show episodes
 
Hosted by Allan Wille and Lauren Thibodeau, the Metric Stack podcast is the place to hear stories from founders, leaders, marketers, and more as they share how they succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you’ll hear stories from people like you who have used data to grow and scale their business.
 
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show series
 
Audiobook narrator Mike Lenz knows a thing or two about audio - and with over 200 audiobooks to his credit, I'd call him a true word master! Besides his narration chops, Mike is also a Voice Arts Award nominated podcast producer and host, with an equally storied career as a Pharmacist and Mayor of Saratoga Springs in upstate New York! I mean, can y…
 
We’re joined today by Corey Haines, Co-founder at SwipeWell, Founder of Swipe Files, and former Head of Growth at Baremetrics. Corey is a marketer, entrepreneur, podcaster, and investor on a mission to help people with exceptional products, services, and content get the attention they deserve. Today's metric: Lead Velocity Rate.…
 
On this episode, I talk with award-winning author Landon Beach about his career, and about his recent book Narrator, which is narrated by the amazing Scott Brick. Landon was born and raised in Michigan but now lives in the Sunshine State with his wife, two children, and their golden retriever. He previously served as a Naval Officer and was an educ…
 
Today I'm in the studio with Anne Beall, author of the book 'Cinderella Didn't Live Happily Ever After: The Hidden Messages in Fairytales' and she definitely has a story to tell! Mixing both her storytelling and marketing research expertise, Anne discusses the hidden messages in fairy tales about marriage, power, good versus evil and so much more. …
 
Mike Cooper is a British voice talent who swapped big city life in London for log cabin life in the Blue Ridge Mountains of North Carolina. Mike is recognisable from his many years on air with the BBC World Service, and as the narrator of countless television documentaries and a growing library of audiobooks. A disruptive influence in school, Mike'…
 
In sunny California today with real estate agent and new author Monika Strand as she shares the backstory of her book 'Welcome Home!'. Illustrated by Janette Hill, the book is about a young boy moving to a new home, helping to make the transition of moving from one home to the next so much easier and less scary for himself and his family. In additi…
 
Danielle Harris is a voice actor from Atlanta, Ga. Originally born and raised in Indiana, she has had an interest and intrigue with voiceover since her early teenage years. It wasn't until she was in her early twenties that she sought out to attempt to get voice acting training around 2012, then again in 2018, both times unfortunately being sidetra…
 
In today’s episode, Allan talks to Jeremy Moser, founder and CEO of uSERP, a 30 person agency that earns SaaS companies high-authority backlinks through digital PR. Today’s metric: Sales Closing Ratio. What is Sales Closing Ratio? How does this metric impact sales and marketing? What’s the difference between Sales Closing Ratio and Leads to Won Rat…
 
In today’s episode, Allan and Lauren talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, a B2B revenue attribution platform. They dive into the world of marketing qualified leads and attribution. What are the nuances of MQL attribution? Is MQL attribution a predictable metric? How do you track MQL attribution? What’s the difference between…
 
Traveling to North Carolina today to visit with voice talent and coach Dan Friedman, who also happens to be the author of one very popular voiceover book called "Sound Advice" (written 10 years ago and still going strong!) Dan describes his early audio days behind the scenes in promotions and engineering at several radio stations including 96 Rock …
 
In today’s episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue. Activation is a critical metric for t…
 
Visiting Los Angeles with the guy who knows audio technology inside and out - Don Baarns, a leading expert in voice recording and studio production. Owner of the renowned voiceover courses at VOJumpStart (where both veteran and newbie voiceover talent can learn valuable skills about recording), Don shares what you really need to know about your hom…
 
In today’s episode, Allan and Lauren talk to Ray Rike, Founder and CEO of RevOps Squared, about Annual Projected Revenue. What type of pricing model does this metric work for? What factors do you have to consider when looking at Annual Projected Revenue? What metrics work in harmony with Annual Projected Revenue? What does good, better, best look l…
 
Dwight Douglas has worked in radio, consulted radio, brought software to radio (Selector anyone?) and now he's written a book about the radio business with 'True Radio Confessions - Sex, Drugs & Rock'n Roll' (available now on Amazon). It's the possibly true (but all names have been changed) fictional story of DJ Sonny Joe McPherson, who takes on a …
 
In the studio with author Bob Mann, a professor who holds the esteemed Manship Chair in Journalism at the Manship School of Mass Communication at Louisiana State University (LSU), talking about his new book 'Backrooms And Bayous: My Life in Louisiana Politics' - a memoir about his long career in Louisiana politics and everything he learned along th…
 
