captain and former corporate CEO Bill Toti joins Tim to talk about life and work after military service, particularly for leaders. You may remember Bill from two of our episodes on the story behind 9/11. He was in the Pentagon when the planes hit. In this episode, Bill talks about a new book he wrote that’s all designed to help militar…
 
In this episode, Whitney and John Titus of Best Evidence discuss the major financial shifts that have occurred since the Ukraine-Russia conflict exploded in late February, including Western sanctions, the coming end of the dollar, the CBDC agenda in both Russia and the West and the “endgame” of the financial elites. Published 04/15/22 Follow John T…
 
In this episode, Whitney and John Titus of Best Evidence discuss the major financial shifts that have occurred since the Ukraine-Russia conflict exploded in late February, including Western sanctions, the coming end of the dollar, the CBDC agenda in both Russia and the West and the “endgame” of the financial elites. Published 04/15/22 Follow John T…
 
Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include: Purpose your deepest reason for being pe…
 
TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for yo…
 
In this episode, we sit down with neurologist Robert Burton, author of On Being Certain, a book that fundamentally changed the way I think about what a belief actually is. That’s because the book posits conclusions are not conscious choices, and certainty is not even a thought process. Certainty and similar states of “knowing,” as he puts it, are "…
 
Grief is deeply painful but it's something the majority of us …eventually … find ways to live with.But research is starting to emerge on how the pandemic may have changed the way we grieve - making the experience more intense, more debilitating. As places like Australia and the US move on from the harshest restrictions of the last two years… is how…
 
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