With a home studio, Mandy Fisher has the ability to tell your story, your way. Equipment includes: Source Connect/ipDTL Focusrite Scarlett 2i2 Rode NT1 Neumann U87 MacBook Pro Whether it’s an explainer video, a narration, or a simple tagline, Mandy is your go-to voice. Not sure what you want? No problem. She can provide you with several quality opt…
 
In today’s episode, Allan and Lauren talk to Marissa Homere, VP Marketing at Irwin. Marissa shares her expertise on Marketing Contributed Annual Recurring Revenue (ARR). How do you attribute marketing influenced or directly contributed ARR? How do you track a non-linear customer journey and attribute ARR accordingly? How do you report on marketing …
 
Singer-songwriter Parthenon Huxley is in the studio talking about music, songwriting, journalism and more, including his early work with North Carolina music legends Mitch Easter, Jamie Hoover and Don Dixon; working with 'The Blazers' and his own 'Ridiculous Band'; to leaving the Chapel Hill area to make the move to New York and LA, eventually sign…
 
In today’s episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot. Christina dives into retention in the context of community management and customer advocacy. How do you define retention in this context? What do a community and the flywheel have in common? How do you measure the v…
 
In Hollywood today with Troy Carlton, who talks about his new film 'Birdies The Movie', shot entirely in North Carolina (and now available on Amazon Prime). The Raleigh native sits down in the studio and talks of how his independent movie about "a washed up golf phenom who gets hired as the pro at a decaying country club where catching a buzz is pa…
 
In today’s episode, Allan and Lauren talk with Alamin Mollick, Head of Finance at Posh Technologies. What are Bookings? What’s the difference between bookings and revenue? How should you approach bookings, knowing there is risk? What’s the difference between subscription bookings and service bookings? How does bookings fit into a usage-based pricin…
 
In today’s episode, Allan and Lauren talk with Laura Lenz, Partner at OMERS Ventures. Laura talks about Net Dollar Retention. What is NDR? Is NDR just for SaaS companies? Is there a company size that’s too small or too early to track it? Is NDR a factor in valuation of a company? “My advice is to know the number right before the investor that you’r…
 
In today’s episode, Allan and Lauren talk with Dave Kellogg, Executive in Residence at Balderton Capital. Dave goes all-in on Cash Conversion Score: What’s the difference between cash conversion score, capital consumption, and the growth efficiency index? What efficiency does cash conversion score measure? Dave also why cash conversion score is imp…
 
In the studio with award winning Alysson Bourque, author of the Alycat Series of children's books. The series has gained loyal followers both in the United States (where her books were included in the Swag Bags at the Oscars AND the Grammy's!) and an equally strong following in the United Kingdom, with the support of Sarah Ferguson, The Duchess of …
 
In today’s episode, Allan and Lauren talk to Donna Weber, Customer Onboarding Expert. What is Time to Value and why is it important in the context of customer onboarding? The goal of customer onboarding is to make your customers the heroes — they buy your product to save money, to make money, to save time, or be compliant. So if you’re not helping …
 
Offering sage advice with real life stories on transitioning, former MIX 101.5 FM (Raleigh, North Carolina) morning guy (now author) Bill Jordan discusses his book "Embrace the Boom" which in his words '"empowers, encourages and inspires my fellow members of the Baby Boomer generation"' (and read the special introduction from Duke Men's Basketball …
 
In today’s episode, Allan and Lauren talk to Will Cordes, CEO and Founder of KPI Sense. Will shares his insight on Magic Number: What is magic number? What does it measure? How do you calculate magic number? What are the nuances of this metric? What does magic number pair well with? Hear the answer to these questions and more in this week’s episode…
 
In today’s episode, Allan and Lauren talk to Vicky Freed, Chief Strategist, Loyalty, Data, and Customer Performance at Differly. Vicky goes in-depth on Average Revenue per User (ARPU): What is ARPU? How do you segment average revenue per user? How do you calculate ARPU? Is there businesses that shouldn’t track ARPU? Hear the answer to these questio…
 
In today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair w…
 
It's no easy feat becoming a bestselling author, but in today's episode, Elizabeth Spann Craig proves that with determination anything is possible. We discuss her new book - "A Notion to Murder", part of her Southern Quilting Mystery series (available now on Amazon) along with other novels including "A Dash of Murder" (from the Myrtle Clover Myster…
 
In today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter? Hear the answer to these questions and more…
 
Brad Hyland was born on April 1 st , 2016. Well, not really- but that’s what he’ll say is when he really started living! That’s the day he started full-time as a voice actor… after quitting a first career that spanned 35 years. His first formal VO training actually started nearly thirty years ago...working hard on all aspects of business with one-o…
 
For many in the voiceover world, Bob Souer is known as 'The Second Nicest Guy in Voiceover", and after spending time at his studio in Pittsburgh, I finally found the true story of how he got that brand started (with a shout out to fellow voice pro and marketing guru Doug Turkel) Listen in on how Bob's start in radio, combined with a childhood love …
 
In today’s episode, Allan and Lauren talk to Nnamdi Iregbulem, Partner at Lightspeed Venture Partners. Nnamdi shares his insight on Weighted ACV. What makes it weighted? How do you calculate weighted ACV? When should a company start tracking weighted ACV? Hear the answer to these questions and more in this week’s episode. Read Nnamdi’s article on W…
 
In today’s episode, Allan and Lauren talk to Pablo Srugo, Principal at Mistral Venture Partners and host of the Product-Market Fit Show. Pablo dives into the Sean Ellis Test metric: what is it? How do you measure it? Who should measure it? Where and how often do you ask the question? Hear the answer to these questions and more in this week’s episod…
 
Amanda Lamb, veteran reporter for award winning NBC television station WRAL in Raleigh, NC stops by the studio to talk about her new book "No Wake Zone", one of many books (in different genres) she's written while covering hard news for the station. Here's an interview that gives an honest look at journalism, including the business of writing books…
 
In today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs? Hear the answer to these ques…
 
Roșie Okumura is an LA based voice actor, musician, and YouTuber. Rosie uses her voice acting and musical skills to prank call internet and phone scammers! Having already developed a growing career as a voice actor, Rosie's life careened off course when her Mother was scammed out of $2,000. Determined to get her mom's money back, Rosie started inve…
 
My guest today is audiobook narrator Todd Waites, who explains what really happens in the studio when recording an audiobook. And he's here to say - it's not that easy! Sure, it seems like so at first, but Todd takes us on a step by step audiobook process - from the first audition to final chapter recording - where you finally understand the time a…
 
In Texas today along with all its history, as told by the master Texas history storyteller, writer, stand-up comic, screenwriter, radio guy and author Mike Vance. His new book 'Getting Away with Bloody Murder:J.B. Brockman, the best Criminal Lawyer in Texas' (available now on Amazon) describes the life and times of Brockman, who rose from 'shady ch…
 
This episode is filled with resources for you to move your career forward. I provide an update on how 2021 was in my VO world, and discuss having a growth mindset rather than a fixed mindset as we move into 2022. I also talk about the importance of creating a team around yourself to help elevate you to the next level, understanding the system your …
 
In the studio with Houston's man behind the camera - Al Torres of Al Torres Photography. As a sought after photographer for newsmakers around Houston, Al talks about how he captures those famous photos of television and media personalities through his unique camera lens. The photographer for Media Alliance of Houston and the Star Awards Gala (April…
 
In Dallas today with radio personality Ted McKay, known as 'The Rock Professor' at Dallas rock radio station Lone Star 92.5. Now retired from a successful career in radio (including gigs at WRDU and WZZU in Raleigh, NC), The Professor discusses rock music and audiences; traditional radio and internet radio; life after radio and believe it or not cl…
 
Settling into the studio today with Houston radio and marketing guru Joe Pogge, creator of Strike Marketing. Joe talks about the 80's morning radio days in Houston (one of his first radio gigs was Marketing Director at The infamous Q Morning Zoo); audiences and great morning radio show formulas; promotion backstories (like that early viral marketin…
 
On today's episode, it's all about Vegas baby! I'm in the studio with the ‘Spotlight Conversations podcast theme song creator' (yup, I just added a new title to his list of achievements), the veteran musician Mark Sparrow. From gigs in Las Vegas to touring with rockers The Romantics, Molly Hatchet and Rick Derringer; then off to create signature mu…
 
In today’s episode, Allan and Lauren talk to Andrew Millar, founder of Relogix. As a company that monitors occupancy data, it’s easy to see how the sudden shift to remote work changed everything. Tracking occupancy data evolved to using sensors to figure out social distancing and time spent in the office, which then was used in real-time to control…
 
A slight twist on the podcast today as I combine media and technology and chat with tech savvy Michael Farnum, Chief Techology Officer at Set Solutions, and the Founder/President of HOU.SEC.CON, the Houston area information security conference. This IT pro talks Network Security (staying safe on line); what you can do about spam calls and emails; t…
 
In today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe. PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers. But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is …
 
Radio personality and community advocate Irish Dave (Dave O'Connor) is in the studio this week, bringing along his lighthearted humor to stories about growing up and starting his broadcasting career in Dublin, Ireland to making the brave move to radio in the United States (South Bend Indiana no less, home of the Fighting Irish - true story!). The a…
 
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